In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

    Her episodic "missives" cover territory from the chaos of a frenetic childhood to love affairs, failed and otherwise, to the Chernobyl nuclear accident, to an ocean-crossing search for her Eastern European roots. In confident, lyrical prose, Kupperman leads the reader through a winding gallery--a collection of still lifes and portraits, landscapes of loneliness and love.

    Efforts to define and then assess the key qualities of writing have helped pinpoint what outcomes matter most and how to measure them, yet they threaten to become an end in themselves. Meanwhile, high-quality instruction seeks to create a safe environment that applauds risk taking by supporting students through strategies that are not readily measured. In this landmark book, Vicki Spandel takes on the immeasurable, opening an exciting discussion about the conditions writers need to achieve their full potential and offering practical applications for any writing classroom.In The 9 Rights of Every Writer Spandel invites nine published authors into a discussion of what makes writing work. Well-known novelists, researchers, science writers, and teacher-writers join this dynamic conversation, and together they draw vital conclusions about teaching strategies that both lead to growth in craft and allow good teaching to flourish. Join Spandel and friends in discovering the personal and instructional importance of:reflecting finding personally important topics going off topic personalizing the writing process writing badly to unearth and clarify meaning observing other writers at work assessing constructivelyand well experiencing structural freedom unearthing the power of each writer's voice. As you will discover, The 9 Rights of Every Writer weaves the philosophical into the practical, offering powerful, ready-to-use lessons that jumpstart the progress of the writers in your classroom and help them reach writing standards. Harness your passion for writing instruction, let go of rigid practices, and balance the needs of maturing writers with today's classroom realities. Read The 9 Rights of Every Writer, learn to trust your teaching instincts, and concentrate on what matters most: creating an instructional setting where writers can achieve success that soars beyond what can be measured.

    D. Hirsch, Jr. offers a masterful analysis of how American ideas about education have veered off course, what we must do to right them, and most importantly why. He argues that the core problem with American education is that educational theorists, especially in the early grades, have for the past sixty years rejected academic content in favor of “child-centered” and “how-to” learning theories that are at odds with how children really learn.  The result is failing schools and widening inequality, as only children from content-rich (usually better-off) homes can take advantage of the schools’ educational methods.Hirsch unabashedly confronts the education establishment, arguing that a content-based curriculum is essential to addressing social and economic inequality. A nationwide, specific, grade-by-grade curriculum established in the early school grades can help fulfill one of America’s oldest and most compelling dreams: to give all children, regardless of language, religion, or origins, the opportunity to participate as equals and become competent citizens. Hirsch not only reminds us of these inspiring ideals, he offers an ambitious and specific plan for achieving them.

    

    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    This highly visual, non- technical survey emphasizes broad, up-to-date coverage of basic topics and principles in geology, oceanography, meteorology, and astronomy. The text's flexible design lends itself to the diversity of Earth science courses in both content and approach. As in previous editions, the main focus is to foster student understanding of basic earth science principles.

    Anderson has written 160 books—nearly fifteen million words!—most of them by dictating into a hand-held recorder while hiking. Award-winning novelist and short story writer Martin L. Shoemaker dictates chapters and stories while driving, turning his daily commute into a productive work session. These two die-hard “dictators,” share their techniques and insights into how dictation can help you *Improve your writing productivity *Use otherwise lost time to brainstorm, plot, develop characters, write articles, and more *Get inspired by leaving your confined office and getting a fresh perspective elsewhere *Stay in shape while writing On Being a Dictator, part of the Million Dollar Writing Series, will help you think outside the box, consider a different writing method, and up your game in the fast-paced ever-changing world of publishing.

    Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.

    Every chapter has been revised and updated to reflect the basic calculations applicable to the contemporary practice of pharmacy.This edition provides expanded coverage of enteral and parenteral nutrition. New features include "Calculations Capsules"--boxed summaries of the type of calculation presented in each chapter, and "A Case in Point"--practical cases with step-by-step solutions to demonstrate each type of calculation.Review exercises at the end of the book are completely updated. This edition includes answers to all practice and review problems.

     Since the invention of writing, the written word has fueled humanity’s astonishing progress. Thus, the ability to write effectively and beautifully has long been revered and rewarded. And yet in the digital age, people have begun to believe that this talent is somehow obsolete: that writing is something unworthy of study beyond the basic mechanics of vocabulary and syntax and grammar, that mediocre prose is acceptable in a world crying out for clear and precise communication. Peter Yang believes otherwise. The Art of Writing is Yang’s highly practical treatise on the four key principles of dazzling, effective writing—economy, transparency, variety, and harmony. Far from your garden-variety style guide, the principles in this book apply to everyone, whether you’re writing an inauguration speech or a letter home to Mom. Great writing is a skill, and this book gives you the tools to make your words shimmer on the page (or the screen). Packed with real-world insights and advice, The Art of Writing is your ultimate guide to transforming your writing and unleashing your inner artist. Fans of The Elements of Style by William Strunk, Jr., On Writing Well by William Zinsser, The Little Seagull Handbook by Richard Bullock, and Bird by Bird by Anne Lamott will love this book. This book is for anyone who likes reading about: How to write Writing nonfiction Writing fiction How to be a better writer Writing style Business writing Writing a book

    Allowing you to combine the various elements that make up your writing project, from outlines to research to note, Scrivener helped author Nicole Dionisio write two novels in a single year. Our manual outlines how to use Scrivener to make your writing better, and is useful for writers of all stripes – which includes you. It is 48 hours before your dissertation is due and, despite the chaos, you are trying to complete the final edits, because it’s the only choice you have.There is one problem — and it isn’t the pile of unclean dishes housing sea-green mold and chatty-vermin that has become your sink — it is your computer and it is time. You should be going faster then this, you put your blood-shot pounding head in your hands and groan, “Why am I going so slow? This computer is brand new... what is the problem?”It isn’t your computer’s specs. It is your writing process. It is because you have not yet started using Scrivener.It is opening up a new webpage or PDF every 15 minutes to fact-check research. It is switching back and forth be- tween this research, your outline, your bibliography, and your draft. It is waiting for your files to load, bouncing be- tween them, and getting lost in the quantity of windows on your computer screen or document.Scrivener has two key features: it loads all documents at once and it has many visual organizational tools. Scrivener has optimum productivity, thus it gives writers more time to actually write and accomplish their goals.This manual outlines: -Planning your manuscript-Importing existing documents into Scrivener-Collecting your notes-Organizing files and documents within Scrivener-Keeping track of your characters for fiction writing-Bringing it all together and writing your manuscript-The editing process, including sharing with beta readers.-Publishing your masterpiece online