Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    Francis of Assisi heard the call of Christ. It is also how Jorge Mario Bergoglio, at the age of 76, and a Jesuit, seems to have accepted his election to the papacy with the choice of a name that no other pope has ever chosen.Who is Pope Francis, elected in one of the shortest conclaves in history? Who is the man chosen to be the first pope from the Americas and the first Jesuit pope?How does he see the world and his ministry? How does he understand his call to serve Christ, his Church, and the world? In short, what is the mind and heart of this new pope of a new world--of the Americas and the rest of the world of the 21st Century?In the words, the ideas, and the personal recollections of Pope Francis--including material up to the final hours before his election--the most highly regarded Vatican observer on the international scene reveals the personality of this man of God, gentle and humble. The son of Italian immigrants to Argentina, he made radically following Christ and the way of non-violence the pillars of his pastoral ministry in a country, continually tormented by social and economic inequities.This complete biography offers the keys to understanding the man who was a surprise choice, even a kind of revolutionary choice, for pope. It is the story of the humble pastor of one of the world's largest archdioceses; a cardinal who takes the bus, talks with common folk, and lives simply. It is the story of why the cardinal electors of the Catholic Church set aside political and diplomatic calculations to elect a pope to lead the renewal and purification of the worldwide Church of our time.

    Here Friedlander focuses on the role of his own physical presence in his images. He writes: "At first, my presence in my photos was fascinating and disturbing. But as time passed and I was more a part of other ideas in my photos, I was able to add a giggle to those feelings." Here readers can witness this progression as Friedlander appears in the form of his shadow, or reflected in windows and mirrors, and only occasionally fully visible through his own camera. In some photos he visibly struggles with the notion of self-portraiture, desultorily shooting himself in household mirrors and other reflective surfaces. Soon, though, he begins to toy with the pictures, almost teasingly inserting his shadow into them to amusing and provocative effect--elongated and trailing a group of women seen only from the knees down; cast and bent over a chair as if seated in it; mirroring the silhouette of someone walking down the street ahead of him; or falling on the desert ground, a large bush standing in for hair. These uncanny self-portraits evoke a surprisingly full landscape of the artist's life and mind. This reprint edition of Lee Friedlander: Self Portrait contains nearly 50 duotone images and an afterword by John Szarkowski, former Director of the Department of Photography at The Museum of Modern Art.

    In this volume, first published in 1979, Krenov invites the reader into his workshop, where he shares his techniques and uncompromising approach to craftsmanship, along with thoughts about his work and its place in the world. Photo sequences show how Krenov composes a cabinet directly in the wood, without dimensioned drawings. He also discusses working with shop-sawn veneers, the technique of fitting curved doors, and the problems of accuracy and mistakes. The book concludes with a detailed exploration of three furniture projects: a curved showcase cabinet, a writing table with drawer, and a chess table.

    We need to know how he sees us. Come on, girl, he says. Let my light shine in. Breathing Eden is forty raw, honest, heartbreaking and encouraging conversations between women and God. These prayers are like our own: full of pain, celebration, anxiety, and joy. Each one helps the reader hear God whisper love and hope into their lives. And after each story, Jennifer offers readers a guided invitation to listen for what God is saying to them. In these pages, readers will find hope and fresh perspectives. It's an invitation to come. Breathe Eden.

    That’s because, autism spectrum disorders are complex and unique to each and every individual.Emma Kendall is diagnosed with an autism spectrum disorder and holds a first-class degree in Autism: Special Education. In addition to this, her qualifications include Counselling, Communication and Personal Skills.Whilst at university, Emma studied and researched the social behaviour which is commonly referred to as autism masking or camouflaging. This required her to interact with and question autistic people to gain a clear understanding of this diverse topic.Emma shares her unique insights and personal experiences describing what autism masking is. She also reveals the intriguing motives for the use of this behaviour. Explaining how autistic people do this and why, and to what extent the mask is relied upon, as well as, uncovering fascinating details concerning the after effects and the long-term impact of autism masking.Emma is the author of Perfectly Autistic and Autistic Christmas!

    Zumthor's passion is the creation of buildings that produce this kind of effect, but how can one actually set out to achieve it? In nine short, illustrated chapters framed as a process of self-observation, Peter Zumthor describes what he has on his mind as he sets about creating the atmosphere of his houses. Images of spaces and buildings that affect him are every bit as important as particular pieces of music or books that inspire him. From the composition and 'presence' of the materials to the handling of proportions and the effect of light, this poetics of architecture enables the reader to recapitulate what really matters in the process of house design.

    But Witold Rybczynski disagrees, and in The Look of Architecture, he makes a compelling case for the importance of style to the mother of the arts. This is a book brimming with sharp observations--that form does not follow function; that the best architecture is not timeless but precisely of its time; that details do not merely complement the architecture--details are the architecture. But the heart of the book illuminates the connection between architecture, interior decoration, and fashion. Style is the language of architecture, Rybczynski writes, and fashion represents the wide and swirling cultural currents that shape and direct that language. The two--style and fashion--are intimately linked; indeed, architecture cannot escape fashion. To set these ideas in sharp relief, he shows us how style and fashion have been expressed in the work of major architects including Frank Gehry, Mies van der Rohe, Charles McKim, Allan Greenberg, Robert Venturi, Enrique Norten, and many others. He helps us see their works anew and ultimately to look afresh at our surroundings. Style is one of the enduring--and endearing--aspects of architecture, Rybczynski concludes. Furthermore, an architecture that recognizes the importance of style would not be as introspective and self-referential as are so many contemporary buildings. It would be part of the world: Not architecture for architects, but for the rest of us.

    Following an overview of painting fundamentals, illustrated step-by-step instructions accompanied by lessons on specific techniques lead your way. This unique book is a complete course in acrylic painting, built up from key techniques. As you progress through the sections of the book, the author demonstrates each technique with the creation of a mini painting, measuring 5-inches squared. So by the time you have worked right through to the end, you will have an amazing collection of 50 mini paintings—on board, paper, or canvas—that will be a testament to your skill and creativity. The subject matter for these squares varies from abstracts and simple color-mixing exercises, through to figurative subjects: a flower, a sunset, a busy street scene—and many more. These can be mounted, exhibited, or simply collected in a portfolio, or given away as gifts for friends to cherish. If you are coming to acrylics for the first time, or keen to improve your skills and sometimes daunted by the thought of filling a large empty canvas or blank piece of board, this is your ideal guide. Instead, it will free you from creative hang-ups and replace them with an addictive desire to create that next 5-inch square!

    Now, Ada Louise Huxtable, the Pulitzer Prize- winning architecture writer for "The Wall Street Journal"?and chief architecture critic for "The New York Times" for nearly twenty years?offers an outstanding look at the architect and the man. She explores the sources of his tumultuous and troubled life and his long career as master builder as well as his search for lasting, true love. Along the way, Huxtable introduces readers to Wright's masterpieces: Taliesin, rebuilt after tragedy and murder; the Imperial Hotel, one of the few structures left standing after Japan's catastrophic 1923 earthquake; and tranquil Fallingwater, to which millions have traveled to experience its quiet grace. Through the journey, Huxtable takes us not only into the mind of the man who drew the blueprints, but also into the very heart of the medium, which he changed forever. A story of great triumph and heartbreak, "Frank Lloyd Wright" is, like Wright's own creations, an expertly wrought tribute to a man whose genius lives on in the very landscape of American architecture.

    I know from experience. In the summer of 2016, I decided to learn hand lettering to create coloring pages for my book, Broken Crayons Still Color. I watched every video I could find and tried all the recommended techniques. However, no matter what I did, even with the best of pens, my lettering looked horrible. Let's admit it: Learning calligraphy is not as easy as some of the artists online make it look. And I was frustrated. I continued my research and discovered faux calligraphy. I decided to use it, along with block lettering, to create my hand-drawn coloring pages. What is Faux Calligraphy? It's fake calligraphy. In my opinion, it is the easiest way to get started. You can achieve a beautiful outcome almost right away, even with your own handwriting. In this book, Calligraphy for Beginners, I will walk you through the steps of how to get started as well as the mistakes to avoid. In calligraphy, your letters will have thick downstrokes and thin upstrokes. With faux calligraphy, you simply add the thickness to your downstrokes after you write the letters. It's a three-step process you'll learn in chapter three. Traditional calligraphy and brush lettering require months of consistent practice to train your hand and develop the muscle memory required to achieve the thick and thin strokes. Even after years of practice, I continue to improve every day. And, honestly, I notice the difference in my lettering if I don't practice consistently for several weeks. Therefore, if you want to achieve a beautiful outcome right away or need to use lettering for a project immediately (like I did), faux calligraphy is a great way to get started. It's a fun way to add text to coloring pages and create beautiful artwork, hand-lettered cards, bookmarks, and so much more. Bonus: As a bonus to this book, you get free access to my faux calligraphy online class ($39 value). To make it as easy as possible for you, I filmed a video demonstrating every letter in the alphabet. Plus, you can download my practice sheets to print off for reference and blank practice sheets for your own lettering. Click the buy button and let's get started!

    Whether they're greeting us at the door, romping with their pals, or celebrating a birthday, their happiness is completely infectious. Do dogs really smile? We set out to prove this idea after a reader of The Bark sent in a photo of her grinning dog, with a suggestion for a contest … and, the Smiling Dog contest was born. So for the past eight years, enthusiastic dog lovers everywhere have been sending in photographs of their smiling pups. DogJoy assembles the best of the pack—presenting proof positive that dogs not only smile, but also laugh, grin, snicker and even share jokes. Highlighted by personal stories and peppered with charming observations, dog lovers everywhere will adore this wonderful collection.

    

    The wide spread of Palladianism was due partly to the private and public buildings he constructed in Italy, the designs of which were copied throughout Europe. But of even greater consequence was his remarkable magnum opus, "I Quattro Libri dell'Architettura"; translated into every major Western European language in the two centuries following its publication in 1570, it has been one of the most influential books in the history of architecture. The Four Books of Architecture offers a compendium of Palladio's art and of the ancient Roman structures that inspired him. The First Book is devoted to building materials and techniques and the five orders of architecture: Tuscan, Doric, Ionic, Corinthian, and Composite. Palladio indicates the characteristic features of each order and supplies illustrations of various architectural details. The Second Book deals with private houses and mansions, almost all of Palladio's own design. Shown and described are many of his villas in and near Venice and Vicenza (including the famous Villa Capra, or "The Rotunda," the Thiene Palace, and the Valmarana Palace). Each plate gives a front view drawing of the building and the general floor plan. The Third Book is concerned with streets, bridges, piazzas, and basilicas, most of which are of ancient Roman origin. In the Fourth Book, Palladio reproduces the designs of a number of ancient Roman temples. Plates 51 to 60 are plans and architectural sketches of the Pantheon.In all, the text is illustrated by over 200 magnificently engraved plates, showing edifices, either of Palladio's own design or reconstructed (in these drawings) by him from classical ruins and contemporary accounts. All the original plates are reproduced in this new single-volume edition in full size and in clear, sharp detail. This is a republication of the Isaac Ware English edition of 1738. Faithful and accurate in the translation and in its reproduction of the exquisite original engravings, it has long been a rare, sought-after work. This edition makes The Four Books available for the first time in more than 200 years to the English-speaking public.

    But a courageous and visionary young woman-Katharine Kuh-defied the odds and opened a gallery in Chicago, where she exhibited such relatively unknown artists as Fernand L ger, Paul Klee, Joan Mir, Ansel Adams, Marc Chagall, and Alexander Calder, to name but a few. Not only did Kuh survive these rocky early years but most of the artists became increasingly famous. In 1954, the Art Institute of Chicago named her its first curator of modern painting and sculpture. Kuh's prestigious position at the museum led to friendships with Marcel Duchamp, Mark Rothko, Mies van der Rohe, and Edward Hopper. In writing her memoir, she hoped to offer intimate portraits of these luminaries and contribute to a fuller understanding of their achievements. Her book also reveals how and why America became a major force in the world of contemporary art.After Katharine Kuh's death, Avis Berman-noted art historian and Kuh's close friend and literary executor-selected, edited, and completed her writings for this book.