Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    According to the American Homebrewers Association, there are currently 1.2 million home brewers in the country, and their numbers keep rising. Tired of the stale ale, bland beer and lackadaisical lagers mass-produced by the commercial labels, Americans are discovering the many advantages of brewing their own batch of that beloved beverage: superior aroma, color, body and flavor.For both amateur alchemists eager to tap into this burgeoning field and seasoned zymurgists looking to improve their brews, The Brewmaster's Bible is the ultimate resource. Its features include: Updated data on liquid yeasts, which have become a hot topic for brewers; 30 recipes in each of the classic beer styles of Germany, Belgium, Britain and the U.S.; extensive profiles of grains, malts, adjuncts, additives and sanitizers; recipe formulation charts in an easy-to-read spreadsheet format; detailed water analyses for more than 25 cities and 6 bottled waters; directories to hundreds of shops; and much more.

    From that first printing of that first book came a series unlike anything in the publishing world, one that is global in both geography - we have been published worldwide in some 30 languages - and in coverage. No single volume can hope to summarize what thousands of titles have meant to millions of readers over the years, and we don't claim to do that in this e-book. Rather, this e-book celebrates the breadth and depth of the For Dummies series, offering 20 chapters - in honor of our 20 years - from a list of books compiled by our global colleagues. We are confident the chapters we've included give you a representative glimpse at why - no matter what the topic - our products have meant so much to so many by Making Everything Easier. We've grouped our chapters into five main parts:Part I: Dummies Classics, offers four chapters from some of our best-loved books. There's a chapter from DOS For Dummies, the book that started it all, and chapters from two of our best-sellers: Windows 7 For Dummies and Sex For Dummies. And just for a bit of spice, we've included a chapter from French For Dummies.Part II: Daily Dose of Dummies, offers the kind of lifestyle, self-help, and business skills that our readers have come to treasure. There's one of our famous Part of Tens chapters from Cognititive Behavioural Therapy for Dummies and a chapter from Meditation For Dummies to help you get your center. Chapters from Leadership For Dummies and Marketing For Dummies help you develop new skills for the marketplace.Part III, Fun with Dummies, celebrates life and all it has to offer. We've got chapters here from The Royal Wedding For Dummies, Guitar For Dummies, Digital Photography SLR All-in-One For Dummies, Puppies for Dummies, Knitting For Dummies, and Wine For Dummies.Part IV, Get Social, highlights how we help you grow and develop new skills. Chapters here come from Facebook For Dummies, Social Media Marketing For Dummies, and Dating For Dummies.Part V, Going Global, shares the worldwide appeal of the For Dummies series. These chapters from British History For Dummies, Canadian History For Dummies, and Rugby Union For Dummies were created by our global colleagues and authors and show how the For Dummies approach applies not only to whatever the subject is at hand, but also wherever the discussion is taking place.Download and enjoy!

    If programming intrigues you (for whatever reason), Beginning Programming All-In-One Desk Reference For Dummies is like having a starter programming library all in one handy, if hefty, book.In this practical guide, you'll find out about algorithms, best practices, compiling, debugging your programs, and much more. The concepts are illustrated in several different programming languages, so you'll get a feel for the variety of languages and the needs they fill.Inside you'll discover seven minibooks:Getting Started: From learning methods for writing programs to becoming familiar with types of programming languages, you'll lay the foundation for your programming adventure with this minibook. Programming Basics: Here you'll dive into how programs work, variables, data types, branching, looping, subprograms, objects, and more. Data Structures: From structures, arrays, sets, linked lists, and collections, to stacks, queues, graphs, and trees, you'll dig deeply into the data. Algorithms: This minibook shows you how to sort and search algorithms, how to use string searching, and gets into data compression and encryption. Web Programming: Learn everything you need to know about coding for the web: HyperText. Markup Language (better known simply as HTML), CSS, JavaScript, PHP, and Ruby. Programming Language Syntax: Introduces you to the syntax of various languages - C, C++, Java, C#, Perl, Python, Pascal, Delphi, Visual Basic, REALbasic - so you know when to use which one. Applications: This is the fun part where you put your newly developed programming skills to work in practical ways. Additionally, Beginning Programming All-In-One Desk Reference For Dummies shows you how to decide what you want your program to do, turn your instructions into "machine language" that the computer understands, use programming best practices, explore the "how" and "why" of data structuring, and more. And you'll get a look into various applications like database management, bioinformatics, computer security, and artificial intelligence. After you get this book and start coding, you'll soon realize that -- wow! You're a programmer!

    "I like how the author builds quite high expectations in the introduction of the book, and manages to fulfill them fully throughout the book.""I am amazed at his ability to focus on teaching people, like me, who have done basically nothing with cameras other than point and shoot. There is a wealth of useful and understandable information in this book,...""I've been photographing for years since first SLR in 1960s and yet I found much of interest and some I was unfamiliar with. I especially appreciated the clear, concise presentation."" Even us 'know-it-alls' are surprised by the information that cleared-up some uncertain items that had existed too long.""As a former photography student who learned almost nothing over a two year period, I can now say that I fully understand the terminology and possess the technical skill to take better photographs and possibly revisit my dream of becoming a sports photographer." Whether You are New to Photography,making the transition from Film to Digital Photography, or just want to improve your skills, this book will save you TIME and MONEY! No more intimidation! If you understand how Digital Cameras work, every photo becomes a learning experience. Many people are walking around with expensive cameras that they barely know how to use and others are missing great photo opportunities because they have been misinformed by well-meaning friends. This book is based on the premise that a solid understanding of photographic equipment results in a faster learning curve and better photos. The technology is actually quite simple when it is broken down and clearly explained.Without an understanding of cameras, you are at the mercy of others in all your buying decisions. You will only scratch the surface of your camera's capabilities until you take on its manual settings. You need to read this book because: It will take the confusion out of Photographic terminology by clearly defining every important term used. Your learning will be enhanced by 120 charts and photos that will simplify discussions and help you to remember what you learned. You will learn why buying a camera based on Megapixels alone is a bad idea. You will learn how sensor size and lens selection affect image quality more than any other factors. Strange photographic terms will loose their mystique once you learn how they were carried over from film photography. ˃˃˃ You will also learn: How digital images are created and stored.Which file format to use when editing photos.Which file format to use when sharing photos.How to select a lens for your DSLR camera.How to properly adjust exposure.Why a zoom lens can be a very good investment.Why you should care about focal length, aperture, shutter speed, and ISO as well as what these terms mean. ˃˃˃ About the author: Al Judge is a professional photographer living in Sedona, Arizona. His works are displayed in several locations around town. He is a best selling author with more than a dozen photography books. Don’t waste any more time! Scroll up and grab a copy today for little more than the cost of a cup of coffee!

    Gerd Heuschmann is well-known in dressage circles—admired for his plain speaking regarding what he deems the incorrect and damaging training methods commonly employed by riders and trainers involved in competition today. Here, he presents an intelligent and thought-provoking exploration of both classical and "modern" training methods, including "hyperflexion" (also known as Rollkur), against a practical backdrop of the horse's basic anatomy and physiology. In a detailed yet comprehensible fashion, Dr. Heuschmann describes parts of the horse's body that need to be correctly developed by the dressage rider. He then examines how they function both individually and within an anatomical system, and how various schooling techniques affect these parts for the good, or for the bad. Using vivid color illustrations of the horse's skeletal system, ligaments, and musculature, in addition to comparative photos depicting "correct" versus "incorrect" movement—and most importantly, photos of damaging schooling methods—Dr. Heuschmann convincingly argues that the horse's body tells us whether our riding is truly gymnasticizing and "building the horse up," or simply wearing it down and tearing it apart. He then outlines his ideal "physiological education" of the horse. Training should mirror the mental and physical development of the horse, fulfilling "classical" requirements—such as regularity of the three basic gaits, suppleness, and acceptance of the bit—rather than disregarding time-tested values for quick fixes that could lead to the degradation of the horse's well-being. Dr. Heuschmann's assertion that the true objectives of dressage schooling must never be eclipsed by simple "mechanical perfection" is certain to inspire riders at all levels to examine their riding, their riding goals, and the techniques they employ while pursuing them.

    Following the time-tested Dummies format, Mandolin For Dummies provides a level of content and instruction greater than anything currently available.Mandolin For Dummies breaks down the fundamentals of this instrument and provides the resources you need to practice and improve your ability over time.Packed with individualized instruction on key mandolin-friendly musical styles, including Irish and Celtic, "old time" American music, blues, bluegrass, swing, and jazz Files available via download provide audio tracks from the book and exercises so you can play along and build your skills -- almost 2 hours of music! Clear and useful photos and diagrams ensure you fret, strum, and pick with precision Includes a mandolin buying guide to help ensure you make the right purchases Tips on restringing mandolins and other DIY care and maintenance topics If you're an aspiring mandolin player, don't fret! Mandolin For Dummies has you covered.

    With the new tablet, I absolutely love its many standard features and capabilities, but have found there is so much more that can be done with this amazing gadget. I’ve learned a lot of great things you can do with a Kindle Fire HD and want to help others get more out of their Kindle Fire HDX and HD devices. I've developed a comprehensive guide book to help users along on their device, including tips and tricks to really unlock and unleash the possibilities with the tablet. Here’s just some of the great info you’ll find in this User’s Guide Book: - Getting to know the various settings of your Kindle Fire HDX or HD - Browsing your Kindle and carousel - How to store your favorite content items on the device - Setting up security options to safeguard your device - Setting up your e-mail, contacts and calendar info - Setting up and using wireless networks - How to print from your Kindle Fire HD - How to install the Dolphin Browser with Adobe Flash - How to install the Google Chrome browser on your tablet - Pairing your Kindle Fire HD with a compatible Bluetooth phone or computer - How to set-up FreeTime for your kids to use your Kindle with restrictions - How to listen to the radio on your tablet - How to use your tablet to make phone calls for free! - How to download YouTube videos to your Kindle Fire HD - How to take photos and videos with your Kindle Fire HD camera - How to sideload apps on your Kindle Fire HD - Some of the best apps you can get for your tablet - Suggested apps to take your tablet to the next level! You’ll learn all of the above and more in this book which features color screenshots straight from the Kindle and step-by-step instructions on the processes involved in unleashing more powerful features for your Kindle Fire HD! There's also helpful links throughout the guide to take you right to the apps and websites being discussed. In all, this is a must-have ebook to get for any Kindle Fire HD user who wants to take their device to the next level! Note: Many of the tips and how-to's covered in this guide will also apply to the previous generation of the Kindle Fire HD, released in 2012. Please note this book is for owners of the American version of the Kindle Fire HDX & Kindle Fire HD tablets sold as of October 2013 in the United States.

    In this high-fantasy guide, you will be introduced to two new races, the Worgen and Goblins, and learn all about the unique races and classes that will help you complete your quests. You'll also discover how to battle enemies for gear and glory and how to join guilds with other players. There is a dedicated step-by-step guide, designed for brand-new players, to help you start your journey into World of Warcraft game. This "World of Warcraft: Cataclysm Signature Series Guide" features official artwork, designed for beauty and ease-of-use. It's a must-have guide for any World of Warcraft player.

    Learning guitar theory with no knowledge about the names of the fretboard is comparable to learning complex arithmetic equations without knowing numbers! This book will make sure you don't end up like one of those guitarists! Here is why you should learn the fretboard: Understand how notes are arranged on the fretboard Create a mind map to navigate through the fretboard Communicate the ideas you have in your head to written format or to other musicians Create various visual references to make the fretboard less daunting And lots more Why Should I buy this book? It's only fair to ask yourself this question before spending your hard-earned money on anything. Here is what you'll find inside: The whole process of learning the fretboard simplified into 5 easy steps A step by step approach which will give you results even if you are a complete beginner 35+ exercises and tips to make sure you get results as fast as humanly possible The theory behind every concept for those who need it Countless memory techniques to make the process as simple as possible Beginner friendly - no prior music experience required All this taught in less than a day! Why this book from among the 100 others? I know there are multiple books out there that teaches you the exact same things. They have a lot more reviews and have been out for longer than this book. But here is how this book is different: Unique memory techniques which cannot be found elsewhere High quality pictures and diagrams to give you the whole picture Free bonus material including fretboard diagrams, Flash cards, Reference material and lots more! Gives you results faster than any book out there! I hope that was enough reasons to make you jump onto the book! So, what are you waiting for? Scroll up and click the BUY NOW button to get access to such a goldmine!

    Their creatures, ranging from the exotic to the familiar, the elegant to the whimsical, will both inspire the beginner and challenge the most accomplished folder.Choose among the dolphin, penguin, swan, owl, goose, kangaroo, praying mantis, or even the mythical Pegasus or extinct wooly mammoth. Each of these thirty-seven new projects is true origami-folded from a single piece of paper with no cutting or gluing-and is complete with clear step-by-step diagrams, instructions, and a photograph of the finished model.Origami Zoo will challenge and delight anyone with a penchant for creating something wonderful out of (almost) nothing.

    Get this Amazing #1 Amazon Top Release - Great Deal! You can read on your PC, Mac, smartphone, tablet or Kindle device. Bitcoin is not just a new word in the Internet age or technological and financial progress, it's a start of a new era on the Earth! Even 10 years ago we even couldn't imagine dreaming about digital money - you can't physically touch them but you can own and spend them. Today this is a reality! Bitcoin revolution covered the whole world like a huge wave, more and more people interested in this "Digital Gold". Over the past few years, Bitcoin has grown from something known only to a select few tech nerds into a revolutionary currency that has rapidly changed the way that we think about the concept of money. You no doubt see Bitcoin payments accepted in all kinds of places now, but, if you can believe it, it used to be a fairly complicated procedure for finding places that let you pay in Bitcoin. Anyway, to run the world you need to know everything. We can't guarantee that you will know EVERYTHING from this book, but we can guarantee you will have the notion of a new currency - Bitcoin. What is it? Where did it come from? How do you use it? Is it really just fake internet money created by drug dealers? That is precisely what we will be answering in this book. We’ll cover everything you need to know in order to get started with Bitcoin: understanding the Blockchain and Bitcoin transactions where to keep your Bitcoin (how to choose a secure wallet) buying Bitcoin investing in Bitcoin how to start accepting and using Bitcoin as a part of your business principles of Bitcoin mining the security of Bitcoin etc. Also, the author will share with you interesting facts about Bitcoin and will give you professional tips on the start of your way in Bitcoin family! Ready to take on the Bitcoin world yet? I hope so. I’d like to be the first to officially welcome you to the world of Bitcoin!

    Featuring her make-at-home cleaning products, easy step-by-step guides and all her recommendations for toxic-free and eco-friendly products, this book is the ultimate guide to keeping on top of your house, and having fun while you do it.Lynsey shares her daily and seasonal routines, motivating and encouraging you along the way with so that you are left with the will, and the skill, to take on even the most seemingly insurmountable tasks and end up with a clean, calm and happy home.

    It's a chunky book of 400 questions that range from the heinous to the nauseating to the downright disturbing, each a field-tested conversation starter—because no matter how strange or far-fetched, Would You Rather...? knows that choice provokes thinking, and thinking is fun. Some questions, like a Rorschach test, reveal values: Would you rather . . . Age only from the neck up -OR- age only from the neck down? Be stupid and rich -OR- smart and poor? Some delight in their own grossness: Eat three earthworms -OR- wear a necklace made of them on your wedding day? Be trapped in an elevator with wet dogs -OR- three fat men with bad breath? Some churn up prejudices: Lose your mate to the same sex as yourself -OR- the opposite sex? Some create that squirming sensation: Get a bad case of poison ivy way up inside your nose -OR- inside your inner ear? Or ethical dilemmas: Be president of a firm that poaches endangered species -OR- work for a corrupt politician? And some are just deliciously absurd: Catch a porcupine thrown from a second-story window -OR- a skunk thrown from the same window? Each question is followed up with related, often off-the-wall information, from odd trivia to dumb jokes to the occasional practical advice (go for the skunk—the porcupine's got 30,000 quills, while tomato juice will take away the skunk smell).

    Only world band radio delivers this no matter what, and quick-access Passport to World Band Radio is the #1 seller to this market-over a million copies sold to date. Each edition is welcomed by established and emerging readers alike, as Passport delivers in nearly 600 pages what world band listeners seek: * Three-way guide to what's on from stations in dozens of countries: news, entertainment and opinion in English and other languages. All three formats: country-by-country, channel-by-channel, hour-by-hour. * Award-winning reviews of world band radios and accessories, with ratings of dozens of models from Sony, Grundig and others. Radios for emergencies, too. * Wealth of helpful how-to articles, along with a directory of station contacts, webcasts and a glossary. This annual title keeps readers coming back year after year, making it what one chain buyer hails as a quiet bestseller.