Gelb identified seven aspects of Da Vinci's genius that contemporary readers can emulate and apply in their own lives. Now, in WORK LIKE DA VINCI, Gelb adapts these principles to the specific demands of the workplace, sharing the innovative solutions to contemporary corporate and career challenges that have kept him in constant demand as a top-tier speaker and consultant to Fortune 500 clients. In Gelb's expert perspective, Da Vinci's genius can be distilled into seven principles for the business listener: Ask the right questions (Curiosit�) Put your answers to work (Dimostrazione) Develop your business senses (Sensazione) Turn uncertainty into opportunity (Sfumato) Strike a profitable balance (Arte/Scienza) Integrate for success (Corporalit�) Make the break-through connection (Connessione) These principles will help you tackle such timeless business challenges as: leadership; innovation; teamwork; strategic planning; decision-making; managing change and uncertainty; giving powerful presentations; giving and receiving feedback; and more.

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

    . . Mr. Colletti's book might be even more groundbreaking [than Moneyball] in some ways: It's a nearly unprecedented opportunity to see what running a baseball franchise looks like through the eyeballs of an actual general manager. . . [Colletti] has a gift for entertaining storytelling. . . These are stories modern general managers rarely tell, except in late-night gatherings at their favorite bars with people they know and trust. So to read them here, told in such colorful detail, makes you feel as if Ned Colletti has just invited you to plop down on the next bar stool." --Wall Street Journal "Ned Colletti is a baseball treasure with fascinating stories to tell from inside the game. The Big Chair is your all-access pass. After reading this book, you will not only understand the job of a general manager better but also the game of baseball itself."--Tom Verducci, author of The Cubs Way and co-author of The Yankee YearsAn unprecedented, behind-the-scenes look at the career of famed former Los Angeles Dodgers General Manager (a position also known as "The Big Chair"), whose tenure spanned nine of the most exciting and turbulent years in the franchise's history.During his tenure with the Dodgers, Colletti had the highest winning percentage of any general manager in the National League. In The Big Chair, he lets readers in on the real GM experience from his unique vantage point--sharing the inner workings of three of the top franchises in the sport, revealing the out-of-the-headlines machinations behind the trades, the hires and the deals; how the money really works; how the decision-making really works; how much power the players really have and why--the real brass tacks of some of the most pivotal decisions made in baseball history that led to great success along with heartbreak and failure on the field. Baseball fans will come for the grit and insight, stay for the heart, and pass it on for the wisdom.Ned Colletti began his MLB career with his beloved hometown team, the Chicago Cubs, more than 35 years ago. He worked in Chicago for a dozen years and was in the front office when the Cubs won the National League East in 1984 and 1989, after which he moved on as director of baseball operations for the SF Giants. By 1996, he became the Assistant GM for the Giants, before being hired as the GM in Los Angeles in 2006. There he oversaw the Dodgers through the highly publicized and acrimonious divorce battle between Frank and Jamie McCourt that culminated in the equally highly publicized sale of the team. He was present at the press conference where Don Mattingly, having just watched his team eliminated from the playoffs, used the post-season conference to vehemently discuss his lack of a contract extension. He brought marquee names like Greg Maddux and Clayton Kershaw to LA, as well as marquee drama with the likes of Manny Ramirez and Yasiel Puig; hired future Hall of Famer Joe Torre as manager; and oversaw fourteen Dodgers playoff wins. And these are just a few of the highlights.Colletti serves up a huge dish of first-hand experiences with some of the biggest names in baseball history (Barry Bonds, Greg Maddux, Don Mattingly, Don Zimmer, Tommy Lasorda, Scott Boras, Vin Scully, and more). From his humble early years living in a Chicago garage to his path to one of the most prestigious positions in professional sports, his very public and illustrious career has left a permanent handprint in the history of America's sport--and now he's ready to share the insight only those who have sat in The Big Chair have ever seen.

    when, finally reconciled to the inevitable, they returned to Italy one last time.Which, as they say, is another story.Also includes chapters on the idiosyncrasies of the Italian language and the Italian driving experience.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    He chronicles some of the most formative calls of his career in this autobiography that reads like crime fiction. McCarthy demonstrates with detail and clarity that the difficult choice is often the right choice. While not for the faint of heart, each entry in this collection provides poignant insight into the bonds between medics and the people and city they serve.

     But rather an essential tool for direction, motivation and innovation. No, No, No, No, No, Yes is the perfect inspirational Christmas gift for that someone in your life embarking on a great new challenge. Whether they just graduated from college, are changing careers, have set out to achieve something in the arts or the business realm, or just aspire to do something seemingly impossible, No, No, No, No, No, Yes will help them see that the “no’s” they will confront are simply directions on the map to “yes”. No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream. And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood. ˃˃˃ No is a facilitator In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation. Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point. ˃˃˃ No ends with a comma Rather, Amichay demonstrates that No usually ends with a comma: No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better. ˃˃˃ No can be the best answer to get In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get. Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes. Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes. Scroll up and grab a copy today.

     Share before you’re ready. Get more agreements. Have difficult conversations. These are a few of the practical but profound ideas Lessonly CEO Max Yoder shares in Do Better Work. No matter your rank or role, if you want to see more understanding, accountability, and progress on your team, these stories and examples are for you. Praise for Do Better Work: “Devastatingly effective, and a must-read for business leaders with a soul. Do Better Work is the modern manual for how to align company success and personal growth.” Jay Baer, New York Times bestselling author of Youtility and co-author of Talk Triggers “The best books pop lightbulbs over our heads that feel so obvious we wonder why we didn't realize them all along. This book does that. An essential read for any 21st-century leader." Coco Brown, CEO and founder of The Athena Alliance “Our world needs a style of leadership that puts people at the center, and I can think of no better guide than the lessons contained in this book.” Scott Dorsey, former CEO of ExactTarget/Salesforce Marketing Cloud “Practical advice with a soul and a deep understanding of how humans connect and work together.” Nataly Kogan, founder of Happier @ Work and author of Happier Now

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Married to the man of her dreams, mother to two beautiful children, and a member of one of the most respected families in town; she had it all. The year was 1939, and the world was about to change. In a heartbreaking instant, she had to trade her life of security, family, and simple pleasures--for one of unspeakable loneliness, hardship, and danger. Nothing more than hunted prey, she relied on her inner strength and indomitable will to keep her children alive. But would it be enough? How far would she have to go, and did she have the resolve to get there? One thing she knew for sure ...she and her children would live or die one way …. TOGETHER. Manek was six years old when his world began to collapse. At first, his young eyes failed to see it, but reality came quickly into focus, when his loving gentle mother was forced to beat him in order to save his life. That is when he realized the Nazis wanted to kill him. Suddenly thrust into a new role as man of the house, would he be able to help keep his family safe? Was he strong enough to protect them? He knew only one thing ... they would survive if they could stay …TOGETHER. In Together: A Journey for Survival, Ann Arnold shares her family's journey through Poland's countryside as a war of nations thunders around them. The story displays the magnificent strength of a mother's love and the incredible courage of good people during the worst of times. "An important work. Ann Arnold's effort to both tell their tale of her family's survival during the Holocaust while being a part of encouraging the next generation to embrace tolerance is inspiring." -Michael Cohen, The Simon Wiesenthal Center "A fascinating story that takes a reader inside an already wounded family toiling through horrific difficulty in the pursuit of life itself. .. it forces readers to ask themselves if they could endure a struggle or whether they might support another person in a life or death battle. This angle makes the book valuable for teachers to use and beneficial for students to read at the high school level.” -Lawrence M. Glaser, N.J. Commission on Holocaust Education “Incredible Story” –Northern Valley Press "Arnold’s perspective is colored not only by those non-Jews who saved her father’s family but also by her experience visiting Brzostek as an adult." –New Jersey Jewish News

    Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    it was a dark place to be. No Direction Home tells the story of the series of events that landed Greg there, what it was like, and how he adventurously escaped. It starts on the first day of middle school in an upscale neighborhood in Long Island, New York. Greg was labeled the biggest piece of shit in sixth grade because of a few unfortunate circumstances, and there seemed to be no hope for redemption. Then one day everything changed, but it was a bit too late. Greg was on a crusade for vengeance.What ensues is a chain reaction of escapades, filled with theft, drug addiction, prostitution, suspension, and eventually, permanent relocation to residential rehabs across the country. Still, nothing could calm him down. He was a bit too off the hinges by then for rehabilitation, and after a scuffle with anti-Semitic cohorts at an inpatient rehab and a daring escape with a girl "too good to be true," he's scooped up and transferred to Hidden Lake Academy, a fucked up place tucked in the obscurity of the Appalachian Mountains. From that point on, all bets are off and there is one mission, and one mission only: get out. His attempted escape morphs into a chaotic tale of homelessness, bad crowds, rancid romance, and bravery in all the wrong places, but one thing is for sure... Greg will never be the same. The question is, will he ever find his way home?