Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    You need to win and keep winning. To get there you need great connections and insider advice.But it's not as simple as tracking down the elite few - the wealth hackers of the world - and getting them to spill their secrets. . . Or is it?©2019 Dr. Greg Reid (P)2019 Brilliance Publishing, Inc., all rights reserved.

    Learn how to repurpose your wisdom.At age 52, after selling the company he founded and ran as CEO for 24 years, rebel boutique hotelier Chip Conley was looking at an open horizon in midlife. Then he received a call from the young founders of Airbnb, asking him to help grow their disruptive start-up into a global hospitality giant. He had the industry experience, but Conley was lacking in the digital fluency of his 20-something colleagues. He didn't write code, or have an Uber or Lyft app on his phone, was twice the age of the average Airbnb employee, and would be reporting to a CEO young enough to be his son. Conley quickly discovered that while he'd been hired as a teacher and mentor, he was also in many ways a student and intern. What emerged is the secret to thriving as a mid-life worker: learning to marry wisdom and experience with curiosity, a beginner's mind, and a willingness to evolve, all hallmarks of the "Modern Elder."In a world that venerates the new, bright, and shiny, many of us are left feeling invisible, undervalued, and threatened by the "digital natives" nipping at our heels. But Conley argues that experience is on the brink of a comeback. Because at a time when power is shifting younger, companies are finally waking up to the value of the humility, emotional intelligence, and wisdom that come with age. And while digital skills might have only the shelf life of the latest fad or gadget, the human skills that mid-career workers possess--like good judgment, specialized knowledge, and the ability to collaborate and coach - never expire.Part manifesto and part playbook, Wisdom@Work ignites an urgent conversation about ageism in the workplace, calling on us to treat age as we would other type of diversity. In the process, Conley liberates the term "elder" from the stigma of "elderly," and inspires us to embrace wisdom as a path to growing whole, not old. Whether you've been forced to make a mid-career change, are choosing to work past retirement age, or are struggling to keep up with the millennials rising up the ranks, Wisdom@Work will help you write your next chapter.

    Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical Truths for closing the gap between your current reality and your utmost potential, including: # 15: Aspire to be the dumbest person in the room # 31: You can be comfortable, or outstanding, but not both # 67: Mistakes are tuition # 96: Expressing your truest self is the ultimate competitive advantage # 100: Make your memoirs worth reading With groundbreaking research and startling new ideas for success, Radical Careering will become the indispensable owner’s manual to your future. Get ready to turbocharge your career with smarter goals, higher market value, and killer results. "Radical Careering is a jolt to the old way of thinking about careers; a handbook of new thinking that will help you survive, strive and thrive in the radically new world of work." --Jeff Taylor, founder and Chief Monster, Monster.com “An innovative how-to-manual for anyone wanting to be more successful and satisfied in their career.” --Andy Spade, CEO and co-founder, Kate Spade “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.” -- Marcus Buckingham, author of The One Thing You Need to Know, and Now, Discover Your Strengths “Hogshead’s powerful strategies will teach you how to drive your own success, by having the fearlessness, daily courage, and curiosity to jump in the deep end and swim with real purpose.” --Lee Ann Daly, Executive VP of Marketing, ESPN “This book is so genius. It’s amazing to read on the page what I’ve always believed to be true. The ideas in this book will save your ass again and again. Drive is a radical careerist’s best friend.” --Liz Phair

    The most common way this manifests is in a persistent sense of discontentment. Something just doesn’t feel quite right. That something is usually hard to put a finger on. It’s often just a feeling that haunts us in the background, one that leads to endless soul searching and goal striving. Although it can disappear when a desire is achieved, or a piece of our life that was believed to be missing falls into place, ultimately the relief is only temporary. Before long, the background feeling that something is not okay returns and the search begins anew. You may be surprised to learn that life doesn’t have to be this way. Since 2006, our global scientific research project has been on the trail of the tiny fraction of the population that seems to have escaped this fate. We found thousands of them, and what we learned has been nothing short of astonishing. It will revolutionize your life for the better, if you’ll let it. Praise For The Finders "If a Nobel Prize existed for Psychology, the work done by Jeffery Martin and his team and described in this book would be a strong contender. The book is about people who have managed to fulfil one of the most sought after but rarely achieved human needs – true happiness, a deep and fundamental sense of wellbeing." ~ Dr. Peter Fenwick, internationally renowned neuropsychiatrist and Fellow of the Royal College of Psychiatrists "Dr. Jeffery Martin's work on non-symbolic states of awareness has helped create the most lucid map for understanding higher states of consciousness. I have personally gained a deeper understanding of the universality of human sacred experience from his research and have been able to replicate and publish it. For anyone who is interested in getting scientific knowledge of the range and evolution of human experience in the direction of expanded awareness and ultimately that which wisdom traditions call 'enlightenment' Jeffery's book and research are must reads." ~ Deepak Chopra, MD, FACP, founder of The Chopra Foundation and co-founder of The Chopra Center for Wellbeing, author of over 85 books including dozens of best sellers "In this book Dr. Martin takes his place beside William James and Abraham Maslow to give us one of the most important and ground-breaking works on consciousness and human potential in recent memory." ~ Allan Leslie Combs, Ph.D., CIIS Professor of Consciousness Studies, author of The Radiance of Being and Consciousness Explained Better "Dr. Jeffery Martin and his colleagues have produced a landmark study, one not only relevant to transpersonal psychology but to psychology in general. Maslow wrote of 'self-actualized' persons. Dr. Martin goes a step further, describing the phenomenology of Maslow's highest level, namely the self-transcendent or enlightened. This book contains a schema by which its readers can more deeply appreciate the development of these men and women. It is not often that rigorous research can be inspirational, but Dr. Martin has come through. Indeed, readers on a spiritual path are now able to chart their own development on a continuum of experiences, one that many writers once pathologized." ~ Stanley Krippner, PhD, Professor of Psychology at Saybrook University; past-President of two and Fellow in five divisions of the American Psychological Association, and winner of its lifetime achievement award for Distinguished Contributions to the International Advancement of Psychology; 50+ year veteran researcher and pioneer in the scientific study of consciousness

    In this fun, illuminating parable, we follow Charlie the Seagull as he learns that the secret to being a successful boss lies in a deeper understanding of what management really is and how our actions are perceived by those around us.

    Management guru Steve is back, working with young Senior VP Cameron Summerfield, who has superstar sales skills but a severe and demoralizing leadership style. Along the way, both Steve and Cameron learn how taking responsibility for making the future markedly better than the present can improve the world. Readers will learn answers to these questions:•How can people amp up their lives to amazing levels of achievement?•If individuals assume personal responsibility, can customers, companies, and employees change for the better?•Is it really possible to shake off inertia and transform your work—and your life?"The best book you’ll read this year. Captivating from the first page and jam packed with invaluable lessons. This is a must read. The Radical Edge is terrific!" --Jason Jennings New York Times bestselling author It’s Not The Big That Eat The Small – It’s The Fast That Eat The Slow, Less is More and Think BIG Act Small"Farber’s style is disarmingly honest as he gives us a playbook for harnessing the power of the human spirit. Invite your team to read The Radical Edge and you’ll have a lasting framework to move your life and business forward." --Simon Billsberry CEO Kineticom (#33 on the Inc. 500, 2005)

    For the first time, fans of Cohen’s hit podcast, Mea Culpa, can now read the very best of his essays and political analysis from the show all in once place. This book serves as a snapshot of an incredibly dark 50 days in the run up to the most divisive election in modern history. With his signature wit and New Yawk sensibility, get inside the head of Donald J. Trump from the man who knew him best.