Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Becoming A Son


David Labrava - 2015
    David writes from life experience as he has lived more lives than most people ever will, and he did it all over the globe. David is an accomplished Glass artist, Tattoo artist, Five Diploma Harley Davidson Motorcycle Mechanic, Producer, Director and an award winning Writer and Actor. David is a member of the most famous and notorious motorcycle club in the world. David was the Technical Advisor on the hit TV series Sons of Anarchy from the inception to the completion of the series. David was also a series regular on the show, reaching that position after being hired as the technical advisor, then becoming a day player actor, then a recurring character then moving to series regular. All of these things had to be earned, as they were not for sale at any price. Becoming A Son is not about them. It’s about David getting to those spots. It’s about overcoming great odds and coming out alive. David left home at fifteen years old and hit the streets. This is David’s journey of discovery and redemption spanning a course of forty years. From the beaches of Hawaii and California, to the forest of the great Northwest, to years in Amsterdam, San Francisco, New York City, Miami then back to California. David hit some highs and survived severe lows, living years on the streets, in and out of jail only to take his life back, and then squeeze every bit out of it that life has to offer. Becoming A Son is a journey of epic proportion. It’s about realizing your dreams and then against the odds achieving them. Adventuring across the globe David learned many lessons by reaching out and trying everything, making many mistakes and paying the price for it and living through it. Now he wrote about it. David has been writing and getting published for over 14 years. He wrote for the Motorcycle magazine ‘The Horse’ then had his own column in the National Hot Rod Magazine ‘Ol Skool Rodz’ for eight years. He co-wrote Episode ten in season four of SOA which Time magazine awarded an honorable mention to as best of the season. David also won the 2013 Readers Choice Buzz focus award for Best Wildcard Actor. Like great authors before him Labrava takes the reader into some dark places most people would never dare to go. Becoming A Son is a modern day story of living on the street and redemption, it is one man’s journey into the darkness of himself crossing the planet and transcending all levels and then coming back again full circle. It is an inspiration for anyone who is chasing their dreams and making them their reality. Becoming A Son will come to be known as an instant classic.

Revolution of Hope: The Life, Faith, and Dreams of a Mexican President


Vicente Fox - 2007
    A native son of Mexico, grandson of immigrants from the United States and Spain, Fox worked his way from ranch hand and truck driver to the youngest CEO in the history of Coca-Cola. His political rise from precinct worker to world leader was equally swift. As president, Vicente Fox steered Mexico's fragile young democracy through turbulent times, ushering in six years of economic stability and reform in health care, education, and housing, with increased freedom of the press. His presidency also reduced poverty and tackled corruption. Vicente Fox embodies the American Dream in its broadest sense as a vision of the New World, as well as the story of Mexico. Elected as a political outsider with a message of honesty, change, and hope, he is truly a world hero of democracy. This vivid book interweaves his inspiring personal story with his bold ideas for the future of the planet. For the first time, President Fox reveals the ups and downs of his close but rocky relationships with world leaders from President George W. Bush and Prime Minister Tony Blair to Fidel Castro, Vladimir Putin and Hugo Ch?vez. In "Revolution of Hope," President Fox outlines a new vision of hope for the future of the Americas. He speaks out forcefully on hot global topics like immigration, the war in Iraq, racism, globalization, the role of the United Nations, free trade, religion, gender equity, indigenous rights and the moral imperative to heal the global divide between rich and poor nations. From the man who brought true democracy to Mexico, "Revolution of Hope" is a personal story of triumph and a political vision for the future.

Made in India: A Memoir


Milind Soman - 2020
    There's more to Milind Soman than meets the eye (although, as his legions of female fans will agree, what meets the eye is pretty delish).Combining in himself the passion of an entrepreneur, the mind of a nerd, the discipline of an athlete, the curiosity of an explorer, the heart of a patriot and the soul of a philosopher, Milind has made the stunning-and apparently seamless- transition from champion swimmer to supermodel to actor to extreme sportsperson to women's fitness activist, enabler and proselytiser, all in one lifetime.How does he do it? What makes him tick? On the twenty-fifth anniversary of 'Made in India', the breakout pop music video of the 1990s that captured the apna-time-aagaya zeitgeist of post-liberalization India and made him the nation's darling across genders and generations, Milind talks about his fascinating life-controversies, relationships, the breaking of vicious habits like smoking, alcohol, rage, and more-in a freewheeling, bare-all (easy, ladies-we're talking soul-wise!) memoir.Co-authored with bestselling author Roopa Pai, MADE IN INDIA is a rare glimpse into the mind and heart of a very unusual man that will leave you thoughtful, awed and inspired.

Hands of Stone: The Life and Legend of Roberto Duran


Christian Giudice - 2006
    Often called the greatest boxer of all time, he held world titles at four different weights, is the only boxer in history to have fought in five different decades, and his bouts with fellow greats like Sugar Ray Leonard, Thomas Hearns, and Marvin Hagler have gone down in fistic folklore. He finally retired in January of 2002, at age fifty-two, with a professional record of 104 wins (69 by KO) in 120 fights. They called him Manos de Piedra: “Hands of Stone.” Now journalist Christian Giudice has written the first—and definitive—story of Duran’s incredible life both in and out of the ring. He has interviewed the fighter, his family, closest friends, and scores of his opponents to separate truth from myth. Duran was born in utter poverty in Panama and grew up in the streets, fighting to survive. His talent with his fists soon emerged, and he had his first professional fight in 1967. Duran grew into a fighter’s fighter. His hunger to destroy opponents and his willingness to take on anyone, anywhere, made him a huge favorite while his flamboyant lifestyle outside the ring made headline news. Duran was one of the first Latino fighters to become a mainstream sports star in the United States, and his natural talent, unprecedented achievements, and longevity made an indelible mark on the world of sport.

Ryan Giggs: My Life, My Story


Ryan Giggs - 2011
    Here, he recalls the glorious memories of his record-breaking career at Manchester United, as well as highlights from his international career with Wales. Giggsy's words bring 20 seasons of pictures to life, as the most decorated player in English football history relives 11 Premier League wins, four FA Cup successes, three League Cup winner's medals, and two Champions League victories, and remembers the people who have helped to make him a true sporting great.

Confessions of an Advertising Man


David Ogilvy - 1963
    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Second Nature: The Legacy of Ric Flair and the Rise of Charlotte


Ric Flair - 2017
    His four-decades long career is recognized as one of the greatest of all time, but with success comes a price. Despite his effortless brilliance in front of the cameras, his life away from the cameras includes personal struggles, controversy and family tragedy. Through his bond with Charlotte, he's becoming the father he needs to be while rediscovering the legend he has always been.Charlotte grew up in the shadow of her famous father, "the dirtiest player in the game," but now she is poised to take the Flair name to new heights. As the inaugural WWE Women's Champion, Charlotte has had an impressive career, and she's just getting started. With the (dare we say it) flair of the "Nature Boy" running through her blood, Charlotte is destined for greatness. Find out how she embraced her heritage and battled her own challenges through her rise to the top of WWE.For these two Champions, sports entertainment is simply SECOND NATURE.

Facebook: The Inside Story


Steven Levy - 2020
    And now renowned tech writer Steven Levy delivers the definitive history of one of America's most powerful and controversial companies: Facebook.In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook.Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users, including those on its fully owned subsidiaries, Instagram and WhatsApp. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation.Based on hundreds of interviews inside and outside the company, Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.

Rivers' Edge: The Weezer Story


John D. Luerssen - 2004
    Welcome to Weezer’s weird world, steered by brainchild Rivers Cuomo — perhaps the world’s most unlikely rock star. Exhaustively researched, Rivers’ Edge documents the rise of the band from Cuomo’s beginnings as a failure on Hollywood’s hair metal scene to his reinvention of himself as the undeniable ruler of Weezer. Luerssen uncovers what really happened during Weezer’s strange hiatus and subsequent re-emergence in 2000, which was one of the most successful comebacks in music history. Through key interviews with friends, associates, members of Weezer, and bandmates in their solo projects, Rivers’ Edge is a must-own for any Weezer fan.

Mad Dogs And Englishmen: An Expedition Round My Family


Ranulph Fiennes - 2009
    Sir Ranulph Fiennes takes a journey around his eccentric family tree, and reveals how he came to be described by the Guinness Book of Records as 'the world's greatest living explorer'.

To Romania with Love


Tessa Dunlop - 2012
    Once there she didn't want to leave and ended up staying for nearly a year. She returned the following summer, but this time chose a big industrial city where she taught English and befriended a student and his family. The youngest son, 'Vlad', was only twelve, shy and very intelligent. Once more Tessa was emotionally hooked. Back home in the Scottish Highlands, she organised for Vlad to be sponsored by her old boarding school. He aced his classes, but, conflicted in the wake of his extraordinary experience, turned down a full-time place. They lost touch; however, the pull of Romania eventually proved too much and, five years on, Tessa returned. Life would never be the same again.

The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern World


Randall E. Stross - 2007
    Newspapers proclaimed his genius in glowing personal profiles and quipped that “the doctor has been called” because the great man “has not invented anything since breakfast.” Starting with the first public demonstrations of the phonograph in 1878 and extending through the development of incandescent light, a power generation and distribution system to sustain it, and the first motion picture cameras—all achievements more astonishing in their time than we can easily grasp today—Edison’s name became emblematic of all the wonder and promise of the emerging age of technological marvels.But as Randall Stross makes clear in this critical biography of the man who is arguably the most globally famous of all Americans, Thomas Edison’s greatest invention may have been his own celebrity. Edison was certainly a technical genius, but Stross excavates the man from layers of myth-making and separates his true achievements from his almost equally colossal failures. How much credit should Edison receive for the various inventions that have popularly been attributed to him—and how many of them resulted from both the inspiration and the perspiration of his rivals and even his own assistants? How much of Edison’s technical skill helped him overcome a lack of business acumen and feel for consumers’ wants and needs?This bold reassessment of Edison’s life and career answers these and many other important questions while telling the story of how he came upon his most famous inventions as a young man and spent the remainder of his long life trying to conjure similar success. We also meet his partners and competitors, presidents and entertainers, his close friend Henry Ford, the wives who competed with his work for his attention, and the children who tried to thrive in his shadow—all providing a fuller view of Edison’s life and times than has ever been offered before. The Wizard of Menlo Park reveals not only how Edison worked, but how he managed his own fame, becoming the first great celebrity of the modern age.

Hustle Harder, Hustle Smarter


Curtis Jackson - 2020
    A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network--the most lucrative deal in premium cable history.Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers "fear nothing and you shall succeed," Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson's street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback--and to learn to flow with the changes that disrupt their own lives.

Get It On!: What It Means to Lead the Way


Keni Thomas - 2011
    That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News