We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans.So how can you embrace free, while finding the superfans who will help you thrive? How can you make money in the Free world? Here are ten ideas to reshape your future. Welcome to the Curve.Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch andWired. He lives in London.

    A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    Introverts gain energy and power through reflection and solitude. Our culture, however, is geared toward the extrovert. The pressure to enjoy parties, chatter, and interactions can lead people to think that an inward orientation is a problem instead of an opportunity. Helgoe shows that the exact opposite is true: Introverts can capitalize on this inner source of power. INTROVERT POWER is a groundbreaking call for an introvert renaissance, a blueprint for how introverts can take full advantage of this hidden strength in daily life. Supplemented by the voices of several introverts, Helgoe presents a startling look at introvert numbers, influence, and economic might. Revolutionary and invaluable, INTROVERT POWER includes ideas for how introverts can learn to: Claim private spaceCarve out time to thinkBring a slower tempo into daily lifeCreate breaks in conversation and relationshipsDeal effectively with parties, interruptions, and crowds QUIET IS MIGHT. SOLITUDE IS STRENGTH. INTROVERSION IS POWER.

    While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don't.Having a lot of different interests, projects and curiosities doesn't make you a "jack-of-all-trades, master of none." Your endless curiosity doesn't mean you are broken or flaky. What you are is a multipotentialite: someone with many interests and creative pursuits. And that is actually your biggest strength.How to Be Everything helps you channel your diverse passions and skills to work for you. Based on her popular TED talk, "Why some of us don't have one true calling", Emilie Wapnick flips the script on conventional career advice. Instead of suggesting that you specialize, choose a niche or accumulate 10,000 hours of practice in a single area, Wapnick provides a practical framework for building a sustainable life around ALL of your passions.You'll discover:•  Why your multipotentiality is your biggest strength, especially in today's uncertain job market.•  How to make a living and structure your work if you have many skills and interests.•  How to focus on multiple projects and make progress on all of them.•  How to handle common insecurities such as the fear of not being the best, the guilt associated with losing interest in something you used to love and the challenge of explaining "what you do" to others. Not fitting neatly into a box can be a beautiful thing. How to Be Everything teaches you how to design a life, at any age and stage of your career, that allows you to be fully you, and find the kind of work you'll love.

    

    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

    Robert Bramson's  proven-effective techniques are guaranteed to help  you right the balance and take charge of your  life. Learn how to: Stand up to anyone --  without fighting. Blunt a sniper's  attack. Get a clam to talk. Cut off a  Sherman tank at the pass. Manage  bulldozers. Get stallers off the dime.  Move a complainer into a problem-solving  mode. Learn the six basic steps that allow you to  cope with just about anyone. Reclaim the power  the rightfully belongs to you in any relationship!

    The most recent neuroscientific research on attention reveals that our brain has two powerful modes that can be unlocked when we use our attention well: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps readers unlock both, so they can concentrate more deeply, think more clearly, and work and live more deliberately. Diving deep into the science and theories about how and why we bring our attention to bear on life's big goals and everyday tasks, Chris Bailey takes his unique approach to productivity to the next level in Hyperfocus, while retaining the approachable voice and perspective that made him a fast favourite.

    Out of it you have to spin health, pleasure, money, content, respect, and the evolution of your immortal soul. This timeless classic is one of the first self-help books ever written and was a best-seller in both England and America. It remains as useful today as when it was written, and offers fresh and practical advice on how to make the most of the daily miracle of life.

    There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

    Here, Jenny Odell sends up a flare from the heart of Silicon Valley, delivering an action plan to resist capitalist narratives of productivity and techno-determinism, and to become more meaningfully connected in the process.

    While over 5 million Americans meditate regularly, millions more remain unaware of the physical, mental, and spiritual well-being that can result from such a simple practice. "Meditation For Dummies" guides you down the road to increased awareness and inner peace. It also covers the historical origins and traditional wisdom behind modern meditation practice. Relax, take a deep breath, and we'll do the rest.

    It's fund and well! The Speed Reading Book is an ideal tool for students, teachers and executives - indeed, anyone eager to improve the speed, comprehension and quality of their reading.Tony Buzan is the world's leading authority on the brain and learning. His ground-breaking note-taking technique, Mind Maps, offers a route to improved study and better understanding. His million-copy selling books on the subject have achieved massive success in more than 100 countries and have been translated into 30 languages. He has lectured worldwide and acts as advisor to numerous multi-national companies, governments, leading businesses and international Olympic athletes. He is also President of the B Foundation, founder of the Brain, Trust Charity, the World Memory Championship and the World Championships of the Brain.

    Created by curly hair evangelist Lorraine Massey—the go-to curl expert featured in Allure, InStyle, Lucky, Seventeen, and The New York Times, and founder of several curly salons and curly products in New York City—Curly Girl is the surprising bible for the 65 percent of women with naturally curly or wavy hair and a desire to celebrate it.Curly Girl is packed with unique and fail-proof hair-care methods, inspiration, and an empowering pro-curl attitude. It’s all here: daily routines for Botticelli, fractal, and wavy curls; Lorraine’s no-more-shampoo epiphany—handle your hair as gently as you do your best cashmere sweater; homemade lotions and potions. New to this edition: an illustrated, step-by-step guide to trimming your own hair (remember: it’s not what you take off; it’s what you leave on); a section on the particular needs of wavy hair; Lorraine’s Down-and-Dirty Curly Boy Routine; more fabulous ’dos for weddings and other special occasions; a chapter on multicurltural hair written by an African American specialist. Plus, updated information on green and chemical-free products, 20 new Q&As, and a DVD with tutorials on caring for four different types of curls. From now on, there’s no such thing as a bad hair day.

    But what we're finding is this: knowing which Harry Potter character you are is easy, but actually knowing yourself isn't as simple as just checking a few boxes on an online quiz.For readers who long to dig deeper into what makes them uniquely them (and why that matters), popular blogger Anne Bogel has done the hard part--collecting, exploring, and explaining the most popular personality frameworks, such as Myers-Briggs, StrengthsFinder, Enneagram, and others. She explains to readers the life-changing insights that can be gained from each and shares specific, practical real-life applications across all facets of life, including love and marriage, productivity, parenting, the workplace, and spiritual life. In her friendly, relatable style, Bogel shares engaging personal stories that show firsthand how understanding personality can revolutionize the way we live, love, work, and pray.