Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

    Professor Lynne Murphy is on the linguistic front line. In The Prodigal Tongue she explores the fiction and reality of the special relationship between British and American English. By examining the causes and symptoms of American Verbal Inferiority Complex and its flipside, British Verbal Superiority Complex, Murphy unravels the prejudices, stereotypes and insecurities that shape our attitudes to our own language.With great humo(u)r and new insights, Lynne Murphy looks at the social, political and linguistic forces that have driven American and British English in different directions: how Americans got from centre to center, why British accents are growing away from American ones, and what different things we mean when we say estate, frown, or middle class. Is anyone winning this war of the words? Will Yanks and Brits ever really understand each other?

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    For, in this stylish, erudite and frequently hilarious book, de Botton dips deeply into Proust’s life and work—his fiction, letter, and conversations—and distills from them that rare self-help manual: one that is actually helpful.Here, tendered in prose almost as luminous as it’s subject’s, is advice on cultivating friendships, suffering successfully, recognizing love and understanding why you should never sleep with someone on the first date. And here, too, is a generously perceptive literary biography that suggests that the master is as relevant today as he was in fin de siècle Paris. At once slyly ironic and genuinely wise, How Proust Can Change Your Life is an unqualified delight.

    Now this sensational new book strikes back to defend the fascinating, real-life diversity of this most basic human faculty.With the erudite yet accessible style that marks his work as a journalist, Robert Lane Greene takes readers on a rollicking tour around the world, illustrating with vivid anecdotes the role language beliefs play in shaping our identities, for good and ill. Beginning with literal myths, from the Tower of Babel to the bloody origins of the word “shibboleth,” Greene shows how language “experts” went from myth-making to rule-making and from building cohesive communities to building modern nations. From the notion of one language’s superiority to the common perception that phrases like “It’s me” are “bad English,” linguistic beliefs too often define “us” and distance “them,” supporting class, ethnic, or national prejudices. In short: What we hear about language is often really about the politics of identity.Governments foolishly try to police language development (the French Academy), nationalism leads to the violent suppression of minority languages (Kurdish and Basque), and even Americans fear that the most successful language in world history (English) may be threatened by increased immigration. These false language beliefs are often tied to harmful political ends and can lead to the violation of basic human rights. Conversely, political involvement in language can sometimes prove beneficial, as with the Zionist  revival of Hebrew or our present-day efforts to provide education in foreign languages essential to business, diplomacy, and intelligence. And yes, standardized languages play a crucial role in uniting modern societies.As this fascinating book shows, everything we’ve been taught to think about language may not be wrong—but it is often about something more than language alone. You Are What You Speak will certainly get people talking.

    Now she brings her vast experience, good cheer, and finely sharpened pencils to help the rest of us in a boisterous language book as full of life as it is of practical advice.Between You & Me features Norris's laugh-out-loud descriptions of some of the most common and vexing problems in spelling, punctuation, and usage—comma faults, danglers, "who" vs. "whom," "that" vs. "which," compound words, gender-neutral language—and her clear explanations of how to handle them. Down-to-earth and always open-minded, she draws on examples from Charles Dickens, Emily Dickinson, Henry James, and the Lord's Prayer, as well as from The Honeymooners, The Simpsons, David Foster Wallace, and Gillian Flynn. She takes us to see a copy of Noah Webster's groundbreaking Blue-Back Speller, on a quest to find out who put the hyphen in Moby-Dick, on a pilgrimage to the world's only pencil-sharpener museum, and inside the hallowed halls of The New Yorker and her work with such celebrated writers as Pauline Kael, Philip Roth, and George Saunders.Readers—and writers—will find in Norris neither a scold nor a softie but a wise and witty new friend in love with language and alive to the glories of its use in America, even in the age of autocorrect and spell-check. As Norris writes, "The dictionary is a wonderful thing, but you can't let it push you around."

    There’s a famous piece of writing advice—offered by Ernest Hemingway, Stephen King, and myriad writers in between—not to use -ly adverbs like “quickly” or “fitfully.” It sounds like solid advice, but can we actually test it? If we were to count all the -ly adverbs these authors used in their careers, do they follow their own advice compared to other celebrated authors? What’s more, do great books in general—the classics and the bestsellers—share this trait?In Nabokov’s Favorite Word Is Mauve, statistician and journalist Ben Blatt brings big data to the literary canon, exploring the wealth of fun findings that remain hidden in the works of the world’s greatest writers. He assembles a database of thousands of books and hundreds of millions of words, and starts asking the questions that have intrigued curious word nerds and book lovers for generations: What are our favorite authors’ favorite words? Do men and women write differently? Are bestsellers getting dumber over time? Which bestselling writer uses the most clichés? What makes a great opening sentence? How can we judge a book by its cover? And which writerly advice is worth following or ignoring?

    Did you know that the Japanese language has a word to express the way sunlight filters through the leaves of trees? Or that there’s a Finnish word for the distance a reindeer can travel before needing to rest? Lost in Translation brings to life more than fifty words that don’t have direct English translations with charming illustrations of their tender, poignant, and humorous definitions. Often these words provide insight into the cultures they come from, such as the Brazilian Portuguese word for running your fingers through a lover’s hair, the Italian word for being moved to tears by a story, or the Swedish word for a third cup of coffee. In this clever and beautifully rendered exploration of the subtleties of communication, you’ll find new ways to express yourself while getting lost in the artistry of imperfect translation.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we’ll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.That’s a damn shame. Swearing is useful. It can be funny, cathartic, or emotionally arousing. As linguist and cognitive scientist Benjamin K. Bergen shows us, it also opens a new window onto how our brains process language and why languages vary around the world and over time.In this groundbreaking yet ebullient romp through the linguistic muck, Bergen answers intriguing questions: How can patients left otherwise speechless after a stroke still shout Goddamn! when they get upset? When did a cock grow to be more than merely a rooster? Why is crap vulgar when poo is just childish? Do slurs make you treat people differently? Why is the first word that Samoan children say not mommy but eat shit? And why do we extend a middle finger to flip someone the bird?Smart as hell and funny as fuck, What the F is mandatory reading for anyone who wants to know how and why we swear.

    The Lexicographer’s Dilemma offers the first narrative history of these endeavors, showing clearly that what we now regard as the only “correct” way to speak emerged out of specific historical and social conditions over the course of centuries.As literary historian Jack Lynch has discovered, every rule has a human history, and the characters peopling his narrative are as interesting for their obsession as for their erudition. The struggle between prescriptivists, who prescribe a correct approach, and descriptivists, who analyze how language works, is at the heart of Lynch’s story. From the sharp-tongued satirist Jonathan Swift, who called for a governmentsponsored academy to issue rulings on the language, and the polymath Samuel Johnson, who put dictionaries on a new footing, to John Horne Tooke, the crackpot linguist whose bizarre theories continue to baffle scholars; Joseph Priestley, whose political radicalism prompted riots; and the ever-crotchety Noah Webster, whose goal was to Americanize the English language—Lynch brings to life a varied cast as illuminating as it is entertaining.Grammatical “rules” or “laws” are not like the law of gravity, or laws against theft or murder—they’re more like rules of etiquette, made by fallible people and subject to change. Charting the evolution of English, Jack Lynch puts today’s debates—whether about Ebonics in the schools or split infinitives in the New York Times—in a rich historical context, and makes us appreciate anew the hard-won standards we now enjoy.

    See also oxymoron, paradox.examples:"Melancholy is the pleasure of being sad."Victor Hugo"To lead the people, walk behind them." Lao-tzu"You'd be surprised how much it coststo look this cheap."Dolly PartonYou won't find the word "oxymoronica" in any dictionary (at least not yet) because Dr. Mardy Grothe introduces it to readers in this delightful collection of 1,400 of the most provocative quotations of all time. From ancient thinkers like Confucius, Aristotle, and Saint Augustine to great writers like Shakespeare, Oscar Wilde, and G. B. Shaw to modern social observers like Woody Allen and Lily Tomlin, Oxymoronica celebrates the power and beauty of paradoxical thinking. All areas of human activity are explored, including love, sex and romance, politics, the arts, the literary life, and, of course, marriage and family life. The wise and witty observations in this book are as highly entertaining as they are intellectually nourishing and are sure to grab the attention of language lovers everywhere.

    With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

    (In fact, he says, in certain situations reading the book is the worst thing you could do). Using examples from such writers as Graham Greene, Oscar Wilde, Montaigne, and Umberto Eco, he describes the varieties of "non-reading"—from books that you've never heard of to books that you've read and forgotten—and offers advice on how to turn a sticky social situation into an occasion for creative brilliance. Practical, funny, and thought-provoking, How to Talk About Books You Haven't Read is in the end a love letter to books, offering a whole new perspective on how we read and absorb them. It's a book for book lovers everywhere to enjoy, ponder, and argue about—and perhaps even read.Pierre Bayard is a professor of French literature at the University of Paris VIII and a psychoanalyst. He is the author of Who Killed Roger Ackroyd? and of many other books. Jeffrey Mehlman is a professor of French at Boston University and the author of a number of books, including Emigré New York. He has translated works by Derrida, Lacan, Blanchot, and other authors.

    It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.