In this issue you will find out all there is to be known about Design Thinking, the different and creative approach to businesses everyday challenges.

    Featuring pithy, humorous, and illuminating one-on-one songwriting lessons with Keith Richards of the Rolling Stones, Ray Davies of the Kinks, Andy Partridge of XTC, Arthur Lee of Love, Chan Marshall of Cat Power, Bob Stanley of Saint Etienne, Gruff Rhys of Super Furry Animals, and a host of others who run the gamut from unknown muses to cult icons to superstars-including Hodgkinson's lovable crew of ne'er-do-wells first introduced in Guitar Man-Song Man is at once an investigation into the most ephemeral of arts and a highly readable journey of discovery.

    

    8-page photo insert.

    At once lyrical and scientific, Why We Run shows Heinrich's signature blend of biology, anthropology, psychology, and philosophy, infused with his passion to discover how and why we can achieve superhuman abilities.

    But a twenty-year affair with steroids led to a life of pissing blood, smuggling drugs, destroying hotel rooms, getting arrested, growing breasts, and lying bloodied in the street after a vicious fight with his best friend.This is Clark's riveting, fiercely candid account of his life, career, and steroid addiction. From an upbringing defined by tragedy and a difficult search for identity to tales of performing center stage at Madison Square Garden and bedding Playboy Bunnies and porn stars, Clark explores the price of fame, the pressure of stardom, and how the whole steroid-fueled fantasy finally imploded.What began in high school as a way to speed up recovery from injury rapidly turned into an all-consuming addiction. With selfdeprecating humor and a trove of incredible stories, Clark provides an eye-opening report on the dangers of steroids both obvious and hidden -- and offers his thoughts on why steroid use remains a persistent problem today. More than just a pulpy expose, "Gladiator" is a triumphant story of self-discovery and redemption.

    Covering every aspect of training, he helps riders maximize their experience and minimize problems.

    Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such amazing claims, report them as science, and influence what we eat. Yet, as Marion Nestle explains, these studies are more about marketing than science; they are often paid for by companies that sell those foods. Whether it's a Coca-Cola-backed study hailing light exercise as a calorie neutralizer, or blueberry-sponsored investigators proclaiming that this fruit prevents erectile dysfunction, every corner of the food industry knows how to turn conflicted research into big profit. As Nestle argues, it's time to put public health first. Written with unmatched rigor and insight, Unsavory Truth reveals how the food industry manipulates nutrition science -- and suggests what we can do about it.

    (High schoolathletics alone result in more than 2 million injuries a year!) Now, the hobbled masses have an authoritative guide to healing themselves: The Athletes Book of Home Remedies. This comprehensive guidebook for fitness buffs and sports enthusiasts empowers readers to self-diagnose and self-treat chronic and acute aches and pains—from shin splints and sprains to athlete’sfoot—and provides medically sound advice on preventing injuries. A doctor-designed, get-back-in-shape workout and diet plan accompanies the head-to-toe diagnosticmanual, ensuring that readers will not only come back from injury stronger than ever, but will avoid getting sidelined in the future.

    In this book, he gives riders of all abilities an insider's guide to getting fitter, faster, and on to the champion's platform. With photographs and illustrated exercises, The Ultimate Ride helps build a strong foundation for incremental leaps in fitness, times, and techniques. Nutritional advice, goal-setting methods, and mental exercises complement the physical training tips, to make this the only cycling fitness book an enthusiast will ever need.

    

    Spartan Warrior Workout takes you from merely being in shape to having the strength and endurance to withstand the ultimate test.Whether you're a veteran in the weight room or a new recruit, Spartan Warrior Workout will challenge you like nothing you have ever tried before:• Arms and shoulders are sculpted with kettlebell cleans and presses • Abs are toned with windmills and planks • Back and butt are strengthened with kettlebell swings and pull-ups • Chest is chiseled with bench presses and push-ups • Legs and glutes are shaped with jumping lunges and squatsMore than just exercises, the book's guidelines on active rest, pre-hab and nutrition will help keep your body healthy and fueled as you push yourself to the limit and reach higher levels of fitness.

    Use a heart monitor to maximize athletic performance.

     Two years. Three magnificent horses. Ten countries. A thousand stories of drug cartels, mass migration, the glorious wilderness, the old cowboy ways, the kindness of strangers and the powerful connection between man and beast. This is a tale of grit and inspiration, of Filipe and Frenchie, Bruiser and Dude chasing a dream, one hoof at a time. Please scroll up to grab your copy today!

    I have trained with and raced with elite athletes and winners from all over the world but I started not knowing what I was doing and was scared to death when I did my first race. I wish I had this book when I started out. I would have saved myself a lot of heart ache and stress! I wrote this to help all triathlon rookies get over their nerves and enjoy this fantastic sport.”“Triathlon for beginners” is the start to finish complete guide which covers all the areas of training and racing including:• Where to start – types of races, what you need to know and where to begin• Jargon buster – helping you understand the terms of the sport so you can understand what people are talking about when they say “T1” or “Brick”!• Training rules and techniques• Swimming technique and etiquette• Running technique and how to prevent injury and run faster• Cycling in a pack what to do and what not to do• Transition – how to lay it out, what to bring and how to be effective• Understanding nutrition and why it is key, how best to manage your nutrition and what is best to eat for triathlon training and racing• Race day – what to look out for, how to prepare and what to expectThis guide takes you from start to finish so you can feel confident and comfortable when you train and race. Here are some of the comments we have had from readers...I loved this book!I have completed a few triathlons- sprint and Olympic distance. This book really simplified what is important to focus on. There is so much to know and learn that sometimes you feel overwhelmed. It is an easy, entertaining read but packed with good knowledge that made a big difference to my racing.Charlotte Campbell, World Games triathlon gold medallist I wish this was around before!I did a number of Triathlons over the last few years. When I first took it up I had to ask people’s advice which at best was disjointed and worst, confusing. I also read some very good stuff on the internet, however this was also disjointed and incomplete. This book would have been ideal, as it puts it all together clearly and concisely.Liam Harrington; sprint triathlete