But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book.

    Transform tacky bridesmaid gowns and pleated pants into picture-perfect tops, skirts and accessories. The two Melissas and a Hope deliver 30 great projects that are achievable for even the new sewer. "Subversive Seamster" is your secret roadmap to the jewels of thrifting and the ins and outs of refashioning. This book has shortcuts, tips, and secrets to the wide world of inexpensive, individualized fashion. Our clothes make a statement about who we are. What better way to say, "I am an individual!" than to wear one-of-a-kind items made out of other one-of-a-kind items? We derive the most fashionable satisfaction knowing that we are reusing and recycling what already exists in this material world--and looking darn good doing it!

     Using case examples of both good and bad student practice, the handbook takes students through each step of the dissertation process, from their initial research proposal to the final submission. The author uses clear illustrations of what students need to do - or not do - to reach their potential, helping them to avoid the most common pitfalls. This essential handbook covers: Producing focused and relevant research objectives Writing your literature review Citing your sources correctly Clearly explaining your use of research methods Writing up your findings Summarizing your work by linking your conclusions to your initial proposal Understanding marking schemes Aimed primarily at Master's students or students on short postgraduate courses in business, humanities and the social sciences, this book is also key reading for supervisors and undergraduates considering postgraduate study.

    Drawn from the archives of British Vogue, an immense resource of over 1,000,000 images, the book presents hundreds of images never seen before - the killed pictures, rejects and out-takes - to form a fresh, new history of fashion photography. Featuring the first attempts of many now internationally famous photographers, great pictures by forgotten masters, out-takes from famous shoots and many other extraordinary and sometimes controversial pictures. By showing contact sheets and unedited film UNSEEN VOGUE opens up the process of making fashion images, previously the reserve of fashion's inner circle.From Irving Penn to David Bailey, from Cecil Beaton to Mario Testino - the new book will be an authoritative addition to the documented history of fashion photography.

    Stitch N' Bitch for sewers complete with 3 full Simplicity patterns from downtown fashion darling Wendy Mullin.

    You need just the eight included basic templates which show you how to fold and cut for each of the 25 unique designs. The patterns are easy and adaptable with no-fuss sizing, so it’s simple to sew clothes that are perfect for you. If you’re a beginner sewer you’ll love the basic shapes and stylish results. Once you’ve mastered the patterns you can get creative and make each piece your own by using a variety of fabrics, or by adding fashionable embellishments like a print lining or contrast-stitching.Fill your wardrobe in no time with these easy to make and wear garments.

    Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right “look” is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

    this vibrantly illustrated book underscores designs practical side with information on budgeting money and time a shopping resources list and how to projects in every chapter hardcover 224 pages. made in usa.

    This fashion activity book is more than just a blank sketchpad with many additional features, including:• 420 figure templates, or fashion croquis*, in 20 fashion-forward poses to ensure your creations are proportional on the first try, saving time and energy• Templates are printed on heavy-stock pages with perforated edges for easy removal• An extensive illustrated garment glossary showing the distinguishing details between a caftan, a sheath, a maxi and so on.• A handy recommended reading section offering professional guidance• Best of all, the templates disappear when scanned or photocopied, so you'll never need to fuss with a light box or tracing paper!*A croquis is every fashion design specialist's secret weapon, and it can be yours with The Fashion Sketchpad. Designers, both aspiring and established, sketch over croquis figures to ensure their creations are proportional on the first try. Working with croquis provides a rapid-fire way to present your ideas to fashion design colleagues, admissions committees, or potential employers in a polished, professional format.If you're a fan of Project Runway, The Curated Closet, or Aimee Song's Capture Your Style, you'll love The Fashion Sketchpad.• Makes an inspiring gift for any expert or beginner fashion designer of any age• An essential tool for building a professional fashion portfolio that focuses on your striking designs

    Embracing work, home, time off, women, sport, food and travel, this is the ultimate, aspirational guide to contemporary and stylish 21st-century living. A miscellany of information, from the fundamental to the arcane and quirky, equips today s man to confront myriad challenges and opportunities with savior faire and panache.

    In this fun guide, Nicole Smith shows you how to draft a pattern for a custom fit and shape it into one of four basic silhouettes: wrap, straight, flared, and high-waisted. Each skirt can then be easily redesigned into seven distinct looks — one for each day of the week. Suitable for beginners and expert sewers alike, Skirt-a-Day Sewing will inspire you to express your unique personal style as you stitch up great new pieces for your wardrobe.

     Reiki is a holistic system for balancing, healing, and harmonizing all aspects of the person-body, mind, emotions, and spirit-encouraging deep relaxation and the release of stress and tension, and promoting awareness and spiritual growth. This comprehensive manual provides much-needed support for students and teachers who want to follow the best practices. Covering Reiki levels 1, 2, and 3, this book conveys information in an accessible, structured, and interactive way to enhance the reader's understanding, knowledge, and experience of the practice. The final section of the manual contains reference material specifically for students who wish to become professional practitioners, and for Masters who want to broaden their training. This section also offers the foundation for additional courses or workshops on topics such as health and safety and managing a successful practice. The Reiki Manual can be used: -as student preparation before a Reiki class; -as a textbook during Reiki courses; -as post-course reading, or for reviewing what has already been learned (it includes revision questions and revision activities); -by Reiki practitioners to help them practice in the best, most professional way; -and by Reiki Masters as a guide to devise and deliver a Reiki course. More extensive than any other Reiki book on the market, The Reiki Manual will be referred to by lay readers as well as devoted students for many years to come!

    series.Fifty Fashion Looks that Changed the 1950s showcases fifty iconic outfits from one of fashion's most influential and exciting decades. From the bombshell glamour of Marilyn Monroe in How to Marry a Millionnaire to the emergence of teenage style, via the sculptural forms of Christian Dior's New Look and Balenciaga's double A-line, this elegant sourcebook celebrates all the looks that revolutionized fashion. With Paula Reed's lively and informative text and a wealth of fabulous photography, this book will be required reading for design students, collectors of vintage and all those who love fashion.

    In this book, Gail Marsh looks at some of the techniques and tools that embroiderers of the day used to create their stunning items of clothing.

    Think of a corset as a blank canvas.Linda Sparks' The Basics of Corset Building: A Handbook for Beginners is a comprehensive guide to building your first corset, including:Section One: Tools and Materials for Corset BuildingDiscusses the tools you'll need, plus types of steel, plastic, and textiles.Section Two: Building a CorsetEverything you need to know about working with bones and busks, setting grommets and eyelets, and creating a beautifully finished corset.Section Three: Construction TechniquesCovers all the steps, including making a modesty panel, making a mock-up, and building single layer, double layer, and fashion fabric corsets.Section Four: Alterations and FitDiscusses commercial corset patterns, as well as how to fit and style a corset for exactly the look you want.