The object of this unprecedented speculation was the tulip, a delicate and exotic Eastern import that had bewitched horticulturists, noblemen, and tavern owners alike. For almost a year rare bulbs changed hands for incredible and ever-increasing sums, until single flowers were being sold for more than the cost of a house. Historians would come to call it tulipomania. It was the first futures market in history, and like so many of the ones that would follow, it crashed spectacularly, plunging speculators and investors into economic ruin and despair.This is the history of the tulip, from its origins on the barren, windswept steppes of central Asia to its place of honor in the lush imperial gardens of Constantinople, to its starring moment as the most coveted--and beautiful--commodity in Europe. Historian Mike Dash vividly narrates the story of this amazing flower and the colorful cast of characters--Turkish sultans, Yugoslav soldiers, French botanists, and Dutch tavern keepers--who were centuries apart historically and worlds apart culturally, but who all had one thing in common: tulipomania.

    That's what Ben Lindbergh and Sam Miller got to do when the Sonoma Stompers, an independent minor-league team in California, offered them the chance to run the team's baseball operations according to the most advanced statistics. The Only Rule Is It Has to Work is unlike any other baseball tale you've ever read.We tag along as Lindbergh and Miller apply their number-crunching insights to all aspects of assembling and running a team. We meet colorful figures like general manager Theo Fightmaster and boundary-breakers like the first openly gay professional player and the first Japanese manager in American professional baseball. Even José Canseco makes a cameo appearance.Will sabermetrics bring the Stompers a championship, or will they fall on their face? Will the team have a competitive advantage or is the old folk wisdom really true after all? Will the players be able to maximize their talents and attract the attention of big-league scouts, or will this be a fast track to oblivion?It's a wild ride, as the authors' infectious enthusiasm and feel for the absurd make the Stompers' story one that will speak to numbers geeks and traditionalists alike. And it proves that you don't need a bat or a glove to make a genuine contribution to the game.

    A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and  Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”

    It is the story of the men who built the transcontinental railroad—the investors who risked their businesses and money; the enlightened politicians who understood its importance; the engineers and surveyors who risked, and sometimes lost, their lives; and the Irish and Chinese immigrants, the defeated Confederate soldiers, and the other laborers who did the backbreaking and dangerous work on the tracks.The U.S. government pitted two companies—the Union Pacific and the Central Pacific Railroads—against each other in a race for funding, encouraging speed over caution. Locomotives, rails, and spikes were shipped from the East through Panama or around South America to the West or lugged across the country to the Plains. In Ambrose's hands, this enterprise, with its huge expenditure of brainpower, muscle, and sweat, comes vibrantly to life.

    But in a departure from the family-friendly programming produced by the last industry boom - the 1980s wave, which made household names of Hulk Hogan, 'Rowdy' Roddy Piper and Andre the Giant - the new era of wrestling combined stunning athleticism with a raunchy sex appeal, engrossing story lines and novel production techniques that reflected a changing society and its shifting values. Once again, wrestling was a ubiquitous phenomenon - only this time, it seemed as though the fad would never end. With both WCW and WWF expanding into other forms of entertainment - movies, video games, music and the like - the potential for growth appeared to be limitless.But with uncertainty surrounding its corporate future, and increasingly uninspired programming eroding its audience, WCW stood on the verge of collapse. Three years into a five-year plan devised by its charismatic leader - a former Blue Ribbon Foods salesman named Eric Bischoff - the company whose unexpected ascension initiated the entire boom was operating on borrowed time.For by the end of the five-year plan, WCW ceased to exist.But NITRO is a story about much more than WCW and the Monday Night Wars. It is a story of an era, a time in which the media and cultural landscape precipitated - and later supported - pro wrestling's mainstream popularity. It is a story of how a company made in the image of an intuitively brilliant risk-taker betrayed its original promise. It is a story of how a handful of men, each struggling with their own limitations, facilitated a public obsession that changed television forever.And so, with the inside knowledge of a journalist, the perspective of a historian, and the passion of a fan, author Guy Evans provides a fresh look at an unfortunate inevitability - the downfall of World Championship Wrestling. Bolstered by exclusive interviews with over 120 former TBS and WCW employees, NITRO is the definitive picture of the last wrestling boom.Featuring exclusive interviews and comments from:Eric Bischoff, fmr. President of World Championship Wrestling;Harvey Schiller, fmr. President of Turner Sports;Jamie Kellner, fmr. CEO of Turner Broadcasting System;Bill Burke, fmr. President of TBS network;Joe Uva, fmr. President of Turner Entertainment Sales and Marketing; Scot Safon, fmr. SVP of Marketing for TNT network;Kevin Nash, WWE Hall of Famer and 5-time WCW world champion; Diamond Dallas Page, WWE Hall of Famer and 3-time WCW world champion;Vince Russo, fmr. WCW writer;Marcus 'Buff' Bagwell, fmr. WCW superstar and 5-time world tag team champion;Kevin Sullivan, fmr. WCW superstar and head booker;Hugh Morrus, fmr. WCW superstar;Neal Pruitt, fmr. WCW Feature Producer and voice of the nWo;David Crockett, fmr. WCW Vice President of Production;Dick Cheatham, fmr. Group Controller for TBS;Alan Sharp, fmr. WCW Director of Public Relations;Mike Weber, fmr. WCW Director of Marketing;Rob Garner, fmr.

    A sensational disappearance that made headlines around the world. A quest for truth that leads to death, madness or disappearance for those who seek to solve it. The Lost City of Z is a blockbuster adventure narrative about what lies beneath the impenetrable jungle canopy of the Amazon.After stumbling upon a hidden trove of diaries, New Yorker writer David Grann set out to solve "the greatest exploration mystery of the 20th century": What happened to the British explorer Percy Fawcett & his quest for the Lost City of Z?In 1925, Fawcett ventured into the Amazon to find an ancient civilization, hoping to make one of the most important discoveries in history. For centuries Europeans believed the world's largest jungle concealed the glittering kingdom of El Dorado. Thousands had died looking for it, leaving many scientists convinced that the Amazon was truly inimical to humans. But Fawcett, whose daring expeditions inspired Conan Doyle's The Lost World, had spent years building his scientific case. Captivating the imagination of millions round the globe, Fawcett embarked with his 21-year-old son, determined to prove that this ancient civilisation--which he dubbed Z--existed. Then his expedition vanished. Fawcett's fate, & the tantalizing clues he left behind about Z, became an obsession for hundreds who followed him into the uncharted wilderness. For decades scientists & adventurers have searched for evidence of Fawcett's party & the lost City of Z. Countless have perished, been captured by tribes or gone mad. As Grann delved ever deeper into the mystery surrounding Fawcett's quest, & the greater mystery of what lies within the Amazon, he found himself, like the generations who preceded him, being irresistibly drawn into the jungle's green hell. His quest for the truth & discoveries about Fawcett's fate & Z form the heart of this complexly enthralling narrative.

    Yet candy accounts for only 6 percent of the added sugar in the American diet. And at least it's honest about what it is—a processed food, eaten for pleasure, with no particular nutritional benefit. So why is candy considered especially harmful, when it's not so different from the other processed foods, from sports bars to fruit snacks, that line supermarket shelves? How did our definitions of food and candy come to be so muddled? And how did candy come to be the scapegoat for our fears about the dangers of food?In Candy: A Century of Panic and Pleasure, Samira Kawash tells the fascinating story of how candy evolved from a luxury good to a cheap, everyday snack. After candy making was revolutionized in the early decades of mass production, it was celebrated as a new kind of food for energy and enjoyment. Riding the rise in snacking and exploiting early nutritional science, candy was the first of the panoply of "junk foods" that would take over the American diet in the decades after the Second World War—convenient and pleasurable, for eating anytime or all the time.And yet, food reformers and moral crusaders have always attacked candy, blaming it for poisoning, alcoholism, sexual depravity and fatal disease. These charges have been disproven and forgotten, but the mistrust of candy they produced has never diminished. The anxiety and confusion that most Americans have about their diets today is a legacy of the tumultuous story of candy, the most loved and loathed of processed foods.Candy is an essential, addictive read for anyone who loves lively cultural history, who cares about food, and who wouldn't mind feeling a bit better about eating a few jelly beans.

    He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this flap copy, the same thing can probably be said of you, or of someone you know. Until recently, Bissell was somewhat reluctant to admit to his passion for games. In this, he is not alone. Millions of adults spend hours every week playing video games, and the industry itself now reliably outearns Hollywood. But the wider culture seems to regard video games as, at best, well designed if mindless entertainment. Extra Lives is an impassioned defense of this assailed and misunderstood art form. Bissell argues that we are in a golden age of gaming—but he also believes games could be even better. He offers a fascinating and often hilarious critique of the ways video games dazzle and, just as often, frustrate. Along the way, we get firsthand portraits of some of the best minds (Jonathan Blow, Clint Hocking, Cliff Bleszinski, Peter Molyneux) at work in video game design today, as well as a shattering and deeply moving final chapter that describes, in searing detail, Bissell’s descent into the world of Grand Theft Auto IV, a game whose themes mirror his own increasingly self-destructive compulsions. Blending memoir, criticism, and first-rate reportage, Extra Lives is like no other book on the subject ever published. Whether you love video games, loathe video games, or are merely curious about why they are becoming the dominant popular art form of our time, Extra Lives is required reading.

    But witches aren’t mere fairy book threats; American history is brimming with tales of their terror. From 19th-century murders to a bizarre monkey-faced creature straight from Hell to bewitched pigs hell-bent on revenge, American Witches: a Broomstick Tour through Four Centuries describes strange incidents that have long been banished to the margins of our history.On a tour through four centuries of American witchcraft that’s both whimsical and startling, we’ll encounter 17th-century children flying around inside their New England home “like geese.” We’ll meet a father-son tag-team of pious Puritans who embarked on an anti-witch mission that involved undressing young ladies and overseeing hangings. And on the eve of the Civil War, we’ll accompany a reporter as he dons a dress and goes searching for witches in New York City’s most dangerous neighborhoods.Entertainingly readable and rich in amazing details often left out of today’s texts, American Witches casts a flickering torchlight into the dark corners of American history. Shelf Awareness says: "American Witches is a delightful and thoughtful adventure into one of the darker superstitions that has plagued the country for centuries."

    Classified for over half a century for political reasons, this is the full account of Operation Halyard, a story of loyalty, self-sacrifice, and bravery.

    These essays, which found a well-deserved home within the pages of Reader's Digest as the column "My Planet," detail the inner workings of hypochondriacs, hoarders, and compulsive cheapskates. (Did we mention neurotic interior designers and professional list-makers?) For Roach, humor is hidden in the most unlikely places, which means that nothing is off limits. Whether she is dwelling on her age or talking about the pros and cons of a bedroom night light -- "A married couple can best be defined as a unit of people whose sleep habits are carefully engineered to keep each other awake" -- Roach finds a lesson, a slice of sarcasm, or a dash of something special that makes each day comical and absolutely priceless.In keeping with our mission -- curating the best reads in the land -- Reader's Digest editors neatly packaged these timeless (and hilarious) Roach essays together for the first time. Whether you read this cover-to-cover or during spare moments over morning coffee, flip to a page in this volume and try not to smile.

    Are you ready to join them?In this book, Susan Peirce Thompson, Ph.D. shares the groundbreaking weight-loss solution based on her highly acclaimed Bright Line Eating Boot Camps. Rooted in cutting-edge neuroscience, psychology, and biology, Bright Line Eating explains why people who are desperate to lose weight fail again and again: It’s because the brain blocks weight loss. Bright Line Eating (BLE) is a simple approach designed to reverse that process. By working with four “Bright Lines” — clear, unambiguous, boundaries — Susan Peirce Thompson shows us how to heal our brain and shift it into a mode where it is ready to shed pounds, release cravings, and stop sabotaging our weight loss goals.Best of all, it is a program that understands that willpower cannot be relied on, and sets us up to be successful anyway.Through the lens of Susan’s own moving story, and those of her Bright Lifers, you’ll discover firsthand why traditional diet and exercise plans have failed in the past. You’ll also learn about the role addictive susceptibility plays in your personal weight-loss journey, where cravings come from, how to rewire your brain so they disappear, and more. Susan guides you through the phases of Bright Line Eating—from weight loss to maintenance and beyond—and offers a dynamic food plan that will work for anyone, whether you’re vegan, gluten-free, paleo, or none of the above.Bright Line Eating frees us from the obesity cycle and introduces a radical plan for sustainable weight loss. It’s a game changer in a game that desperately needs changing. “Bright Line Eating ushers in an end to cravings, an end to dieting, an end to that constant, exhausting, soul-sucking loop in your head about food and calories and pounds. . . . Living Happy, Thin, and Free is your birthright.” — Susan Peirce Thompson

    The remaining twenty percent, however, are socially maladjusted psychopaths. WAITER RANT offers the server's unique point of view, replete with tales of customer stupidity, arrogant misbehavior, and unseen bits of human grace transpiring in the most unlikely places. Through outrageous stories, The Waiter reveals the secrets to getting good service, proper tipping etiquette, and how to keep him from spitting in your food. The Waiter also shares his ongoing struggle, at age thirty-eight, to figure out if he can finally leave the first job at which he's really thrived."The other shoe finally drops. The front-of-the-house version of Kitchen Confidential; a painfully funny, excruciatingly true-life account of the waiter's life. As useful as it is entertaining. You will never look at your waiter the same way again�and will never tip less than 20%." --Anthony Bourdain, author of Kitchen Confidential"I really enjoyed WAITER RANT. The book is engaging and funny, a story told from my polar opposite perspective. I will now do my best to act better as a Chef -- and I dare say, I'll never be rude to a waiter again, as long as I live."--John DeLucie, Chef of The Waverly Inn

    But American food, like its history, is a world of its own. This enticingly fresh book introduces modern listeners to lost American food traditions and leads them on a tantalizing culinary journey through the evolution of our vibrant cuisine and culture. Covering a hundred different foods from the Native American-era through today and featuring over a dozen recipes and photos, this fascinating history of American food will delight history buffs and food lovers alike.

    Joe Hagan provides readers with a backstage pass to storied concert venues and rock-star hotel rooms; he tells never before heard stories about the lives of rock stars and their handlers; he details the daring journalism (Tom Wolfe, Hunter S. Thompson, P.J. O'Rourke) and internecine office politics that accompanied the start-up; he animates the drug and sexual appetites of the era; and he reports on the politics of the last fifty years that were often chronicled in the pages of Rolling Stone magazine.Supplemented by a cache of extraordinary documents and letters from Wenner's personal archives, Sticky Fingers depicts an ambitious, mercurial, wide-eyed rock and roll fan of who exalts in youth and beauty and learns how to package it, marketing late sixties counterculture as a testament to the power of American youth. The result is a fascinating and complex portrait of man and era, and an irresistible biography of popular culture, celebrity, music, and politics in America.