This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    

    Together the chapters illustrate how economic theory and rigorous empirical analysis can shed light on some of the most important issues in social science and public policy namely, under what circumstances individuals break the law and how sanctions can be structured to most effectively prevent such behavior. This book will be an excellent resource for graduate students and researchers not only in economics, but in other social sciences as well. Brian A. Jacob, Harvard University, US This is a superb collection of one of the most important literatures in law and economics. The editors, two of the most productive and gifted scholars in this area, not only show the important historical evolution of the theoretical issues stemming from the seminal article by Gary Becker, but they also give a survey of the leading empirical works on the most salient issues in criminal justice. The editors introduction is a deft summary of one of the most significant contributions that economic analysis has made to the study of law. Thomas S. Ulen, University of Illinois, Urbana-Champaign, US The volume presents the seminal articles in the economic analysis of the criminal law. The articles include the path-breaking theoretical economic analyses of criminal behavior and the leading empirical tests of these theories. The volume also contains the most prominent economic analyses of the substantive doctrines of criminal law and criminal procedure. Other articles present influential applications of economic concepts and evidence to perennial issues in criminal law and criminal justice, such as gun control, drug prohibition, and sentencing policy. An introduction by the volume editors provides a comprehensive overview of the works included. Economics of Criminal Law will be an essential source of reference for scholars, graduate students in both law and in economics, and practitioners.

    That’s because, autism spectrum disorders are complex and unique to each and every individual.Emma Kendall is diagnosed with an autism spectrum disorder and holds a first-class degree in Autism: Special Education. In addition to this, her qualifications include Counselling, Communication and Personal Skills.Whilst at university, Emma studied and researched the social behaviour which is commonly referred to as autism masking or camouflaging. This required her to interact with and question autistic people to gain a clear understanding of this diverse topic.Emma shares her unique insights and personal experiences describing what autism masking is. She also reveals the intriguing motives for the use of this behaviour. Explaining how autistic people do this and why, and to what extent the mask is relied upon, as well as, uncovering fascinating details concerning the after effects and the long-term impact of autism masking.Emma is the author of Perfectly Autistic and Autistic Christmas!

    But how about Alex Rodriguez, Jeter's teammate, former American League MVP, and probable future Hall of Famer? Many would argue he's even better than Jeter. And what about Jeter's seemingly unassailable status as one of the greatest Yankees of all time? Such discussions highlight one of the great joys of being a baseball fan: arguing over who's really great and who falls just short, who doesn't get the respect he deserves and who gets too much. In other words, who's overrated and who's underrated. In The Stark Truth, baseball analyst, writer, and researcher Jayson Stark of ESPN considers the entire history of professional baseball and picks the most overblown and underappreciated players in the history of the game. His results, based on extensive research using both traditional and more modern methods of evaluating baseball players and performance, are provocative, entertaining, and go a long way toward settling many of baseball's most persistent debates. No book can hope to settle every baseball argument, but The Stark Truth: The Most Overrated and Underrated Players in Baseball History takes one of baseball's most enduring debates and provides some compelling and stunning clarity.

    The web of murder and greed is clearly explained in this book that was the first to reveal the strong ties that developed from Malcolm Wallace all the way to the Johnson White House - encircling the richest and most influential men in Texas - oil barons, weapons manufacturers, and businessmen who would consider the removal of John Kennedy an act of patriotism.

    It presents a chronology of the moments in history when the principles of government and law were corrupted by the vanity of the ambitious and unscrupulous.

    Its Internet community web site, Fox Nation, serves as the online gathering place for Fox viewers to absorb and spread the aggregated disinformation and conspiracy theories hatched by Fox News.Two years ago the first volume of Fox Nation vs. Reality was published revealing an Internet operation that was dedicated to fiercely partisan, right-wing distortions of the truth. Its mission was, and remains, to construct a safe haven for the broader Fox News community to reinforce their preferred fantasies and unfounded preconceptions. Since then Fox Nation has evolved into an even more sheltered environment that has taken on many characteristics of culthood. It is a pattern they adopted from their parent, Fox News, where the slogan “fair and balanced” was an implicit condemnation of all other news sources as being neither. Recognizing that the prime directive of a cult is to convince your followers that your version of reality is the only true version and that all others are agents of deception, Fox segregated their disciples to prevent them from being contaminated by impure thoughts, otherwise known as facts.In Fox Nation vs. Reality you will find a compilation of articles originally published on the media analysis web site News Corpse. They provide an eye-opening look into the lengths that committed propagandists will go in order to fabricate an alternative political reality. And remember that Fox Nation is not some remote outpost on the Internet Superhighway. It is an integral part of Fox News whose executives are wholly responsible for the stain it produces on journalism.

    This legendary underground classic contains absolutely everything worth knowing about absolutely anything. Discordianism is the religion for these screwed-up times, and Principia Discordia reveals it here for your enlightenment, confusion and entertainment.

    The author, Elliot Bogod, is a Founder and Managing Director of Broadway Realty, a real estate brokerage in Manhattan. With over twenty years experience, Elliot has sold over $2 billion in New York real estate. In this book, you will find: • A list of “magic words” often used in real estate investment, with clear and detailed explanations • Methods for evaluating the locations for your investments, using vibrant Manhattan neighborhoods as an example. • Review of different types of residential investments: condominiums, co-ops and townhouses • Detailed advice on investing in various types of commercial real estate: retail locations, offices, restaurants, hotels, garages and others • Multiple strategies, tactics and techniques for building wealth through your investments • Clear and concise information on mortgages, taxes and laws • Methods for achieving success through managing a team of experts working for you

    

    Once the old, cantankerous Sam Clevenger and his wife, Charlotte, hired Frank Willson and John Johnson to help with the move, their fate took a dark turn. These true events were documented by journalists through the 1887 trial and well into the 1900s, and stories have been told of Sam’s unfound treasure for nearly 130 years. But, this is the first detailed, documented, and vetted account of their bizarre and fascinating tale.

    #1 New York Times bestselling author Douglas Preston takes readers on an adventure deep into the Honduran jungle in this riveting, danger-filled true story about the discovery of an ancient lost civilization.

    history. A murderer’s tale is not always shrouded in darkness, trauma and failure to perform as a normal person. Some killers are just as successful in life as those around them or even more so. They are able to function as any regular human being and charm their communities and victims into believing that they are of a good, pure nature. Ted Bundy was a handsome, charming and ambitious man who carried his hatred deeper and more hidden than any other murderers do. He was able to lead a life that included normal friendships and relationships, and he even got far as both a student and a politician. But the hatred was there…it was always there… Bundy ended the lives of over thirty young women, ensuring that their final moments were ugly and violent. His torture methods were cruel, and there was no mercy shown to each female as he bludgeoned, strangled or cut them. Ted Bundy - The Campus Killer - a name of nightmares. This is his story.