Follow Me


Kathleen Barber - 2020
    Having just moved to Washington, DC, Audrey busies herself impressing her new boss, interacting with her online fan base, and staving off a creepy upstairs neighbor with the help of the only two people she knows in town: an ex-boyfriend she can’t stay away from and a sorority sister with a high-powered job and a mysterious past.But Audrey’s faulty door may be the least of her security concerns. Unbeknownst to her, her move has brought her within striking distance of someone who’s obsessively followed her social media presence for years—from her first WordPress blog to her most recent Instagram Story. No longer content to simply follow her carefully curated life from a distance, he consults the dark web for advice on how to make Audrey his and his alone. In his quest to win her heart, nothing is off-limits—and nothing is private.

A World Gone Social: How Companies Must Adapt to Survive


Ted Coiné - 2014
    Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: ● Customers now have the power--just watch what happens as more realize it! ● With increased transparency, businesses must be more ethical--no more pretending ● Command-and-control leadership is now so inefficient, it is a liability ● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces ● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain ● Relationship and community-building is how customers and brand ambassadors are won--and retained ● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.

Influencer: Building Your Personal Brand in the Age of Social Media


Brittany Hennessy - 2018
    . .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitorsWhether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.

Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life


Susie Moore - 2020
    That habit is a symptom of a deeper problem: the need for constant approval.Too often we live our lives for an audience and miss out on the kind of life we really desire. In 'STOP CHECKING YOUR LIKES', author and life coach Susie Moore shows listeners how to escape the "approval trap" and accept themselves as they are right now. With warmth and down-to-earth humor, Moore reveals 14 principles for developing unshakeable self-confidence, illustrating her lessons with stories from her experience as a young executive and self-made entrepreneur.Along the way, she encourages listeners to celebrate their talents, reaffirm their self-worth, and laugh off trolls and naysayers. By recognizing their own unique value, listeners will find the courage to live with freedom and ease, regardless of how many likes they get.RUNNING TIME ➜ 7hrs. and 13mins.©2020 Susie Moore (P)2020 Tantor

Scared Scriptless


Alison Sweeney - 2014
    She loves her job as Script Supervisor on a hit TV show, but hates "Hollywood." Super-organized and down-to-earth, Maddy is clearly one of the best at her job, and her strict dating rule - "No Actors!" - helps her keep focused on her career. However, a budding relationship with Craig, one of the executives at her company, may even propel her into the big leagues. Could Wolf County, her beloved hometown in the mountains, be saved from a financial crisis by creating a reality show featuring the eccentrics in the small ski village? Maddy is determined to try, even when she learns that Craig's agenda doesn't exactly line up with her altruistic goal. Meanwhile, Maddy still has a full-time job to manage, her family to deal with, and a gorgeous new actor, Adam Devin, determined to wear down her resistance. Eventually Maddy must learn to break all her self-imposed rules and simply follow her heart. Scared Scriptless offers an engagingly relatable heroine, laugh-out-loud humor, and a fascinating behind-the-scenes look at how television is made.

Users, Not Customers: Who Really Determines the Success of Your Business


Aaron Shapiro - 2011
     Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet). It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.


Mitch Joel - 2009
    The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.

Dressing Your Truth: Discover your Personal Beauty Profile


Carol Tuttle - 2010
    In this book you will discover what Type of woman you are so you can start your Dressing YourTruth experience.

WordPress All-In-One for Dummies


Lisa Sabin-Wilson - 2011
    Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience.Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration Addresses ways to handle a variety of WordPress security issues Examines the WordPress network The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!

The Hive


Barry Lyga - 2019
    Social media used to be out of control, after all. People were torn apart by trolls and doxxers. Even hackers - like Cassie's dad - were powerless against it. But then the Hive came. A better way to sanction people for what they do online. Cause trouble, get too many "condemns," and a crowd can come after you, teach you a lesson in real life. It's safer, fairer and perfectly legal. Entering her senior year of high school, filled with grief over an unexpected loss, Cassie is primed to lash out. Egged on by new friends, she makes an edgy joke online. Cassie doubts anyone will notice. But the Hive notices everything. And as her viral comment whips an entire country into a frenzy, the Hive demands retribution. One moment Cassie is anonymous; the next, she's infamous. And running for her life. With nowhere to turn, she must learn to rely on herself - and a group of Hive outcasts who may not be reliable - as she slowly uncovers the truth about the machine behind the Hive. New York Times bestselling authors Barry Lyga and Morgan Baden have teamed up for the first time to create a novel that's gripping, terrifying and more relevant every day, based on a story proposal by Jennifer Beals and Tom Jacobson.

Tweeting the Universe: Very Short Courses on Very Big Ideas


Marcus Chown - 2011
    Marcus Chown and Govert Schilling set themselves the challenge to describe the biggest theories in science - each in just 140 characters.

Out on a Limb: Selected Writing, 1989–2021


Andrew Sullivan - 2021
    A fiercely independent conservative, in 1989 he wrote the first national cover story in favor of marriage equality, and then an essay, “The Politics of Homosexuality,” in The New Republic in 1993, an article called the most consequential of the decade in the gay rights movement. A pioneer of online journalism, he started blogging in 2000 and helped define the new medium with his blog, The Daily Dish. In 2007, he was one of the first political writers to champion the presidential campaign of Barack Obama, and his cover story for The Atlantic, “Why Obama Matters,” was seen as a milestone in that campaign’s messaging. In the past five years, he has proved a vocal foe both of Donald Trump and of wokeness on the left. Loved and loathed by both left and right, Sullivan is in a tribe of one. Bold, timely, and thought-provoking, this collection of “trenchant observations from an influential journalist” (Kirkus Reviews) on culture, politics, religion, and philosophy demonstrates why he continues to be ranked among the most intriguing and important public intellectuals in US media.

Sing


Vivi Greene - 2016
    AGONY. (That feeling when her ex ripped her heart out of her chest and she never saw it coming.)2. GHOSTS. (Because even famous people are ghosted by guys sometimes. And it sucks just as much.) 3. ONCE BITTEN. (As in: twice shy. Also, she’s never dating an actor or a musician ever again.)But this summer’s going to be different. After getting her heart shattered, Lily is taking herself out of the spotlight and heading to a small island in middle-of-nowhere Maine with her closest friends. She has three months until her fall tour starts-three months to focus on herself, her music, her new album. Anything but guys.That is . . . until Lily meets sweet, down-to-earth local Noel Bradley, who is so different from anyone she’s ever dated. Suddenly, Lily’s “summer of me” takes an unexpected turn, and she finds herself falling deeper and harder than ever before. But Noel isn’t interested in the limelight. She loves Noel-but she loves her fans, too. And come August, she may be forced to choose.

Blog, Inc.: Blogging for Passion, Profit, and to Create Community


Joy Deangdeelert Cho - 2012
    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

In Real Life: Love, Lies Identity in the Digital Age


Nev Schulman - 2014
    Nev has become the Dr. Drew of online relationships. His clout in this area springs from his own experience with a deceptive online romance, about which he made a critically acclaimed 2010 documentary (also called Catfish). In that film Nev coined the term "catfish" to refer to someone who creates a false online persona to reel someone into a romantic relationship. The meme spread rapidly. Now Nev brings his expertise to the page, sharing insider secrets about:-what motivates catfish -why people fall for catfish -how you can avoid being deceived-rules for dating -- both online and off -how to connect authentically with others over the internet -how to turn an online relationship into a real-life relationship ...and much, much more.Peppered throughout with Nev's personal stories, this book delves deeply into the complexities of online identity. Nev shows us how our digital lives are affecting our real lives, and provides essential advice about how we should all be living and loving in the era of social media.