Switch: How to Change Things When Change Is Hard


Chip Heath - 2010
    Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The Master of Disguise: My Secret Life in the CIA


Antonio J. Méndez - 1999
    In the first ever memoir by a top-level operative to be authorized by the CIA, Antonio J. Mendez reveals the cunning tricks and insights that helped save hundreds from deadly situations.Adept at creating new identities for anyone, anywhere, Mendez was involved in operations all over the world, from “Wild West” adventures in East Asia to Cold War intrigue in Moscow. In 1980, he orchestrated the escape of six Americans from a hostage situation in revolutionary Tehran, Iran. This extraordinary operation inspired the movie Argo, directed by and starring Ben Affleck.The Master of Disguise gives us a privileged look at what really happens at the highest levels of international espionage: in the field, undercover, and behind closed doors.

Pimp: The Story of My Life


Iceberg Slim - 1967
    It is the smells, the sounds, the fears and the petty triumphs in the world of the street pimp.

Samuel Adams: A Life


Ira Stoll - 2008
     Thomas Jefferson called Samuel Adams “truly the man of the Revolution.” Adams, filled with religious fervor, inspired others to fight on and overcome the challenges of the Revolutionary War. He was the editor of the influential Boston Gazette, planner of the Boston Tea Party, and signer of the Declaration of Independence, and yet, he is largely ignored and unknown today. Understanding the leading part Adams played in building and sustaining support for the revolutionary cause gives readers new insight into the way religion motivated the founding of America.

Until I Say Goodbye: A Book about Living


Susan Spencer-Wendel - 2012
    She was forty-four years old, with a devoted husband and three young children, and she had only one year of health remaining.Susan decided to live that year with joy.She quit her job as a journalist and spent time with her family. She built an outdoor meeting space for friends in her backyard. And she took seven trips with the seven most important people in her life. As her health declined, Susan journeyed to the Yukon, Hungary, the Bahamas, and Cyprus. She took her sons to swim with dolphins, and her teenage daughter, Marina, to Kleinfeld's bridal shop in New York City to see her for the first and last time in a wedding dress.She also wrote this book. No longer able to walk or even to lift her arms, she tapped it out letter by letter on her iPhone using only her right thumb, the last finger still working.However, Until I Say Good-Bye is not angry or bitter. It is sad in parts--how could it not be?--but it is filled with Susan's optimism, joie de vivre, and sense of humor. It is a book about life, not death. One that, like Susan, will make everyone smile.From the Burger King parking lot where she cried after her diagnosis to a snowy hot spring near the Arctic Circle, from a hilarious family Christmas disaster to the decrepit monastery in eastern Cyprus where she rediscovered her heritage, Until I Say Good-Bye is not only Susan Spencer-Wendel's unforgettable gift to her loved ones--a heartfelt record of their final experiences together--but an offering to all of us: a reminder that "every day is better when it is lived with joy."

The Good Soldiers


David Finkel - 2009
    In January 2007, President George W. Bush announced a new strategy for Iraq. He called it the surge. “Many listening tonight will ask why this effort will succeed when previous operations to secure Baghdad did not. Well, here are the differences,” he told a skeptical nation. Among those listening were the young, optimistic army infantry soldiers of the 2-16, the battalion nicknamed the Rangers. About to head to a vicious area of Baghdad, they decided the difference would be them.Fifteen months later, the soldiers returned home forever changed. Pulitzer Prize-winning Washington Post reporter David Finkel was with them in Bagdad, and almost every grueling step of the way.What was the true story of the surge? And was it really a success? Those are the questions he grapples with in his remarkable report from the front lines. Combining the action of Mark Bowden’s Black Hawk Down with the literary brio of Tim O’Brien’s The Things They Carried, The Good Soldiers is an unforgettable work of reportage. And in telling the story of these good soldiers, the heroes and the ruined, David Finkel has also produced an eternal tale—not just of the Iraq War, but of all wars, for all time.

The March of Folly: From Troy to Vietnam


Barbara W. Tuchman - 1984
    Defining folly as the pursuit by governments of policies contrary to their own interests, despite the availability of feasible alternatives, Tuchman details four decisive turning points in history that illustrate the very heights of folly in government: the Trojan War, the breakup of the Holy See provoked by Renaissance Popes, the loss of the American colonies by Britain's George III & the USA's persistent folly in Vietnam. THE MARCH OF FOLLY brings the people, places & events of history alive for today's reader.

Hard Choices


Hillary Rodham Clinton - 2013
    “Life is about making such choices. Our choices and how we handle them shape the people we become.”In the aftermath of her 2008 presidential run, she expected to return to representing New York in the United States Senate. To her surprise, her former rival for the Democratic Party nomination, newly elected President Barack Obama, asked her to serve in his administration as Secretary of State. This memoir is the story of the four extraordinary and historic years that followed, and the hard choices that she and her colleagues confronted.Secretary Clinton and President Obama had to decide how to repair fractured alliances, wind down two wars, and address a global financial crisis. They faced a rising competitor in China, growing threats from Iran and North Korea, and revolutions across the Middle East. Along the way, they grappled with some of the toughest dilemmas of US foreign policy, especially the decision to send Americans into harm’s way, from Afghanistan to Libya to the hunt for Osama bin Laden.By the end of her tenure, Secretary Clinton had visited 112 countries, traveled nearly one million miles, and gained a truly global perspective on many of the major trends reshaping the landscape of the twenty-first century, from economic inequality to climate change to revolutions in energy, communications, and health. Drawing on conversations with numerous leaders and experts, Secretary Clinton offers her views on what it will take for the United States to compete and thrive in an interdependent world. She makes a passionate case for human rights and the full participation in society of women, youth, and LGBT people. An astute eyewitness to decades of social change, she distinguishes the trendlines from the headlines and describes the progress occurring throughout the world, day after day.Secretary Clinton’s descriptions of diplomatic conversations at the highest levels offer readers a master class in international relations, as does her analysis of how we can best use “smart power” to deliver security and prosperity in a rapidly changing world—one in which America remains the indispensable nation.

Rebel Ideas: The Power of Diverse Thinking


Matthew Syed - 2019
    It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

Extraordinary, Ordinary People: A Memoir of Family


Condoleezza Rice - 2010
     But until she was 25 she never learned to swim. Not because she wouldn't have loved to, but because when she was a little girl in Birmingham, Alabama, Commissioner of Public Safety Bull Connor decided he'd rather shut down the city's pools than give black citizens access. Throughout the 1950's, Birmingham's black middle class largely succeeded in insulating their children from the most corrosive effects of racism, providing multiple support systems to ensure the next generation would live better than the last.  But by 1963, when Rice was applying herself to her fourth grader's lessons, the situation had grown intolerable.  Birmingham was an environment where blacks were expected to keep their head down and do what they were told -- or face violent consequences. That spring two bombs exploded in Rice’s neighborhood amid a series of chilling Klu Klux Klan attacks.  Months later, four young girls lost their lives in a particularly vicious bombing. So how was Rice able to achieve what she ultimately did? Her father, John, a minister and educator, instilled a love of sports and politics.  Her mother, a teacher, developed Condoleezza’s passion for piano and exposed her to the fine arts.  From both, Rice learned the value of faith in the face of hardship and the importance of giving back to the community.  Her parents’ fierce unwillingness to set limits propelled her to the venerable halls of Stanford University, where she quickly rose through the ranks to become the university’s second-in-command.  An expert in Soviet and Eastern European Affairs, she played a leading role in U.S. policy as the Iron Curtain fell and the Soviet Union disintegrated.  Less than a decade later, at the apex of the hotly contested 2000 presidential election, she received the exciting news – just shortly before her father’s death – that she would go on to the White House as the first female National Security Advisor.   As comfortable describing lighthearted family moments as she is recalling the poignancy of her mother’s cancer battle and the heady challenge of going toe-to-toe with Soviet leaders, Rice holds nothing back in this remarkably candid telling. This is the story of Condoleezza Rice that has never been told, not that of an ultra-accomplished world leader, but of a little girl – and a young woman -- trying to find her place in a sometimes hostile world and of two exceptional parents, and an extended family and community, that made all the difference.

A Survival Guide for Life: How to Achieve Your Goals, Thrive in Adversity, and Grow in Character


Bear Grylls - 2012
    Encountering the wild forces us to plan and execute goals, face danger, push our “limits,” and sharpen our instincts. But our most important adventures don’t always happen in nature’s extremes. Living a purpose-driven, meaningful life can often be an even greater challenge. . . .In A Survival Guide for Life, Bear Grylls, globally renowned adventurer and television host, shares the hard-earned wisdom he’s gained in the harshest environments on earth, from the summit of Mt. Everest to the boot camps of the British Special Forces.Filled with exclusive, never-before-told tales from Bear’s globe-trekking expeditions, A Survival Guide for Life teaches every reader—no matter your age or experience—that we’re all capable of living life more boldly, of achieving our most daring dreams, and of having more fun along the way. Here’s to your own great adventure!

Unbreakable: A Navy SEAL's Way of Life


Thom Shea - 2014
    Before leaving for combat in Afghanistan, Navy SEAL Thom Shea promised his wife that he would write to his children in case he didn't make it back. What was initially intended to be a private memoir for his family turned into a powerful set of lessons for anyone striving to perform beyond what they believe possible. Shea's stories, while action-packed and entertaining, provide incredible insights on leadership, family, and excellence.In UNBREAKABLE, Shea teaches readers how to achieve and maintain a strong internal dialogue through no matter what the task. Read this book, and transform your life.

The Square and the Tower: Networks and Power, from the Freemasons to Facebook


Niall Ferguson - 2017
    It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real.From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.

The Undoing Project: A Friendship That Changed Our Minds


Michael Lewis - 2016
    One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

What the Most Successful People Do Before Breakfast: A Short Guide to Making Over Your Mornings--and Life


Laura Vanderkam - 2012
    We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in the evening has vanished.But according to time management expert Laura Vanderkam, mornings hold the key to taking control of our schedules. If we use them wisely, we can build habits that will allow us to lead happier, more productive lives.Drawing on real-life anecdotes and scientific research that shows why the early hours of the day are so important, Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day. While many of us are still in bed, these folks are scoring daily victories to improve their health, careers, and personal lives without sacrificing their sanity. For instance, former PepsiCo chairman and CEO Steve Reinemund would rise at 5:00 a.m., run four miles, pray, and eat breakfast with his family before heading to work to run a Fortune 500 company.What the Most Successful People Do Before Breakfast is a fun, practical guide that will inspire you to rethink your morning routine and jump-start your life before the day has even begun.