"Ideas and inspiration galore".--"Wooden Boat Review". 190 color photos. 100 drawings.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    Whether you're decorating your first home, planning for renovations, or simply looking for an affordable refresh, She Made Herself a Home is the ideal home décor planner to help you tap into your creative side and instill the confidence you need to get started. People of all ages who care about their family's personal spaces will find that this guide makes designing a home with function and beauty an exciting, unintimidating prospect.With ideas adaptable to any décor style, Rachel walks her readers through each space in a home, listing a room's must-haves, providing easy steps to determine a layout that works best for each individual's home, and teaching that design begins with determining the unique purpose of each space. Rachel also provides the best tips for choosing the right item for your space, finding great deals, and keeping it all organized. Alongside photography of Rachel's gorgeous home, She Made Herself a Home features favorite photos and ideas from many other popular home décor bloggers, whose unique styles offer extra inspiration.You don't have to break the bank to bring new life and purpose into your home. With design expertise from Rachel and others, you can confidently take action to create the beautiful, peaceful home you've dreamed of.

    Today, museums are staging exhibitions of encaustic art, workshops in the technique are thriving, and art collectors and dealers are assimilating encaustic art into their collections and galleries. The word encaustic is taken from the Greek and means “to burn in.” In the encaustic process, pigmented wax is applied and then fused to a surface with heat. The result is a broad range of surface effects and a luminous translucency that is unique to the encaustic medium. Encaustic Art is a complete resource for artists who wish to learn to create fine art with wax. It features step-by-step techniques with easy-to-understand instructions and detailed illustrations, stunning examples of encaustic works of art (including sculpture), along with practical advice and thoughtful aesthetic observations from more than 60 professional artists working in the encaustic medium.

    Halo: The Essential Visual Guide delves even deeper into the phenomenon that is Halo. Covering material from Halo, Halo 2, Halo 3, Halo Wars, and the latest game, Halo: ODST, the book provides amazing images and insightful information making you feel as if you yourself are part of the game! (c)2011 Microsoft Corporation. All Rights Reserved.

    The author looks at changing attitudes to pleasure over the centuries, including religious and philosophical lawgiving on the subject, before moving on to the science of all this human frenzy.

    Henry Oster was just five years old when Adolf Hitler seized power in Germany. As the horrors of the Holocaust unfolded he lost his family, his country and almost everything else a human being can lose. From his liberation in 1945 he started over, building a new life in France and America.

    You will ALSO get FREE ACCESS to Kitty's Premium Image Gallery, which contains images of all the crafts featured in ALL of her books! The free access links are inside the book. From the Best Selling Arts & Crafts Writer, Kitty Moore, comes Sewing: Sewing For Beginners (5th Edition) - Quick & Easy Way To Learn How To Sew With 50 Patterns for Beginners! This book will teach you the beginners techniques to sewing, with quick and easy beginners instructions. Along with 50 beginners' patterns! If you want to learn how to sew, but can't seem to grasp the basics... If you want a new hobby and sewing interests you... Or if the idea of receiving a full list of sewing instructions and patterns appeals to you... THEN THIS BOOK IS FOR YOU! This book provides you with a step-by-step beginners sewing guide to help you get started with your new hobby. This is also my 5th Edition of the book - after months of feedback and editing, my team and I have produced the MOST EFFECTIVE & BEST-SELLING Beginners Sewing book on Amazon! Some of the information provided in this sewing guide include: Learning About Your Sewing Machine Learn Parts Of Your Machine The Power Switch The Spool Pin The Thread Guide The Bobbin Winder The Stitch Adjustment The Thread Take-Up Lever The Tension Dial The Needle Clamp Screw The Presser Foot The Presser Foot Lever The Needle Plate The Feed Dog The Bobbin Cover And Bobbin Release Setting Up your Machine Sewing With Your Machine Sewing A Straight Stitch Sewing A Seam Sewing A Sharp Corner Selecting A Pattern Measuring & Cutting Out Material Lets Start Sewing! Baby Blanket Gardening Apron Kitchen Towel Head Scarf Simple Contrasting Tablecloth Easy As Pie Coin Purse Silk Handkerchief Easiest Kitchen Curtain Well, what are you waiting for? Download YOUR copy TODAY! Tags: sewing, beginners sewing, sewing patterns, sewing for beginners, sewing for kids, needlepoint patterns, needlepoint stitches

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

    See how they effortlessly mix contemporary furniture with thrift-store finds, and learn all sorts of tricks for creating a stylish home no matter what the obstacles: seven children, small spaces, or a tiny budget. From toddler-friendly bedroom for triplets to a beach retreat for two twenty-somethings, from a New Jersey basement to a Palm Beach cabana, Home by Novogratz proves that good design is just a book away.

    Your Artist's Brain shows you how to portray even the most complex subjects by focusing on what you really see - not what you think you see.Expert art instructor Carl Purcell shows you how to overcome dependency on the intellectual brain and listen carefully to the more observant artist's brain.With Your Artist's Brain, you'll learn visual skills and artistic techniques that will instantly make you a better artist, no matter what your medium.- 22 step-by-step demonstrations on key relationships between shapes, spaces, subjects, backgrounds, angles, sizes, values and more - Easy examples and fun exercises teaching you how to see and design great compositions - Points to Remember sidebars that allow you to quickly grasp each conceptMaximize the power of your artist's brain today and embark on the path to creating better art.

    At its heart are the three Cartier brothers whose motto was "Never copy, only create".Francesca Cartier Brickell, whose great-grandfather was the youngest of the brothers, has traveled the world researching her family's history, tracking down those connected with her ancestors and discovering long-lost pieces of the puzzle along the way. Now she reveals never-before-told dramas, romances, intrigues, betrayals, and more.

    This one talks about shooting....The keys to consistent, high-speed shooting are within you right now. This book will show you ways to bring them out. Through Brian's advice, you'll learn how to recognize and break down the barriers that are limiting your performance—you may begin to look at shooting in an entirely different way. You'll learn to pressure-proof your match performance, how different types of shooting require different focal points, and you'll see how to develop an attitude that will let you reach beyond what you thought was your potential.You'll find a comprehensive set of exercises that will develop and sharpen your skills. You'll see how it's possible to drive the gun to wherever your eye can look. You'll discover that everything you need to know about your technique is told by the gun, if you know how to listen to it. And all the challenges and advanced techniques of practical shooting are covered too: prone, barricade, single-hand shooting, multiple targets, reloading, shooting on the move, and much more. You'll also get inside tips on IPSC strategies, steel shooting, shootoff tactics, Bianchi, and more.Chapters include: - Awareness & Focus - Tools of Shooting - Creative Shooting - Specific Challenges - Competition - Development - Shooting Tools - Revolver Shooting - Group Shooting The AuthorBrian Enos is a Master Champion, two-time Bianchi Cup winner, and has placed in the top-5 at every major practical shooting event, including two second-place finishes at the Steel Challenge and the IPSC Nationals. He is also a certified Combat Master.

    The book will be divided into 30+ Pearls of Wisdom (based on the original manifesto and wildly successful Web phenomenon, "How to Be Creative"), and will be laced throughout with the author's witty, smart single-frame cartoons.

    This guide shows readers how to do everything from basic bead stringing to wire wrapping, all in the series' easy-to-follow, full-color format. The book includes 20 detailed patterns for making earrings, necklaces, bracelets, and more.