It is the product of preparation and effort, and it's within reach of everyone who wants to achieve it. All it takes is the willingness to make creativity a habit, an integral part of your life: In order to be creative, you have to know how to prepare to be creative. In The Creative Habit, Tharp takes the lessons she has learned in her remarkable thirty-five-year career and shares them with you, whatever creative impulses you follow -- whether you are a painter, composer, writer, director, choreographer, or, for that matter, a businessperson working on a deal, a chef developing a new dish, a mother wanting her child to see the world anew. When Tharp is at a creative dead end, she relies on a lifetime of exercises to help her get out of the rut, and The Creative Habit contains more than thirty of them to ease the fears of anyone facing a blank beginning and to open the mind to new possibilities. Tharp's exercises are practical and immediately doable -- for the novice or expert. In "Where's Your Pencil?" she reminds us to observe the world -- and get it down on paper. In "Coins and Chaos," she provides the simplest of mental games to restore order and peace. In "Do a Verb," she turns your mind and body into coworkers. In "Build a Bridge to the Next Day," she shows how to clean your cluttered mind overnight. To Tharp, sustained creativity begins with rituals, self-knowledge, harnessing your memories, and organizing your materials (so no insight is ever lost). Along the way she leads you by the hand through the painful first steps of scratching for ideas, finding the spine of your work, and getting out of ruts into productive grooves. In her creative realm, optimism rules. An empty room, a bare desk, a blank canvas can be energizing, not demoralizing. And in this inventive, encouraging book, Twyla Tharp shows us how to take a deep breath and begin!

    "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

    Find out how to make use of the free tools Goodreads provides, including importing a blog, adding videos, starting groups, scheduling a Giveaway, and more.Goodreads is an ethical, polite place which is populated by people who love books. It isn't just another site to dip in and out of in order to promote your own books. No-one will tolerate authors who jump onboard screaming, "Buy my book". Goodreads members are, however, welcoming to authors who stick to the rules, join in the fun, and contribute to the site's sense of community and discovery.That's why this book was written, to give authors a heads-up on how to both blend in and stand out!It doesn't contain anything you couldn't find by trawling the site's help pages, watching tons of YouTube videos, combing blogs and articles around the Internet. That's what the author and her researcher did - for two months. Or you could read her condensed version of the information she found to get your Goodreads profile up and running, start joining in on the site, and get back to writing. As Otis Chandler - one of the site's founders - said, "The author's job is to write a great book and to keep his readers engaged and interested while he writes the next one." Goodreads is a great place to do that.

    They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

    It can seem impossible. How do you know if you’re focusing on the right marketing tactics? How do you know which strategy will work for you? What if you’re missing something?We’re here to help! Bethany Atazadeh and Mandi Lynn have each successfully marketed multiple novels and want to help you discover the best marketing tactics for YOU—starting with the book itself.Your book is your MOST powerful marketing tool.In these pages, we’ll walk through the ten fundamental aspects of your book that can make or break sales, and help you get them right! We’ll discuss genre, covers, titles, blurbs, formatting, editors, taglines, keywords, categories, how to develop a marketing mindset, and how to choose the right marketing strategies for you. This book is PACKED with information to help you succeed. Get your copy now!From indie authors Bethany Atazadeh and Mandi Lynn, please enjoy the first book in this new series, Marketing for Authors.

    It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there.Change the Way You Blog:Empower yourself to stop comparing your blog to othersUnderstand what makes awesome content and how to create itDiscover the critical importance of compelling presentationIncrease your blog traffic through proven techniquesDevelop a solid Pinterest strategy for capturing viral growthBoost your revenue through diversified income streamsLearn how to work smarter not harder

    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

    This little book is brief and easy to understand. It won’t bore you with mundane grammar rules or the crap you learn in English class, but offers concrete suggestions on how to improve your writing.From lighthearted pointers for beginners to hard-core truths about the craft, Put the Cat In the Oven is a must-have desk reference for anyone who refuses to put down the pen.

    Some novelists write with the goal of becoming a best seller, hoping for wealth and fame. Some just want to write novels that earn them a steady income so they can feed their families and pay their bills. Some write to express their creativity and don’t care if anyone ever reads their books. Then there are the other writers. They want to write an unforgettable novel—the kind of book that gets called a classic, that endures the ravages of time, that stays long in readers’ hearts and changes their lives. These writers want to know the secret of how to reach the heart of their readers. If you are one of those writers, Writing the Heart of Your Story is the book you’ve been waiting for. Inside, you’ll learn: what the most important key elements are that must be in the very first scene of your novel—and some in the first paragraph. how to tap into the heart of your story, characters, setting, plot, and themes by employing specific writing exercises. ways to brainstorm ideas for plot, themes, motifs, setting, and rich characters through asking a series of questions that will take you deeper below the surface of your story. what the most important question is that must be asked in the opening scene in order to write an unforgettable novel. what three things each character must be asked for them to become truly believable and compelling. the secrets to structuring powerful scenes by focusing on the “high moment.” Don’t just write a good novel. Write a great one—by mining the heart of your story! Here's what the best writing instructors and bloggers have to say about this essential writing craft book: “A fresh and motivating take on conventional wisdom, but with unconventional heart. This is highly accessible teaching that transcends ‘how to’ and goes deep into ‘why to’ in a way that will force you to choose between reading it again and jumping on your own project. Bravo.” —Larry Brooks, best-selling author of Story Engineering and Story Physics “As authors, our job is to make people feel, and to do this we need to connect with our own deepest selves in the hope that we can meet the reader where they are. This book will teach you how to delve into your own heart in order to impact those who read your words.” —Joanna Penn, author of From Idea to Book “A veritable compendium of sound writing advice and technique. Written in a style that is both accessible and fun, Lakin's book will be a welcome companion on your writing journey.” —James Scott Bell, best-selling author of Conflict and Suspense and Plot and Structure “I read dozens of writing craft books every year. All too many of them are ho-hum, been-there-done-that. This one is absotively posolutely not. Lakin offers a refreshingly structured—and yet freeing—approach to not just creating a solidly entertaining story but to crafting a tale of emotional resonance and resilience.

    If you've ever felt that you had a story inside you - and wanted to know how to write and get it published, this book is for you. This book is intended for amateur and professional writers who may have lost their way. It guarantees inspiration, motivation, effective ways to counter 'writer's block' and provides you with easy, step by step instructions on how to write a short story that will sell.Rob Parnell is the respected author of 28 books on writing. Over the last eleven years Rob has taught over 100,000 students and subscribers from all over the world. His website, The Easy Way to Write, is considered one of the best writer's sites online.In The Easy Way to Write Short Stories That Sell, Rob Parnell explains how the first and best way to progress in a writing career is to master the art of short story writing. Here's what he says:"I don't know about you but at school they told us short story writing was harder than novel writing. For a full time writer this statement is nonsense - but it does show how short story writing is respected and even regarded with some degree of awe."The good news is that I can teach you the easy way to create a very publishable short story - and very quickly."My short story writing course has been downloaded more than any other of my resources - something like 90,000 times in the last ten years. I've completely revised its contents and included an up-to-date listing of all the short story markets currently available to the aspiring short story writer."Plus, to help and encourage new writers, I've added a link to another of my popular courses, The Easy Way to Achieve Writing Success. It's a free e-course available from a link at the end of The Easy Way to Write Short Stories That Sell.Here's what's included in this book:"A thorough examining of the art and craft of short story writing - and how to easily make money writing short stories for publication.PART ONE: MINDSET"We look at mental preparation and having the correct writer's mindset before we start. We examine time management, your self belief mechanisms, and goal setting. PART TWO: THE BASICS"Here we ponder the nature of inspiration and originality. How to come up with ideas, characters and subject matter for your stories. We also discuss more specific writing issues like genre, scope, style and how to deal with them.PART THREE: Construction Time"Here I introduce the 7-Step Story Generator, an easy way to come up with powerful short story ideas in less than ten minutes. In a whole new section I also show how to create instantly compelling characters."We delve in to character's agendas, their interactions, and the consequences of facing and overcoming obstacles. "Plus, how to use the 5-Point Plot Structure, and create compelling stories through the use of proper style and tone, the correct point of view, tense, and the all important twist at the end of your stories."For fan fiction and romance writers I explain the ‘1-2-3-Bang’ theory and other short story structures.PART FOUR: WRITING YOUR STORY"Here we examine the opening paragraph and its importance, professional techniques like fast writing, self-editing, formatting and polishing the final edit.

    With advances in technology, the increased connectivity of social media, and the ever-increasing popularity of the comics medium, successful DIY comics publishing is within your reach. With The Complete Guide to Self-Publishing Comics, creators/instructors Comfort Love and Adam Withers provide a step-by-step breakdown of the comics-making process, perfect for any aspiring comics creator. This unprecedented, in-depth coverage gives you expert analysis on each step—writing, drawing, coloring, lettering, publishing, and marketing. Along the way, luminaries in the fields of comics, manga, and webcomics—like Mark Waid, Adam Warren, Scott Kurtz, and Jill Thompson—lend a hand, providing “Pro Tips” on essential topics for achieving your comics-making dreams. With the insights and expertise contained within these pages, you’ll have everything you need and no excuses left: It’s time to make your comics!

    The Tiniest Mansion will teach you how to convert a small RV into a rolling palace with all the comforts of your home, plus the freedom to live anywhere you want without paying rent.The Tiniest Mansion covers everything from the essentials like choosing an RV, generating power, and dumping your tanks to more extravagant projects like installing marble floors and building an entertainment system.This book is a practical guide for anyone who is living in an RV or is considering it. Tynan, who has been living in an RV since 2006, shares all of his hard won secrets of RV living in this book.

    Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    No theories! Only actual techniques! The ultimate HOW TO screenwriting book! Creating the ultimate villain, harvesting the audience's secrets desires or hidden fears to create a hit film, how to write a plot twist, the four kinds of suspense, using reversals to keep your descriptions exciting, four ways to explode cliches, the two types of heroes, ten ways to create exciting action scenes, using secrets and lies, weapons for weirdos, instant character identifiers, your script's DNA, 16 steps to better description, pacing secrets, rugpulls, visual characterization, "Popeye" points, and more! "Secrets Of Action Screenwriting" was written by a working professional screenwriter with seventeen produced films. He knows what works!