This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time-the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields-history, sociology, marketing, psychology, even economics itself-to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.

    Setting the scene with a chapter on meat's role in human evolution and its growing influence during the development of agricultural practices, the book goes on to examine modern production systems, their costs, efficiencies and outputs. The major global trends of meat consumption are described: what part does meat play in changing modern diets in countries around the world? The heart of the book addresses the consequences of the "massive carnivory" of western diets, looking at the energy costs of meat and the huge impacts of meat production on land, water and the atmosphere. Health impacts are also covered, both positive and negative. In conclusion, the author looks forward at his vision of "rational meat eating," where environmental and health impacts are curbed, animals are treated more humanely, and alternative sources of protein are promoted. Eating Meat is not an ideological tract against carnivorousness but rather a careful evaluation of meat's roles in human diets and the environmental and health consequences of its production and consumption. It will be of interest to a wide readership including professionals and academics in food and agricultural production, human health and nutrition, environmental science and regulatory and policy making bodies around the world.

    Here’s why: In the 1960s hunger was going global. Asia was wracked by famine, Latin America was hungry, and Africa was about to face the Sahel drought and massive starvation.Worse still, almost half the world’s 3 billion people were under the age of 30. Billions of babies were about to be born into a planet unable to feed them.Then a miracle occurred: the productivity of wheat doubled, tripled and in some places quadrupled. It happened in almost 100 countries all at once.Soon thereafter, the productivity of rice, corn and other cereals followed suit.Borlaug worked only with wheat but he set the trend toward making cereal crops efficient in using land, sunlight, growing time, and inputs, not to mention immune to major diseases.Nowadays his influence can be seen worldwide: Most crop plants have gotten shorter. No longer shoulder-high, wheat is now waist high or knee high. No longer 12 feet tall, corn is now head-high. That is the most visible part of the Borlaug legacy. And it’s why 7 billion people are eating on the same land that half a century ago could not feed half that number.This farm kid from Iowa achieved all this under difficult conditions in a hungry country: Mexico. He did it with dedication and with conventional plant breeding. He gave his seeds away freely to all who asked. He trained young people from almost every wheat-growing nation, including the U.S. and Canada, and sent them home with seeds of his most advanced research lines. That is why food production soared so quickly and global famine was averted. Borlaug’s students – widely known as Wheat Apostles – were pre-positioned and pre-programmed to make the most of his latest and most productive seeds.Norman Borlaug is an Indiana Jones of our time. He was bold and adventurous and faced down difficulty (sometimes danger) his whole life. He is a great role model for humanitarian achievement.Our Daily Bread tells the Borlaug story in lively style. It has been called The World's First Cereal Thriller. The author worked with Borlaug and recorded the behind-the-scenes dramas that have not been made public until now.

    They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more--Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research. He goes inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouth feel" of fat by manipulating its chemical structure. He unearths marketing techniques taken straight from tobacco company playbooks to redirect concerns about the health risks of products. He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: the industry itself would cease to exist without salt, sugar, and fat.

    Now, with Organic Manifesto, Maria Rodale, chairman of Rodale, sheds new light on the state of 21st century farming. She examines the unholy alliances that have formed between the chemical companies that produce fertilizer and genetically altered seeds, the agricultural educational system that is virtually subsidized by those same companies, and the government agencies in thrall to powerful lobbyists, all of which perpetuate dangerous farming practices and deliberate misconceptions about organic farming and foods. Interviews with government officials, doctors, scientists, and farmers from coast to coast bolster her position that chemical-free farming may be the single most effective tool we have to protect our environment and, even more important, our health.

    An Edible History of Humanity is a pithy, entertaining account of how a series of changes—caused, enabled, or influenced by food—has helped to shape and transform societies around the world. The first civilizations were built on barley and wheat in the Near East, millet and rice in Asia, and corn and potatoes in the Americas. Why farming created a strictly ordered social hierarchy in contrast to the loose egalitarianism of hunter-gatherers is, as Tom Standage reveals, as interesting as the details of the complex cultures that emerged, eventually interconnected by commerce. Trade in exotic spices in particular spawned the age of exploration and the colonization of the New World. Food's influence over the course of history has been just as prevalent in modern times. In the late eighteenth century, Britain's solution to food shortages was to industrialize and import food rather than grow it. Food helped to determine the outcome of wars: Napoleon's rise and fall was intimately connected with his ability to feed his vast armies. In the twentieth century, Communist leaders employed food as an ideological weapon, resulting in the death by starvation of millions in the Soviet Union and China. And today the foods we choose in the supermarket connect us to global debates about trade, development, the environment, and the adoption of new technologies. Encompassing many fields, from genetics and archaeology to anthropology and economics—and invoking food as a special form of technology—An Edible History of Humanity is a fully satisfying discourse on the sweep of human history.

    Inquiries into the Nature of Slow Money brings a different visionaa meta-economic vision, looking above the top tine and below the bottom line, a new way of seeing what is going on in the soil of the economy.The soil of the economy? Bringing money back down to earth?This is the path towards a financial system that serves people and place as much at it serves industry sectors and markets. To discover this path, and to begin to walk down it, is the mission of Slow Money.This mission emerges from decades of work as a venture capitalist, foundation treasurer, and entrepreneur by Woody Tasch, whose explorations shed new light on a truer, more beautiful, more prudent kind of fiduciary responsibility, a fiduciary responsibility that is not stuck in the industrial concepts of the nineteenth and twentieth centuries, but which reflects the new economic, social and environmental realities of the 21st century.These explorations take us from the jokes of his father to the insights of his son, from the Board rooms of foundations and start-up companies to the farm fields of Vermont, from gopher holes in New Mexico to the possibilities of an alternative stock exchange, from Carlo Petrini to Muhammad Yunus, from Thoreau to Soros.Inquiries into the Nature of Slow Money investigates an essential new strategy for investing in local food systems, and introduces a group of fiduciary activists who are exploring what should come after industrial finance and industrial agriculture. Theirs is a vision for investing that puts soil fertility into return-on-investment calculations.Could there ever be an alternative stock exchange dedicated to slow, small, and local?Could a million American families get their food from CSAs?What if you had to invest 50 percent of your assets within 50 miles of where you live?Such questionsaat the heart of Slow Moneyaare the first step on our path to a new economy and a new culture. Inquiries into Slow Money is a call to action for designing capital markets built aroundanot extraction and consumption butapreservation and restoration.Is it a movement or is it an investment strategy? Yes.

    What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience and efficiency? In this exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing and immersive reporting, Lorr leads a wild investigation in which we learn the secrets of Trader Joe's success from Trader Joe himself, why truckers call their job "sharecropping on wheels," what it takes for a product to earn certification labels like "organic" and "fair trade," the struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business, the truth behind the alarming slave trade in the shrimp industry and much more.

    Over five years, business professor Pietra Rivoli traveled from a Texas cotton field to a Chinese factory to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and history of modern business and globalization. Using the story of the t-shirt to illustrate the major issues of the globalization debate, this uniquely entertaining business book offers a surprising, enlightening, and balanced look at one of the major topics of our time. It has won the prize or award - Business Book of the Year 2005, Finalist; AAP Awards for Excellence in Professional and Scholarly Publishing, 2006.

    And, like most consumers, he often reads the ingredients label -- without a clue as to what most of it means. So when his young daughter asked, "Daddy, what's polysorbate 60?" he was at a loss -- and determined to find out. From the phosphate mines in Idaho to the corn fields in Iowa, from gypsum mines in Oklahoma to the vanilla harvest in Madagascar, Twinkie, Deconstructed is a fascinating, thoroughly researched romp of a narrative that demystifies some of the most common processed food ingredients -- where they come from, how they are made, how they are used -- and why. Beginning at the source (hint: they're often more closely linked to rock and petroleum than any of the four food groups), we follow each Twinkie ingredient through the process of being crushed, baked, fermented, refined, and/or reacted into a totally unrecognizable goo or powder with a strange name -- all for the sake of creating a simple snack cake. An insightful exploration into the food industry, if you've ever wondered what you're eating when you consume foods containing mono- and diglycerides or calcium sulfate (the latter, a food-grade equivalent) this book is for you.

    She began an investigative journey that took her to research labs, university food science departments, and factories around the country. What she discovered provides a rare, eye-opening, and sometimes disturbing, account of what we're really eating. Warner looks at how decades of food science have resulted in the cheapest, most abundant, most addictive, and most nutritionally inferior food in the world, and she uncovers startling evidence about the profound health implications of the packaged and fast foods that we eat on a daily basis.Combining meticulous research, vivid writing, and cultural analysis, Warner blows the lid off the largely undocumented, and lightly regulated, world of chemically treated and processed foods and lays bare the potential price we may pay for consuming even so-called healthy foods.

    They erode soils, pollute air and water, damage riparian areas, and decimate wildlife populations. The UN s Food and Agriculture Organization bolstered the credibility of this notion with its 2007 report that declared livestock to be the single largest contributor to human-generated climate-change emissions.But is the matter really so clear cut? Hardly. In her new book, Defending Beef, environmental lawyer turned rancher Nicolette Hahn Niman argues that cattle are not inherently bad for the Earth. The impact of grazing can be either negative or positive, depending on how livestock are managed. In fact, with proper oversight livestock can actually play an essential role in maintaining grassland ecosystems by performing the same functions as the natural herbivores that once roamed and grazed there. Grounded in empirical scientific data, Defending Beef builds the most comprehensive and convincing argument to date that cattle could actually serve as the Earth s greatest environmental benefactors by helping to build carbon-sequestering soils and prevent desertification.Defending Beef is simultaneously a book about big issues and ideas and the personal tale of the author, who starts out as a skeptical vegetarian and eventually becomes involved with sustainable ranching. She shows how dispersed, grass-based, smaller-scale farms can and should become the basis for American food production. And while no single book could definitively answer the thorny question of how to feed the Earth s growing population, Defending Beef makes the case that, whatever the world s future food system looks like, livestock can and must be part of the solution."

    But there was a lot of merit in creating a privately funded, clean energy source for energy-starved New England, and he felt sure most people would recognize it eventually. Instead, all Hell broke loose. Gordon had unwittingly challenged the privileges of some of America's richest and most politically connected people, and they would fight him tooth and nail, no matter what it cost, and even when it made no sense.Cape Wind is a rollicking tale of democracy in action and plutocracy in the raw as played out among colorful and glamorous characters on one of our country's most historic and renowned pieces of coastline. As steeped in American history and local color as The Prince of Providence; as biting, revealing and fun as Philistines at the Hedgerow, it is also a cautionary tale about how money can hijack democracy while America lags behind the rest of the developed world in adopting clean energy.

    Giant corporations are creating designer crops with strange powers-from cholesterol-reducing soybeans to plants that act as miniature drug factories, churning out everything from vaccines to insulin. They promise great benefits: better health for consumers, more productive agriculture-even an end to world hunger. But the vision has a dark side, one of profit-driven tampering with life and the possible destruction of entire ecosystems. In Lords of the Harvest, Daniel Charles takes us deep inside research labs, farm sheds, and corporate boardrooms to reveal the hidden story behind this agricultural revolution. He tells how a handful of scientists at Monsanto drove biotechnology from the lab into the field, and how the company's opponents are fighting back with every tool available to them, including the cynical manipulation of public fears. A dramatic account of boundless ambition, political intrigue, and the quest for knowledge, Lords of the Harvest is ultimately a story of idealism and of conflicting dreams about the shape of a better world.

    This couple abandoned the city for a rural life with minimal cash and the knowledge of self reliance and good health.