Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    Plus, get inspired by--and learn from the mistakes of--artists/business owners such as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, Jill Bliss, and many more.

    In I Brake for Yard Sales, Lara shares her secrets for bargain hunting and tells you where to shop, what to look for, how to pay for it, how to restore it, and finally, where to put it in your house. Looking for the newest arrivals at your local thrift shops? After busy Saturdays and no-pick-up Sundays, Tuesdays and Wednesdays are generally the best days to shop for fresh items. Peppered with wisdom from world-renowned appraisers whom Lara knows from her previous work on Antiques Roadshow as well as contributions from well-known designers, this book also features the house of comedienne and good friend Kathy Griffin, which Spencer herself refurbished and decorated.

    Learning to distinguish and choose the right style of thinking is an art that can enhance success, help achieve goals and influence others.