Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Embracing work, home, time off, women, sport, food and travel, this is the ultimate, aspirational guide to contemporary and stylish 21st-century living. A miscellany of information, from the fundamental to the arcane and quirky, equips today s man to confront myriad challenges and opportunities with savior faire and panache.

    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

     Is it fantasy or reality? In this extraordinary and fascinating book, bestselling author Jess Stearn reveals that perfect love does exist--that you can find it, experience it . . . and with it, change your life forever. Here are the inspiring stories of many real-life soulmates Stearn has met, the innermost secrets of celebrities like Shirley MacLaine, Susan Strasberg, Howard Hughes, and Joan Hackett, who have sought and found the ultimate love.Now you can share in the drama and ecstasy of fulfilling your deepest and most powerful yearnings and desires. You too can find your own true soulmate.

    Gilbert's "The Armageddon Strain" to expose the plot -- and discovers that he's not contending with flesh and blood.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Shirer's new book - written in his ninth decade - explores the passionate, highly charged, and extraordinary lives of Leo and Sonya Tolstoy. It is a compelling illumination both of the nature of genius and of the universal problems of love, sex, and marriage - themes that Tolstoy played out in his great fiction and that haunted him in his tangled domestic life. Rich in anecdotes, wise, full of sweeping history, and imbued with Shirer's profound knowledge of literature and life, Love and Hatred ranks beside such works as Robert Massie's Nicholas and Alexandra and Nigel Nicolson's Portrait of a Marriage as a masterly, intuitive, and sympathetic exploration of the love/hate relationship between two famous, bigger-than-life people. Beginning in 1862, when Tolstoy committed the blunder of asking his young bride to read his diaries of his bachelor life so there should be no secrets between them, and ending with his tragic flight from home (and marriage) in 1910 while the whole world waited for news of him, Love and Hatred tells the story of a great romance between two people who could live neither together nor apart - a romance that exhausted and obsessed them both, and that forms the basis for much of Tolstoy's work. The final book of William L. Shirer's long and brilliant career, it is - appropriately - a masterly re-creation of a time, of two extraordinary people, and of the very nature of love, marriage, and old age.

    It has been developed in response to the need for a text that supports the mastery of this difficult subject. Therefore, in addition to presenting electromagnetics in a concise and logical manner, the text includes end-of-section review questions, worked examples, boxed remarks that alert students to key ideas and tricky points, margin notes, and point-by-point chapter summaries. Examples and applications invite students to solve problems and build their knowledge of electromagnetics. Application topics include: electric motors, transmission lines, waveguides, antenna arrays and radar systems.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    Known throughout the world as the guru who encouraged an entire generation to "turn on, tune in, and drop out," he draws on wit, humor, and skepticism to debunk the power of psychotherapy and to advocate reprogramming the brain with psychedelics. Discussing how various drugs affect the brain, how to change behavior, and how to develop creativity, he also delves into psychopharmacological catalyzing, fear of potential, symbol and language imprinting, and brain reimprinting with Hinduism, Buddhism, and LSD.

    Literature GuidesCreated by Harvard students for students everywhere, SparkNotes is a new breed of study guide: smarter, better, faster.Geared to what today's students need to know, SparkNotes provides:chapter-by-chapter analysisexplanations of key themes, motifs, and symbolsa review quiz and essay topicsLively and accessible, these guides are perfect for late-night studying and writing papers.

    Twelve year-old Biddy has survived an intolerable life of indenture by remembering two things: adults can’t be trusted, and it’s best to be invisible. Due to an early trauma, she’s mute with no memory of her past. The man who holds her contract for indenture has evil plans for her, and he will stop at nothing to ensure his schemes come to fruition. Things look hopeless for Biddy until she meets two school teachers, Brenna and Emily. From that moment on, these three lives become intricately entwined. Biddy’s new champions take desperate measures to ensure her safety. Life and death choices are made and these accelerate into an unanticipated conclusion. As is often the case in life, what was wished for is granted in a most unexpected way. Victoria Murata has again embraced history to tell an enduring story of love and loss in our country’s not too distant past.

     Meet Daniel Sullivan, a man with a complicated life. A New Yorker living in the wilds of Ireland, he has children he never sees in California, a father he loathes in Brooklyn and a wife, Claudette, who is a reclusive ex-film star given to shooting at anyone who ventures up their driveway.He is also about to find out something about a woman he lost touch with twenty years ago, and this discovery will send him off-course, far away from wife and home. Will his love for Claudette be enough to bring him back?Maggie O'Farrell's seventh novel is a dazzling, intimate epic about who we leave behind and who we become as we search for our place in the world.

    You are a deniable asset. Betrayal is punished by death.'A writer of almost cinematic talent' DAILY EXPRESSAlex Reeve was Operative 66. A former special-ops soldier and one of the UK's most lethal weapons, he was a member of SC9 - an elite covert unit with a remit to assassinate the country's most dangerous enemies.Falsely accused of treason, Reeve was condemned to live in the shadows as the merciless killers he once trained alongside were ordered to terminate the 'rogue asset'.But tricked into revealing himself, Reeve is dragged into a deadly international conspiracy involving the British state, shadowy Russian agents... and his own father, a violent murderer newly released from prison.But if there's one man who can survive... it is Operative 66.From the internationally bestselling author of the Wilde & Chase series comes an explosive new thriller - the perfect pulse-racing read for fans of LEE CHILD, VINCE FLYNN and GREGG HURWITZ., ,