For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

     With his critically acclaimed memoir This Just In, Schieffer proved himself a natural storyteller, a gifted writer able to capture the workings of television news with remarkable wit and insight. Now Schieffer focuses his keen reporter's eye on 50 years of Face the Nation's live broadcasts and the historic moments the program has captured. From its 1954 debut, an interview with Senator Joe McCarthy the day before the Senate debate that would condemn him, to the broadcast's 1957 groundbreaking interview with a candid and controversial Nikita Khrushchev; from the brilliant analysis of communism made by guest Martin Luther King Jr. to the sometimes stunning, always revealing interviews with each sitting president; from the heroic and moving coverage of the terrorist attacks of September 11 to the revolutionary coverage of the war in Iraq, Schieffer shares unforgettable anecdotes about the guests, the stories and the events captured by the venerable public affairs program. Marked by the author's candid personal observations and wise, good humor, and featuring a special companion DVD of broadcast highlights created by CBS News for this edition, Bob Schieffer's look at 50 years of Face the Nation shines an entertaining and nostalgic light on America's presidents, culture, foreign policy and domestic affairs.

    Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.

    This book conveys the changes in prison life that have come about as a result of the war on drugs, prison overcrowding, and demographic changes in inmate populations.

    The saga of Britain's best-loved martini hound (who we all know prefers his favorite drink "shaken, not stirred") has adapted to changing times for four decades without ever abandoning its tried-and-true formula of diabolical international conspiracy, sexual intrigue, and incredible gadgetry.James Chapman expertly traces the annals of celluloid Bond from its inauguration with 1962's Dr. No through its progression beyond Ian Fleming's spy novels to the action-adventure spectaculars of GoldenEye and Tomorrow Never Dies. He argues that the enormous popularity of the series represents more than just the sum total of the films' box-office receipts and involves questions of film culture in a wider sense.Licence to Thrill chronicles how Bond, a representative of a British Empire that no longer existed in his generation, became a symbol of his nation's might in a Cold War world where Britain was no longer a primary actor. Chapman describes the protean nature of Bond villains in a volatile global political scene--from Soviet scoundrels and Chinese rogues in the 1960s to a brief flirtation with Latin American drug kingpins in the 1980s and back to the Chinese in the 1990s. The book explores how the movies struggle with changing societal ethics--notably, in the evolution in the portrayal of women, showing how Bond's encounters with the opposite sex have evolved into trysts with leading ladies as sexually liberated as Bond himself.The Bond formula has proved remarkably durable and consistently successful for roughly a third of cinema's history--half the period since the introduction of talking pictures in the late 1920s. Moreover, Licence to Thrill argues that, for the foreseeable future, the James Bond films are likely to go on being what they have always been, a unique and very special kind of popular cinema.

    Never one to shy away from tough truths, Dr. Laura marshals compelling evidence for the widespread neglect of America's children and convincingly condemns the numerous rationalizations to excuse it. These are just a few of her hard-hitting points:Don't Have Them If You Won't Raise Them: "The cavalier manner in which our society treats child care, not as a matter of intimacy and love, but as a matter of convenience and economics, is deeply destructive to our children's sense of attachment, identity, and importance."Dads Need Not Apply: "Single motherhood may be more acceptable to society, but it is not acceptable to children; nor is it in their best interest."Brave New Baby: "In our society, reproductive freedom means anyone can decide to create a life by any means with no, and I mean no, consideration of what is in the best interest of that new human being."Spare the Rod: "Children without discipline often become adults with tempertantrums, defiance, rage, depression, anxiety, poor school and work adjustment, drug and alcohol abuse."Stupid Things Parents Do to Mess Up Their Kids covers all aspects of parenting and also tackles such cultural and societal concerns as abortion, modern sexuality, drug and alcohol use, violence, discipline, and a child's right to privacy.

    Dr. Misner traces the history, growing pains, and innovations that have resulted in the best system for growing your business through referrals. Existing members should read to understand the organization and prospects should read so they will be compelled to seek out the group in their area. The other books in the series should be read subsequently so as to gain the greatest benefit. My involvement in BNI has been the single-largest contributor to the growth of my business. Read this first and then the others that follow so that you can claim your benefit, too!

    Its recession-proof economy is the envy of the world. It's the planet's great lifestyle superpower. Its artistic exports win unprecedented acclaim. But never before has its politics been so brutal, narrow and facile, as well as being such a global laughing stock. A positive national story is at odds with a deeply unattractive Canberra story.The country should be enjoying The Australian Moment, so vividly described by the best-selling author George Megalogenis. But that description may turn out to be inadvertently precise. It could end up being just that: a fleeting moment.At present the country seems to be in speedy regression, with the nation's leaders, on both sides, mired in relatively small problems, such as the arrival of boat people, rather than mapping out a larger and more inspiring national future.In The Rise and Fall of Australia, BBC correspondent and author Nick Bryant offers an outsider's take on the great paradox of modern-day Australian life: of how the country has got richer at a time when its politics have become more impoverished. In this thoroughly entertaining and thought-provoking book, dealing with politics, racism, sexism, the country's place in the region and the world, culture and sport, the author argues that Australia needs to discard the out-dated language used to describe itself, to push back against Lucky Country thinking, to celebrate how the cultural creep has replaced the cultural cringe and to stop negatively typecasting itself. Rejecting most of the national stereotypes, Nick Bryant sets out to describe the new Australia rather than the mythic country so often misunderstood not just by foreigners but Australians themselves.

    One of Canada's most revered governors general, David Johnston mines his long life and varied career to give Canadians twenty ways to make themselves, their institutions, and their country more worthy of trust.Many of these habits, attitudes, and approaches stem from his experiences serving as the representative of the head of state in Canada for seven years. Some ways are individual--listen first, never manipulate, be consistent in public and private. Some are geared toward leaders at all levels and of all stripes--be barn-raisers, tell everyone your plans, depend on those around you. And some are societal--apologize, cherish teachers, invite others to dance.As such, not only every Canadian, but also every person who cares about their democratic way of life is wise to heed David Johnston's polite yet pressing call. You can become more worthy of trust. You can spot and encourage this vital quality in others. You can be an instrumental force in restoring trust in your community and country--making them better for yourself and your fellow citizens, and the world better for all.

    A roadmap through the intricacies of public documents and online databases, the book also highlights genetic testing resources that can make it possible to know one's distant tribal roots in Africa.For Oprah, the path back to the past was emotion-filled and profoundly illuminating, connecting the narrative of her family to the larger American narrative and "anchoring" her in a way not previously possible. For the reader, Finding Oprah's Roots offers the possibility of an equally rewarding experience.

    In The Death of Trotsky, Cecelia Holland brings this fated and fatal day to life, from its quotidian beginnings to its dramatic close. Between Trotsky’s waking and his final rest, she probes the outer-workings and inner thoughts of those who were with him till the end, illuminating a man who exited life as he lived it: defiantly. Cecelia Holland, author of more than 30 books and articles, lives in northern California with her family.Cover Design by Adil Dara.

    The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

    Full of humor, sarcasm and irony, we are asked to leave behind the ?official history? to take and enjoyable voyage from pre-Columbian times to the 21st Century.

    We want to live a life of purpose and meaning. We want to leave a legacy for our children and grandchildren. We want to leave the world a better place. And yet we spend so much time wringing our hands over what’s wrong and not nearly enough time fixing those things within our control.John Kasich has walked the corridors of power both in the politics, as a former leader of Congress, governor of Ohio, presidential candidate, and in the private sector, as an in-demand public speaker, best-selling author and a strategic advisor to businesses and large non-profits. Yet he’s seen that the most powerful movements have started from the bottom up. Rather than waiting on Washington, the solutions happen once we become leaders in our own lives and communities. The strength and resilience of our nation lies in each of us. That’s what this book is about.In It’s Up to Us, Kasich shares the ten little ways we each can bring about big change. Taken together, they chart a path for each to follow as we look to live a life bigger than ourselves. Taken one-by-one, they can help to lift us from a place of outrage or complacency or helplessness and move us closer to our shared American dream.

    But Jesus himself did not teach his followers in sets of dos and don'ts; he taught them foundational principles to live by. These life principles, Charles Stanley says, are the simple truths that act as a compass for our souls.You will learn: Your life is a Masterpiece Waiting on God is not passive Disappointments are inevitable, but discouragement is a choice You were created with eternity in your heart God assumes full responsibility for your needs when you obey HimUsing examples from his own personal experiences, Biblical personalities, and case studies, Dr. Stanley demonstrates how these key life principles impact life in the 21st century-and how they make us, as Christians, different from those who live their lives according to preference, rather than principles.