Services Marketing: Integrating Customer Focus Across the Firm


Valarie A. Zeithaml - 1902
    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

Gaudete


Ted Hughes - 1977
    Ted Hughes has that sure poetic instinct that heads implacably for the particular instances rather than ideas or abstraction; he has an especial talent for evoking the visual particular . . . Ted Hughes has produced a strange bastard form that [works] because he has such an acute sense of the suggestive power of specific visual images and the ability to evoke them in words.' Oliver Lyne, Times Literary Supplement

Business Research Methods [with CD]


Donald R. Cooper - 2005
    Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.

Global Business Today


Charles W.L. Hill - 1998
    The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

Ansel's Pharmaceutical Dosage Forms and Drug Delivery Systems


Loyd V. Allen Jr. - 2004
    Each chapter in this revised Eighth Edition includes two case studies—one clinical and one pharmaceutical. Content coincides with the CAPE, APhA, and NAPLEX competencies.This edition includes updated drug information and expanded sections on parenterals, excipients, liposomes, and biopharmaceutics. Coverage incorporates all new dosage forms in the current USP Pharmacopoeia-National Formulary. Capsules and tablets are now covered in separate chapters. The thoroughly revamped illustration program includes new product and manufacturing equipment photographs.

The Bloodaxe Book of 20th Century Poetry: From Britain and Ireland


Edna Longley - 2001
    

Management Information Systems


James A. O'Brien - 1990
    It also includes real world cases.

Academically Adrift: Limited Learning on College Campuses


Richard Arum - 2010
    A bachelor’s degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college when they’re born. Almost everyone strives to go, but almost no one asks the fundamental question posed by Academically Adrift: are undergraduates really learning anything once they get there?For a large proportion of students, Richard Arum and Josipa Roksa’s answer to that question is a definitive no. Their extensive research draws on survey responses, transcript data, and, for the first time, the state-of-the-art Collegiate Learning Assessment, a standardized test administered to students in their first semester and then again at the end of their second year. According to their analysis of more than 2,300 undergraduates at twenty-four institutions, 45 percent of these students demonstrate no significant improvement in a range of skills—including critical thinking, complex reasoning, and writing—during their first two years of college. As troubling as their findings are, Arum and Roksa argue that for many faculty and administrators they will come as no surprise—instead, they are the expected result of a student body distracted by socializing or working and an institutional culture that puts undergraduate learning close to the bottom of the priority list.Academically Adrift holds sobering lessons for students, faculty, administrators, policy makers, and parents—all of whom are implicated in promoting or at least ignoring contemporary campus culture. Higher education faces crises on a number of fronts, but Arum and Roksa’s report that colleges are failing at their most basic mission will demand the attention of us all.

Literature: A Pocket Anthology


R.S. Gwynn - 2001
    A refreshing alternative to voluminous literature anthologies, this compact, inexpensive, and diverse collection of fiction, poetry, and drama provides a concise yet complete introduction to the study of literature.

Curing Cancer with Carrots


Ann Cameron - 2014
    Since then, others with a variety of cancers have reported similar successes. Cameron wanted to find out why such an apparently simple cancer cure--just carrots--works. Based on her extensive reading in scientific journals focused on nutrition and cancer, her ground-breaking book describes the details of the carrot treatment and the scientific evidence for its power. In this book, she shares little-known research that is revolutionizing scientific thinking about cancer and how to treat it. The research comes from the exciting new field of epigenetics--the study of how chemical switching mechanisms in our bodies change the expression of our genes. Our environment, the foods we eat, and the way we live can silence pro-cancer genes or turn them on, set anti-cancer genes on alert or turn them off. Genes aren't our destiny. Neither is cancer. Cancer develops when the body loses its ability to recognize and eliminate rogue cells--cells that take over the body if they don't quit dividing. In some cases--probably many--carrots can restore the body's natural power to regulate growth and kill defective cells. The scientific information in this book could be a life-saver and a beacon of hope for you or someone you know. Equally helpful, it offers the practical knowledge Cameron gained from her journey through cancer and back to health--how to use the internet to research proposed treatments and the quality of hospitals and doctors; how to reduce the cost of cancer care; and how to arrive at individual treatment decisions that are best for you.

Starting Out with Java: From Control Structures Through Objects


Tony Gaddis - 2009
    If you wouldlike to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0132989999/ISBN-13: 9780132989992. That packageincludes ISBN-10: 0132855836/ISBN-13: 9780132855839 and ISBN-10: 0132891557/ISBN-13: 9780132891554. MyProgrammingLab should only be purchased when required by an instructor. In "Starting Out with Java: From Control Structures through Objects", Gaddis covers procedural programming control structures and methods before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. "

India's External Intelligence: Secrets of Research and Analysis Wing RAW


V.K. Singh - 2007
    

International Business: Environments and Operations


John D. Daniels - 1976
    It discusses the differences faced in international environments, overall company strategies & functional alternatives for operating abroad.

Sexy Web Design


Elliott Jay Stocks - 2008
    You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design.Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.Throughout, the focus is on simple and practical techniques that anyone can use - you don't need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book.The book's full-color layout and large format (8" x 10") make Sexy Web Design a pleasure to read.Master key web interface design principles Design amazing web interfaces from scratch Create beautiful, yet functional, web sites Unleash your artistic talents And much more Who should read this book? Whether you're completely new to web design, a seasoned pro looking for inspiration, or a developer wanting to improve your sites' aesthetics, there's something for everyone here.How? Because instead of trying to cover every possible area of creating a web site, we've focused purely on the design stage; that is, everything that happens before a single line of code is written.However, great design is more than just aesthetics. Long before we open our graphics program of choice, we'll be conducting research, dealing with clients, responding to briefs, sketching out sitemaps, planning information architecture, moving from doodles to diagrams, exploring different ways of interactivity, and building upon design traditions.But ultimately, you'll be finding out how to create web sites that look drop-dead gorgeous.

Cost and Management Accounting


T.S. Reddy
    Product Condition: No Defects.