Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    Now the highly debated Accelerated Death Penalty Act passes and gives Frankie thirty final days to live. From the Kings’ own family rises up the one who will challenge the woefully inadequate evidence and potential innocence of Francis Quick.The at-first reluctant and soon-fiery Nyla and her sidekick (and handsome country island boy), Sam Stack, bring Frankie’s case to the international stage through her YouTube channel Death Daze. They step into fame and a hometown battle that someone’s still willing to kill over. The senator? The philanthropist? The pawn shop owner? Nyla’s own mother?Best advice: Don’t go to family dinner with the Kings. More people will leave the dining room in body bags than on their own two feet. And as for Francis Quick, she’s a gem . . . even if she’s guilty.

    People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.From Library Journal:“Highly recommended for anybody with anything to market online—including him- or herself.”

    The book is based on two years of work and over 200 interviews with people in urban, suburban, and rural congregations around the United States. Each chapter introduces specific congregations and their challenges, and lays out the theological underpinnings of tackling fears head-on and embracing change as a welcome part of community life. Contents include: The Radical Welcome Journey; Mapping the Way; God of Welcome, God of Grace; With Hearts Wide Open; Getting Real; Facing Our Fears and Embracing the Dream, The Joy in the Struggle.

    If that’s the case, then this eBook bundle is a nonfiction feast. With a résumé that includes such posts as editor in chief of Gourmet magazine and restaurant critic for The New York Times and Los Angeles Times, Reichl has elevated the food memoir into an art form with stories that overflow with love, life, humor, and—of course—marvelous meals.  TENDER AT THE BONE Growing Up at the Table “An absolute delight to read . . . How lucky we are that [Reichl] had the courage to follow her appetite.”—Newsday  At an early age, Ruth Reichl discovered that “food could be a way of making sense of the world.” Beginning with her mother, the notorious food-poisoner known as the Queen of Mold, Reichl introduces us to the fascinating characters who shaped her world and tastes, from the gourmand Monsieur du Croix, who served Reichl her first foie gras, to those at her table in Berkeley who championed the organic food revolution in the 1970s. Spiced with Reichl’s infectious humor and sprinkled with her favorite recipes, Tender at the Bone is a witty and compelling chronicle of a culinary sensualist’s coming-of-age. COMFORT ME WITH APPLES More Adventures at the Table “Reichl writes with gusto, and her story has all the ingredients of a modern fairy tale: hard work, weird food, and endless curiosity.”—The New Yorker  Comfort Me with Apples picks up Reichl’s story in 1978, when she puts down her chef ’s toque and embarks on a career as a restaurant critic. Her pursuit of good food and good company leads her to New York and China, France and Los Angeles, and her stories of cooking and dining with world-famous chefs range from the madcap to the sublime. Through it all, Reichl makes each and every course a hilarious and instructive occasion for novices and experts alike, told in a style so honest and warm that readers will feel they are enjoying a conversation over a meal with a friend.Praise for Tender at the Bone   “While all good food writers are humorous . . . few are so riotously, effortlessly entertaining as Ruth Reichl.”—The New York Times Book Review   “A poignant, yet hilarious, collection of stories about people [Reichl] has known and loved, and who, knowingly or unknowingly, steered her on the path to fulfill her destiny as one of the world’s leading food writers.”—Chicago Sun-Times Praise for Comfort Me with Apples   “Magnificent . . . an extended, lilting song about lovesickness and the restorative succor of good food. [Grade:] A”—Entertainment Weekly   “Compelling . . . The book’s charm emerges from Reichl’s writing, her observations and her amazing ability to capture people in a few memorable sentences. . . . You just have to read it.”—USA Today

    Now a #1 Amazon Best Seller, this step-by-step guide by expert Sarah McHarry will walk you through the essential first steps to creating your own website or blog. In the book's Quick Start Guide, Sarah shows you how to make a website with WordPress in eight easy lessons. In the In-Depth Guide, Sarah introduces you to some of the more advanced techniques to help you develop your WordPress website into a fully functional, professional web presence. What you'll learn in this book:How to get your domain and the right WordPress hostingHow to install WordPress with a few clicks of the mouseHow to design a professional-looking WordPress websiteAdding posts and pagesHow to use graphics and imagesAll about themes, plugins and widgets... and lots more...Important: this guide is up-to-date for the current release of WordPress 3.3.1!Whether you want a simple WordPress blog or a full-blown ecommerce site, Sarah's 'WordPress To Go' will start you off on the right foot.

     • Multiple tactics and tips for every Main, Miscellaneous, and Freeform quest. • Karma flowcharts plus everything you need to know about completing all endings. • Expert tactical advice on V.A.T.S., combat techniques, S.P.E.C.I.A.L. abilities, plus which skills to pick as your adventure progresses. • Damage and health statistics for every weapon and enemy.

    She never could have predicted how her life would one day turn out.When her oldest son, Liam, grows from a sweet-natured boy to a troubled teen, Angie’s world begins to crumble. Expelled from school and disappearing from home for days on end, Liam falls in with a notorious local gang. After arriving home one day to find their 5-year-old son with a syringe Liam has left lying around, Steve makes a rash decision that will have lasting repercussions on their family.Two years later, Steve is gone, Liam is missing, and with money running out, Angie and her other two children are on the brink of eviction. Then Angie is called into the police station and informed that there’s been a murder—and Liam is a suspect. As Angie’s desperation to save her family leads her to take drastic measures, her daughter secretly devises her own plan to save the family…which could put everyone in danger.Alternating between Angie’s blissful life as a young mother and her present-day nightmare, Home Truths is a searing exploration of the lengths one mother will go to survive and protect her children.

    In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

    All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived.lol...OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions - from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens."Matt Ivester's book, lol...OMG!, is a "must read" for every college student, every high school student and the parents of each. It is also a "should read" for everyone who might want a job in today's world." Joe Riley, Director of Human Resources, LinkedIn"Insightful, relatable, and critically important, lol...OMG! is a must-read." Greg Boardman, Vice Provost for Student Affairs, Stanford University"We are at a critical point in technological history - where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol...OMG! could not be more timely." Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect"This book is required reading for anyone who wishes to survive the viral lawlessness of college life." Larry Winokur, Co-Founder, BWR Public Relations"Matt Ivester's book lol...OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion. Leveraging his insider experience from his now-closed website JuicyCampus.com, he offers common sense methods that all of us need to know to protect us from the malicious gossip, mean-spirited rumors and sharing of personal information which now seems epidemic on the Internet." William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University"In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information!" Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University"Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol...OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape." Robert M. Saltzman, Associate Dean, USC Gould School of Law"A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students." Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism"Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book." Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University

    Then Orla meets Floss ― a striving wannabe A-lister ― who comes up with a plan for launching them both into the high-profile lives they dream about. So what if Orla and Floss's methods are a little shady and sometimes people get hurt? Their legions of followers can't be wrong.Thirty-five years later, in a closed California village where government-appointed celebrities live every moment of the day on camera, a woman named Marlow discovers a shattering secret about her past. Despite her massive popularity ― twelve million loyal followers ― Marlow dreams of fleeing the corporate sponsors who would do anything to keep her on-screen. When she learns that her whole family history is based on a lie, Marlow finally summons the courage to run in search of the truth, no matter the risks.Followers traces the paths of Orla, Floss and Marlow as they wind through time toward each other, and toward a cataclysmic event that sends America into lasting upheaval. At turns wry and tender, bleak and hopeful, this darkly funny story reminds us that even if we obsess over famous people we’ll never meet, what we really crave is genuine human connection.

    As she herself puts it: 'I have spent many an evening over the past year absolutely howling with laughter at all the comments and messages received via my blog and social media pages. The Facebook page, in particular, has become a place for mums and dads to share their hilarious stories about the reality of life with children. I was confident that there would be further undiscovered gems out there - hysterical things that children have said, embarrassing things that they have done - so I invited my followers to send their own tales to me. This is a collection of the best of those stories - enjoy!'This free ebook collection is released to celebrate publication of The Unmumsy Mum's book on 11th February 2016 and includes an exclusive preview of The Unmumsy Mum.

    Probing the dark side of influencer culture and the perils of parenting online, People Like Her explores our desperate need to be seen and the lengths we’ll go to be liked by strangers. It asks what—and who—we sacrifice when make our private lives public, and ultimately lose control of who we let in. . . .

    The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”