William Maples can deduce the age, gender, and ethnicity of a murder victim, the manner in which the person was dispatched, and, ultimately, the identity of the killer.  In Dead Men Do Tell Tales, Dr. Maples revisits his strangest, most interesting, and most horrific investigations, from the baffling cases of conquistador Francisco Pizarro and Vietnam MIAs to the mysterious deaths of President Zachary Taylor and the family of Czar Nicholas II.

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    

    It may feel as if your world has shifted on its axis, and you'll never get your bearings. Navigating your way through the morass of doctors, medical terms, and the healthcare system can be daunting, especially when you want only what's best for the person you love. Dr. John Cassidy has devoted the past twenty-five years to helping families cope with traumatic brain injury; Mindstorms is his compassionate, comprehensive manual to demystifying this often frightening and life-changing condition. More than 6.3 million Americans live with a severe disability caused by a traumatic brain injury. In fact, because it's so commonplace, but little talked of, TBI is often referred to as the "silent epidemic." In these pages, Dr. Cassidy walks you through the different types of brain injury; explodes the common myths surrounding it; demonstrates the ways in which TBI may affect memory, behavior, and social interaction; explores the newest options in treatment and rehabilitation; and shows you how to hold on to your own sense of self as you journey through. Along with the practical information you'll need, Mindstorms offers a constellation of instructive, moving stories from families and patients who are slowly, but surely, finding their way back. Their experiences are sure to inspire you and yours.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Now, with the benefit of twenty years' worth of additional knowledge and insight, Stanton Samenow offers a completely updated edition of his classic work, including fresh perceptions into crimes in the spotlight today, from stalking and domestic violence to white-collar crime and political terrorism. Dr. Samenow's three decades of working with criminals have reaffirmed his argument that factors such as poverty, divorce, and media violence do not cause criminality. Rather, as Samenow documents here, all criminals share a particular mind-set--often evident in childhood--that is disturbingly different from that of a responsible citizen. While new types of crime have grown more prevalent, or at least more visible to the public eye--from spousal abuse to school shootings--little has changed in terms of our approach to dealing with crime. Rehabilitation programs based on the assumption that society is more to blame for crime than the criminal, an assumption for which a causal link has yet to be established, have proved to be grossly inadequate. Crime continues to invade every aspect of our lives, criminal court dockets and prisons are oppressively overcrowded and expensive, and recidivism rates continue to escalate.To embark on a truly corrective program, we must begin with the clear understanding that the criminal chooses crime; he chooses to reject society long before society rejects him. The criminal values people only to the extent that he can use them for his own self-serving ends; he does not justify his actions to himself. Only by "habilitating" the criminal, so that he sees himself realistically and develops responsible patterns of thought, can we change his behavior. It is vital that we know who the criminal is and how and why he acts differently from responsible citizens. From that understanding can come reasonable, compassionate, and effective solutions.

    Kathryn Schulz, editor of Grist magazine, argues that error is the fundamental human condition and should be celebrated as such. Guiding the reader through the history and psychology of error, from Socrates to Alan Greenspan, Being Wrong will change the way you perceive screw-ups, both of the mammoth and daily variety, forever.

    Wible exposes the pervasive and largely hidden medical culture of bullying, hazing, and abuse that claims the lives of countless medical students, doctors, and patients. Now—for the first time released to the public—here are private letters and last words from our doctors who could no longer bear the pain of an abusive medical system. What you don’t know about medical training and culture can kill you. Dr. Wible takes you behind the white coat and into the mind, heart, and soul of our doctors—and provides answers.

    Drawing on personal and professional experience, Stephen Shore, who is currently completing his doctoral degree in special education, combines three voices to create a touching and, at the same time, highly informative book for professionals as well as individuals who have Asperger Syndrome. Get a unique perspective on AS across the years!

    Written by Megan Tschannen-Moran--an expert on the topic of trust and schools--Trust Matters is based in solid research. It outlines the five key elements on which individuals base their trust judgments (benevolence, honesty, openness, reliability, and competency) and explores the factors that influence the development of trust. The book explores the leader's role in fostering high quality relationships among teachers, students, and parents and examines examples of positive outcomes of trusting school environments.

    If you're still stuck and trying to figure it out, Practical Law of Attraction will give you the answers you've been looking for!"Dr. Joe Vitale - Star of The Secret, #1 Best Selling Author of "The Attractor Factor""Practical" is right! I wish I'd had this book when I started my journey over 20 years ago. Victoria takes this very misunderstood subject and truly does make it accessible to even the most skeptical thinker. This book is an outstanding way to introduce new people to the Law of Attraction, and a great refresher for long-time students who could benefit from a refresher."Bob Doyle - Featured Expert in "The Secret"Victoria Gallagher's book eases the burden of one ever having to wonder whether the genie has gotten the message or not. All the power to manifest is within you.Manifesting, which goes beyond simple positive thinking, is a collaboration between all three levels of mind; Conscious, Subconscious, and Superconscious. It's impersonal and happens; whether positive or negative, when these eight conditions are in alignment.Desire or FearThoughtsImaginationBelief/ExpectancyFeelings/VibrationCreative AttractionInspired ActionManifestationEach condition plays an important role in manifesting. They do not always happen in a specific order.When the conditions are in alignment, manifestation occurs simultaneously.The book demystifies the concepts of manifesting and attracting. It helps you understand in no uncertain terms, the practical personal development work which is a requirement to attract success.Included are dozens of downloadable worksheets, meditative scripts, mental techniques and strategies to develop yourself into a person who has the kind of manifesting power that can help you create the life of your dreams.Victoria book eases the burden of having to wonder whether the genie has gotten the message or not. There is no genie, granting wishes. The power to manifest is within you and requires a level of belief, which can only come as a result of releasing deeply embedded negative subconscious programs and having the motivation to take action on your dreams and goals.This book is for anyone who has a dream or simply wishes to change their life for the better. Shift out of the old ways which haven't worked and implement new strategies to finally make it work for you.

    In this book, you’ll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch. If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today’s messy glut of data holds answers to questions no one’s even thought to ask. This book provides you with the know-how to dig those answers out. Get a crash course in Python Learn the basics of linear algebra, statistics, and probability—and understand how and when they're used in data science Collect, explore, clean, munge, and manipulate data Dive into the fundamentals of machine learning Implement models such as k-nearest Neighbors, Naive Bayes, linear and logistic regression, decision trees, neural networks, and clustering Explore recommender systems, natural language processing, network analysis, MapReduce, and databases

    Conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. But Beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers who get lots of ground outs. Given this information and a tight budget, Beane defied tradition and his own scouting department to build winning teams of young affordable players and inexpensive castoff veterans. Lewis was in the room with the A's top management as they spent the summer of 2002 adding and subtracting players and he provides outstanding play-by-play. In the June player draft, Beane acquired nearly every prospect he coveted (few of whom were coveted by other teams) and at the July trading deadline he engaged in a tense battle of nerves to acquire a lefty reliever. Besides being one of the most insider accounts ever written about baseball, Moneyball is populated with fascinating characters. We meet Jeremy Brown, an overweight college catcher who most teams project to be a 15th round draft pick (Beane takes him in the first). Sidearm pitcher Chad Bradford is plucked from the White Sox triple-A club to be a key set-up man and catcher Scott Hatteberg is rebuilt as a first baseman. But the most interesting character is Beane himself. A speedy athletic can't-miss prospect who somehow missed, Beane reinvents himself as a front-office guru, relying on players completely unlike, say, Billy Beane. Lewis, one of the top nonfiction writers of his era (Liar's Poker, The New New Thing), offers highly accessible explanations of baseball stats and his roadmap of Beane's economic approach makes Moneyball an appealing reading experience for business people and sports fans alike. --John Moe

    This restricted view of happiness works to discourage us from recognizing the upside of any negative life turn and blocks us from recognizing our own growth potential. Our outsized expectations transform natural rites of passage into emotional land mines and steer us to make toxic decisions, as The Myths of Happiness reveals.Because we expect the best (or the worst) from life’s turning points, we shortsightedly place too much weight on our initial emotional responses. The Myths of Happiness empowers readers to look beyond their first response, sharing scientific evidence that often it is our mindset—not our circumstances—that matters. Central to these findings is the notion of hedonic adaptation, the fact that people are far more adaptable than they think. Even after a major life change—good or bad—we tend to return to our initial happiness level, forgetting what once made us elated or why we felt that life was so unbearable. The Myths of Happiness offers the perspective we need to make wiser choices, sharing how to slow the effects of this adaptation after a positive turn and find the way forward in a time of darkness.In The Myths of Happiness, Sonja Lyubomirsky turns an empirical eye to the biggest, messiest moments, providing readers with the clear-eyed vision they need to build the healthiest, most satisfying life. A corrective course on happiness and a call to regard life’s twists and turns with a more open mind, The Myths of Happiness shares practical lessons with life-changing potential.

    "Black Swan is a symbol for healing, a spirit guide for overcoming the woundedness of adandonment."Twelve lessons for healing from the loss of love, presented in an allegorical tale of a child who meets a magical black swan after she is abandoned in the forest by her father. This story within a story includes the author's own experience with loss. The book provides emotional and spiritual healing to those going through heartbreak, loss, and abandonment.