Book picks similar to
Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era by Seth Kaplan
aviation
business-history
airlines
non-fiction
Murder in the Yoga Store
Peter Ross Range - 2013
The grisly murder was committed on a pleasant Friday night in upscale Bethesda, Maryland, a leafy suburb of Washington, D.C. In this riveting narrative by veteran journalist Peter Ross Range, the author for the first time brings together the tale of what really happened in the yoga store murder. He portrays the personalities of both victim and murderer, along with the strange and convoluted circumstances of the crime and its cover-up. Range meticulously exposes layer upon layer of deceit and confusion. His account builds the tension of the police investigation until the real story, so odd and creepy, takes your breath away. The drama of the murder trial is a moving emotional roller coaster built around the prosecutors, the detectives and the family of the victim.
Landmark Judgments That Changed India
Asok Kumar Ganguly - 2015
Of these, it is the judiciary’s task to uphold constitutional values and ensure justice for all. The interpretation and application of constitutional values by the judicial system has had far-reaching impact, often even altering provisions of the Constitution itself. Although our legal system was originally based on the broad principles of the English common law, over the years it has been adapted to Indian traditions and been changed, for the better, by certain landmark verdicts.In Landmark Judgments that Changed India, former Supreme Court judge and eminent jurist Asok Kumar Ganguly analyses certain cases that led to the formation of new laws and changes to the legal system. Discussed in this book are judgments in cases such as Kesavananda Bharati v. State of Kerala that curtailed the power of Parliament to amend the Constitution; Maneka Gandhi v. Union of India and Others that defined personal liberty; and Golaknath v. State of Punjab, where it was ruled that amendments which infringe upon fundamental rights cannot be passed.Of special significance for law students and practitioners, this book is also an ideal guide for anyone interested in the changes made to Indian laws down the years, and the evolution of the judicial system to what it is today.
Moondust: In Search Of The Men Who Fell To Earth
Andrew Smith - 2005
Twelve astronauts made this greatest of all journeys and were indelibly marked by it, for better or for worse. Journalist Andrew Smith tracks down the nine surviving members of this elite group to find their answers to the question "Where do you go after you've been to the Moon?"A thrilling blend of history, reportage, and memoir, Moondust rekindles the hopeful excitement of an incandescent hour in America's past and captures the bittersweet heroism of those who risked everything to hurl themselves out of the known world -- and who were never again quite able to accept its familiar bounds.
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Nicholas Kusmich - 2017
The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
Hidden History of Detroit
Amy Elliott Bragg - 2011
Meet the argumentative French fugitive who founded the city, the tobacco magnate who haunts his shuttered factory, the gambler prankster millionaire who built a monument to himself, the governor who brought his scholarly library with him on canoe expeditions and the historians who helped create the story of Detroit as we know it: one of the oldest, rowdiest and most enigmatic cities in the Midwest.
A Hundred Feet Over Hell: Flying With the Men of the 220th Recon Airplane Company Over I Corps and the DMZ, Vietnam 1968-1969
Jim Hooper - 2009
Flying over Vietnam in two-seater Cessnas, they often made the difference between a soldier returning alive to his family or having the lonely sound of “Taps” played over his grave. Based on extensive interviews, and often in the men’s own words, A Hundred Feet Over Hell puts the reader in the plane as this intrepid band of U.S. Army aviators calls in fire support for the soldiers and marines of I Corps.
The Real Thing: Truth and Power at the Coca-Cola Company
Constance L. Hays - 2004
With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.
Blackdeath 23: My Journal as an Army Helicopter Pilot in Iraq
Robert Mills - 2014
Robert's daily journal will give you a realistic experience from his cockpit. His writings cover the entire spectrum, from the joys of simply receiving mail from home, living in harsh conditions, experiencing frequent enemy attacks, aircraft emergencies and losing a fellow pilot, to making the ultimate decision of pulling the trigger to end one life in order to save another. Robert states, "I never intended to write a book. It took over three years to complete. Some of it was extremely difficult to get through."
The Leadership Genius of Julius Caesar: Modern Lessons from the Man Who Built an Empire
Phillip Barlag - 2016
But sometimes the best way to move forward is to look back. Philip Barlag shows us that Julius Caesar is one of the most compelling leaders of the past to study—a man whose approach was surprisingly modern and extraordinarily effective. History is littered with leaders hopelessly out of touch with their people and ruthlessly pursuing their own ambitions or hedonistic whims. But Caesar, who rose from impoverished beginnings, proved by his words and deeds that he never saw himself as being above the average Roman citizen. And he had an amazing ability to generate loyalty, to turn enemies into allies and allies into devoted followers. Barlag uses dramatic and colorful incidents from Caesar's career—being held hostage by pirates, charging headlong alone into enemy lines, pardoning people he knew wanted him dead—to illustrate what Caesar can teach leaders today. Central to Barlag's argument is the distinction between force and power. Caesar avoided using brute force on his followers, understanding that fear never generates genuine loyalty. He exercised a power deeply rooted in his demonstrated personal integrity and his intuitive understanding of people's deepest needs and motivations. His supporters followed him because they wanted to, not because they were compelled to. Over 2,000 years after Caesar's death, this is still the kind of loyalty every leader wants to inspire. Barlag shows how anyone can learn to lead like Caesar.
Underneath the Southern Cross
Michael Hussey - 2013
This is THE cricket biography of 2013. Michael Hussey's huge popularity does not rest solely on his incredible playing record. Popularly known as Mr Cricket, he made his Test debut against the West Indies in Brisbane in November 2005, and has scored 6,183 Test runs over 78 Tests in his career. But to his fans, it is the way he plays the game rather than simply the sum of his achievements that marks him out as one of the best-loved cricketers of his generation. He is a middle-order maestro with a batting average of 51.52, but he has always played cricket with an integrity and sense of values that is the epitome of what cricket stands for. His autobiography takes you behind the scenes to his world of cricket. From his lengthy struggle to break into the Australian side, through to his masterly achievements in the Australian team, in ODI and Indian Premier League - this book follows his extraordinary cricket career., with plenty of surprisingly frank admissions & behind the scenes dramas.
The Man Who Knew The Way to the Moon
Todd Zwillich - 2019
Houbolt, an unsung hero of Apollo 11 and the man who showed NASA how to put America on the moon. Without John C. Houbolt, a junior engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 17,000 miles per hour. His plan was ridiculed and considered unthinkable. But this junior engineer was irrepressible. He stood by his concept, fired off memos to executives, and argued that LOR was the only way to success. For the 50th anniversary of Apollo 11, hear the untold story of the man who helped fulfill Kennedy’s challenge to reach the moon and begin exploring the final frontier.
I Was Hitler's Pilot: The Memoirs of Hans Baur
Hans Baur - 2013
Hitler, who loathed flying, felt safe with Baur and would allow no one else to pilot him. As a result, an intimate relationship developed between the two men and it is this, which gives these memoirs special significance. Hitler relaxed in Baur's company and talked freely of his plans and of his real opinions about his friends and allies.Baur was also present during some of the most salient moments of the Third Reich; the R�hm Putsch, the advent of Eva Braun, Ribbentrop's journey to Moscow, the B�rgerbr�ukeller attempt on Hitler's life; and when war came, he flew Hitler from front to front. He remained in Hitler's service right up to the final days in the F�hrerbunker. In a powerful account of Hitler's last hours, Baur describes his final discussions with Hitler before his suicide; and his last meeting with Magda Goebbels in the tortuous moments before she killed her three children. Remarkably, throughout it all Baur's loyalty to the F�hrer never wavered. His memoirs capture these events in all their fascinating and disturbing detail.
Fools Rush In: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
Nina Munk - 2004
The news was crazy, incredible. The biggest merger ever, it was, according to the media, an "awesome megadeal" and "a fusion of guts and glory." It was "the deal of the century" and "a mega-marriage of earth and cyberspace." An Internet upstart, AOL was buying the world's most powerful media and entertainment company. "A company that isn't old enough to buy beer," marveled the Wall Street Journal, "has essentially swallowed an ancien régime media conglomerate that took most of a century to construct."Two years later, after the smoke had cleared, $200 billion of shareholder value had vanished into cyberspace. On the trail of possible fraud, the SEC and the Justice Department started investigating AOL Time Warner's accounting practices. Meanwhile, a civil war had broken out inside the company, complete with backstabbing and personal betrayals. Before long, almost every major player was out of the company, discredited, and humiliated. Jerry Levin, Time Warner's "resident genius," lost his job, lost his reputation, and, in the view of some people, simply "lost it." Steve Case, the visionary leader of AOL, was forced out of the company he had created. Gone too was the telegenic wonder-boy Bob Pittman, and his gang of fast-talking salesmen. As for Ted Turner, he resigned from his post as vice-chairman of AOL Time Warner in early 2003, bitter, wiser, and $8.5 billion poorer.Fools Rush In is the definitive account of one of the greatest fiascos in the history of corporate America. In a narrative fraught with drama, Nina Munk reveals the overweening ambition and moral posturing that brought down the Deal of the Century. With painstaking reporting and the remarkable eye for detail she's known for, Munk lays out, step by step, the anatomy of a debacle. Irreverent, witty, and iconoclastic, she sees through it all brilliantly."As in all great Greek tragedies, you knew the plot before it played out," one perceptive insider told Munk on the subject of the AOL Time Warner deal; "you knew who'd be sacrificed at the altar." Here's what we discover in Fools Rush In: In their single-minded quest for power, Steve Case and Jerry Levin were at each other's throats even before the deal was announced. Bob Pittman was regarded as a "windup CEO" by Case, and viewed as a hustler by just about everyone at Time Warner. Ted Turner underestimated Jerry Levin's ruthlessness badly. And Levin himself, convinced he was creating a great legacy comparable to that of Time Inc.'s founder, Henry Luce, refused to acknowledge the obvious: that, with a remarkable sense of timing, Steve Case had used grossly inflated Internet paper to buy Time Warner.
Uncommon Carriers
John McPhee - 2006
Here, at his adventurous best, he is out and about with people who work in freight transportation.Over the past eight years, John McPhee has spent considerable time in the company of people who work in freight transportation. Uncommon Carriers is his sketchbook of them and of his journeys with them. He rides from Atlanta to Tacoma alongside Don Ainsworth, owner and operator of a sixty-five-foot, eighteen-wheel chemical tanker carrying hazmats. McPhee attends ship-handling school on a pond in the foothills of the French Alps, where, for a tuition of $15,000 a week, skippers of the largest ocean ships refine their capabilities in twenty-foot scale models. He goes up the tight-assed Illinois River on atowboat pushing a triple string of barges, the overall vessel being a good deal longer than the Titanic. And he travels by canoe up the canal-and-lock commercial waterways traveled by Henry David Thoreau and his brother, John, in a homemade skiff in 1839.Uncommon Carriers is classic work by McPhee, in prose distinguished, as always, by its author's warm humor, keen insight, and rich sense of human character.
Comic Wars: How Two Tycoons Battled Over the Marvel Comics Empire--And Both Lost
Dan Raviv - 2002
In the late 1980s, financier Ronald Perelman, worth billions and riding high after his hostile takeover of the cosmetics firm Revlon, bought Marvel Entertainment–legendary creator of Captain America, the Incredible Hulk, Spider-Man, the X-Men, and other superheroes–and he had big plans. He not only began churning out more comic books, he also acquired sports cards and other subsidiaries, impressing Wall Street so much that after he took the company public, Marvel’s market value ballooned to over $3 billion. Perelman took advantage of the company’s inflated valuation by selling junk bonds, and personally pocketing nearly $500 million. Meanwhile, Marvel’s bank debt rose to more than $600 million. And then came the collapse of the comic-book and trading-card markets.Enter rival corporate raider, Carl Icahn, who sank a fortune into Marvel’s bonds in an effort to wrest away control of Marvel–and to beat Perelman at his own game. As the competing tycoons went head-to-head, Ike Perlmutter and Avi Arad, two entrepreneurs who ran Toy Biz, a company that depended on Marvel superheroes, realized that their fate hung in the balance. They soon put in motion plans to take control themselves.Bunkered in The Townhouse, his high-security Manhattan corporate headquarters, Perelman had Marvel declare bankruptcy. Icahn, an avid poker player, had to figure out if his foe was bluffing; the Toy Biz entrepreneurs needed to find a way to save the company they loved from ruin; and a team of killer lawyers representing the banks was faced with recouping their colossal debt. Thus, in United States Bankruptcy Court, began the comic war–as ferocious and outlandish as any of Marvel’s tales of good vs. evil.Combining meticulous investigative reporting with entertaining storytelling, Comic Wars exposes the actions and motives of two Goliath-style corporate raiders, two innovative Davids, and some of the world’s most prominent banks. It is the rollicking true tale of a unique Wall Street showdown, of Marvel’s surprising emergence from the ashes of bankruptcy, and of its triumphant reinvention as the producer of such hit Hollywood movies as X-Men and Spider-Man.