The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums.This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    Halo: The Essential Visual Guide delves even deeper into the phenomenon that is Halo. Covering material from Halo, Halo 2, Halo 3, Halo Wars, and the latest game, Halo: ODST, the book provides amazing images and insightful information making you feel as if you yourself are part of the game! (c)2011 Microsoft Corporation. All Rights Reserved.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design. Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display.

    He is also the winner of more National Coach of the Year awards than any other college coach. Garrido’s former teams at Cal State Fullerton and, more recently, at the University of Texas together have compiled a total of five College World Series championships under his leadership. But despite his unmatched record as a winner, Coach Garrido is not a win-at-all-costs coach. He teaches his players to focus on developing character, being good teammates, mastering all facets of the game, and playing with joy in the moment rather than focusing on the scoreboard. Augie teaches that the challenges faced in the batter’s box or on the pitcher’s mound are universal—and that the lessons learned on the diamond are applicable off the field, too. Life Is Yours to Win follows the coach’s journey of self-discovery and his evolution from being driven by fear to being motivated by passion. His unique and compelling book offers this revered leader’s philosophy on life and his thoughtful approach to helping young men understand both who they are and how they can be successful in their work, their relationships, and their communities. Every individual will find advice worth following including: •BE A PLAYER, NOT A PROSPECT—If you want to be considered a star in your field, whatever that may be, you need to be fully engaged. Augie once had his Labrador retriever demonstrate the joy of play to a team that needed a reminder of why they loved baseball as children. •STEP UP, SUPERMAN—Augie stages a costumed Superhero Scrimmage each Halloween to remind his players that their inner superhero is just waiting for the perfect moment when preparation meets opportunity, potential is fulfilled, and destiny is realized. •THE FEARLESS FIELD—To be successful in the often cruel game of baseball, players must master fear and other emotions so they are energized rather than paralyzed. Augie once rented a hearse and placed a casket on the pitcher’s mound to help a slumping Cal State Fullerton team bury their fears and put losses behind them. •BUDDHA AT BAT—Bunting and other “small ball” skills are not as glorified as home runs and big plays, but Coach Garrido’s teams are known for putting players in scoring position and winning games by following a Zen-like philosophy of claiming small victories during each at bat, in each inning that add up to winning records. Augie’s coaching methods are unconventional, but his creativity and wry humor provide masterful life lessons. His insights will help you both on and off the field by providing fresh approaches to conquering fears, living with joy and passion in each moment, establishing personal principles, and appreciating the value of both losing and winning. This is a book by a beloved college coach but it is packed with Major League insights and anecdotes featuring many of baseball’s greatest players and most inspiring spirits. Life Is Yours to Win will appeal to anyone who appreciates the wisdom of a proven winner in sports and in life.

    He was a devoted family man and key figure in three Catholic art and craft communities: yet he also believed in complete sexual freedom. In her controversial, landmark biography, originally published in 1989, celebrated biographer Fiona MacCarthy delves into the complex, dark, and contradictory sides of the man and the artist for the first time - and the result is his definitive portrait.

    Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography.

    In this quirky new title designer and typographer Teresa Monachino rounds up and breaks down a variety of unruly words: words lacking in integrity, misleading words that do not mean what they say, words that mean more than they say, words with inconsistent pronunciation or spellings that are just plain cruel! Using striking and witty graphic design the author demands answers to such troublesome questions as, why is abbreviation such a long word, does monosyllabic really need five syllables and why is lisp so hard to say if you have one?

    With their unique perspective, the Japanese have a way of looking at the world that has long been a source of great interest for the Western mind. Here, Japan’s most talented creative professionals strut their stuff in the form of posters, advertisements, print media, visual identity, and print design. Divided into chapters by media type, this highly visual guide presents a diverse selection of graphics and includes an index of designers, complete with website addresses and contact information.

    Beginning as the unofficial photographer for punk legends The Misfits and later taking charge of the bass guitar as a founding member of underground pioneers Samhain and metal gods Danzig, the evil eye of Eerie Von's camera captured the dark heart of rock's most vital and bleeding-edge period, a time when rock and roll was not only dangerous, but downright menacing. Eerie Von's lens has documented everything from The Misfits' humble beginnings in Lodi, New Jersey, to the heights of Danzig's stadium-rock glory alongside metal superstars Metallica. As well as an essential visual document of music history, Eerie's road stories of triumph and damnation bring to life an era the likes of which will never again be seen.

    The ultimate survival guide for starving artists, writers, performers — and anyone whose dreams can’t be contained by an office cubicle.Filled with down-to-earth advice and sustenance for your most far-flung dreams, The Lost Soul Companion is the perfect guide for anyone grappling with the darker side of creativity.A source of support when your day job gets you down, a refreshing reservoir of humor when you’re knee-deep in rejection slips, this remarkable little book offers both inspiration and compassion, plus surefire strategies for surviving in what can sometimes seem like “a world of meanies.”From the anti-procrastination “chopstick plan,” to the importance of staying well nourished (toaster-oven-snack recipes included), The Lost Soul Companion will speak to anyone with big dreams and creative spirit who nonetheless finds it tough some days just to get out of bed.

    Product youll find a vibrantly colorful tribute to such pop-culture icons as the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Girl, and the countless other advertising characters who have been helping us navigate the grocery aisles and choose our products for years. Offering up a bustling gallery of over 500 spokescharacters, this chunky compendium charts the origins and development of the advertising character and gives brief glimpses into some of their most intimate secrets. (Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Bordens Elsie the Cow was married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill Meet Mr. Products pages to bursting.