People are interacting more frequently and more fervently than ever before, turning the English language into an indecipherable mess. Now, this unique and concise compendium presents the most confused and misused words in the language today -- words misused by careless speakers and writers everywhere. It defines, discerns and distinguishes the finer points of sense and meaning. Was it fortuitous or only fortunate? Are you trying to remember, or more fully recollect? Is he uninterested or disinterested? Is it healthful or healthy, regretful or regrettable, notorious or infamous? The answers to these and many more fascinating etymological questions can be found within the pages of this invaluable (or is it valuable?) reference.

    This title provides a colorful history of Italy, from the founding of Rome onwards. It contains readings from contemporary literature. It includes exercises that challenge language comprehension and build reading skills.

    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    This book explains each grammatical concept and illustrates sentence examples. It is designed for intermediate and advanced learners to brush up on the rules.

    The author covers the most important points of Portuguese grammar in the clearest possible way, concentrating upon the expressions that you would be most likely to use. All grammatical rules are illustrated with phrases and sentences that you can incorporate directly into your working vocabulary, and hints are generously sprinkled throughout, showing you how to replace difficult constructions with simpler ones.Constantly drawing comparisons with English construction, it presents in logical order all the major aspects of Portuguese grammar: word order, forming questions, nouns and articles, adjectives and adverbs, possessives, demonstrative adjectives and pronouns, how to form negatives, personal pronouns, conjunctions and prepositions, how to conjugate verbs in the major tenses, prepositions and infinitives, and so on.This grammar does not assume prior knowledge of either Portuguese grammar or of grammatical terms: one section is devoted to the definition of all grammatical terms used in the book.This is not a simplified study, but rather a selected grammar for adult use that points out many time-saving short cuts. It can be used alone either as a beginner or as a refresher course in Portuguese grammar or it can be an ideal supplement to a phrase book or record course for home study or class use. Contains four appendices covering regular conjugations, orthographic-changing verbs, and irregular verbs. Glossary of grammatical terms. Index.

    It provides clear, simple explanations and concrete examples of complex concepts, making a wide variety of commonly used critical theories accessible to novices without sacrificing any theoretical rigor or thoroughness.This new edition provides in-depth coverage of the most common approaches to literary analysis today: feminism, psychoanalysis, Marxism, reader-response theory, new criticism, structuralism and semiotics, deconstruction, new historicism, cultural criticism, lesbian/gay/queer theory, African American criticism, and postcolonial criticism. The chapters provide an extended explanation of each theory, using examples from everyday life, popular culture, and literary texts; a list of specific questions critics who use that theory ask about literary texts; an interpretation of F. Scott Fitzgerald's The Great Gatsby through the lens of each theory; a list of questions for further practice to guide readers in applying each theory to different literary works; and a bibliography of primary and secondary works for further reading.

    Now, in From Elvish to Klingon: Exploring Invented Languages, a group of leading linguists offers a lively investigation of all manner of invented languages. Each chapter focuses on a different language, or group of languages, and explores the origins, purpose, and usage of these curious artifacts of culture. We learn about the new languages invented to enhance the experience of video and online games, from the complexities of Gargish, the language of gargoyles in Ultima VI, to Simlish, the emotionally expressive language of The Sims, and 1334, the entirely exclusionary and satirical language of international gamers. We also learn about the futuristic languages, Newspeak and Nadsat, invented by George Orwell and Anthony Burgess in their dystopian novels 1984 and A Clockwork Orange, and many more. The book explores all aspects of invented languages--their unique grammar, vocabulary, and usage--and includes fascinating analysis of sample dialogues and expressions. Written by experts in their fields, chapters cover such topics as International Auxiliary Languages, Invented Vocabularies, Literary "Nonsense," and Language Reconstruction and Renewal. It's all "maj" (good) as the Klingons would say, or "doubleplusgood," as a "duckspeaker" in Orwell's 1984 might observe. For anyone wanting to understand more fully the intricacies and attractions of invented languages, From Elvish to Klingon offers the most thorough study of the subject available today.

    Meticulously prepared, it is one of the most comprehensive, authoritative, up-to-date introductory resources on the market. The book’s extensive examples and exercises help students master the course material, and its lucid writing style makes complex concepts easy to understand.

    Everything from hotel signs to baffling advertisements, such as the German beauty product offering a 'Cream shower for pretentious skin' or the Japanese bar that boasts 'Special cocktails for ladies with nuts', or the French warning at a swimming pool - 'Swimming is forbidden in the absence of the saviour.' Published in paperback for the first time this autumn, Lost in Translation demonstrates how widely the English language has travelled, though unfortunately some of it seems to have got a bit scrambled en route.

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

    It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.

    Preserving the general structure of the author's important study Language, Meaning and Context (1981), this text has been expanded in scope to introduce several topics that were not previously discussed, and to take account of new developments in linguistic semantics over the past decade.

    In Righting the Mother Tongue, the author of A Left-Hand Turn Around the World brings us the tangled story of English Spelling, from Olde English to email. Utterly captivating, deliciously edifying, and extremely witty, Righting the Mother Tongue is a treat for the language lover—a book that belongs in every personal library, right next to Eats, Shoots, and Leaves, and the works of Bill Bryson and Simon Winchester.

    Celebrating the 125th anniversary of its original publication, this expanded and updated edition of a classic reference features a new, simplified organization.

    The latest, third, edition, appeared in 1957 and is now in its tenth reprinting. After each new element of grammar the learner is given a set of exercises, and the book also contains useful resources such as a list of hieroglyphic signs and information about the development of the language.