We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Inside you’ll find checklists, worksheets, insider advice, and in-depth sections on:How to personalize your weddingUpdated wedding etiquetteCreating a realistic budgetSneaky cost-cutting tipsDress shopping adviceTips for working with florists, caterers, officiants, and othersInvitation wordingVows and ceremony detailsUnique wedding customsALL NEW SECTIONS ON: Planning Online and Destination Weddings

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    New chapters cover how to build a personal carb count database, carb counting for insulin pump users, a whole week of meal plans, and much more.

    Chock full of easy to understand instructions and full color pictures for the 24 recipes included, you are sure to succeed with this book, regardless of your skill level. With a few simple ingredients, and a little bit of time, you’ll be making bath bombs in an afternoon. You’re in good hands with this quick and easy guide to showing you not only the basics, but also more fun and challenging recipes like the Fizzy Pops, designed to look like tasty cake pop treats. Taking it a step further she has also included cupcake bath bombs with a sugar scrub topping. Who wouldn't love to make these? This book can be a project for yourself, a gift for a friend, or an enhancement to your knowledge in the world of bath and body crafts. Whatever the purpose, the reader will enjoy!

    McBusted takes an exclusive look at the birth of Busted and McFly, two ground-breaking pop-rock bands who journeyed through sell-out arena tours with number-one hits, and the unique friendships that the boys shared from the very beginning. Packed with behind-the-scenes gossip, it follows the boys through the years, revealing the truth behind Busted's shock break-up and McFly's hiatus, the secrets of their private lives, and the roller-coaster ride that fame took them on - both the good times and the bad. In September 2013, McFly staged their tenth-anniversary show at the Royal Albert Hall and James and Matt were invited along as special guests to perform a medley of hits with the band. The reaction to the six-piece supergroup was stratospheric and the boys decided to take the new superband on tour - and lo, McBUSTED was born. McBusted walks side by side with Tom, James, Danny, Dougie, Matt and Harry as they build the band and provides a backstage pass into the tour, the fans and what the future might hold.

    As a hardy, easy care, and potentially long-lived lizard, the leopard gecko is the perfect size, attractive in its velvety skin, and fairly easy to breed. The subject of breeding geckos is covered in multiple chapters in this book led by author and herp expert de Vosjoli, who is joined by gecko specialists Dr. Roger Klingenberg, Ron Tremper, and Dr. Brian Viets, who each contribute special chapters to this up-to-date and authoritative guide. Colorfully illustrated, Leopard Geckos provides excellent general guidelines for keepers who wish to add a gecko to their vivarium and maintain their pet in excellent health and condition. The authors provide an introduction to gecko characteristics including distribution, size, longevity, and growth rate, to help beginners better understand the anatomy and behavior of these fascinating lizards. This Advanced Vivarium Systems title includes information about selecting a healthy leopard gecko, handling, housing needs, water and feeding requirements, and shedding and tail loss. Dr. Klingenberg provides the chapter “The Recognition and Treatment of Disease,” which covers specific disorders keepers should be aware of. De Vosjoli begins the discussion on breeding leopard geckos, and then is joined by Dr. Viets for a chapter on “Incubation Temperature and Hatchling Sex and Pigmentation.” Tremper’s chapter on “Color and Pattern Variations” focuses on the genetic aspects of breeding leopard geckos. The book also discusses the African fat-tailed gecko plus other eublepharids, including the African clawed gecko, Japanese leopard gecko, Malaysian cat gecko, and the Central American banded gecko.

    This funny, practical book by Andy Cope, the Dr of Happiness, will show you how to transform your thinking, change gear and find a fresh new perspective that will leave you better focused on the things that matter, healthier and a great deal happier.ABOUT THIS SERIESLittle Books are accessible and engaging books with a focus on personal development and business topics, delivering quick, outcome-focused results, ideal for self-improvement junkies, commuters, or business readers.

    Together they provide a complete painting programme.

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    A veterinarian, a trainer, and a breeder team up to cover all the questions new owners tend to have, and many they don't think to ask, including:* What to ask the breeder before bringing your puppy home* Which vaccinations your puppy needs and when to get them* How to make potty training as smooth (and quick) as possible* What to do when your puppy cries at night* Why and how to crate train your puppy* When socialization should happen and how to make sure it does* When your puppy is ready to learn basic commands--like Sit, Stay, and Come--and the best way to teach them* When and how to go about leash training* How much exercise your puppy needs to stay physically and mentally healthy* What, how much, and when to feed your puppy to give him the nutrition he needs without the extra weight he doesn't* When your puppy is ready for obedience training and how to make sure it works* How and how often to bathe your puppy, brush his coat, clip his nails, and brush his teeth* How to know when a trip to the vet is needed* What causes problem behaviors, when to expect them, and how to correct them

    Many written by monks, and some written by hippies and spiritual gurus. But how many are written by an ordinary dude? Someone who is just like you: someone who has a day job, whose preferred outfit is jeans and a t-shirt, and enjoys knocking back a few beers on Friday night? I'm as ordinary as they come. The only difference...I've been meditating for over 13 years. And I want to show you how you can too—in a straightforward language that any ordinary dude or dudette can understand. Over a decade of practice, meditation has transformed my life, bringing more peace, calm and clarity into it than I could have ever imagined when I started at the age of 19. And now I want to share how meditation can do the same for you.

    Television shows and newspaper articles often gloss over the shocking details because it may be too grisly for the average viewer or reader.When researching these stories, I commonly use actual police reports, court documents, and first-hand descriptions. Some of the details can be disconcerting. I do my best to not leave out any of the details in my books, no matter how depraved they may be. My intent is not to shock, but to show precisely how twisted the mind of a killer can be.That being said, if you are overly squeamish, this may not be the book for you. If you’re okay with it, then let’s proceed.Volume 5 features: longer stories, more photos, a bonus chapter, and an online appendix with additional photos, videos, and documents. Volume Five features twelve of the most incomprehensible stories of the last fifty years.

     'I'm a girl who juggles two jobs, who loves to lift, who adores real food - and can't resist chocolate.As a junior doctor and a personal trainer, I know that we all feel our best when we are free of illness, full of energy and at a healthy weight - and I know it can be done, even if you lead the busiest of lives!I want to debunk the myths that are out there surrounding dieting and instead offer solid, evidence-based advice.I want to bridge the gap between mainstream medicine and nutrition and help you take full control of your fitness and wellbeing, so you will never have to diet again.I want to show you that eating the most natural, unrefined and unprocessed wholefood ingredients can be enjoyable, uncomplicated and easy to incorporate into a busy lifestyle.I want this book to change your life.'Hazel x

    It introduces preemptive opening bids, overcalls and takeout doubles.