"The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop" is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images. Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You ll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can t. Produce stunning black-and-white images. Visit the book s companion website at TheDigitalNegativeBook.com for sample images and more!"

    Exceptional Coverage. This authoritative volume starts with a clear introduction to the animal world, examining the reasons for the apparently infinite variety of animal forms and major evolutionary developments. Animal anatomy, life cycles and the principles of classification are also explored. This is followed by a superbly illustrated survey of world habitats, showing how they have adapted to each environment, and the threats that face both wildlife and plants today. The main part of the book, an up-to-date and comprehensive animal catalog, looks in detail at each major group and provides fascinating profiles of over 2,000 individual species. Visually Breathtaking. Spectacular photographic portraits bring a vast array of animals vividly to life, with special features on well-known and important animals such as the Galapagos tortoise. Each species profile is supported by maps and symbols showing distribution and habitat, as well as key information on size, population, and conservation status, forming an invaluable reference database. Outstanding Reference. Clear, comprehensive, and thought provoking, the Smithsonian Animal is essential reading for wildlife enthusiasts of all ages and levels of experience.

    Acclaimed professional wedding photographer Glen Rea Johnson not only teaches you how to take memorable photos, it also shows you how to start a wedding photography business. Packed with great tips and savvy advice, this new edition helps you set up efficient workflows, choose camera equipment, manipulate images, make impressive presentations, and launch smart, photo-based marketing strategies to build your business. The book is loaded with new, superb photos that illustrate photography techniques but it is not a portfolio of Glen's best work, and in fact a large percentage of the images in this book were actually pulled from the trash bin because those are the most valuable in showing what not to do, or how to avoid certain mistakes. This book shows you how to set up and capture beautiful photos, posed or candid, in all kinds of settings, for weddings and other special events. You will find information and practical marketing strategies for building your own photography business, including how to build a Web site that attracts clients. Covers camera equipment and accessories, post-shoot digital darkroom techniques, digital editing software, and how to print your images successfully. Gives you invaluable insights and tips from the author, who is one of the country's top wedding and special events photographers. Capture better pictures of some of life's most memorable events, and build a successful photography business with this indispensable guide!

    • A bestselling photography book with over 300,000 copies sold! • Learn top photography tips from 50 famous photographers • A must–have guide for amateur photographers and professional photographersRead This if You Want to Take Great Photographs contains no graphs, no techie diagrams and no camera–club jargon. Instead, it inspires readers through iconic images and playful copy, packed with hands–on tips.Split into five sections, the book covers composition, exposure, light, lenses and the art of seeing. Masterpieces by acclaimed photographers – including Henri Cartier–Bresson, Sebastião Salgado, Fay Godwin, Nadav Kander, Daido Moriyama and Martin Parr – serve to illustrate points and encourage readers to try out new ideas.Today's aspiring photographers want immediacy and see photography as an affordable way of expressing themselves quickly and creatively. This handbook meets their needs, teaching them how to take photographs using professional techniques.Read This If You Want to Take Great Photographs is part of the internationally–bestselling 'Read This' series, which has sold over half–a–million books worldwide and has been translated into over 20 languages.More titles in the 'Read This' series:Read This if You Want to Take Great Photographs of People by Henry Carroll (9781780676241)Read This if You Want to Take Great Photographs of Places by Henry Carroll (9781780679051)Use This if You Want to Take Great Photographs: A Photo Journal by Henry Carroll (9781780678887)Read This if You Want to Be Great at Drawing by Selwyn Leamy (9781786270542)Use This if You Want to Be Great at Drawing by Selwyn Leamy (9781786274052)Read This if You Want to Be Great at Drawing People by Selwyn Leamy (9781786275127)Read This if You Want to Be a Great Writer by Ross Raisin (9781786271976)Read This if You Want to Be Instagram Famous edited by Henry Carroll (9781780679679)Read This If You Want to Be YouTube Famous by Will Eagle (9781786275134)

    Now in its 4th Edition, revisions include 250 updated range maps, and new classification information National Geographic is reissuing the Field Guide to the Birds of North America in the 4th edition, focusing on its accuracy and easy use in the field. This is the ultimate birders field guide - sturdy, easy to carry and use, and featuring the most complete information among bird guides. It features all species known to breed in North America, including those that are regular visitors to our continent or that drop in occasionally - more than 800 in all. The edition is lavishly illustrated with specially commissioned full-colour illustrations, plus newly updated range maps and detailed descriptions. A superb new index allows birders in the field to quickly identify a species.

    To create profound, honest, and truly revealing portraits of these luminaries, Zuckerman has captured their voices, their physical presence, and the written word. The resulting book and film - included here on a DVD - provide an extraordinary legacy for the generations that follow, and a timeless portrait of the common experiences that unite us all.

    This hip primer proves that whether shooting with a film or digital camera, you don't need to invest in expensive photography equipmentor have an art school degree to take amazing photographs. Whether readers are tired of disappointing snapshots or have just picked up a camera for the first time, Hot Shots teaches with a friendly tone, picture-perfect advice, fun tricks, and easy-to-understand text. Author, lomographer, and Flickr.com guru Kevin Meredith has created a must-have handbook for any aspiring photographer.

    This beautifully illustrated guide will not only enhance your understanding of how to bring out the best in every woman, but also sharpen your photography skills in order to capture her successfully. Whether shooting with a pro model, plain-Jane, curvy gal, or soccer mom, Christa gets to know her subject intimately in order to help her look and feel beautiful, sexy, and confident. Christa shares her personal tips and techniques throughout the entire process, creating an amazing experience that produces photographs packed with emotion. She covers every step in creating a successful boudoir shoot, including how to prepare a subject who has never posed before, coaching sensual movement, beautiful lighting setups with minimal equipment, how to flatter every figure, and more. With "Before and After" profiles and "Do and Don't" scenarios throughout, essential lists, practical tips for male photographers, metadata for every shot, as well as post-processing techniques in Adobe Lightroom and Photoshop, this book offers clear and inspiring instruction. The Art of Boudoir Photography is about transformation. It's about cultivating sex appeal and enthusiastic positivity. It's that jolt of confidence and bolt of sexual prowess to tease out of your subject. It's for each woman to recognize her individual beauty, provide an opportunity for her to break through her comfort zone, honor her body, and celebrate femininity. For photographers with varying levels of experience, this book is for you-to appreciate and embrace boudoir photography, enhance your understanding of what it is, what it can do for women, and most importantly, how to have fun with it!

    His journal has become a classic of photographic literature. Weston was a towering figure in twentieth-century photography, whose restless quest for beauty and the mystical presence behind it resulted in a body of work unrivaled in the medium. John Szarkowski observes that "It was as though the things of everyday experience had been transformed... into organic sculptures, the forms of which were both the expression and the justification of the life within... He had freed his eyes of conventional expectation, and had taught them to see the statement of intent that resides in natural form."

    Lara shares her experience of fashion photography in the digital age, including dedicated sections on retouching, genres of fashion photography, and making the best use of social media. Whether you're taking your first-ever shot, working with a professional model for the first time, or pitching to new clients, here is everything you need to produce moody, magical images that leap from the page straight into the viewer's imagination.

    Martin Parr is Europe's premier contemporary photographer, and The Last Resort is the book that is considered to have launched his career. Taken at the height of the Thatcher years, it depicts the "great British seaside" in all its garish glory. Described by some as cruel and voyeuristic and by others as a stunning satire on the state of Britain, early editions are now much sought after by collectors worldwide. Includes a new essay by Gerry Badger, photographer, architect, curator, and critic.

    Author Brenda Tharp’s inspiring approach has garnered fans all over the world, as she teaches that magical skill no camera can do for you: learn how to “see.” Readers expand their photographic vision and discover deep wellsprings of creativity as they learn to use light, balance, color, design, pattern, texture, composition, and many simple techniques to take a photo from ordinary to high-impact.Featuring more than 150 stunning, all-new images, Creative Nature & Outdoor  Photography, Revised Edition is for anyone who understands the basic technical side to photography but wants to wake up their creative vision.

    It’s about the language of video and how to think like a director, regardless of equipment (amateurs think about the camera, pros think about communication). It’s about the rules developed over a century of movie-making—which work just as well when shooting a two-year-old’s birthday party on your phone. Written by Steve Stockman, the director of the award-winning feature Two Weeks, plus TV shows, music videos, and hundreds of commercials, How to Shoot Video That Doesn’t Suck explains in 74 short, pithy, insightful chapters how to tell a story and entertain your audience. In other words, how to shoot video people will want to watch. Here’s how to think in shots—how to move-point-shoot-stop-repeat, instead of planting yourself in one spot and pressing “Record” for five minutes. Why never to shoot until you see the whites of your subject’s eyes. Why to “zoom” with your feet and not the lens. How to create intrigue on camera. The book covers the basics of video production: framing, lighting, sound (use an external mic), editing, special effects (turn them off!), and gives advice on shooting a variety of specific situations: sporting events, parties and family gatherings, graduations and performances. Plus, how to make instructional and promotional videos, how to make a music video, how to capture stunts, and much more. At the end of every chapter is a suggestion of how to immediately put what you’ve learned into practice, so the next time you’re shooting you’ll have begun to master the skill. Steve’s website (stevestockman.com) provides video examples to illustrate different production ideas, techniques, and situations, and his latest thoughts on all things video.

    PHOTOGRAPHING THE WORLD AROUND YOU, is about learning to see and about using your camera to record and interpret what you see where ever you are.

    But Winogrand was also an avid traveler and roamed extensively around the United States, bringing exquisite work out of nearly every region of the country.This landmark retrospective catalogue looks at the full sweep of Winogrand’s exceptional career. Drawing from his enormous output, which at the time of his death included thousands of rolls of undeveloped film and unpublished contact sheets, the book will serve as the most substantial compendium of Winogrand’s work to date. Lavishly illustrated with both iconic images and photographs that have never been seen before now, and featuring essays by leading scholars of American photography, Garry Winogrand presents a vivid portrait of an artist who unflinchingly captured America’s swings between optimism and upheaval in the postwar era.