Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    L. Mencken's book about the English language as spoken in the United States. Mencken was inspired by "the argot of the colored waiters" in Washington, as well as one of his favorite authors, Mark Twain, and his experiences on the streets of Baltimore. In 1902, Mencken remarked on the "queer words which go into the making of 'United States.'" The book was preceded by several columns in The Evening Sun. Mencken eventually asked "Why doesn't some painstaking pundit attempt a grammar of the American language... English, that is, as spoken by the great masses of the plain people of this fair land?" It would appear that he answered his own question. In the tradition of Noah Webster, who wrote the first American dictionary, Mencken wanted to defend "Americanisms" against a steady stream of English critics, who usually isolated Americanisms as borderline barbarous perversions of the mother tongue. Mencken assaulted the prescriptive grammar of these critics and American "schoolmarms", arguing, like Samuel Johnson in the preface to his dictionary, that language evolves independently of textbooks. The book discusses the beginnings of "American" variations from "English", the spread of these variations, American names and slang over the course of its 374 pages. According to Mencken, American English was more colorful, vivid, and creative than its British counterpart. The book sold exceptionally well by Mencken's standards-1400 copies in the first two months. Reviews of the book praised it lavishly, with the exception of one by Mencken's old nemesis, Stuart Sherman. source: Wikipedia

    They've recently become embroiled in scandals concerning sexual harassment and expenses. Every year, they introduce new legislation that doesn't do what it sets out to achieve - often with terrible financial and human costs. But, with some notable exceptions, they are decent, hard-working people, doing a hugely difficult and demanding job. In this searching examination of our political class, award-winning journalist Isabel Hardman tries to square this circle. She lifts the lid on the strange world of Westminster and asks why we end up with representatives with whom we are so unhappy. Filled with forensic analysis and revealing reportage, this landmark and accessible book is a must read for anyone who wants to see a future with better government. Winner at the 2018 Parliamentary Book Awards Shortlisted for the 2018 Waterstones Book of the Year Daily Telegraph's Best Books of the Year, 2018 Guardian's Best Books of the Year, 2018 Evening Standard's Best Books of the Year, 2018 Daily Mail's Best Books of the Year, 2018 BBC's Biggest Books, 2018 Prospect's Best Books of the Year, 2018

    Thompson’s bestselling Gonzo Papers offers brilliant commentary and outrageous humor, in his signature style.Originally published in 1979, the first volume of the bestselling “Gonzo Papers” is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson’s largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style.Ranging in date from the National Observer days to the era of Rolling Stone, The Great Shark Hunt offers myriad, highly charged entries, including the first Hunter S. Thompson piece to be dubbed “gonzo”—“The Kentucky Derby Is Decadent and Depraved,” which appeared in Scanlan's Monthly in 1970. From this essay a new journalistic movement sprang which would change the shape of American letters. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful ‘60s and ‘70s.

    Stephen King, Hemingway, Vonnegut, and Orwell detest it. Herman Melville, Henry James, and Rebecca Solnit love it. But why? When is it effective? Have we been misusing it? Should we even care?In Semicolon, Cecelia Watson charts the rise and fall of this infamous punctuation mark, which for years was the trendiest one in the world of letters. But in the nineteenth century, as grammar books became all the rage, the rules of how we use language became both stricter and more confusing, with the semicolon a prime victim. Taking us on a breezy journey through a range of examples—from Milton’s manuscripts to Martin Luther King Jr.’s “Letters from Birmingham Jail” to Raymond Chandler’s The Big Sleep—Watson reveals how traditional grammar rules make us less successful at communicating with each other than we’d think. Even the most die-hard grammar fanatics would be better served by tossing the rule books and learning a better way to engage with language.Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all, and refocuses our attention on the deepest, most primary value of language: true communication.

    Words are magic. Words are fun.Join Gyles Brandreth - wit and word-meister, Just A Minute regular, One Show reporter, denizen of Countdown's Dictionary Corner, founder of the National Scrabble Championships, patron of The Queen's English Society, QI, Room 101, Have I Got News For You and Pointless survivor - on an uproarious and unexpected magic carpet ride around the awesome world of words and wordplay.Puns, palindromes, pangrams, Malaprops, euphemisms, mnemonics, acronyms, anagrams, alphabeticals, Tweets, verbiage, verbarrhea - if you can name it, you should find it here, along with the longest, shortest, wittiest, wildest, oldest, latest, oddest, most interesting and most memorable words in the English language - the richest, most remarkable language ever known.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    Symptoms include:*Acute embarrassment at the mere notion of making a fuss;*Extreme awkwardness when faced with any social greeting beyond a brisk handshake;*An unhealthy preoccupation with meteorology.Doctors have also reported several cases of unnecessary apologising, an obsessive interest in correct queuing etiquette and dramatic sighing in the presence of loud teenagers on public transport. If you have experienced any of these symptoms, you may be suffering from VERY BRITISH PROBLEMS. VERY BRITISH PROBLEMS are highly contagious. There is no known cure.Rob Temple's hilarious new book reveals all the ways in which we are a nation of socially awkward but well-meaning oddballs, struggling to make it through every day without apologising to an inanimate object. Take comfort in misfortunes of others. You are not alone.

    Combining linguistics and cultural history, Gaston Dorren takes us on an intriguing tour of the continent, from Proto-Indo-European (the common ancestor of most European languages) to the rise and rise of English, via the complexities of Welsh plurals and Czech pronunciation. Along the way we learn why Esperanto will never catch on, how the language of William the Conqueror lives on in the Channel Islands and why Finnish is the easiest European language.Surprising, witty and full of extraordinary facts, this book will change the way you think about the languages around you. Polyglot Gaston Dorren might even persuade you that English is like Chinese.

    Today, linguists use massive computer power--including the world's largest language databank, the Oxford Corpus, which contains more than two billion words--to determine for the first time definitively how the English language is used. From evidence contained in the gargantuan Oxford Corpus, Jeremy Butterfield here uncovers a wealth of fascinating facts about the English language. Where does our vocabulary come from? How do word meanings change? How is our language really being used? This entertaining book has the up-to-date and authoritative answers to all the key questions about our language. Butterfield takes a thorough look at the English language and exposes its peculiarities and penchants, its development and difficulties, revealing exactly how it operates. We learn, for instance, that we use language in chunks of words--as one linguist put it, "we know words by the company that they keep." For instance, the word quintessentially is joined half the time with a nationality--something is "quintessentially American" or "quintessentially British." Likewise, in comparing eccentric with quirky, the Corpus reveals that eccentric almost always appears in reference to people, as an "eccentric uncle," while quirky usually refers to the actions of people, as in "quirky behavior." Using such observations, Butterfield explains how dictionary makers decide which words to include, how they find definitions, and how the Corpus influences the process. Covering all areas of English, from spelling and idioms to the future of English, and with entertaining examples and useful charts throughout, this compelling and lively book will delight word lovers everywhere.

    When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water, turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the Bad Science column in the Guardian. His book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads.

    Clearly, geeks know something about life in the 21st century that other folks don’t—something we all can learn from. Geek Wisdom takes as gospel some 200 of the most powerful and oft-cited quotes from movies (“Where we’re going, we don’t need roads”), television (“Now we know—and knowing is half the battle”), literature (“All that is gold does not glitter”), games, science, the Internet, and more. Now these beloved pearls of modern-day culture have been painstakingly interpreted by a diverse team of hardcore nerds with their imaginations turned up to 11. Yes, this collection of mini-essays is by, for, and about geeks—but it’s just so surprisingly profound, the rest of us would have to be dorks not to read it. So say we all.

    Peterson comes a creative guide to language construction for sci-fi and fantasy fans, writers, game creators, and language lovers. Peterson offers a captivating overview of language creation, covering its history from Tolkien’s creations and Klingon to today’s thriving global community of conlangers. He provides the essential tools necessary for inventing and evolving new languages, using examples from a variety of languages including his own creations, punctuated with references to everything from Star Wars to Michael Jackson. Along the way, behind-the-scenes stories lift the curtain on how he built languages like Dothraki for HBO’s Game of Thrones and Shiväisith for Marvel’s Thor: The Dark World, and an included phrasebook will start fans speaking Peterson’s constructed languages. The Art of Language Invention is an inside look at a fascinating culture and an engaging entry into a flourishing art form—and it might be the most fun you’ll ever have with linguistics.

    From bloopers and blunders to Signs of the Times to Mixed Up Metaphors...from Two-Headed Headlines to Mangling Modifiers, Anguished English is a treasury of assaults upon our common language.

    That they exist, Simon Singh reveals, underscores the brilliance of the shows' writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor. While recounting memorable episodes such as “Bart the Genius” and “Homer3,” Singh weaves in mathematical stories that explore everything from p to Mersenne primes, Euler's equation to the unsolved riddle of P v. NP; from perfect numbers to narcissistic numbers, infinity to even bigger infinities, and much more. Along the way, Singh meets members of The Simpsons' brilliant writing team-among them David X. Cohen, Al Jean, Jeff Westbrook, and Mike Reiss-whose love of arcane mathematics becomes clear as they reveal the stories behind the episodes. With wit and clarity, displaying a true fan's zeal, and replete with images from the shows, photographs of the writers, and diagrams and proofs, The Simpsons and Their Mathematical Secrets offers an entirely new insight into the most successful show in television history.