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    But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book.

    Bridgman states unequivocally in his introduction that before preparing this book he had "not discovered a single volume devoted exclusively to the depicting of the hand." Apparently Mr. Bridgman has appreciated what few others have felt — the human hand's great capacity for expression and the care that the artist must take to realize it. The hand changes with the age of the person, is shaped differently according to sex, reflects the type of work to which it is put, the physical health, and even the emotions of the person. To represent these distinguishing features, to capture the expressiveness of a particular pair of hands, the artist must understand the construction, anatomy, formation, and function of the hand.There is probably no better instructor to turn to for this understanding than Mr. Bridgman, a well-respected artist who for nearly 50 years lectured and taught at the Art Students League of New York. In this volume, a full text is accompanied by many illustrations depicting virtually every aspect and posture of the human hand. He first considers the back view of the hand, the wrist bones, the tendons, the muscles, the hand bones, the arch, and the veins; and then those of the palm. Throughout he pictures the musculature at work beneath the surface of the skin. He continues by showing how the muscles operate on the thumb side and on the little finger side when each is the center of force; how the thumb and fingers are constructed, their freedom of movement, joints, and complete anatomy as well as views of them straight, bent, and flexed; how the knuckles are formed, what shapes the fist can take and how flexible it can be; and he concludes with illustrations of the total movement, either turning or rotary, of the hand in its various positions.The 100 illustrations the author has selected perfectly define the regions of the hand so that any artist, beginning or experienced, will increase his mastery of it. Better rendering of the human hand is sure to add new expressiveness to your human figures along with new forcefulness and new interest.

    Presenting a diverse collection of projects—many inspired by the Japanese zakka aesthetic—such as a travel sewing kit, sewing machine cover, table runner, apron, eco bag, towels, calendar, lap quilt, tote bag, pillowcase, and shoulder bag, all designs are fun, functional, and easy to master. Combining sewing, appliqué, quilting, and patchwork techniques with thoughtful advice on how to select, work with, and care for linen, this colorful handbook is brimming with sophisticated and innovative projects to challenge and inspire both beginning and intermediate sewers and quilters.

    Whatever other technical skill is involved, if the formal organization of an image is lacking, there is little to hold the interest of the viewer. But what makes a winning composition? Is it about following the rules-or about breaking them?Basics Photography: Composition is divided into six core chapters that cover everything the beginner needs to know to improve their composition, including the basics of composition, exploring the formal elements, how to organize space and time, learning the real world 'rules' and, beyond that, how to use the ideas presented in the book to create original, compelling images. The book is illustrated throughout with photography to inform the mind and inspire the eyes.Includes work by:Henri Cartier-Bresson, Dorothea Lange, James Nachtwey, Martin Parr, Marc Riboud, David Hockney, Duane Michals, Harry Callahan and John Darwell, and many more.Includes the following subjects:The basic rules of composition, including viewpoint, perspective and scale; the formal elements, such as point, line, shape, form, texture, pattern, tone and color; how to organize space using frames, balance and space; capturing the passing of time and specific moments, the decisive moment and sequences; applications of composition, featuring landscape, still life, portraiture, documentary, the figure, action and sports, fine art and advertising; finally, finding your own view and the specific considerations of digital imaging.

    Then experiment with four basic container styles to create round, oval, square, and other shapes. Create purses, baskets, and bowls in an endless variety of sizes, shapes, and colors Simply wrap fabric strips around cotton clothesline, coil into the desired shape, and secure with machine stitching Special sections on lids, handles, and embellishments offer unlimited options for your own variationsVideo

    Over 100 illustrations spotlight dozens of different varieties, including Oak, Willow, Pine, and Palmetto. Topics include shading techniques, composition, portraying shadow and light, and approaches to outlining.Author and illustrator Victor Perard, a graduate of the École des Beaux-Arts in Paris, was an art instructor at New York City's Cooper Union for twenty years. This informative volume reflects his extensive teaching experience and provides practical advice for artists at every level.

    The skeleton, muscles and joints are covered with descriptions of differences between female and male anatomy.This is a reproduction of a 1852 British publication and may contain non-standard spellings and characters. The work has been proof-read and edited to remove typographical errors and reformat the text for the Kindle. All images have been cleaned and resized.

    If you’re looking for a deeper connection with your journal, author and artist Kristal Norton sheds light on a more rewarding form of journaling with a brief introduction to art journaling and 20 bonus art prompts. She also shares pages of her creative journal that were inspired by the prompts in the book, showing how each prompt can be used and interpreted in many ways.This book is overflowing with inspiration:• 101 creative writing prompts that encourage introspection, great for traditional journaling as well as art journaling• Visual examples of prompts interpreted by the author• 20 quick and easy art prompts to get you started adding color and imagery to your journal• Bonus video of author and artist Kristal Norton creating an art journal page from start to finish using this book for inspiration• A PDF version of all the prompts in this book so that you can print, cut out, and put them in a jar for easy access when you’re feeling stuck

    

    Among graphic artists and commercial designers, Mucha is praised for the innovative style books that pioneered the use of Art Nouveau in commercial packaging, design, and ornament.The most important of these style books was Documents Décoratifs, published in 1901 at the height of Mucha's fame as the high priest of the Art Nouveau movement. While the artist's fame rests largely on his posters, it is in the smaller works of the style books, or design portfolios, that the refinement of his technique can best be appreciated. The present volume, carefully reproduced from an extremely rare and valuable set of originals, contains all 72 plates of the Documents Décoratifs portfolio. Included are designs for jewelry, wallpaper, stained glass, furniture, and tableware; figure and botanical studies; and a selection of Mucha's famous panneaux décoratifs. Eighteen of the plates are in full color, while the remaining 54 are reproduced in two or more color tones.In addition to numerous innovative designs for practical and decorative objects, the elegant draftsmanship and meticulous execution that characterized all of Mucha's work is evident in studies of langorous nudes, portrait sketches, delicately rendered plant and animal motifs, exquisite modeling of drapery and cloth, and the flowing, fantastic forms created as experiments in pure design. In the Foreword by Gabriel Mourey, specially translated for this edition, Mucha's own philosophy of art, and the relation of the Documents to the rest of his work, receive an appreciative and informative discussion.Hitherto available only in scattered sources, or in the libraries of wealthy collectors, the complete Documents Décoratifs is now available in this inexpensive one-volume edition. Lovers of Mucha's work, admirers of Art Nouveau, and the application of that style to the decorative arts, will want to own this fine royalty-free collection by one of the greatest masters of the technique."[Documents Décoratifs is] . . . an encyclopedic source for Mucha's style in every branch of decorative and applied art and one of the few books on design where even individual plates are sought after by collectors." — Marina Henderson, The Graphic Style of Alphonse Mucha

    Over 500 pages filled with photos, diagrams, and other illustrations.

    Along with more of MaryJane’s engaging essays and endearing farmgirl wisdom, you’ll find projects that have an irresistible appeal for the contemporary crafter who is intrigued with the delicate handcrafts of yesteryear. MaryJane includes nostalgic patterns with simple step-by-step instructions for projects to wear, for gifts, or to bring down-home charm to any room of the home, all with her unmistakable farmgirl flair.MaryJane’s Stitching Room is a wonderful companion to MaryJane’s Ideabook, Cookbook, Lifebook, but it also stands alone as a useful guide to the handiwork of days gone by.

    The patterns for selected garments have been updated for the modern silhouette.

    A compendium of the life and work of Maxfield Parrish, it is an essential part of a Parrish library. For the collector, the publisher has included a value guide to some of the products that bear Parrish images. Examples of Parrish's most famous book illustrations are shown, including selections from Mother Goose in Prose and the Arabian Nights. Also included are his famous magazine covers-from Life, Collier's, Harper's Weekly, etc., as well as all the landscapes that he painted for Brown and Bigelow, who reproduced them as calendars every year from 1936 to 1963. One of the highlights of the book is the chapter on Parrish's technique, examining in depth his materials, favorite methods, and unique way of painting. In addition, there is a lengthy excerpt from an unpublished manuscript by Maxfield Parrish, Jr., explaining step-by-step his father's glazing technique and use of photography in his work. This definitive study also contains numerous revealing excerpts from Parrish's unpublished correspondence with family, friends, and clients.