Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    But you don't need to commit every XML syntax, API, or XSLT transformation to memory; you only need to know where to find it. And if it's a detail that has to do with XML or its companion standards, you'll find it--clear, concise, useful, and well-organized--in the updated third edition of XML in a Nutshell.With XML in a Nutshell beside your keyboard, you'll be able to: Quick-reference syntax rules and usage examples for the core XML technologies, including XML, DTDs, Xpath, XSLT, SAX, and DOM Develop an understanding of well-formed XML, DTDs, namespaces, Unicode, and W3C XML Schema Gain a working knowledge of key technologies used for narrative XML documents such as web pages, books, and articles technologies like XSLT, Xpath, Xlink, Xpointer, CSS, and XSL-FO Build data-intensive XML applications Understand the tools and APIs necessary to build data-intensive XML applications and process XML documents, including the event-based Simple API for XML (SAX2) and the tree-oriented Document Object Model (DOM) This powerful new edition is the comprehensive XML reference. Serious users of XML will find coverage on just about everything they need, from fundamental syntax rules, to details of DTD and XML Schema creation, to XSLT transformations, to APIs used for processing XML documents. XML in a Nutshell also covers XML 1.1, as well as updates to SAX2 and DOM Level 3 coverage. If you need explanation of how a technology works, or just need to quickly find the precise syntax for a particular piece, XML in a Nutshell puts the information at your fingertips.Simply put, XML in a Nutshell is the critical, must-have reference for any XML developer.

    With it, one can create a variety of community-driven sites, including blogs, forums, wiki-style sites, and much more. Assuming that users already possess the knowledge to install and bring a standard installation online, the authors delve into Drupal internals, showing how to truly take advantage of its powerful architecture.

    This 4-book set includes:Professional JavaScript for Web Developers (ISBN: 0764579088) Professional Ajax 2nd edition (ISBN: 0470109491) Professional Web 2.0 Programming (ISBN: 0470087889) Professional Rich Internet Applications: Ajax and Beyond (ISBN: 0470082801)

    For nearly a decade, hundreds of thousands of web developers have turned to HTML & XHTML: The Definitive Guide to master standards-based web development. Truly a definitive guide, the book combines a unique balance of tutorial material with a comprehensive reference that even the most experienced web professionals keep close at hand. From basic syntax and semantics to guidelines aimed at helping you develop your own distinctive style, this classic is all you need to become fluent in the language of web design.The new sixth edition guides you through every element of HTML and XHTML in detail, explaining how each element works and how it interacts with other elements. You'll also find detailed discussions of CSS (Cascading Style Sheets), which is intricately related to web page development. The most all-inclusive, up-to-date book on these languages available, this edition covers HTML 4.01, XHTML 1.0, and CSS2, with a preview of the upcoming XHTML2 and CSS3. Other topics include the newer initiatives in XHTML (XForms, XFrames, and modularization) and the essentials of XML for advanced readers. You'll learn how to:Use style sheets to control your document's appearance Work with programmatically generated HTML Create tables, both simple and complex Use frames to coordinate sets of documents Design and build interactive forms and dynamic documents Insert images, sound files, video, Java applets, and JavaScript programs Create documents that look good on a variety of browsersThe authors apply a natural learning approach that uses straightforward language and plenty of examples. Throughout the book, they offer suggestions for style and composition to help you decide how to best use HTML and XHTML to accomplish a variety of tasks. You'll learn what works and what doesn't, and what makes sense to those who view your web pages and what might be confusing. Written for anyone who wants to learn the language of the Web--from casual users to the full-time design professionals--this is the single most important book on HTML and XHTML you can own.Bill Kennedy is chief technical officer of MobileRobots, Inc. When not hacking new HTML pages or writing about them, "Dr. Bill" (Ph.D. in biophysics from Loyola University of Chicago) is out promoting the company's line of mobile, autonomous robots that can be used for artificial intelligence, fuzzy logic research, and education.Chuck Musciano began his career as a compiler writer and crafter of tools at Harris Corporations' Advanced Technology Group and is now a manager of Unix Systems in Harris' Corporate Data Center.

    Learn how to design beautiful user interfaces by yourself using specific tactics explained from a developer's point-of-view.

    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.

    With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

    Discover how to * Plan and implement a Web database application * Design and build a MySQL 5 database * Build dynamic HTML forms * Create scripts that store, retrieve, and update database information * Display database information in a Web page

    When it comes to creating websites, the PHP scripting language is truly a red-hot property. In fact, PHP is currently used on more than 19 million websites, surpassing Microsoft's ASP .NET technology in popularity. Programmers love its flexibility and speed; designers love its accessibility and convenience. As the industry standard book on PHP, all of the essentials are covered in a clear and concise manner. Language syntax and programming techniques are coupled with numerous examples that illustrate both correct usage and common idioms. With style tips and practical programming advice, this book will help you become not just a PHP programmer, but a good PHP programmer. Programming PHP, Second Edition covers everything you need to know to create effective web applications with PHP. Contents include: Detailed information on the basics of the PHP language, including data types, variables, operators, and flow control statements Chapters outlining the basics of functions, strings, arrays, and objects Coverage of common PHP web application techniques, such as form processing and validation, session tracking, and cookies Material on interacting with relational databases, such as MySQL and Oracle, using the database-independent PEAR DB library and the new PDO Library Chapters that show you how to generate dynamic images, create PDF files, and parse XML files with PHP Advanced topics, such as creating secure scripts, error handling, performance tuning, and writing your own C language extensions to PHP A handy quick reference to all the core functions in PHP and all the standard extensions that ship with PHP Praise for the first edition: "If you are just getting into the dynamic Web development world or you are considering migrating from another dynamic web product to PHP, Programming PHP is the book of choice to get you up, running, and productive in a short time."--Peter MacIntrye, eWeek "I think this is a great book for programmers who want to start developing dynamic websites with PHP. It gives a detailed overview of PHP, lots of valuable tips, and a good sense of PHP's strengths."--David Dooling, Slashdot.org

    This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up.However, unlike countless other "learn web design" books, this title concentrates on modern, best-practice techniques from the very beginning, which means you'll get it right the first time. The web sites you'll build will:Look good on a PC, Mac or Linux computer Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari Use web standards so your sites will be fast loading and easy to maintain Be accessible to disabled users who use screenreaders to browse the Web By the end of the book, you'll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you've gained to create attractive, functional, usable and accessible sites for personal use.

    The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors.This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.

    Whether it's organising content, providing clear descriptions or ways for people to get to them, this book is armed with practical advice and examples.

    You'll get the information you need about how to combine modules in interesting ways (with a minimum of code-wrangling) to develop a variety of community-driven websites. Each chapter describes a case study and outlines specific requirements for one of several projects included in the book -- a wiki, publishing workflow site, photo gallery, product review site, online store, user group site, and more. With Using Drupal, you will:Get an overview of Drupal concepts and key modules introduced in each chapter, with a bird's-eye view of each module's specialty and how it works Explore various solutions within Drupal that meet the requirements for the project, with details about which modules are selected and why Learn how to configure modules, with step-by-step recipes for building the precise functionality the project requires Get information on additional modules that will make the project even more powerful Be able to access the modules used in the chapter, along with other resources Newcomers will find a thorough introduction to the framework, while experienced Drupal developers will learn best practices for building powerful websites. With Using Drupal, you'll find concrete and creative solutions for developing the exact community website you have in mind.

    At $29 and cheaper than a good pizza, you will get the book in its current partial form, along with all future chapters, updates, and fixes for free. As of the day I wrote this description, Code Bright had 130 pages and was just getting started. To give you some perspective on how detailed it is, Code Happy was 127 pages in its complete state. Want to know more? Carry on reading.Welcome back to Laravel. Last year I wrote a book about the Laravel PHP framework. It started as a collection of tutorials on my blog, and eventually became a full book. I definitely didn’t expect it to be as popular as it was. Code Happy has sold almost 3000 copies, and is considered to be one of the most valuable resourcesfor learning the Laravel framework.Code Bright is the spiritual successor to Code Happy. The framework has grown a lot in the past year, and has changed enough to merit a new title. With Code Bright I hope to improve on Code Happy with every way, my goal is, to once again, build the most comprehensive learning experience for the framework. Oh, and to still be funny. That’s very important to me.Laravel Code Bright will contain a complete learning experience for all of the framework’s features. The style of writing will make it approachable for beginners, and a wonderful reference resource for experienced developers alike.You see, people have told me that they enjoyed reading Code Happy, not only for its educational content, but for its humour, and for my down to earth writing style. This is very important to me. I like to write my books as if we were having a conversation in a bar.When I wrote Code Happy last year, I was simply a framework enthusiast. One of the first to share information about the framework. However, since then I have become a committed member of the core development team. Working directly with the framework author to make Laravel a wonderful experience for the developers of the world.One other important feature of both books, is that they are published while in progress. This means that the book is available in an incomplete state, but will grow over time into a complete title. All future updates will be provided for free.What this means is that I don’t have to worry about deadlines, or a fixed point of completion. It leads to less stress and better writing. If I think of a better way to explain something, I can go back and change it. In a sense, the book will never be completed. I can constantly add more information to it, until it becomes the perfect resource.Given that this time I am using the majority of my spare time to write the title (yes, I have a full time job too!), I have raised the price a little to justify my invested time. I was told by many of my past readers that they found the previous title very cheap for the resource that it grew into, so if you are worried about the new price, then let me remind you what you will get for your 29 bucks.The successor to Code Happy, seen by many as the #1 learning resource for the Laravel PHP framework.An unending source of information, chapters will be constantly added as needed until the book becomes a giant vault of framework knowledge.Comedy, and a little cheesy, but very friendly writing.