B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    Now, the Director of the Women’s Cardiac Center in Providence, Rhode Island uses case studies and anecdotes to discuss the uses, misuses, dangers, and benefits of statins, enabling you to make informed decisions on how and when to use them.  Including information on when statins help and when they don’t, common side effects, gender differences and drug use, as well as tips and recipes that promote heart health, The Truth About Statins is a timely and invaluable tool for improving cardiovascular health and helping you meet your lipid-lowering goals.

    You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

    In fact, it has been argued that the number two position is the toughest job in a company. COOs are typically the key individuals responsible for the delivery of results on a day-to-day, quarter-to-quarter basis. They play a critical leadership role in executing the strategies developed by the top management team. And, in many cases, they are being groomed to be—or are actually being tested as—the firm's CEO-elect. Despite all this, the COO role has not received much attention.Riding Shotgun: The Role of the COO provides a new understanding of this little-understood role. The authors—a scholar and a consultant—develop a framework for understanding who the COO is, why a company would want to create this position, and the challenges associated with successful performance in the COO role. Drawing heavily on a number of first-person accounts from CEOs and other top executives in major corporations, the authors have developed a set of strategies or principles to inform individuals who aspire to serve in such a position. The executives who share their experiences in this book are from some of the most established and important companies in today's economy: AirTran; American Standard Companies; Amgen; Adobe Systems, Inc.; Autodesk, Inc; eBay; Heidrick & Struggles; InBev; Kohlberg Kravis Roberts & Company; Mattel, Inc; Motorola; PepsiCo; Raytheon Company; Starbucks; and many others. Excerpts from the Book:On focusing on success"The primary goal I set for myself on how I define what success looks like for me is am I working at a company that matters? Am I working with somebody who I think affects positive change? Am I providing a benefit to my family? Am I enjoying myself? Why would I put a limitation on my enjoyment? There is an old view on Wall Street that says, 'They love you until they don't.' I am going to stay happy until I am not."—Dan Rosensweig, COO Yahoo!On the relationship between the CEO and COO"Deep down, you have to trust each other and you have to like each other. If you don't like each other, and/or don't trust each other, it may work, kind of, but it will be at a fifty percent level at best."—Craig Weatherup, Director, Starbucks, and former Chairman, PepsiOn the challenges of transitioning into the COO role"If you can't conceptualize the strategic objectives or help drive that or participate in that, I don't think you are going to succeed. But, equally, if you can't translate that into an executable plan, you are not going to succeed either."—Shantanu Narayen, COO, Adobe SystemsAdditional Quotes:"Miles & Bennett tackle an important and drastically under-researched area: the role, personalities, fit and success factors of COOs. We've seen several COOs who have been total winners, but it's striking how different the models of success can be depending on role, personal competencies, business situation/cycle/type, team strengths, and CEO strengths. The authors have done a very nice job of tying all of this together."—Jim Williams, Partner, Texas Pacific Group"The lessons reported in this book will be very useful to Boards, Heads of Human Resources and CEOs as they consider succession planning and organizational design."—Dale Morrison, President & Chief Executive Officer, McCain Foods Limited"The job of COO is becoming more important as companies and their boards look internally for succession alternatives. One question they face: Will the organization continue to run as the number 2 becomes the number 1? Riding Shotgun will help answer this and many more questions about the COO role in today's corporate structure."—John Berisford, Senior Vice President, Human Resources, The Pepsi Bottling Group"The COO plays a critical leadership role in most businesses, but its particularly true in the natural resources

    Are you tired of spinning your wheels as a content creator? It's time to get intentional so you can grow your audience and make more money doing what you LOVE.  Stop wasting time on what isn't working! Scale up your success with strategic plans for your writing and promotion this year.  You'll learn how to:  use simple analytics to narrow your focus create blog posts and other content your audience is hungry for utilize the power of microblogging reverse engineer your desired income plan launches without overwhelming your audience implement a working social media strategy ...and so much more! Whether you are a blogger, writer, podcaster, or YouTuber, you'll find helpul tips and resources to map out a successful year's worth of content. This in-depth planner also comes with a free printable content calendar with daily, weekly, and monthly planning pages to help you put your goals into action. If you are ready to see results for your creative work, this planner is the first step to success! Download your Yearly Content Planner and Strategy Guide today!

    In the past decade, inexpensive but sophisticated navigation devices and mobile phones have led to alarming levels of overconfidence on the trail. Adding to this worrisome trend, the increasing popularity of ventures into mountainous terrain has led hikers seeking solitude--or an adrenaline rush--into increasingly remote or risky forays. Sandy Stott, the "Accidents" editor at the journal of the Appalachian Mountain Club, delivers both a history and a celebration of the search and rescue workers who save countless lives in the White Mountains--along with a plea for us not to take their steadfastness and bravery for granted. Filled with tales of astonishing courage and sobering tragedy, Critical Hours will appeal to outdoor enthusiasts and armchair adventurers alike.

    Quite simply the most flexible, and user friendly system for anyone interested in building strength and muscle. This book explains in detail the principles of Johnny Pain's famed Greyskull LP method used in the construction of hundreds of beasts around the globe. Cut through the dogmatic B.S. that pollutes the internet, and produce the outcomes that you desire from your training efforts.A must have for anyone serious about getting strong.

    . . as if that's the easiest thing in the world and praying through hard things doesn't feel like a high-risk undertaking. Jarrett Stevens has been helping people find language for prayer over the course of a few decades. He's discovered along the way that prayer is more straightforward than we make it out to be. With helpful starting practices to make prayer a more natural rhythm for your life, Jarrett helps you to find your voice when words of prayer are hard to come by, to settle into the silence when God seems quiet, and to bring all your cares and celebrations to God because He longs to walk with you in and through them.

    They did not know that the war they were fleeing had in fact ended—25 years earlier. Corinne Purtill was one of the first journalists to meet the families upon their incredible return to society. Years later she returned to Cambodia to learn the truth about their time on the run. What she found was a darker and more complicated tale than the one they first shared, a story of terror, isolation, fierce loyalty, appalling choices and murder. The result is a story that examines the unyielding human need for family and connection and the meaning of survival. Corinne Purtill is a journalist who has reported around the world for publications including Quartz, GlobalPost, CNN, Salon and the Cambodia Daily. She lives in California with her family. Cover design by Hannah Perrine Mode

    Using all-natural techniques, this new guide from YouTube gardening sensation Luke Marion, founder of MIgardener, will teach you to break down traditional thinking and implement organic systems that will save time, hassle, weeding, water, and space wherever you live.LEARN TO• Properly fuel your garden with an understanding of soil composition, organic fertilizer, and healthy balances of bacteria and fungi• Keep your plants hydrated and conserve water with a core gardening system trench• Extend the growing season with smart use of a poly material tunnel• Avoid tedious manual weeding by using all-natural preemptive weed suppression—without resorting to harmful chemical pesticides• Utilize high intensity planting to grow more food in less space, reduce weeding, watering, and protect soil qualityWith this simple-to-understand gardening method, create an organic garden that allows you to enjoy the rest of the season on autopilot.

    There is a better way.Calmer, Easier, Happier Parenting brings the joy back into family life and helps parents to raise confident, responsible adults. Based on her forty-plus years of experience, behavioral specialist Noël Janis-Norton outlines a clear, step-by-step plan that will help any parent raise a child who is cooperative and considerate, confident and self-reliant. Transform your family life with these five strategies: Descriptive Praise, Preparing for Success, Reflective Listening, Never Ask Twice and Rewards and Consequences. You’ll begin to see results almost immediately: • Kids start cooperating the first time you ask • Mornings, bedtimes, mealtimes and homework all become easier • Even very resistant kids start saying” yes” instead of “no” Full of examples and real stories from parents, this book gives you the complete tool-kit to achieve Calmer, Easier, Happier Parenting.

    During the supernatural encounter, God explained the meaning of life, revealed the mysterious truths behind the writings of the Bible, unveiled the secrets of the afterlife and, most importantly, dramatically altered the spiritual course of one young man's life. This odd, irreverent spiritual memoir chronicles Josh's journey with blunt comic undertones, undercutting the lofty gravitas typically associated with the "heaven tourism" genre (including best-sellers like Heaven is for Real, To Heaven and Back and Proof of Heaven). While making no claims regarding "proof" of God, heaven or any particular theological truth, this true story is an entertaining and thought-provoking journey into the psychology of religion and the existence of God.

    So we’ve created a guide that will show you (or a friend or relative who’s just getting started): * How much you need to start investing. * The key steps for building long-term wealth. * Proven ways to find great companies to buy. Understanding these life-changing concepts will get any investor on the path to financial freedom. Built upon our 13 Steps to Investing Foolishly, The Motley Fool Guide to Investing for Beginners includes our top investors’ biggest mistakes, insights into different styles of investing, and much more. Plus, you get 3 great stock picks that we think could make a strong foundation to any portfolio.

     With the help of this precious book, Doodle Art Handbook, we will guide you to the place of creative drawing and help finding your inspiration. You don't have to be an artist to be able to draw and create your own masterpieces. The book contains: 25 original tangle patterns and many variations, divided into 5 section: from beginners to expert level. Various step by step lessons on how to start drawing while having little or no experience. Numerous original art works from Doodle Art collaborators. Step by step guidance on how to draw animals, flowers, trees and other objects in doodle art style. Some detailed instructions and advanced techniques for using shading, depth and drawing 3d objects. Ways to relieve stress and meditate with doodle art. The Doodle Art Handbook will be useful for all levels of artists. It gives easy and detailed instructions with many examples for beginners. It shares a lot of wonderful art works to bring more inspiration to experienced artists. And it provides results of detailed research of the history of doodle art and its modern trends. We are really glad to present the book after many months of collecting and processing of everything related to Doodle Art. Please enjoy!