Inbound Marketing: Get Found Using Google, Social Media, and Blogs


Brian Halligan - 2009
    People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Oxford Handbook of Clinical Dentistry


David A. Mitchell - 1991
    It has been completely revised with a wealth of new information including web-based learning and useful websites, more diagrams and colour clinical pictures.

Everything I Know about Marketing I Learned from Google


Aaron Goldman - 2010
    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

An Introduction to the Way of the Buddha: Buddhism for Beginners


Shalu Sharma - 2016
    Here’s what you will learn in this book; you will learn about the Buddha, history of Buddha and Buddhism, teachings of Buddha, about Buddhist philosophy, the 3 universal truths, noble truths, sufferings, eight fold path, divisions of Buddhism, the 5 precepts, how to practice Buddhism and more.Download your book today and learn Buddhism plain and simple.

Facebook Marketing: An Hour a Day


Chris Treadaway - 2010
    Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Flip the Funnel: How to Use Existing Customers to Gain New Ones


Joseph Jaffe - 2010
    In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

The Divine Chronicles: The Complete First Series


M.R. Forbes - 2019
     Until now. My name is Landon Hamilton. Hacker. Identity thief. Ex-con.  Okay, I’ve made a few mistakes, but I’m just a regular guy trying to get by in this messed up world. There’s only one complication: I’m already dead. I said this world was messed up, didn’t I? You see, I got caught in the middle of the war between good and evil (yeah, it’s a real thing), killed and sent to Purgatory (also a real thing) where I was intercepted by Dante (yup, he’s real too). He had some business he wanted to discuss. It turns out, my soul is a perfect balance of good and evil, and my ancestry happens to be an unholy triumvirate of angel, demon, and human, which apparently is incredibly rare.  It turns out, Dante has the power to send me back to the land of the living, along with some cool new tricks and instructions on how to use them. Too bad this sexy vampire girl crushed them while I was crushing on her. Oh yeah, it also turns out the Queen of All Demons managed to get her hands on the Holy Grail, and now the only thing standing between her and Armageddon is, well…  Me. It’s not like it’s the end of the world if I fail. Oh, wait. It is. If you love rooting for the underdog, vampires, werewolves, angels, demons, action, adventure, humor, and a hint of romance, you’ll love the Divine Chronicles. Pick it up today! Contains: Balance Betrayal Broken Bound

GTD Life with David Allen


David Allen
    If youve ever wanted to attend a David Allen seminar but could not, this is the next best thing. GTDLive is our brand new audio of a full 2-day seminar - packed with insights, tips, and practical applications on GTD or Getting Things Done in a way that only David can tell you. This is a great value at over 50% off the cost of just a one-day seminar! With GTDLive, you receive this recording of a full 2-day seminar that you can listen to over and over again anywhere, anytime. Getting Things Done Live reveals powerful techniques for processing everything in your personal and workplace environments. From email, paperwork, and voice mails to tasks, commitments, and internal thinking.Major topics of the seminar include:Mastering the Five Stages of Workflow;The Productive Experience;Keys to Collecting and Processing your Stuff;Project Thinking;Organizing Email and Filing Systems;Dealing with Procrastination and Setting Priorities; Planning and the Power of Focus; Establishing Your Ideal Scene, Successful OutcomeThe set contains approximately 9 ½ hours of audio recorded live at a large southern California University. It is packaged in a handsome 10-CD boxed set. GTD System Guides; the core principles of GTD, referenced in the recording, are presented on laminated cards for easy reference.

I DARE YOU


Frazer Brookes - 2019
    Some like to call them action steps, I like to call them “dares”. I Dare You was written to give people in the Network Marketing industry a simple, and easy to follow step by step system to grow their followings, increase sales, and build a thriving organisation. If you are wanting to grow your business using social media then you are in the right place at the right time. HOW WILL I DARE YOU HELP YOU? You will learn many things from reading I Dare You, but the key areas are: Discover The Most Effective Posts To Make: highly engaging posts that will get you the attention you need. Learn The Number One Activity To Grow Your Following: using this simple technique you will be inundated with friend requests. Master The Art Of Connecting With Strangers: following this process you will never run out of hot prospects to introduce your product, service or opportunity to. The Blueprint To Turning Strangers Into Friends: this will grow your likeability, credibility, and eventually profitability. Perfect The Closing Process: you will never have to worry about asking the all important question again, once you know this tactic.

Fretboard Theory


Desi R. Serna - 2008
    Hands-on approach to guitar theory gives you total command of the fretboard and music's most critical elements by visualizing shapes, patterns and how they connect. Content includes: What scales to learn and how including pentatonic and major scale patterns Guitar CAGED chord system including inversions and arpeggio patterns Guitar chord progressions and playing by numbers (Nashville Number System) Roots, keys and applying scalesUnderstanding music modes and modal scales such as Ionian, Dorian, Phrygian, Lydian, Mixolydian, Aeolian and LocrianPlaying and using intervals including thirds, fifths and sixthsAdding extensions such as "add 9," "suspended 4," and "major 7" Details to how hundreds of popular songs were playedNot only does Fretboard Theory teach guitar music theory in a refreshing new manner, but it takes things a step farther by associating everything to your favorite songs. This is the ONLY GUITAR THEORY RESOURCE that includes important details to hundreds of popular songs. Pop, rock, acoustic, blues, metal and more!This new generation of guitar instruction is perfect whether you want to jam, compose or just understand the music you play better. For acoustic and electric guitar players. At 9x12 and 150 pages, Fretboard Theory includes twice the content of ordinary books. Four chapters are also available on DVD (see Getting Started with the Pentatonic Scale, CAGED Template Chord System, Guitar Chord Progressions and Playing By Numbers, Guitar Modes - The Modal Scales of Popular Music).

The Labrador Handbook: The definitive guide to training and caring for your Labrador


Pippa Mattinson - 2015
    From puppyhood to old age, this book provides an in-depth guide to raising your labrador, making for a contented owner and a happy dog.Pippa Mattinson is in touch with over 300,000 dog owners every month through her website www.thelabradoresite.com and online forum www.thelabradorforum.com and knows exactly what labrador owners want. Founder of The Gundog Trust, her first two books Total Recall and The Happy Puppy Handbook have won praise from many happy dog owners.

Anglo Republic: Inside the Bank that Broke Ireland


Simon Carswell - 2011
    By 2008, it was bust. The Irish government's hopeless attempts to save Anglo have led the state to ruin - culminating in a punitive IMF bailout in late 2010 and threatening the future of the euro. Now, for the first time, the full story of the bank the Sunday Times described as 'a building society on crack' is being told - by the journalist who has led the way in coverage of Anglo and its many secrets. Drawing on his unmatched sources in and around Anglo, Simon Carswell of the Irish Times shows how the business model that brought Anglo twenty years of spectacular growth was also at the heart of its - and Ireland's - downfall. He paints a vivid and disturbing picture of life inside Anglo - the credit committee meetings, the lightning-quick negotiations with property developers, the culture of lavish entertainment - and of the men who presided over its dizzying rise and fall: Sean FitzPatrick, David Drumm, Willie McAteer and many others. This is not only the first full account of the Anglo disaster; it will also be the definitive one.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales And MLM Success


Jim Lupkin - 2014
     As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can." Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.

108 Paths to Peace: Ramblings of a Contemplative Life


Michael Hetherington - 2015
     Quotes about: - love - meditation - inspiration - creativity - relaxation - joy - and much more Inspired over many years of practice and study in yoga, Buddhist meditation, Chinese medicine and the fine art of staring out of a window.