The rules about how to use them are complicated, and have evolved haphazardly. Originally written as advice by a copywriter for designers – wont to insert and remove apostrophes at will, for visual effect – this is a light-hearted pocket-sized guide to getting the things right.Simon Griffin lets off steam so that we don’t have to, showing precisely why ‘Rhianna and Jennifer’s photos were all over the internet’ is quite different to ‘Rhianna’s and Jennifer’s photos’ or what words apostrophes are replacing in sentences such as ‘He’d like you to buy him some cocaine’, or ‘They’ve got it all on camera.’Elegantly produced, this is the perfect gift for any pedant, as well as an indispensable guide in all our moments of grammar-related frustration.

    Now this sensational new book strikes back to defend the fascinating, real-life diversity of this most basic human faculty.With the erudite yet accessible style that marks his work as a journalist, Robert Lane Greene takes readers on a rollicking tour around the world, illustrating with vivid anecdotes the role language beliefs play in shaping our identities, for good and ill. Beginning with literal myths, from the Tower of Babel to the bloody origins of the word “shibboleth,” Greene shows how language “experts” went from myth-making to rule-making and from building cohesive communities to building modern nations. From the notion of one language’s superiority to the common perception that phrases like “It’s me” are “bad English,” linguistic beliefs too often define “us” and distance “them,” supporting class, ethnic, or national prejudices. In short: What we hear about language is often really about the politics of identity.Governments foolishly try to police language development (the French Academy), nationalism leads to the violent suppression of minority languages (Kurdish and Basque), and even Americans fear that the most successful language in world history (English) may be threatened by increased immigration. These false language beliefs are often tied to harmful political ends and can lead to the violation of basic human rights. Conversely, political involvement in language can sometimes prove beneficial, as with the Zionist  revival of Hebrew or our present-day efforts to provide education in foreign languages essential to business, diplomacy, and intelligence. And yes, standardized languages play a crucial role in uniting modern societies.As this fascinating book shows, everything we’ve been taught to think about language may not be wrong—but it is often about something more than language alone. You Are What You Speak will certainly get people talking.

    Brimming with clever advice, this book offers writers, students, and business professionals a concise guide to penning strong and effective work for all occasions.The Little Red Writing Book is designed for visual appeal and ease of use. Elegant yet practical, it will be an intriguing, inviting reference you'll turn to again and again. Author Brandon Royal offers concise explanations and nonintimidating instruction based on the four pillars of sound writing: structure, style, readability, and grammar. His discussion centers on 20 immutable writing principles as well as 30 commonly encountered rules of grammar. A wealth of examples, charts, and engaging exercises make The Little Red Writing Book an invaluable guide for anyone who wants to master those skills that will make a good writer even better.

    288) discussion of the strange but dinkum (p. 289) pedigree (p. 224) of the naughty (p. 202), nice (p. 212), and, sometimes, obscene (p. 217) English language. We live in a torrent of words — from radio and television, books and newspapers, and now from the internet. But, as Julian Burnside reminds us in this new edition of the bestselling Wordwatching, words are a source both of pleasure and power, and can be deployed for good or for ill. Some of these essays explore curiosities in odd corners of the language simply to remind us of the extraordinary richness of the English language. Other pieces use small matters of language to illustrate larger processes of cultural borrowing and change. Burnside’s musings remind us that we should not be alarmed at the instability of the language; rather, we should see its wanton borrowings as a source of its strength and vitality. Wordwatching also reminds us of the need to be aware of the misuse of language in the service of sinister purposes — whether political, ideological, social, or personal. An ear well-tuned to the nuances of vocabulary inoculates the hearer against this epidemic of deception. With nine new essays, dealing with subjects as diverse as deadlines, fancy words, the problems with "issue," odd sounds, oxymorons, and the fallacy of "wading in," this revised and expanded edition of Wordwatching is a fascinating demonstration of the power and the pleasure of the English language.

    As author James Cochrane explains, he does not take issue with the so-called "educated or uneducated" uses of the English language. Between You and I is more concerned with the particular form of English debasement we now have, which might be called the "half-educated" uses of language. Readers may be surprised to find that much of what they thought was "bad" English is in fact perfectly good and that what they have learned to think of as "good" English is sometimes ignorant, dishonest, or just plain stupid.

    Its lessons, which are 100 percent free of complicated grammar jargon, have been carefully selected to include today’s most common, noticeable errors—the ones that confuse our readers or make them wonder if we are, in fact, smarter than a fifth grader. What is the proper use of an apostrophe? When should an ellipsis be used instead of an em dash? Why do we capitalize President Obama but not “the president”? And why is that question mark placed outside of the end quote?Author Jenny Baranick is an English professor whose students can’t believe she’s actually that into grammar. Upon experiencing the joys of grammar at an early age, raising grammar awareness became Jenny’s raison d’être. By spreading her remarkably user-friendly and hilarious approach to grammar, she hopes everyone will experience the satisfaction of a properly placed comma, a precisely used semicolon, and a correctly deployed en dash.Kiss My Asterisk shows grammar as it’s never been seen before: uncomplicated, laugh-out-loud funny, and, dare we say, a little risqué.

    This book also contains them all, except that each one appears by itself in its own chapter. A unique personality for each vowel soon emerges: A is courtly, E is elegiac, I is lyrical, O is jocular, U is obscene. A triumphant feat, seven years in the making, this uncanny work of avant-garde literature promises to be one of the most important books of the decade.

    The sales figures of E. L. James or Dan Brown seem to be freakish—random occurrences in an unknowable market. So often we hear that nothing but hype explains their success, but what if there were an algorithm that could reveal a secret DNA of bestsellers, regardless of their genre? What if it knew, just from analyzing the words alone, not just why genre writers like John Grisham and Danielle Steel belong on the lists, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had tell-tale signs of success all over their pages?Thanks to Jodie Archer and Matthew Jockers, the algorithm exists, the code has been cracked, and the results bring fresh new insights into how fiction works and why we read. The Bestseller Code offers a new theory for why Fifty Shades of Grey sold so well. It sheds light on the current craze for dark heroines. It reveals which themes tend to sell best. And all with fascinating supporting data taken from a five year study of 20,000 novels. Then there is the hunt for “the one”—the paradigmatic example of bestselling writing according to a computer’s analysis of thousands of points of data. The result is surprising, a bit ironic, and delightfully unorthodox.

    The essay focuses on political language, which, according to Orwell, "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind." Orwell believed that the language used was necessarily vague or meaningless because it was intended to hide the truth rather than express it.

    Grammar is about much more than rules: it’s about choices, too—since a thought can always be expressed correctly in multiple ways.In Grammar for a Full Life, author Lawrence Weinstein reveals how our grammatical choices either stifle or boost our…sense of agency in lifecreativitydepth of connection to othersand mindfulness.Weinstein shows that certain tweaks to a person’s grammar can bring consequential changes in his or her fulfillment and well-being. In this wonderfully readable book, he describes some forty transformative moves that can be made with English punctuation and syntax. In the book, you’ll learn, for instance, why a greater use of active voice constructions builds assertive energy in us. You’ll discover how—paradoxically—cutting back on the “intensifiers” (exclamation marks and words like really, absolutely) heightens our awareness of the world.There is not too much about personality and life that Weinstein doesn’t see benefitting from a wiser use of grammar. In a chapter titled “Bonding,” even sex comes in for some grammatical attention. Even fear of death receives its own, almost lyrical chapter near book’s end.The farther one gets into this remarkable book, the clearer it becomes that Weinstein’s wish—for both himself and us—is actualization of “the whole person,” through language.No reader should be intimidated by Weinstein’s university credentials. As important a book as his is, it’s conversational throughout—and it’s packed with numerous compelling, clear examples. You will never think of commas or possessive pronouns in the same way again. Your regard for the conjunction “but” is likely to soar.Praise for Grammar for a Full Life has been coming in from thought leaders of all kinds, ranging from well-known authors on language, such as Anne Fadiman, Lynne Truss, and Richard Lederer, to influential spiritual thinkers, like Rabbi Lawrence Kushner. Cornel West calls it “brilliant and original.” Pioneer in mind-body studies Joan Borysenko writes, “If you read just one book this year, let this be the one.” (For a sampling of endorsements, see Editorial Reviews, below.)[PLEASE NOTE: Grammar for a Full Life is not a book intended for the person new to the English language. It assumes familiarity with many of the basics of English.]

    Each chapter in This is Me, Period introduces one of the major pieces of punctuation and all of its idiosyncracies, including:The dashing em dash— So-called "quotation marks"The colon: and on and onThe shouty exclamation!The three dots of . . . (Don't forget the brackets)And even moreAs charming as it is educational, This is Me, Period helps you understand sentence structure in a novel way that keeps you turning the pages for more.

    The book includes a detailed examination of the development of Pragmatics as a discipline, drawing attention to problems encountered in earlier work, and brings the reader up to date with recent discussion in the field. The book is written principally for students with no previous knowledge of pragmatics, and the basic concepts are covered in considerable detail. Theoretical and more complicated information is highlighted with examples that have been drawn from the media, fiction and real-life interaction, and makes the study more accessible to newcomers. It is an ideal introductory textbook for students of linguistics and for all who are interested in analysing problems in communication.

    How do you react to sandwich boards, road signs, laminated instructions, and other written missives that are just not exactly what their creator meant? If you've ever (gently) judged anyone else for their linguistic failures, if you find yourself guffawing about the frequent confusion between "incontinence" and "inconvenience," if you've ever been tempted to whip out your marker to add in or cross out apostrophes, and if you've refused to answer e-mails in which "your" and "you're" are used interchangeably, this book is for you. With pictures culled from the Facebook group by the same name, I Judge You When You Use Poor Grammar is a hilarious and eye-opening tour through restaurants and shops, through parking lots and along winding roads, and around the world.

    His firsthand experiences are collected in this highly personal account of the rough and tumble world of modern politics and the growing disenchantment with Australia’s Labor Party. Button describes how politics took a detrimental toll on his own family, revealing that the death of his brother haunted their father—who in turn blamed the tragedy on his all-consuming absorption of politics. This moving memoir paints a colorful picture of the machinations of government and shows how far the party has strayed from the idealism and pragmatism of previous generations, ending on a hopeful note for the party’s revival.

    This easy-to-use guide is updated and expanded to include new computer and technology signs and offers a fast and simple approach to learning. Includes:- Vocabulary reviews- Fingerspelling exercises- Sign matching and memory aids- A complete glossary and a comprehensive index- Clear instructive drawings