Book picks similar to
A Concept of Corporate Planning by Russell L. Ackoff
business
empresa-estrategia
marketing-management
systems-thinking
Train Your Brain: How to Build a Million Dollar Business in Record Time
Dana Wilde - 2013
There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!
No-Fail Habits
Michael Hyatt - 2020
Our work follows us home, even on weekends and vacations.The result is stress, burnout, and strained relationships. Ironically, burning the candle at both ends makes work quality suffer too.Days full of busyness, where you go to bed wondering where all the time went and why so little got done, is primarily the product of habit. One action triggering another that fills every moment of the day, crowding out anything that's not an emergency.It's automated overwork. And when a person succumbs to the stress and leaves for greener pastures, this “burnout pattern” follows them around from one job to the next.But there's good news . . .Self-automation can become your advantage as well.And it's all laid out in the newest book from Michael Hyatt & Company, No-Fail Habits.No-Fail Habits reveals how you can permanently drop habits that don't serve you.You'll also discover how to identify negative triggers and replace them with actions, habits, and rituals that free your time and give you the mental space for deep work—the fertile soil of accomplishment.No-Fail Habits is the blueprint for leveraging habits to build a life of success at work and in your personal life. No-Fail Habits will help you achieve more than you ever thought possible.
Drug of Choice: The Inspiring True Story Of The One-Armed Criminal Who Mastered Love And Made Millions
Mark Van Stratum - 2017
He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.
The Red Rubber Ball at Work: Elevate Your Game Through the Hidden Power of Play
Kevin Carroll - 2008
In this fun and thoughtful follow-up to his bestselling Rules of the Red Rubber Ball (2007), Carroll switches the playing field to the workplace, where innovation, motivation, engagement, and teamwork are the headline issues. Drawing on "play profiles" from thought leaders, change agents, and business leaders, he explains how to bring a sense of play into the workplace to stimulate creativity, encourage risk-taking, achieve goals--and have a great time doing it.Fully illustrated, with 31 profiles of successful "players" including ESPN president George Bodenheimer, bestselling authors Seth Godin and Malcolm Gladwell, Food Network host Duff Goldman, South Bronx activist Majora Carter, renowned author Paulo Coehlo, and many others
We are like that only: Understanding the Logic of Consumer India
Rama Bijapurkar - 2008
The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.
How to Make Big Money in Small Apartments
Lance Edwards - 2014
Through detailed explanation and over 40 case studies, you’ll learn how to make money by wholesaling, buying, and/or rehabbing small apartment buildings - using none of your own cash or credit, and with no prior experience. You will discover the step-by-step approaches for finding deals, qualifying deals, finding buyers, finding investors and monetizing your small apartment deals; plus how to scale-up to larger apartments. This book contains the know-how and the motivation for you to jump to the fast lane and start doing small apartment deals now. Since 2002, when he bought his first small apartment nothing-down, Lance Edwards has done apartment deals ranging from 3 units to nearly 300 units. And since 2007, he’s also been teaching others how to escape the rat race faster and play bigger - by starting with small apartments.
Modern Management
Samuel C. Certo - 1992
For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.
Buy Low Rent High: How anyone can be financially free in the next 12 months by investing in property
Samuel Leeds - 2017
Being able to make complicated strategies become simple philosophies, Samuel has earned a reputation for being one of the most inspiring investors in the U.K.
The Trade Off
Louise Maniscalco - 2014
Joyce Brown, President of Fashion Institute of Technology Go behind the window displays. Behind the racks. Two personal shoppers for Manhattan's biggest department stores have written a wildly dishy novel that goes behind the dressing rooms of New York’s fashion elite. At Frankel’s New York, the wives of billionaires and Hollywood celebrities sip champagne while stylists and tailors cater to every whim. And one person has made it her career to help these Amex-wielding shoppers create the perfect look. Bonnie Salerno Madden knows all of her client’s preferences, whims, and fantasies. She knows the price they paid to gain access to the salon where having Bonnie as their private shopper is a first-class ticket to being the toast of the New York high-fashion social scene. But while Bonnie is all elegance on the outside, she’s barely keeping it together on the inside. A single mom to a special needs child, she needs her high-pressure job to care for her family. And when that job is put in jeopardy, Bonnie will need to make some of the riskiest choices of her life to guarantee a better future for her son, and for herself. With the opportunity to live in her own fairy tale, will Bonnie have what it takes to make the trade off? “THE TRADE OFF is a riveting page-turner even for a non-shopper like me. The ultimate tale of New York life.”—David Patrick Columbia, newyorksocialdiary.com
Summer Bride (Holiday Brides Book 2)
Shanna Hatfield - 2018
. . Sage Presley loves her job as the receptionist at Golden Skies Retirement Village in Holiday, Oregon. She enjoys the residents and their wisdom, even if some of them are more than a little quirky. Determined to ignore the matchmaking efforts of two women at the retirement home, Sage’s sole focus is on raising her brother, Shane. In spite of her best efforts, she can’t help but notice the hunky electrician who continually comes to her rescue.Grateful for the opportunity to open his own electrical business, Justin James moves to Holiday full of plans and dreams. He’s quickly drawn in by the close-knit community, but finds the lack of suitable single women disturbing. Despite himself, his attention is captured by the receptionist at the retirement home where he’s working on a big job. Yet, he can’t begin to understand why two matchmaking octogenarians are intent on forcing him together with the woman he’s convinced is married. A sweet romance novella sprinkled with humor, hope, and the meaning of real love, Summer Bride will warm the hearts of readers while bringing them a smile.
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The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
David Lewis - 2013
Their task? To evaluate the effectiveness of a marketing campaign for a grooming product that retails for less than $15.00."The Brain Sell," praised as the new "Hidden Persuaders," is the inside story of how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. With the emergence of Big Data mining, the "persuasion industry" is more prominent than ever. David Lewis, PhD, internationally renowned researcher, brings science to shoppingmapping the brain and the body to explore the sensitivities in our minds and discover how we select and buy. Gone are the days of traditional salesmanshipin the United Kingdom and United States alone, $313 billion is spent annually on subliminal messaging and measuring consumers' subconscious reactions to the color of a child's toy, the smell of a store's interior, or the font of the smallest letter on a soup can. Lewis repeatedly surprises with secrets from the advertising and marketing industries, revealing the scientific strategies used to evaluate and manipulate consumer response. An enlightening read for marketers and advertisers and an urgently important one for anyone who considers themselves a "smart shopper." "The Brain Sell" shows that even after the product is on the shelf and the commercial is over, the sales pitch goes on.David Lewis, PhD, a neuropsychologist, is founder and director at the independent research consultancy Mindlab International based at the University of Sussex. Additionally, he is a psychologist, an international lecturer, and acclaimed author, most recently of "Impulse" (Harvard University Press). Dubbed the "father of neuromarketing" for his pioneering studies of analyzing brain activity for research and commercial purposes, he currently specializes in noninvasive techniques for measuring human responses under real life conditions."
YouTube: The 2018 Essential Guide to Grow Your YouTube Channel, Make Money Fast with Proven Secret Techniques and Foolproof Strategies (YouTube Marketing, ... Channel, YouTube, YouTube for Beginners)
John Anson - 2018
Let me be honest with you, this guide was made EXCLUSIVELY for 2018 so that even a beginner can start and GET THOUSANDS of subscribers in the shortest period of time possible! Learn how to get RAVING FANS that will pay you MONTHLY just to get to interact with you MORE! Would you like your subscriber count to grow by up to 245 NEW subscribers every single day? Would you like MORE views? MORE profit? MORE Subscribers? MORE fame? If you answered “YES!” then you’ll want to download this book NOW When You Download This Book Today You’ll Also Learn... How to EXPLODE your YouTube Channel's Growth in Less Than 3 MONTHS! The TOP TECHNIQUES for making QUALITY CONTENT on YouTube The Secret Formula to Hardwire Your Channel For Success A Step By Step Guide on Collaborating With Big YouTuber's for Massive Growth The Best and Most Current Vlogging and Gaming Equipment for small, medium and high budgets Exactly How To Pick a Niche You're Passionate About The Success Mindset You Need To Become a YouTube King Much, much more! Download your copy today! Take action today and discover just how far you can take your YouTube channel. I hope to see you on the most subscribed list after! This book is on a LIMITED TIME discount for just 0.99! I've helped grow a MULTITUDE of YouTube channels past 5000, 10000 and even 50000 subscribers and I want the same for you. What are you waiting for? Take what's rightfully yours and become a YouTube God NOW!
When the Penny Drops: Learning What's Not Taught
R. Gopalakrishnan - 2011
For centuries, we have learned what's not taught through our own experiences and the stories of others. Even today, only 3 per cent of leadership development occurs due to classroom training and coursework. In fact, for most managers, the penny drops only when we are at the end of our careers. R. Gopalakrishnan, author of the best-selling The Case of the Bonsai Manager, has many stories to tell. With forty-three years corporate experience across countries, each story recounted here has taught him a valuable lesson in some intuitive way. Each one is narrated here for you to allow you to reflect and learn for yourself how to improve and develop. Using the framework of the Tata Management Training Centre (TMTC) and the Center for Creative Leadership (CCL), Gopalakrishnan explores: The three worlds of the manager—the inner world, the world of relationships and the world of getting things done. *The importance of emotional quotient (EQ) to progress as well as intelligence to get ahead in your career. *The deadly personal qualities of bonsai-trapped leaders. *The deadly traps for organizations. When the Penny Drops: Learning What's Not Taught encourages you to reflect on yourself. It will help you learn by identifying the success mantras embedded in you and releasing the lessons that might be entrapped within yourself.
Upstream: The Quest to Solve Problems Before They Happen
Dan Heath - 2020
We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.