What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Because most people who walk the Camino are not seasoned pack bakers, or even long-distance hikers, Camino de Santiago: To Walk Far, Carry Less offers information to help would-be pilgrims prepare.

    Learn, for instance, about Isis, the mother goddess of Egypt, and knit a red stole that grants power to its wearer. Other stories and projects include Athene and a scarf called a smoke ring, Penelope and a warm beautiful sweater, and more. Wonderful for beginners as well as the more advanced knitter, this one-of-a-kind approach to knitting will teach readers not only how to master the craft, but will also entertain, inspire, and inform.

    The 52 sketches, instantly recognizable as Becky's clean, classic style, give you a new design to sample each week of the year! This must-have book is divided into sections according to how many photos you have to scrap—saving you time! If you have six photos, flip to the six photos layout section and glean inspiration from layouts crafted by Becky and readers. 162 pagesYou'll get: 52 sketches in Becky's signature style. Tips on becoming a "sketch" artist from Becky. A recipe for perfect pages every time!

    Choosing the right material for your project is made easy with plenty of helpful advice on the qualities of different yarns, including what feels best, what holds its shape, and what really lasts. You can also take advantage of fiber substitution charts and make your own creative variations on these timeless patterns. Slip your toes into one comfortable and cozy knit masterpiece after another.

    They call the work they do charity knitting. This work tells the stories of 28 knitting-for-peace endeavours, with smaller, more anecdotal stories shared in corresponding sidebars. It also offers practicial, hands-on information, including 15 patterns for easy-to-knit charity projects.

    And most of them only take an afternoon! Whether it’s a casual carryall or a ritzy, patent leather clutch, the envy of your friends is only a few hours away. Why break the bank for a designer bag when you can easily make your own unique fashion statement? In Simply Sublime Bags, you’ll find 30 do-it-yourself, clever and affordable handbag projects—all of which require little to no sewing. With inventive methods of construction (like duct-taped reinforced interiors and iron fusing), these hip handbags, totes, and clutches have all the looks that bag-lovers want—the shine of patent leather, Chanel-style chain straps, or even funky logos—and each can be personalized to your own taste. The materials are easy to find in hardware, home, office supply, and fabric stores—sometimes even in your own closet!Bags include:• Charmed, I’m Sure—brightly colored vinyl makeup bags with vintage plastic charm zipper pulls• Keyhole Clutch—pink-and-white houndstooth fabric lined with duct tape, with keyhole cutouts for handles• Shower Curtain Tote—you guessed it, a funky fabric tote made from a shower curtain• Nights in Black Satin—an elegant evening clutch made from satin ribbon stapled together and adorned with a rhinestone earring claspDay to evening, totes to clutches, and everything in between, Simply Sublime Bags has something for every occasion. The results? Simply sublime!

    Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

    With twenty original patterns for gorgeous lace shawls, delicate camisoles, sweaters, hats, scarves, and socks, Wendy D. Johnson provides thorough instruction on the best lace techniques.At last - gorgeous lace projects that are not only sumptuous, but designed for your everyday life.

    

    love. Chickens Eat Pasta is the tale of how a young Englishwoman starts a new life after watching a video showing a chicken eating spaghetti in a mediaeval hill village in central Italy. “Here I was, 26 years old, alone and numb with boredom at the prospect of a future which until recently had seemed to be just what I wanted.” Unlike some recent bestsellers, this is not simply an account of a foreigner’s move to Italy, but a love story written from the unusual perspective of both within and outside of the story. As events unfold, the strong storyline carries with it a rich portrayal of Italian life from the inside, with a supporting cast of memorable characters. Along the way, the book explores and captures the warmth and colour of Italy, as well as some of the cultural differences – between England and Italy, but also between regional Italian lifestyles and behaviour. It is a story with a happy ending. The author and her husband are still married, with three children, who love the old house on the hill (now much restored) almost as much as she does. Chickens Eat Pasta is Clare’s autobiography, and ultimately a love story – with the house itself and with the man that Clare met there and went on to marry. If you yearn for a happy ending, you won’t be disappointed. It’s a story that proves anything is possible if you only try.

    In addition to trendy garments and accessories, you will discover pairings of design tips with inspirational insight, useful for improving crochet skills and making the most of every situation life delivers.

    . . a sort of David Sedaris-like take on knitting. Laugh-out-loud funny most of the time and poignantly reflective when it's not cracking you up." Library Journal on Yarn HarloInside All Wound Up, New York Times best-selling author and self-proclaimed Yarn Harlot Stephanie Pearl-McPhee spins her third yarn on knitting for the 60 million knitters in North America who collectively spend $45 billion a year on knitting-related merchandise.In her trademark style, McPhee talks about knitting, parenting, friendship, and--gasp!--even crocheting in essays that are at times touching, often hilarious, and always entertaining. Fans of her popular blog at www.yarnharlot.ca/blog/ will adore this all-new collection of tales of the woolen and silky skein, which follow the Yarn Harlot's previous exploits chronicled inside Yarn Harlot and Free-Range Knitter.

    The twenty-five simple sewing projects in this book offer home accessories made from linen, wool, and cotton, from durable linen aprons to cozy wool blankets and washable cotton lunch bags. This book is full of beautiful photographs, clear step-by-step instruction, and detailed diagrams that are reflective of the Japanese craft style. All of the projects are perfect for those new to sewing, yet the unsophisticated charm and useful nature of each item will appeal to every sewer. Make the projects in this book and add a little bit of comfort and style to your home.Projects include:   • Linen: Sarong Apron, Handkerchief, Slouch Bag, Hand Towel, Wastebasket Cover, Duvet Cover, Pillow Case, Kitchen Cloth, Fruit Bag, Apron    • Wool: Muffler, Socks, Room Shoes, Blanket, Bottle  Cover, Lap Blanket, Messenger’s Bag    • Cotton: Jumper, Wall Pocket, Bath Mat, Small Bag, Sweets Mat, Lingerie Case, Lunch Bag, Parent and Child’s Bag

    You can crochet cool stuff that will make everyone envious--things to spice up your wardrobe and your pad, or gifts to amaze your I could never do that friends. Choose from nearly thirty projects ranging from elegant to earthy--from a chic shrug to a recycled denim rug and from fun plush toys to sweaters too good for boys.In hip style, this guide covers: * All kinds of yarns and materials, and the tools of the trade* The basic stitches, shaping, finishing techniques, blocking, and more* Simple projects that give you close-to-instant gratification and more complex ones that take some commitment* Suggestions for customizing every design and personalizing every projectIntone your creative mantra and get your hooks into a terrific project. With Not Your Mama's Crochet, you won't just make unique, chic items--you'll make a statement.