Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler - 2004
In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Evaluating Research in Academic Journals: A Practical Guide to Realistic Evaluation
Fred Pyrczak - 1999
For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."
Engineering Electromagnetics
William H. Hayt Jr. - 1950
This edition retains the scope and emphasis that have made the book very successful while adding over twenty new numerical examples and over 550 new end-of-chapter problems.
Body Armor: 2000
Joe HaldemanThomas A. Easton - 1986
As technology advances, the tools of battle - the strategies, the weaponry, the scope of destruction - also advance.Here are eleven riveting tales of the future's battlefields - the high-tech hardware of tomoorow's wars, the bare emotions of tomorrow's warriors - from the celebrated masters of science fiction.Contents: Contact! by David DrakeThe Warbots by Larry S. ToddThe Scapegoat by C.J. CherryhThe Last Crusade by George H. SmithHired Man by Richard C. MeredithEarly Model by Robert SheckleyIn the Bone by Gordon R. DicksonThe Chemically Pure Warriors by Allen Kim LangRight to Life by Thomas A. EastonOf Battle's Sound by Harry HarrisonHero by Joe Haldeman
Principles and Practice of Marketing
David Jobber - 1995
David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
Conversations with a Pedophile: In the Interest of Our Children
Amy Hammel-Zabin - 2003
The mind of a pedophile who confessed to sexually abusing more than one thousand boys is revealed in a series of letters to the author, a music therapist he met while incarcerated and a victim of childhood sexual abuse herself.
Science and Steepleflower: Poetry
Forrest Gander - 1998
With poems in the leading journals of the day -- American Poetry Review, Grand Street, Conjunctions, The Boston Review, to name just a few -- Gander plumbs the erotic depths of human interaction with the land. The poems in Science Steepleflower test this relationship with what Publisher's Weekly has called "an inbred (and often haunting) spirituality", bringing us to new vistas of linguistic and perceptive grace.
I Wanted To See
Borghild Dahl - 1947
Supported, encouraged, by a mother who understood Borghild's obstacle but did not give in to it, she went to school, then on to the university, and finally into teaching which she accomplished largely from memory. She helped support her sisters and brothers, she took an M.A. at Columbia, she was awarded a scholarship in Norway, she taught in a college in the mid west, lectured widely, and finally faced what seemed like a hopeless setback when she lost what little vision she had. But another operation restored and slightly improved what sight she had, and she set forth on a new career as a writer. A book with inspirational rather than literary value.Kirkus https://www.kirkusreviews.com/book-re...
An Introduction to Theories of Personality
B.R. Hergenhahn - 1980
Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.
Will Rogers: A Biography
Ben Yagoda - 1993
His newspaper column was read daily by 40 million people, and as radio entertainer, lecturer, movies star, and homespun sage, he was one of our most popular entertainers.
Europe Recast: A History of European Union
Desmond Dinan - 2004
The author captures the dynamics of the evolving debates about European unity and examines the factors that led to today's union.
Away And Beyond
A.E. van Vogt - 1952
The far ranging imagination of A. E. van Vogt will take you - Thousands of years into the future! Millions of years into the past! Trilions of miles into outer space! - and into other dimensions, galaxies and universes. Here is one of the modern masters of science fiction of whom it can well be said: "van Vogt's formula is grandoise - imaginative, I love it all." -Groff Conklin, Galaxy magazine. It contains the following stories:The Great Engine (1943) The Great Judge (1948) Secret Unattainable (1942) The Harmonizer (1944) The Second Solution (1942) Film Library (1946) Asylum (1942)
Golding's Lord of the Flies (Cliffs Notes)
Maureen Kelly - 1976
The latest generation of titles in this series also feature glossaries and visual elements that complement the classic, familiar format."CliffsNotes on Lord of the Flies" takes you on an exploration of William Golding's novel to the dark side of humanity, the savagery that underlies even the most civilized human beings. Follow Golding's group of young boys from hope to disaster and watch as they attempt to survive their uncivilized, unsupervised, and isolated environment.You can rely on "CliffsNotes on Lord of the Flies" for character analyses, insightful essays, and chapter-by-chapter commentaries to ensure your safe passage through the rich symbolism of this novel. Other features that help you study includeA brief synopsis of the novelA character map to help you see relationships among the charactersA glossary that helps you get the most out of your readingAn interactive quiz to test your knowledgeEssay topics and review questionsClassic literature or modern modern-day treasure -- you'll understand it all with expert information and insight from CliffsNotes study guides.
Memoirs of Benjamin Franklin; Written by Himself. [Vol. 1 of 2] With His Most Interesting Essays, Letters, and Miscellaneous Writings; Familiar, Moral, Political, Economical, and Philosophical
Benjamin Franklin - 2011
You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.
The Works of Jean-Jacques Rousseau: The Social Contract, Confessions, Emile, and Other Essays (Halcyon Classics)
Jean-Jacques Rousseau - 2009
Rousseau was a major Swiss philosopher, writer, and composer of the eighteenth-century Enlightenment, whose political philosophy influenced the French Revolution and the development of modern political and educational thought.This ebook is DRM free and includes an active table of contents.