Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Since reptiles are cold-blooded creatures, most humans don't instinctively understand their requirements the way they understand the needs of a cat or dog. Herp expert Philippe de Vosjoli and his team of veterinarians and authors seek to make keepers confident in their ability to properly care for their bearded dragons through this most informative book. A key component of caring for bearded dragons, according to the authors, is recognizing that their needs change as they develop. De Vosjoli states in the introduction to the book, "Looking at the life stages of bearded dragons also made [the authors] aware that, like humans, they undergo changes in growth and behavior, which may require the dedicated owner to make adjustments in husbandry (and general care) to meet the needs of each life style." The Bearded Dragon Manual is the first book to present this information that is so critical to the proper maintenance of these very popular reptiles.Colorfully illustrated, The Bearded Dragon Manual provides chapter-length coverage on the following topics: selecting a dragon, making a home for a dragon, heating and lighting, diet and feeding management, and behavior. The feeding chapter, which includes as age-by-age guide to nutrition, was co-written with veterinarian Dr. Susan Donoghue. A chapter on breeding discusses strategies for breeding dragons, requirements, conditioning, incubation, and potential problems encountered. Lizard vet extraordinaire Dr. Roger Klingenberg has written a chapter on recognizing and treating bearded dragon diseases, in which he discusses how to recognize a sick dragon, various internal and external parasites, nutritional disorders as well as kidney disease, prolapses, egg-binding, respiratory infections, and eye problems. The chapter concludes with a four-page chart for troubleshooting health problems. Herb expert Jerry Cole has provided a special chapter on frilled dragons, an agamid similar to the bearded dragon that has attracted many bearded dragon fans. Appendices and index included.

    An invaluable resource to women who travel for leisure, for business, or for both, the book highlights the most versatile pieces and packing strategies for carry-on travel around the globe using only ten pieces of clothing. The book is the culmination of the author’s experience traveling the world since quitting her corporate job in 2008. Traveling 365 days a year, carry-on only, Alexandra has gained vast knowledge and experience to impart to women travelers who want to choose the best travel clothing while packing light. Combining a fashion-focused approach with the practical experience of world travel, Alexandra's unique vision and insight is unparalleled in the travel world. She shows women how they can create a capsule wardrobe for travel and never check a bag again. Featuring universal packing lists, tips to choose the most versatile travel wardrobe pieces, practical packing advice, and much more, "Capsule Wardrobe Essentials" gives women travelers everything they need to know to pack smarter and more fashion-consciously for every trip they take.

    A Backyard-Gardener's Guide to Growing a Bountiful, Great-Tasting Harvest The Complete Vegetable & Herb Gardener features:A full-color encyclopedia of over 100 vegetables and herbs with detailed, expert advice on growing them successfully from planting to harvest Planting and growing techniques that keep maintenance to a minimum Entries on how to grow unusual edibles, such as refreshing mesclun for salads, colorful edible flowers, spicy mustards, and more Descriptions and photos of a host of succulent vegetables, both hybrids and heirlooms, from common to exotic Complete information on improving even the poorest garden soil using safe, organic techniques, plus practical advice on making compost Recommendations on garden tools you need-and those you don't Information on controlling pests and diseases organically, without resorting to poisonous sprays Spectacular full-color photographs of vegetables and herbs, food gardens, and edible landscapes, plus 30 black-and-white line drawings

    In her highly-anticipated guidebook she sorts through all the conflicting nutrition information out there and busts outdated food myths, so you'll know exactly what to eat (and what to avoid) once and for all. Don't worry if pasta makes you happy, if chocolate keeps you sane, or if you just can't stand broccoli; no food is off limits and none is required. Instead, Monica walks you through every aisle of the grocery store and through each meal and snack of the day, helping you make healthier choices and answering your burning questions, including:- How often should you eat?- Which organic foods are worth the extra cost?- Does cooking vegetables destroy the vitamins?- Should foods be combined in certain ways for better digestion?Complete with grocery shopping lists, simple, delicious recipes, and sample meal plans, Nutrition Diva's Secrets for a Healthy Diet will have you feeling healthier, looking better than ever before, and no longer worrying about what to eat for dinner.

    If you have a little or a lot of experience in using tools on your bike, this book can show you how to keep your bike in top working order, from tires to handlebars, without all the technical jargon.If biking is already a part of your life - or you'd like it to be - this book can help you tackle your own bike maintenance and repair, so you don't have to take it to the shop for routine tune-ups or call for help if you break down in the middle of nowhere. Of course, sometimes you'll need to seek expert help, so the book covers when to attack a problem yourself and when to call in the pros for backup.And although this book is written in easy-to-understand language without a lot of biking jargon, Bike Repair & Maintenance For Dummies is still a comprehensive guide. Seasoned bike riders looking for additional tips and tricks to keep their bikes in top condition won't be disappointed.This book will help you repair - and, if necessary, replace - the parts on your bicycle. You'll discover how to make basic bike repairs, such as:Removing a wheel, tire, or tubePatching a tube or fixing a tireWorking on hubs and spokesInstalling new brakes and pads or addressing other brake issuesAdjusting your saddleUsing suspension seat postsDealing with common chain problemsInspecting, cleaning, and lubricating cassettes and freewheelsAfter you nail the basics, you can dive into advanced repairs and maintenance, including:Knowing how a frame is built and inspecting one for problemsAdjusting and maintaining a bike's suspensionRemoving, installing, and adjusting the rear and front derailleursRemoving and installing shiftersTaping your handlebarsAdjusting and overhauling your headsetGet your copy of Bike Repair & Maintenance For Dummies to learn all of that, plus tips on staying safe, ensuring your bike is always a good fit for you, and improving your bike's performance.

    Once you own a flash, though, you'll have a lot of questions about how to get it to create the light you need—questions about camera and flash settings, questions about direction, quality, and quantity of light. And in addition to knowing how to use your flash, you need to know which modifiers and triggers you might need, and you need to learn use them quickly.That’s why this book was created: to quickly get you to the technique, the setting, or exactly the right thing you need to do right now to improve your work.Here’s how it works: When you need to know how to do a particular thing, you turn to the chapter where it would be found, find the thing you need to do (it’s easy, each page covers just one single topic), and Scott tells you exactly how to do it just like he was sitting there beside you, using the same casual style as if he were telling a friend. That way, you get back to shooting fast. This isn’t a book of theory, full of confusing jargon and detailed multi-step concepts. This is a book on which button to click, which setting to use, and exactly how and when to use it, so you’re never “stuck” wondering how to use your flash again. This will be your “go to” book that sits within reach any time you’re shooting with flash, and you are going to love having this type of help right at your fingertips.

    But real estate agents and home buyers should also study it because of the valuable insights offered by a longtime, very successful real estate broker. On my scale of one to 10, this superb book rates an off-the-chart 12." --Robert Bruss You've probably seen TV shows like Flip This House and Flip That House, in which Real estate investors buy, renovate, and sell a house in a matter of weeks for tens of thousands of dollars in profit. They make flipping houses look so easy that you want to jump out of your recliner (during the next commercial, of course), run down the street, find a house for sale, flip it for a 50 percent profit, and run back home to continue watching the show.I, Ralph Roberts, have flipped hundreds of houses, and it's never as easy as it looks on TV. People don't generally line up at your front door begging you to buy their house for 30-50 percent below market value. Renovation expenses always exceed estimates. And you can't always sell a house for what you think it's worth.Flipping houses for a profit requires time, money, and what I like to call sticktoitism--dogged determination in the face of overwhelming uncertainty.Not just another house flipping bookYou can find plenty of books about flipping houses that claim "anyone can do it" and make flipping look easy and risk-free. Flipping Houses For Dummies takes a different approach--honesty. We don't claim that flipping houses is "easy" or "simple" or "risk-free," because, quite frankly, it isn't.Flipping Houses For Dummies reveals the risks and rewards of flipping properties; helps you determine whether you have the time, energy, cash, and other resources to be successful; and then conveys the expert knowledge that those who wish to pursue house flipping need in order to minimize risk and maximize potential profits in a very competitive market. Did you know?Most books on flipping houses gloss over the key factors that that make or break the novice house flipper. These are the very items we focus on in Flipping Houses For Dummies. For example, did you know:You should secure financing before you look at houses. As a flipper, you want dontwanners--houses that the owners obviously don't want. You make your profit when you buy the property. You realize your profit when you sell. Always plan on earning at least 20 percent after your total investment--purchase price, repairs and renovations, real estate agent commissions, and holding costs (monthly mortgage payments, insurance, property taxes, and utilities). Working with a top-notch real estate agent can save you thousands of dollars more than what you pay in commissions. You should choose a limited geographical area to work and then become an expert on the houses and property values in that area. Your goal when renovating a home should be to bring the property up to market standards, not exceed them. A flipping book for real people Flipping Houses For Dummies speaks to the mom and pop investor, steering you clear of the gray areas, which tend to carry high-risks and low-returns, into safer, more potentially profitable areas. We encourage you invest in your comfort zone and take on bigger, riskier projects with higher profit potential only when you're ready.In Flipping Houses For Dummies we stress that the first flip is the most important one, and we take the guesswork out of the first transaction, to lead you through a positive first experience on which to build a promising real estate investment portfolio.Flipping Houses For Dummies provides plenty of examples of successful and not-so-successful property flips, presenting the total investment (in time and money), the work involved, and the net profit. Before-and-after photos visually illustrate the positive transformations from run-down-shacks to showcase homes.

    Reveals the truths and dispels the myths that have surrounded the Freemasons.

    During our journey we will explore stories from Babylon, Greece, Ireland, Ethiopia, and various other cultures to fill in the missing pieces to one of the biggest mysteries on our planet. This 2nd Edition includes 40+ hours of additional audio and video content for your enjoyment. Make sure you download a free QR code scanner for your smart phone or tablet so you can take full advantage of the features in this book.

    In it you will learn: What is a memory palace? How to build your first couple of memory palace. Learn the one secret to why some information stick to your mind, and other types don't How to easily build up to 15 memory palaces, based on the first two. Building memory palaces based on walks/journeys. How to build virtual memory palaces. How to memorize any fact or information using memory palaces. Unlike other popular books on the subject, like "Moonwalking with Einstein", the book "How to Build a Mnemonic Memory Palace" focuses on practical, hands on advice. Information that will get you started making your own memory palaces from day one.  This short, but informative book is virtually packed with information. Tips that simply work. Memory palaces are an ancient, yet somehow forgotten method of memorizing all kinds of information. Before the printing press was invented, content was passed on verbally from person to person. And using the Greek tradition of memory palaces, scholars could store vast amounts of information.  These techniques have seen an increased interest lately, and many people who have been inspired by memory palaces from TV-series like "Sherlock" or books like "Hannibal", want to find a way to easily get started making memory palaces. "How to Build a Mnemonic Memory Palace" literally takes you by the hand and walks you through the process, step by step. And thanks to the many examples, these ancient methods become very clear. In many ways, this book starts where others, like "Moonwalking With Einstein" stop.  Download a sample, or get the set of two books today. Learn how you can use the powerful techniques of memory palaces in order to memorize vitually anything.  A full, practical guide to getting started memorizing all types of information using memory palaces Equally useful for students, as adults Find out the perfect method for memorizing speeches Never forget another keyword

    Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site's potential and visitor experience.Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration Addresses ways to handle a variety of WordPress security issues Examines the WordPress network The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!

     Packed with over 120 how-to photos and 130 musical examples. 94 track CD included - hear and play along with every exercise and song. The only book to offer instruction in clawhammer, bluegrass, melodic, single-string, minstrel and classic styles. From Earl Scruggs’ driving bluegrass picking to the genre-busting jazz fusion of Béla Fleck and the multi-million selling movie soundtrack  O Brother Where Are Thou?, the five-string banjo can be heard just about everywhere in American music these days. Banjo For Dummies is the most complete guide to the five-string banjo ever written. It covers everything you need to get into the banjo: including how to choose, tune and care for your instrument, developing a good playing posture, fretting your first chords and getting comfortable with the left and right hand picking patterns used for clawhammer and bluegrass playing techniques. You’ll then add the left hand, spicing up your playing with slides, hammer-ons, pull-offs, and chokes for an authentic five-string banjo sound. From there, you’ll move on the play 19th century minstrel style, early 20th century classic style as well as try your hand at more advanced examples of bluegrass style. An in-depth chapter on bluegrass music explores Scruggs licks and techniques as well as melodic and single-string styles, with song examples. Also included is a banjo buyer’s guide, a section on music theory as applied to bluegrass and old-time music, an accessories guide (advice on cases, picks, straps,metronomes, computer aids and much more), information on how to find a good teacher, banjo camp or festival, chord charts, bios of twelve influential players, practice tips and much, much more! Banjo For Dummies is accessible and fun to read and it’s easy to locate just what you’re interested in playing. Included are 20 songs including several new compositions written by the author just for this book, including Reno Rag (single-string style), “Winston’s Jig” (Irish three-finger), and “Everyday Breakdown” (Scruggs style). All musical examples are played slowly on the accompanying CD, many with guitar and mandolin accompaniment. Bill Evans is one of the world’s most celebrated banjo players and teachers. He has taught thousands of people to play the five-string banjo in private lessons and group workshops literally all over the world. In addition to leading the Bill Evans String Summit, Bill has performed with Dry Branch Fire Squad, David Grisman, Peter Rowan, Tony Trischka and many others and he hosts his own acclaimed banjo camp, the NashCamp Fall Banjo Retreat in the Nashville area. As an American music historian, he has taught at San Francisco State University, the University Virginia and Duke University. He has written a popular instructional column for Banjo Newsletter magazine for the last fifteen years and hosts three popular instructional DVDs for AcuTab Publications. To learn more about Bill, visit his homepage at www.nativeandfine.com.

    By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed.        This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.

    You'll not only figure out if you're ready to fit a kitty into your lifestyle, but also how to go about Adopting or buying the right kitten for you Making sure your home is kitten-proof Introducing your new pet to children and other pets Preventing and treating feline illnesses Dealing with behavioral issues Rescuing an orphaned kittenBooks abound about kitten care. Unlike many of them – those that seem to require a veterinary medicine degree to figure out – Kittens For Dummies explains everything in plain, everyday English. And like the subject itself, this handy reference is full of fun. In entertaining, informative language, the friendly guide gives you the real deal on Doling out plenty of love, attention, and patience Deciding whether kitty will be allowed to explore the outdoors Making your kitten comfy with the right supplies and accessories Knowing how often to ring the dinner bell Recognizing emergencies that call for quick trips to the veterinarian Locating qualified caretakers when you travel Nurturing kitty into adulthood Before you take the giant leap into kitten ownership – a wonderful and sometimes chaotic world – check out the expert advice in a resource that's bound to become as constant a companion as your purr-fect pet.