Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

    John Seely Brown and Paul Duguid argue that the gap between digerati hype and end-user gloom is largely due to the "tunnel vision" that information-driven technologies breed. We've become so focused on where we think we ought to be--a place where technology empowers individuals and obliterates social organizations--that we often fail to see where we're really going.The Social Life of Information shows us how to look beyond our obsession with information and individuals to include the critical social networks of which these are always a part.

     The next ten years will be a time of massive transition. The wars in the Islamic world will be subsiding, and terrorism will become something we learn to live with. China will be encountering its crisis. We will be moving from a time when financial crises dominate the world to a time when labor shortages will begin to dominate. The new century will be taking shape in the next decade. In The Next Decade, George Friedman offers readers a pro­vocative and endlessly fascinating prognosis for the immedi­ate future. Using Machiavelli’s The Prince as a model, Friedman focuses on the world’s leaders—particularly the American president—and with his trusted geopolitical insight analyzes the complex chess game they will all have to play. The book also asks how to be a good president in a decade of extraordinary challenge, and puts the world’s leaders under a microscope to explain how they will arrive at the decisions they will make—and the consequences these actions will have for us all.From the Hardcover edition.

    survey course. Unlike so many textbooks that overwhelm beginning students with encyclopedic detail, Give Me Liberty! presents the events of American history in a nimble chronological narrative that equips students to understand their significance. It is a textbook that works.

    This title shows what criteria admissions committees use to evaluate applicants, their qualifications, and how to showcase their talents in personal essays, letters of recommendations, and preselection interviews.

    His fascinating quest draws on the history of philosophy, but also anthropology, sociology, psychology and neurology; he talks to theologians, priests, allegedly reincarnated Lamas, and delves into real-life cases of lost memory, personality disorders and personal transformation; and, candidly and engagingly, he describes his own experiences. After reading "The Ego Trick," you will never see yourself in the same way again.

    Its inspiring, down-to-earth nine-step program has empowered hundreds of thousands to transform their relationship with money, reorder material priorities, achieve financial freedom, and live well for less. Now, in Getting a Life, authors Jacqueline Blix and David Heitmiller, a married couple, explain how they gradually transformed their lives over the past six years by using the program. Jacque and David tell how they left their hectic, fast-track lives - two corporate jobs, expensive cars, exotic trips, thoughtless overspending - for an existence that reflects their true values and life purpose. These self-styled "reformed yuppies" are joined by more than two dozen individuals and families of diverse backgrounds who share their own stories of frugality and fulfillment. Here, with an inspiring introduction by the authors of Your Money or Your Life, are dispatches from the front on such issues as paying for health care, raising children in a materialistic world, and breaking the link between what you do for a living and who you are. Here too are proven, practical ideas on how to use each step of the program: the toughest challenges, the most common pitfalls. And here are frank insights into some of the deepest philosophical issues that arise when one adopts this wholeness of livelihood and lifestyle called Getting a Life.

    This engaging overview of the field combines an accessible account of some of the discipline's guiding principles and methodology with abundant examples and illustrations of anthropologists at work. Peter Just and John Monaghan begin by discussing anthropology's most important contributions to modern thought: its investigation of culture as a distinctively human characteristic, its doctrine of cultural relativism, and its methodology of fieldwork and ethnography. Drawing on examples from their own fieldwork in Indonesia and Mesoamerica, they examine specific ways in which social and cultural anthropology have advanced our understanding of human society and culture. Including an assessment of anthropology's present position, and a look forward to its likely future, Social and Cultural Anthropology will make fascinating reading for anyone curious about this social science. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Here is a delightfully entertaining and enlightening look at the unique sex lives of humans.

    Roger J. Woolger, a graduate of Oxford University and a certified Jungian analyst, reveals an exciting psychotherapeutic technique that produces astoundingly beneficial emotional and physical results--whether you believe in reincarnation as a literal or symbolic phenomenon.Drawing on both Western science and Eastern spirituality, Dr. Woolger shows how patients have unlocked the secrets of their innermost memories--the often self-destructive cycles that are repeated life after life--to overcome the insecurity, depression, guilt, inhibition, family dysfunction, and physical illness that they have inherited from their past lives. A lucid, compelling account of a revolutionary therapeutic technique, Other Lives, Other Selves offers an alternative path to self-improvement and self-enlightenment that addresses the whole person: mind, body, and spirit."An important and powerful book . . . fascinating."--Journal of Regression Therapy

    If reason is so useful, why didn't it also evolve in other animals? If reason is that reliable, why do we produce so much thoroughly reasoned nonsense? In their groundbreaking account of the evolution and workings of reason, Hugo Mercier and Dan Sperber set out to solve this double enigma. Reason, they argue with a compelling mix of real-life and experimental evidence, is not geared to solitary use, to arriving at better beliefs and decisions on our own. What reason does, rather, is help us justify our beliefs and actions to others, convince them through argumentation, and evaluate the justifications and arguments that others address to us.In other words, reason helps humans better exploit their uniquely rich social environment. This interactionist interpretation explains why reason may have evolved and how it fits with other cognitive mechanisms. It makes sense of strengths and weaknesses that have long puzzled philosophers and psychologists--why reason is biased in favor of what we already believe, why it may lead to terrible ideas and yet is indispensable to spreading good ones.Ambitious, provocative, and entertaining, The Enigma of Reason will spark debate among psychologists and philosophers, and make many reasonable people rethink their own thinking.

    But is philosophy really so complicated? And is it really as irrelevant as it sometimes seems? "I Think, Therefore I Am" is the ideal way to take the fear out of philosophy. Written in an accessible and highly entertaining style, it explains how and why philosophy began, and how, from Greek democracy to Communism, the ways in which we live, learn, argue, vote and even spend our money have their origins in philosophical thought.Philosophers certainly like to make life sound awfully complicated. But is philosophy really so complicated? And is it really as irrelevant as it sometimes seems? "I Think, Therefore I Am" is the ideal way to take the fear out of philosophy. Written in an accessible and highly entertaining style, it explains how and why philosophy began, and how, from Greek democracy to Communism, the ways in which we live, learn, argue, vote and even spend our money have their origins in philosophical thought.

    A new mother is admitted with incessant visions of harming her child. A recent graduate, dressed in a tunic and declaring that love emanates from everything around him, is brought to A&E by his alarmed girlfriend. These are among the patients new physician Christine Montross meets during rounds at her hospital’s locked inpatient ward – and who we meet as she struggles to understand the mysteries of the mind, most especially when the tools of modern medicine are failing us. Beautifully written and deeply felt, Falling into the Fire is an intimate portrait of psychiatry and a moving reminder, in the words of the New York Times, of 'our fragile, shared humanity'

    Here, Freud outlines the core features of libido theory, his grand view of the psychology of sexuality: sexual perversion is a matter of human nature and "normal" sexual behavior only appears later in life, sexual urges begin in infancy, and these urges turn their attention outward as we mature through puberty. Freud first wrote Three Essays on the Theory of Sexuality in 1905 and spent the next two decades making major revisions to the text. This edition offers Freud's complete vision of the sexual self, in the definitive James Strachey translation.

    In this highly readable analysis of the academic research, Dutton shows that we are evolved to judge people’s psychology from what they look like, we can accurately work out people’s personality and intelligence from how they look, and (quite often) we have to if we want to survive. Body shape, hairiness, eye width, finger length, even how big a woman’s breasts are . . . Dutton shows that these, and much else, are windows into personality, intelligence, or both. Once you read How to Judge People by What They Look Like, you’ll never look at people the same again.