Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    Yet as Mary Pipher shows, most older women are deeply happy and filled with gratitude for the gifts of life. Their struggles help them grow into the authentic, empathetic, and wise people they have always wanted to be.In Women Rowing North, Pipher offers a timely examination of the cultural and developmental issues women face as they age. Drawing on her own experience as daughter, sister, mother, grandmother, caregiver, clinical psychologist, and cultural anthropologist, she explores ways women can cultivate resilient responses to the challenges they face. "If we can keep our wits about us, think clearly, and manage our emotions skillfully," Pipher writes, "we will experience a joyous time of our lives. If we have planned carefully and packed properly, if we have good maps and guides, the journey can be transcendent."

    He asks how today's scientists can claim to predict future climate events when even three-day forecasts prove a serious challenge. Can we predict and control epidemics? Can we accurately foresee our financial future? Or will we only find out about tomorrow when tomorrow arrives?

    The fastest-growing segment of the population, those beyond the age of fifty, are no longer content to simply cope with the losses of age. Mental acuity and vitality are becoming a life-long pursuit. Now, the science of the mind is catching up with the Baby Boom generation. In this landmark book, renowned psychiatrist Gene Cohen challenges the long-held belief that our brain power inevitably declines as we age, and shows that there are actually positive changes taking place in our minds. Based on the latest studies of the brain, as well as moving stories of men and women in the second half of life, The Mature Mind reveals for the first time how we can continue to grow and flourish. Cohen's groundbreaking theory-the first to elaborate on the psychology of later life-describes how the mind gives us "inner pushes" and creates new opportunities for positive change throughout adult life. He shows how we can jump-start that growth at any age and under any circumstances, fine-tuning as we go, actively building brain reserves and new possibilities. The Mature Mind offers a profoundly different and intriguing look at ourselves, challenging old assumptions, raising bold new questions, and providing exciting answers grounded in science and the realities of everyday life.

    Virtually rewritten, this second edition of the original 1977 text takes into account much of what has happened in the field of psychology during the past seventeen years. Two completely new chapters are also included -- one on education and "values clarification" and the other on New Age religion.

    It has balanced coverage of both theory and application and strong emphasis on culture.

    How do we resolve psychological conflict that occurs when our behavior violates our attitudes? Why are we so quick to blame others for their behavior while offering excuses for our own? What should we make of the talking heads on cable TV who argue about the cause of TV violence on children's behavior - whose explanation is correct? Why are reality TV shows, some of which portray contestants as pathetic and dysfunctional, so popular?Questions like these usually provoke different answers from different people, each of whom may attribute his or her answers to "common sense." One person argues that "of course children mimic violence they see on TV - my kids do" while another attributes it to "poor parenting - because my kids don't." Which is it, and why?Research psychologists try to answer these questions as best we can. This book is a brief look at the answers to 10 aspects of human behavior - answers derived from controlled behavioral research that is designed to test various theories about behavior. Certainly, there is more to human behavior than the 10 things I chose for this short book. And there are hundreds of primary sources and research reports that describe the research findings in more depth. They're out there if you'd like to read more.But for those who are new to the field of Experimental Psychology, 10 Things may pique your interest in learning more about the subject. And for those "armchair psychologists" out there who'd like a quick read about the most fascinating creatures on the planet - human beings - I think you'll like it, too.

    Among the findings: parental love makes our brain bigger, sex and orgasm make it healthier, social isolation makes it miserable-and although the craving for romantic love can be described as an addiction, friendship may actually be the most important loving relationship of your life.Based on recent studies and articles culled from the prestigious Scientific American and Scientific American Mind magazines, The Scientific American Book of Love, Sex, and the Brain offers a fascinating look at how the brain controls our loving relationships, most intimate moments, and our deep and basic need for connection.

    You will also learn the 3 elements of practical psychology, what someone's music taste says about them, and will be provided practical exercises at the end of each chapter to follow through on.Furthermore, How to Analyze & Read People with Human Psychology, Body Language, and the 6 Human Needs will teach you about: Transactional Analysis and How it Can Benefit You The 5 Rules That WILL Make Your Life Miserable The Stroke Economy Bottom Lines and How They Dictate Your Life Even Though You Had No Say in Them - Until Now! What The Four Primal and Two Spiritual Needs are in Your Life Gaining a Deeper Understanding of Yourself to Analyze Others Accurately Macro versus Micro Facial Expressions Cold Reading People at First Glance The Winner's Triangle and The Drama Triangle And more... What are you waiting for? Stop overthinking and start ANALYZING! Scroll up and 'Buy with 1-Click' NOW!

    The author team includes the most preeminent and respected researchers in abnormal psychology today. Now, the exciting revision of this classic introduces new topics and fresh insights, as well as a streamlined writing style and a sharper focus on research in psychopathology. The esteemed author team of Butcher, Mineka, and Hooley offers students the most thoroughly researched and up-to-date explanation of psychopathology, creating a learning experience that invokes thought, increases awareness, and takes students to levels of understanding that other books do not offer.

    How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief?   In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.   Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before.

    F. Skinner that analyzes human behavior, encompassing what is traditionally called language, linguistics, or speech. For Skinner, verbal behavior is subject to the same controlling variables as any other operant behavior, although Skinner differentiates between verbal behavior which is mediated by other people, and that which is mediated by the natural world. The book “Verbal Behavior” is almost entirely theoretical, involving little experimental research in the work itself. It was an outgrowth of a series of lectures first presented at the University of Minnesota in the early 1940s and developed further in his summer lectures at Columbia and William James lectures at Harvard in the decade before the book’s publication. A growing body of research and applications based on “Verbal Behavior” has occurred since its original publication, particularly in the past decade.

     Using a clear and effective methodology and stunning graphics to visually guide you, Think Differently discusses the important, sometimes challenging, but always relevant topics of today – taking theories off the page through relatable examples.  Dip in and out of lessons as you explore how philosophy is at the heart of your everyday. From people skills to lifestyle choices, self-help to politics – and how you spend your free time.  As Adam Ferner explains, 'like the sugar from a donut, philosophy covers absolutely everything'.

    We pride ourselves on our ability to multitask--read work email, reply to a text, check Facebook, watch a video clip. Talk on the phone, send a text, drive a car. Enjoy family dinner with a glowing smartphone next to our plates. We can do it all, 24/7! Never mind the errors in the email, the near-miss on the road, and the unheard conversation at the table. In The Distracted Mind, Adam Gazzaley and Larry Rosen--a neuroscientist and a psychologist--explain why our brains aren't built for multitasking, and suggest better ways to live in a high-tech world without giving up our modern technology.The authors explain that our brains are limited in their ability to pay attention. We don't really multitask but rather switch rapidly between tasks. Distractions and interruptions, often technology-related--referred to by the authors as "interference"--collide with our goal-setting abilities. We want to finish this paper/spreadsheet/sentence, but our phone signals an incoming message and we drop everything. Even without an alert, we decide that we "must" check in on social media immediately.Gazzaley and Rosen offer practical strategies, backed by science, to fight distraction. We can change our brains with meditation, video games, and physical exercise; we can change our behavior by planning our accessibility and recognizing our anxiety about being out of touch even briefly. They don't suggest that we give up our devices, but that we use them in a more balanced way.