The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

    How we address it in the next thirty years will determine the kind of world we will live in and will bequeath to our children and to theirs.In The Future We Choose, Christiana Figueres and Tom Rivett-Carnac--who led negotiations for the United Nations during the historic Paris Agreement of 2015--have written a cautionary but optimistic book about the world's changing climate and the fate of humanity.The authors outline two possible scenarios for our planet. In one, they describe what life on Earth will be like by 2050 if we fail to meet the Paris climate targets. In the other, they lay out what it will be like to live in a carbon neutral, regenerative world. They argue for confronting the climate crisis head-on, with determination and optimism. The Future We Choose presents our options and tells us what governments, corporations, and each of us can and must do to fend off disaster.

    Estill is a legitimate source on the subject: he co-founded Piedmont Biofuels, a biodiesel co-op that went from backyard operation into an industrial plant in a few short years. The characters in Estill's world are both entertaining and endearing. Many of them show a flinty defiance, positioning themselves as courageous Daniels against the Goliaths of corporate greed and globalization. Readers interested in academic arguments for local economies can find other books on the subject, but if they want a compelling story about noble atempts to walk the talk, Small is Possible delivers. - Brian Baughan, Sustainablog"In an age of increasing globalization, it is hopeful to be reminded that there are still communities where transactions are handled in handshakes rather than receipts. Estill takes us on a loving stroll through his North Carolina neighborhood and shows us how small-scale sustainability - feeding, fueling, and financing locally - is both possible and preferable." - Book Notes, Orion MagazineOne of my favorite ideas in this book is the idea of open source. Once you let go of this idea that everything must be copyrighted, everything must be owned and protected in order to make money, you become free. Open source ideas quickly foster a more open community, a more open and honest society. A gropu of people or organizaitons all start working toward a common goal rather than all working against one another. Beautiful, isn't it?Another beautiful idea is that a community needs a variety of people and businesses to thrive. And that as you begin living locally- and begin working toward a healthy community - people and businesses find their niches. And when you find your own niche within the local economy, your own happiness rises. Your sense of well-being increases when you realize your positive and necessary contribution to society.As we go further into debt and economic security throughout the world, nurturing our small, local, sustainable businesses and infrastructure will become increasingly important. I recommend this book.Reviewed by Melinda on The Blogging BookwormIn an era when incomprehensibly complex issues like Peak Oil and climate change dominate headlines, practical solutions at a local level can seem somehow inadequate.In response, Lyle Estill’s Small is Possible introduces us to “hometown security,” with this chronicle of a community-powered response to resource depletion in a fickle global economy. True stories, springing from the soils of Chatham County, North Carolina, offer a positive counterbalance to the bleakness of our age.This is the story of how one small southern US town found actual solutions to actual problems. Unwilling to rely on the government and wary of large corporations, these residents discovered it is possible for a community to feed itself, fuel itself, heal itself, and govern itself.This book is filled with newspaper columns, blog entries, letters, and essays that have appeared on the margins of small-town economies. Tough subjects are handled with humor and finesse. Compelling stories of successful small businesses, from the grocery co-op to the biodiesel co-op, describe a town and its people on a genuine quest for sustainability.Everyone interested in sustainability, local economy, small business, and whole foods will be inspired by the success stories in this book.Lyle Estill is “Vice President of Stuff ” at Piedmont Biofuels, and has won numerous awards for his work in the biodiesel business. He is the author of Biodiesel Power and lives in Moncure, North Carolina.

    If everyone in the United States refused their receipts, it would save a roll of paper more than two billion feet long, or enough to circle the equator fifteen times!- Turn off the tap while you brush your teeth. You'll conserve up to five gallons of water per day. Throughout the entire United States, the daily savings could add up to more water than is consumed every day in all of New York City.- Get a voice-mail service for your home phone. If all answering machines in U.S. homes were replaced by voice-mail services, the annual energy savings would total nearly two billion kilowatt hours. The resulting reduction in air pollution would be equivalent to removing 250,000 cars from the road for a year!With wit and authority, authors Elizabeth Rogers and Thomas Kostigen provide hundreds of solutions for all areas of your life, pinpointing the smallest changes that have the biggest impact on the health of our precious planet.

    The average American tosses out nearly 2,000 pounds of garbage every year that piles up in landfills and threatens our air and water quality. You do your part to reduce, reuse, and recycle, but is it enough? In The Zero-Waste Lifestyle, Amy Korst shows you how to lead a healthier, happier, and more sustainable life by generating less garbage. Drawing from lessons she learned during a yearlong experiment in zero-waste living, Amy outlines hundreds of easy ideas—from the simple to the radical—for consuming and throwing away less, with low-impact tips on the best ways to:•  Buy eggs from a local farm instead of the grocery store•  Start a worm bin for composting•  Grow your own loofah sponges and mix up eco-friendly cleaning solutions•  Purchase gently used items and donate them when you’re finished•  Shop the bulk aisle and keep reusable bags in your purse or car•  Bring your own containers for take-out or restaurant leftovers By eliminating unnecessary items in every aspect of your life, these meaningful and achievable strategies will help you save time and money, support local businesses, decrease litter, reduce your toxic exposure, eat well, become more self-sufficient, and preserve the planet for future generations.

    This book examines this topic.

    A timely, much-needed alarm that recalls Al Gore’s An Inconvenient Truth combined with a compelling travel narrative reminiscent of Anthony Bourdain with straight ahead Anderson Cooper-like reporting, You Are Here is “an intriguing and insightful account that deserves to be read by everyone” (Mark Plotkin, Time Magazine Hero for the Planet).

    At the same time, she can't shake the fact that she is the daughter of two back-to-the-land hippies who taught her to love nature and eat vegetables. Ambivalent about repeating her parents' disastrous mistakes, yet drawn to the idea of backyard self-sufficiency, Carpenter decided that it might be possible to have it both ways: a homegrown vegetable plot as well as museums, bars, concerts, and a twenty-four-hour convenience mart mere minutes away. Especially when she moved to a ramshackle house in inner city Oakland and discovered a weed-choked, garbage-strewn abandoned lot next door. She closed her eyes and pictured heirloom tomatoes, a beehive, and a chicken coop.What started out as a few egg-laying chickens led to turkeys, geese, and ducks. Soon, some rabbits joined the fun, then two three-hundred-pound pigs. And no, these charming and eccentric animals weren't pets; she was a farmer, not a zookeeper. Novella was raising these animals for dinner. Novella Carpenter's corner of downtown Oakland is populated by unforgettable characters. Lana (anal spelled backward, she reminds us) runs a speakeasy across the street and refuses to hurt even a fly, let alone condone raising turkeys for Thanksgiving. Bobby, the homeless man who collects cars and car parts just outside the farm, is an invaluable neighborhood concierge. The turkeys, Harold and Maude, tend to escape on a daily basis to cavort with the prostitutes hanging around just off the highway nearby. Every day on this strange and beautiful farm, urban meets rural in the most surprising ways.For anyone who has ever grown herbs on their windowsill, tomatoes on their fire escape, or obsessed over the offerings at the local farmers' market, Carpenter's story will capture your heart. And if you've ever considered leaving it all behind to become a farmer outside the city limits, or looked at the abandoned lot next door with a gleam in your eye, consider this both a cautionary tale and a full-throated call to action. Farm City is an unforgettably charming memoir, full of hilarious moments, fascinating farmers' tips, and a great deal of heart. It is also a moving meditation on urban life versus the natural world and what we have given up to live the way we do.(jacket)

    Daring to step beyond the rhetoric of panic and despair, The Geography of Hope points to the bright light at the end of this very dark tunnel.With a mix of front-line reporting, analysis and passionate argument, Chris Turner pieces together the glimmers of optimism amid the gloom and the solutions already at work around the world, from Canada’s largest wind farm to Asia’s greenest building and Europe’s most eco-friendly communities. But The Geography of Hope goes far beyond mere technology. Turner seeks out the next generation of political, economic, social and spiritual institutions that could provide the global foundations for a sustainable future–from the green hills of northern Thailand to the parliament houses of Scandinavia, from the villages of southern India, where microcredit finance has remade the social fabric, to America’s most forward-thinking think tanks.In this compelling first-person exploration, punctuated by the wonder and angst of a writer discovering the world’s beacons of possibility, Chris Turner pieces together a dazzling map of the disparate landmarks in a geography of hope.While most of the world has been spinning in stagnant circles of recrimination and debate on the subject of climate change, paralyzed by visions of apocalypse both natural (if nothing of our way of life changes) and economic (if too much does), Denmark has simply marched off with steadfast resolve into the sustainable future, reaching the zenith of its pioneering trek on the island of Samsø. And so if there’s an encircled star on this patchwork map indicating hope’s modest capital, then it should be properly placed on this island. Perhaps, for the sake of precision, at the geographic centre of Jørgen Tranberg’s dairy farm.There are, I’m sure, any number of images called to mind by talk of ecological revolution and renewable energy and sustainable living, but I’m pretty certain they don’t generally include a hearty fiftysomething Dane in rubber boots spotted with mud and cow shit. Which is why Samsø’s transformation is not just revolutionary but inspiring, not just a huge change but a tantalizingly attainable one. And it was a change that seemed at its most workaday–near-effortless, no more remarkable than the cool October wind gusting across the island–down on Tranberg’s farm.—from The Geography of Hope

    Diagnosed with a heart condition at age forty-one, she was all too suddenly reminded that life is short, time is precious, and she wanted to be spending hers with the people and things she truly loved. That included the beautiful sprawling house in the Pacific Northwest she had painstakingly restored—but, increasingly, it did not include the mortgage payments, constant repairs, and general time-suck of home ownership. A new sense of clarity began to take hold: Just what was all this stuff for? Multiple extra rooms, a kitchen stocked with rarely used appliances, were things that couldn’t compare with the financial freedom and the ultimate luxury—time—that would come with downsizing.             Deciding to build an eighty-four-square-foot house—on her own, from the ground up—was just the beginning of building a new life. Williams can now list everything she owns on one sheet of paper, her monthly housekeeping bills amount to about eight dollars, and it takes her approximately ten minutes to clean the entire house. It’s left her with more time to spend with family and friends, and given her freedom to head out for adventure at a moment’s notice, or watch the clouds and sunset while drinking a beer on her (yes, tiny) front porch.             The lessons Williams learned from her “aha” moment post-trauma apply to all of us, every day, regardless of whether or not we decide to discard all our worldly belongings. Part how-to, part personal memoir, The Big Tiny is an utterly seductive meditation on the benefits of slowing down, scaling back, and appreciating the truly important things in life.

    But we are also an animal that does not think it is an animal. How well do we really know ourselves?How to Be Animal tells a remarkable story of what it means to be human and argues that at the heart of our existence is a profound struggle with being animal. We possess a psychology that seeks separation between humanity and the rest of nature, and we have invented grand ideologies to magnify this. As well as piecing together the mystery of how this mindset evolved, Challenger's book examines the wide-reaching ways in which it affects our lives, from our politics to the way we distance ourselves from other species. We travel from the origin of homo sapiens through the agrarian and industrial revolutions, the age of the internet, and on to the futures of AI and human-machine interface. Challenger examines how technology influences our sense of our own animal nature and our relationship with other species with whom we share this fragile planet.That we are separated from our own animality is a delusion, according to Challenger. Blending nature writing, history, and moral philosophy, How to Be Animal is both a fascinating reappraisal of what it means to be human, and a robust defense of what it means to be an animal.

    But most of us do want to lessen our ecological footprint. With this in mind, Farquharson takes on the intense personal challenge of making one green change to her lifestyle every single day for a year to ultimately figure out what's doable and what's too hardcore.Vanessa goes to the extremes of selling her car, unplugging the fridge, and washing her hair with vinegar, but she also does easy things like switching to an all-natural lip balm. All the while, she is forced to reflect on what it truly means to be green.Whether confronting her environmental hypocrisy or figuring out the best place in her living room for a compost bin full of worms and rotting cabbage, Vanessa writes about her foray into the green world with self-deprecating, humorous, and accessible insight. This isn't a how-to book of tips, it's not about being eco-chic; it's an honest look at what happens when an average girl throws herself into the murkiest depths of the green movement.

    Visiting it almost daily for one year to trace nature’s path through the seasons, he brings the forest and its inhabitants to vivid life.Each of this book’s short chapters begins with a simple observation: a salamander scuttling across the leaf litter; the first blossom of spring wildflowers. From these, Haskell spins a brilliant web of biology and ecology, explaining the science that binds together the tiniest microbes and the largest mammals and describing the ecosystems that have cycled for thousands—sometimes millions—of years. Each visit to the forest presents a nature story in miniature as Haskell elegantly teases out the intricate relationships that order the creatures and plants that call it home.Written with remarkable grace and empathy, The Forest Unseen is a grand tour of nature in all its profundity. Haskell is a perfect guide into the world that exists beneath our feet and beyond our backyards.

    More than a diatribe against the trade, La Cecla makes a call to rethink urban space and take the cities back from “casino capitalism” that has left a string of failed urban projects, such as the Sagrera of Barcelona and the expansion of Columbia University in New York City. Recounting his travels across the globe, La Cecla provides insights to aid in resisting the planners and to find the spirit of a place. These commentaries on the works of past and present masters of urban and landscape will take an important place in continued public discourse for years to come.

    With Atlas of Novel Tectonics, Reiser+Umemoto hone in on the many facets of architecture and illuminate their theories with great thought and simplicity. The Atlas is organized as an accumulation of short chapters that address the workings of matter and force, material science, the lessons of art and architectural history, and the influence of architecture on culture (and vice versa). Reiser+Umemoto see architectural design as a series of problem situations, and each chapter is an argument devoted to a specific condition or case. Influenced by a wide range of fields and phenomenaBrillat-Savarin's classic The Physiology of Taste is one of their primary modelsthe authors provide a cross-section of thinking and inspiration. The result is both an elucidation of the concepts that guide Reiser+Umemoto through their own design process and a series of meditations on topics that have formed their own sense as architects. Atlas of Novel Tectonics offers an entirely fresh perspective on subjects that are generally taken for granted, and does so with a welcome punch and energy.