Critical Mass: How One Thing Leads to Another


Philip Ball - 2003
    These new discoveries are part of an old tradition. In the seventeenth century the philosopher Thomas Hobbes, dismayed by the impending civil war in England, decided that he would work out what kind of government was needed for a stable society. His solution sparked a new way of thinking about human behavior in looking for the "scientific" rules of society.Adam Smith, Immanuel Kant, Auguste Comte, and John Stuart Mill pursued this idea from different political perspectives. But these philosophers lacked the tools that modern physics can now bring to bear on the matter. Philip Ball shows how, by using these tools, we can understand many aspects of mass human behavior. Once we recognize that we do not make most of our decisions in isolation but are affected by what others decide, we can start to discern a surprising and perhaps even disturbing predictability in our laws, institutions, and customs.Lively and compelling, Critical Mass is the first book to bring these new ideas together and to show how they fit within the broader historical context of a rational search for better ways to live.

Skunk Works: A Personal Memoir of My Years at Lockheed


Ben R. Rich - 1994
    As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of cold war confrontations and Gulf War air combat, of extraordinary feats of engineering & achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists & engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes & high adventure, with narratives from the CIA & from Air Force pilots who flew the many classified, risky missions, this book is a portrait of the most spectacular aviation triumphs of the 20th century.

Social Physics: How Good Ideas Spread— The Lessons from a New Science


Alex Pentland - 2014
    Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors. Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest. Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.  Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.

alchemy of Money: THINK RICH INITIATIVES


Anand S - 2016
    It is important for every person to save for one’s retirement as one can expect to live for twenty years after one retires as life expectancy of an Indian is going up steadily due to lower infant mortality and better medical care. There is a complete absence of social security safety net for most Indians today, even for those working in Government sector, there is no inflation adjusted pension available anymore. I have tried to simplify the advantages and disadvantages involved in investing your savings in various asset classes. I have deliberately left out two of the most popular forms of investment among middle class Indians 1) Life insurance 2) Real estate Let us consider life insurance first most of us confuse insurance as an instrument of savings, it is not. We have this wrong view because of the tax breaks given to income tax assesses by the Central Government. Insurance is a product that mitigates risk and is sold by the rich to the middle class and is always skewed in the favour of the insurer rather than the insured. A substantial portion of the total money invested by you goes towards paying agent’s commission and premium for insuring you for the risk of mortality. The balance left out is invested in government securities and other securities. Hence the amount of money invested out of the total premium paid is less than half paid by the insurer. The return on money invested by the policy holder is less than half of the money he would have earned either in bonds or fixed deposits. A person who needs insurance is a person whose family will need support in the event of his untimely death. Alternately insurance is required for a person who has debt in form of mortgage and does not want to burden his family in the event of his passing. The product which covers these risks is called term insurance. One should not buy insurance to avoid taxes as there is better tax saving tools available. Real estate is also considered as a good investment by several retail investors but nothing can be further from the truth. Nobody makes money by buying plots in the middle of nowhere. The easy availability of mortgages from the nineties and the tax breaks given by the Central Government on housing loans has created an unparalleled boom in the residential market. There is now a painful correction process under way in that sector. The price of land is reflexively connected to availability of money. The lower the cost of money, greater the returns in real estate. Buying plots in the middle of nowhere is similar to buying lottery tickets as investment. Land cannot be liquidated immediately into cash at a short notice to meet urgent requirements. Cost of maintenance and protection of real estate from illegal occupation is prohibitive and time consuming. Verification of title deeds to the property is a complex process and needs sound legal advice. You should have a house to live and another to collect rent as rent is equivalent of inflation adjusted pension. The return on investment generated in the three different asset classes over 25 years would be in the following order 1) Equities 2) Gold and finally 3) Debt instruments. I enjoyed writing this book as a companion volume to my first book. It is my fond hope that you enjoy reading this book.

Visions: How Science Will Revolutionize the 21st Century


Michio Kaku - 1997
    We will no longer be passive bystanders to the dance of the universe, but will become creative choreographers of matter, life, and intelligence.The first section of Visions presents a shocking look at a cyber-world infiltrated by millions of tiny intelligence systems. Part two illustrates how the decoding of DNA's genetic structure will allow humans the "godlike ability to manipulate life almost at will." Finally, VISIONS focuses on the future of quantum physics, in which physicists will perfect new ways to manipulate matter and harness the cosmic energy of the universe.What makes Michio Kaku's vision of the science of the future so compelling--and so different from the mere forecasts of most thinkers--is that it is based on the groundbreaking research taking place in labs today, as well as the consensus of over 150 of Kaku's scientific colleagues. Science, for all its breathtaking change, evolves slowly; we can accurately predict, asserts Kaku, what the direction of science will be, based on the paths that are being forged today.A thrilling, unique narrative that brings together the thinking of many of the world's most accomplished scientists to explore the world of the future, Visions is science writing at its best.

Facts and Mysteries in Elementary Particle Physics


Martinus Veltman - 2003
    We are introduced to the known particles of the world we live in. An elegant explanation of quantum mechanics and relativity paves the way for an understanding of the laws that govern particle physics. These laws are put into action in the world of accelerators, colliders and detectors found at institutions such as CERN and Fermilab that are in the forefront of technical innovation. Real world and theory meet using Feynman diagrams to solve the problems of infinities and deduce the need for the Higgs boson.Facts and Mysteries in Elementary Particle Physics offers an incredible insight from an eyewitness and participant in some of the greatest discoveries in 20th century science. From Einstein's theory of relativity to the elusive Higgs particle, this book will fascinate and educate anyone interested in the world of quarks, leptons and gauge theories.This book also contains many thumbnail sketches of particle physics personalities, including contemporaries as seen through the eyes of the author. Illustrated with pictures, these candid sketches present rare, perceptive views of the characters that populate the field.The Chapter on Particle Theory, in a pre-publication, was termed “superbly lucid” by David Miller in Nature (Vol. 396, 17 Dec. 1998, p. 642).

The Neutrino: Ghost Particle of the Atom


Isaac Asimov - 1969
    

Fake Science: Exposing the Left's Skewed Statistics, Fuzzy Facts, and Dodgy Data


Austin Ruse - 2017
    But the truth is far more sinister, says Austin Ruse. We're actually living in the age of the low information voter, easily mislead by all-too-convincing false statistics and studies. In Fact-Shaming, Ruse debunks so-called "facts" used to advance political causes one after the other, revealing how poorly they stand up to actual science.

The Pioneer Detectives: Did a distant spacecraft prove Einstein and Newton wrong? (Kindle Single)


Konstantin Kakaes - 2013
    No one seemed able to agree on a cause. (Dark matter? Tensor–vector–scalar gravity? Collisions with gravitons?) What did seem clear to those who became obsessed with it was that the Pioneer Anomaly had the potential to upend Einstein and Newton—to change everything we know about the universe.With riveting prose and the precision of an expert, Konstantin Kakaes gives us a scientific police procedural, tracking the steps of those who sought to unravel this high-stakes enigma. His thrilling account draws on extensive interviews and archival research, following the story from the Anomaly’s initial discovery, through decades of tireless investigation, to its ultimate conclusion. “The Pioneer Detectives” is a definitive account not just of the Pioneer Anomaly but of how scientific knowledge gets made and unmade, with scientists sometimes putting their livelihoods on the line in pursuit of cosmic truth. Perfect for fans of John McPhee, Thomas Kuhn, and Ed McBain, this is also an immensely enjoyable story accessible to anyone who loves brilliant, fascinating long-form journalism.* * * ABOUT THE AUTHOR: Konstantin Kakaes is a Bernard L. Schwartz fellow at the New America Foundation, writing about science and technology, and is the former Mexico City bureau chief for The Economist. His work has been published in The Wall Street Journal, Foreign Policy, and The Washington Post and appears frequently in Slate. Before becoming a journalist, he studied physics at Harvard University.

E=MC2: Simple Physics: Why Balloons Rise, Apples Fall & Golf BallsGo Awry


Jeff Stewart - 2010
    With amusing examples from film, TV, and history, learn how physics affects everything in your surroundings--without the use of mind-bending math or the need for a particle accelerator. With E=MC2, you'll learn: When forces balance: Simple answers to questions such as, "Why do balloons rise while apples fall?" The Good, the Bad, and the Impossible: Why The Good, the Bad, and the Ugly is full of absurdities. (For someone whose characters often uphold the law, Clint Eastwood certainly defies the laws of physics in this film.) AC/DC: but only AC really rocks: Alternating current (AC) is much more complicated than direct current (DC). The voltage is constantly moving between positive and negative; the current therefore flows one way, and then the other (rocking back and forth). Why do I feel this warm glow?: The theory behind how the first stars were born General Relativity and GPS: The strange result of gravity on time is well proven. Compared to the interminable time you experience while stuck in a traffic jam, time literally runs faster (because gravity is weaker) in the orbiting GPS satellites that help your GPS system get its fix. At the speed of light: A refresher on the theory of relativity and an understanding of why--a hundred years later--Einstein's physics still points the way in cutting-edge research. Yu again: In the martial arts movie Crouching Tiger, Hidden Dragon, the rebellious young heroine, Jen Yu, blocks an attacker with her hand without standing or bracing herself. All the while, she holds a cup of tea in her other hand and doesn't spill a drop. Find out why kinetic energy and scalar quantity make her move impossible. It's physics for the rest of us. So why not come along for the ride? Advance at the speed of light through the fundamental laws of physics as they were discovered, proven wrong, and revolutionized. Make this and all of the Blackboard Books(tm) a permanent fixture on your shelf, and you'll have instant access to a breadth of knowledge. Whether you need homework help or want to win that trivia game, this series is the trusted source for fun facts.

The Book of Why: The New Science of Cause and Effect


Judea Pearl - 2018
    Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.

Social Statistics for a Diverse Society


Chava Frankfort-Nachmias - 1996
    The authors help students learn key sociological concepts through real research examples related to the dynamic interplay of race, class, gender, and other social variables.

Why Information Grows: The Evolution of Order, from Atoms to Economies


Cesar A. Hidalgo - 2015
    He believes that we should investigate what makes some countries more capable than others. Complex products—from films to robots, apps to automobiles—are a physical distillation of an economy’s knowledge, a measurable embodiment of its education, infrastructure, and capability. Economic wealth accrues when applications of this knowledge turn ideas into tangible products; the more complex its products, the more economic growth a country will experience.A radical new interpretation of global economics, Why Information Grows overturns traditional assumptions about the development of economies and the origins of wealth and takes a crucial step toward making economics less the dismal science and more the insightful one.

Ultimate Speed Secrets: The Complete Guide to High-Performance and Race Driving


Ross Bentley - 2011
    Ultimate Speed Secrets is the indispensable tool to help make you faster, whatever your driving goals.  Professional race driver and coach Ross Bentley has raced everything from Indycars to World Sports Cars to production sedans, on ovals, road courses, and street circuits around the world. His proven high-performance driving techniques benefit novice drivers as well as professional racers. Ultimate Speed Secrets covers everything you need to know to maximize your potential and your car:Choosing the correct lineOvertaking maneuversAdapting to new tracks and carsThe mental game and dealing with adversityFinding (and keeping) a sponsor.The pages are filled with specially commissioned color diagrams to illustrate the concepts described. Whether you are a track-day novice or a seasoned professional, Ultimate Speed Secrets will arm you with practical information to lower your lap times and help you get the best out of your vehicle—and yourself. It’s the ultimate high-performance driving tutorial!

Radical Abundance: How a Revolution in Nanotechnology Will Change Civilization


K. Eric Drexler - 2013
    Eric Drexler is the founding father of nanotechnology -- the science of engineering on a molecular level. In Radical Abundance, he shows how rapid scientific progress is about to change our world. Thanks to atomically precise manufacturing, we will soon have the power to produce radically more of what people want, and at a lower cost. The result will shake the very foundations of our economy and environment. Already, scientists have constructed prototypes for circuit boards built of millions of precisely arranged atoms. The advent of this kind of atomic precision promises to change the way we make things -- cleanly, inexpensively, and on a global scale. It allows us to imagine a world where solar arrays cost no more than cardboard and aluminum foil, and laptops cost about the same. A provocative tour of cutting edge science and its implications by the field's founder and master, Radical Abundance offers a mind-expanding vision of a world hurtling toward an unexpected future.