In Denialism, New Yorker staff writer Michael Specter reveals that Americans have come to mistrust institutions and especially the institution of science more today than ever before. For centuries, the general view had been that science is neither good nor bad—that it merely supplies information and that new information is always beneficial. Now, science is viewed as a political constituency that isn’t always in our best interest. We live in a world where the leaders of African nations prefer to let their citizens starve to death rather than import genetically modified grains. Childhood vaccines have proven to be the most effective public health measure in history, yet people march on Washington to protest their use. In the United States a growing series of studies show that dietary supplements and “natural” cures have almost no value, and often cause harm. We still spend billions of dollars on them. In hundreds of the best universities in the world, laboratories are anonymous, unmarked, and surrounded by platoons of security guards—such is the opposition to any research that includes experiments with animals. And pharmaceutical companies that just forty years ago were perhaps the most visible symbol of our remarkable advance against disease have increasingly been seen as callous corporations propelled solely by avarice and greed. As Michael Specter sees it, this amounts to a war against progress. The issues may be complex but the choices are not: Are we going to continue to embrace new technologies, along with acknowledging their limitations and threats, or are we ready to slink back into an era of magical thinking? In Denialism, Specter makes an argument for a new Enlightenment, the revival of an approach to the physical world that was stunningly effective for hundreds of years: What can be understood and reliably repeated by experiment is what nature regarded as true. Now, at the time of mankind’s greatest scientific advances—and our greatest need for them—that deal must be renewed.

    From man's first act of counting to higher mathematics, from the smallest living creature to the dazzling reaches of outer space, Asimov is a master at "explaining complex material better than any other living person." (The New York Times) You'll learn: HOW to make a trillion seem small; WHY imaginary numbers are real; THE real size of the universe - in photons; WHY the zero isn't "good for nothing;" AND many other marvelous discoveries, in ASIMOV ON NUMBERS.

    Maths is enjoying a resurgence in popularity. So how can you avoid being the only dinner guest who has no idea who Fermat was, or what he proved? The more you know about Maths, the less of a science it becomes. 30 Second Maths takes the top 50 most engaging mathematical theories, and explains them to the general reader in half a minute, using nothing more than two pages, 200 words and one picture. Read at your own pace, and discover that maths can be more fascinating than you ever imagined.

    Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money.  He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.

    Readers will find excerpts from bestsellers such as Douglas R. Hofstadter's Gödel, Escher, Bach, Francis Crick's Life Itself, Loren Eiseley's The Immense Journey, Daniel Dennett's Darwin's Dangerous Idea, and Rachel Carson's The Sea Around Us. There are classic essays ranging from J.B.S. Haldane's "On Being the Right Size" and Garrett Hardin's "The Tragedy of the Commons" to Alan Turing's "Computing Machinery and Intelligence" and Albert Einstein's famed New York Times article on "Relativity." And readers will also discover lesser-known but engaging pieces such as Lewis Thomas's "Seven Wonders of Science," J. Robert Oppenheimer on "War and Physicists," and Freeman Dyson's memoir of studying under Hans Bethe.A must-read volume for all science buffs, The Oxford Book of Modern Science Writing is a rich and vibrant anthology that captures the poetry and excitement of scientific thought and discovery.One of New Scientist's Editor's Picks for 2008.

    Without a doubt, the development of the computer was a massive leap forward in humankind's progress and will stand as one of the twentieth century's greatest achievements. But how many of us know how it really works? "Turing And The Computer" offers a brilliant encapsulation of the groundwork that led to the invention of the computer as we know it, and an absorbing account of the man who helped develop it, only to be largely forgotten after his death. Eccentric and principled, Turing would lay aside a brilliant career in mathematics to serve his country by breaking German codes during the Second World War. Openly homosexual, he would later be put on trial on indecency charges and forced to undergo hormone treatments that wrecked his body and his spirit. But the modern machine he helped create lives on.Concise and thoroughly compelling, "Turing And The Computer" is for all those curious about the philosophy and mechanics behind the now indispensable computer, and for anyone awed by the spark of invention that inspires its birth.

    Originally marked out by eye and later by use of a stretched cord, in time these forms came to be made with the simple tools of ruler and compass.This small book introduces the origins and basic principles of geometric constructions using these ancient tools, before going on to cover dozens of geometric forms, from practical fundamentals to more challenging constructions.

     This graphic novel recounts the spiritual odyssey of philosopher Bertrand Russell. In his agonized search for absolute truth, he crosses paths with thinkers like Gottlob Frege, David Hilbert & Kurt Gödel, & finds a passionate student in Ludwig Wittgenstein. But his most ambitious goal—to establish unshakable logical foundations of mathematics—continues to loom before him. Thru love & hate, peace & war, he persists in the mission threatening to claim both his career & happiness, finally driving him to the brink of insanity. This story is at the same time a historical novel & an accessible explication of some of the biggest ideas of mathematics & modern philosophy. With rich characterizations & atmospheric artwork, it spins the pursuit of such ideas into a satisfying tale. Probing, layered, the book throws light on Russell’s inner struggles while setting them in the context of the timeless questions he tried to answer. At its heart, Logicomix is a story about the conflict between ideal rationality & the flawed fabric of reality.

    Hardy, in the years before World War I. Through their eyes the reader is taken on a journey through numbers theory. Ramanujan would regularly telescope 12 steps of logic into two - the effect is said to be like Dr Watson in the train of some argument by Sherlock Holmes. The language of symbols and infinitely large (and small) regions of mathematics should be rendered with clarity for the general reader.

    The controversial book linking intelligence to class and race in modern society, and what public policy can do to mitigate socioeconomic differences in IQ, birth rate, crime, fertility, welfare, and poverty.

    From manhole covers to bubbles to subway maps, each page gives you a glimpse of the world through renowned mathematicians' eyes and reveals how their theorems and equations can be applied to nearly everything you encounter. Covering dozens of your favorite math topics, you'll find fascinating answers to questions like:How are the waiting times for buses determined?Why is Romanesco Broccoli so mesmerizing?How do you divide a cake evenly?Should you run or walk to avoid rain showers?Filled with compelling mathematical explanations, Math Geek sheds light on the incredible world of numbers hidden deep within your day-to-day life.

    Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

    In How to Create a Mind, Kurzweil presents a provocative exploration of the most important project in human-machine civilization—reverse engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines.Kurzweil discusses how the brain functions, how the mind emerges from the brain, and the implications of vastly increasing the powers of our intelligence in addressing the world’s problems. He thoughtfully examines emotional and moral intelligence and the origins of consciousness and envisions the radical possibilities of our merging with the intelligent technology we are creating.Certain to be one of the most widely discussed and debated science books of the year, How to Create a Mind is sure to take its place alongside Kurzweil’s previous classics which include Fantastic Voyage: Live Long Enough to Live Forever and The Age of Spiritual Machines.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

    Lavishly illustrated with engravings, woodcuts, and original drawings and diagrams, Sciencia will inspire readers of all ages to take an interest in the interconnected knowledge of the modern sciences.Beautifully produced in thirteen different colors of ink, Sciencia is an essential reference and an elegant gift.Wooden Books was founded in 1999 by designer John Martineau near Hay-on-Wye. The aim was to produce a beautiful series of recycled books based on the classical philosophies, arts and sciences. Using the Beatrix Potter formula of text facing picture pages, and old-styles fonts, along with hand-drawn illustrations and 19th century engravings, the books are designed not to date. Small but stuffed with information. Eco friendly and educational. Big ideas in a tiny space. There are over 1,000,000 Wooden Books now in print worldwide and growing.