David Hamilton's interest in this topic was inspired by the field research tests he conducted for chemical companies. Realising that placebo tests produced comparable results with the sample that received the actual drug, Hamilton sets about understanding why.

     #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path.  The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.  But they are not secrets anymore. This book is for you if you want to learn about:  The concept of Growth Hacking  The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers  Identifying and analyzing growth channels  The future of Growth Marketing  ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.  It proves the maxim that says — you don’t choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.

    People with dementia or Alzheimer’s experience emotional distress, which leads to behavioral complications and the need for institutional care. However, if families and caregivers are able to identify the emotional needs caused by dementia and understand which skills are lost and which remain, they can lower the behavioral complications and their own stress. As the founder of the Dementia & Alzheimer’s Wellbeing Network® (DAWN), Judy Cornish approaches dementia care with clear and empathetic methods that not only improve the lives of the individuals with dementia but also of those caring for them. Dementia and Alzheimer’s are very personal and individual experiences—they vary from person to person. However, Cornish has identified a pattern in the abilities and disabilities of people living with dementia. Based on her findings, Cornish was able to develop methods for caregivers to ease emotional distress, which can quickly and safely resolve behavioral complications. Though people with dementia lose a sense of self, they are still the same person you always loved. Judy Cornish understands this. The Dementia Handbook: How to Provide Dementia Care at Home is the supportive guide you’ve been looking for as you walk alongside your loved one on this difficult—but potentially rewarding—new path.

    Packed with insider advice for students from students, First Aid for the USMLE(R) Step 1 2020 will help maximize your study time.FeaturesA complete framework for USMLE Step 1 preparation1,300+ must-know topics with mnemonics to focus your study1,000+ color photos and illustrations to help you visualize processes, disorders, and clinical findingsRapid Review section presents high-yield tables associating diseases with their clinical findings, treatments, and pathophysiologyUpdated every year to ensure all content is relevant and high-yield, reflecting the most current USMLE blueprint

    For someone who hates exercise, Kristy Chambers is pretty good at running away, and coming back again when her credit cards are declined. She’s not so much an international jetsetter as a loose cannon with a passport. So, in the manner of Eat, Pray, Love, a privileged white girl takes her privileged white arse on the road in an attempt to find happiness. With a family history of mental illness that goes back generations and a complicated long-term relationship with depression, will eating all the pasta in Italy help her to find the silver lining she’s looking for? Of course it won’t. It’s pasta, not magic beans. Joined by the most unreliable travel companion of them all—her mental health—Kristy openly, honestly, and humorously recounts their adventures together.

    Wendy Hilling has a rare skin condition which means her skin is very delicate. Every moment is difficult and causes pain. It affects the body inside and out: her throat is very narrow and she can stop breathing at any time. But eight years ago Wendy's life changed forever. She met Ted, the Golden Retriever, and he became her full-time carer. He has saved her life more times than she can remember, always watching and listening, and Wendy is now entirely reliant on him. This is the story of Wendy and her incredible bravery living with a disability and battling against the odds. It's also the story of Ted, the extraordinary assistance dog, and the unique relationship between a human and animal and the extraordinary things animals are capable of.

    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    

    They shine a light on what it really feels like when your world shatters and how they found hope in the deepest despair.Best friends since they met at university, Kerry and Pat had no idea that thirty years later, they’d need every ounce of their friendship to survive. In 2017, their worlds came crashing down when their teenage sons were both diagnosed with life-threatening illnesses within weeks of each other.During the following rollercoaster months, Kerry and Pat regularly snatched time to message each other – often with black humour – providing a momentary refuge from their frightening realities. Together these two ordinary mums found a way to survive their extraordinary challenges and to navigate a new normal in an alien and isolating world. With raw honesty, they share the things they’ve learnt and what they wish they’d known – from how to tame raging mother guilt to restoring their natural optimism in the aftershock of tragedy.In this profoundly moving book, Kerry and Pat take readers on a very personal exploration of the universal experiences of grief and loss, love and friendship that connect us all. Like a wise companion offering comfort, Take My Hand is a lifeline both to those overwhelmed by heartbreak and for friends and family who don’t know how to help. Most of all, it’s a powerful reminder that no matter how difficult life gets, you are not alone.

    Originally published in 1960, this compact book tells the true story of a German soldier: from his early childhood during the First World War, through to his harrowing experiences on the frontline during the Word War II, culminating in his capture by the Red Army on 20 December 1942…An astonishing first-hand account.

    Life was a despairing time in the 1950s, as Veronica sought desperately to keep away from his cruelty. Astonishingly, to her and her mother, she won a scholarship to Ackworth Boarding School where she began to shine above her class-mates. A champion in all sports, Veronica at last found some happiness until her brother-in-law came into her life. It was as if she had stepped from the frying pan into the re: he took over control of her life removing her from the school she adored, two terms before she was due to take her GCEs, so he could put her to work as a cheap option on his market stall. Abused for many years by these two men, Veronica eventually ran away and applied to the Prison Service, knowing it was the only safe place she could trust. This is the astonishing, and true story of Veronica Bird who rose to become a Governor of Armley prison. Given a ‘basket case’ in another prison, contrary to all expectations, she turned it around within a year, to become an example for others to match. During her life inside, her ‘bird’, she met many Home Secretaries, was honoured by the Queen and was asked to help improve conditions in Russian Prisons. A deeply poignant story of eventual triumph against a staggeringly high series of setbacks, her story is filled with humour and compassion for those inside.

    Daysearlier, while traversing the Straits of Sicily the crew had discovered a crack in one ofthe nuclear reactor pipes, requiring the immediate shutting down of the reactor toprevent a potential reactor accident, an operation never before conducted on a Britishsubmarine at sea.Th e previous six days had been a difficult time for the crew of the submarine. Initialindications of a nuclear reactor defect had quickly escalated into a full scale potential nuclearreactor accident at sea, requiring decisive action by the crew to make the reactor safe, toidentify the defect and attempt to repair the reactor, and then to surface the submarine andto sail her safely back to the nearest safe harbor using emergency propulsion machinerydesigned for very limited use. The resulting lack of electrical power resulted in the crewhaving to sacrifice lighting, air-conditioning, bathing facilities and even hot food until theirreturn to harbor, and to suffer in the excessively hot interior of the boat. Throughout,there remained the fear of exposure to deadly radiation and the uncertainty that the reactormight still be one step away from a major accident.For one man onboard, this episode formed the culmination of a 25 year navalengineering career almost fated for this moment. Charge Chief Stephen Bridgman,the senior nuclear propulsion technician, had needed all of his engineering knowledgeand experience in the identification and eventual repair of the submarine reactor,subsequently being awarded an MBE together with a colleague for his services to navalengineering for his actions.This book provides an insight into a remarkable naval career starting as a 16 year oldStoker on the final proper British aircraft carrier HMS Ark Royal in 1977, throughthe Falklands War, being selected for naval technician training and submarine service,submarine training, submarine patrols in the supposed post cold-war period, theKosovo conflict, progression through the ranks, submarine refi t and refueling throughto the nuclear reactor accident onboard HMS Tireless.While there are countless accounts of naval life during wartime, this book tells theunique story of life as a British naval rating in the modern era, starting from the lowestlevel at a time of decline for the Royal Navy in the late 1970s, and paralleling the majorpolitical and military events of the 1980s and 1990s.

    A potpourri of musings assembled with a hint of practical spirituality, to be savoured passably as an oracle of hearts to the many answers, whose questions our minds are yet to comprehend. Ivory Gleam is split into three chapters of learning, longing and loving. Each chapter is a journey traversing a different road to the ultimate destination of self-reflection.

    (And a male nurse, at that!)Oh, Nurse! is David Daniels’s first-hand account of his experiences as a nurse, offering personal anecdotes to peel open the curtain to unveil the secrets of the nursing life. Following Daniels over the course of his 30-year career, this book helps the reader discover the hidden truths of medical professionals, both good and not so good, and it even describes specific instances where he either succeeds or fails to help particular patients.This book will show you: The good, bad, and ugly everyday life of a nurse. The nuances of being a male in a female-dominated profession. What it takes to be successful in the medical field. Hidden truths of medical professionals from dirty secrets in the break room to losing the motivation to help patients. With its memoir structure, Oh, Nurse! brings the nursing profession to life. As David Daniels finds the strength to overcome his own hurdles, he also manages to help his patients find joy and hope in the grimmest of situations. And with this tell-all book, he aims to do the same for you.

    It demands mental resilience and resistance to pain. It explores character, beyond a capacity to endure punishment. Dylan Hartley, one of England's most successful captains, tells a story of hard men and harsh truths. From the sixteen-year-old Kiwi who travelled alone to England, to the winner of ninety-seven international caps, he describes with brutal clarity the sport's increasing demand on players and the toll it takes on their mental health, as well as the untimely injury that shattered his dreams of leading England in the 2019 World Cup.The Hurt is rugby in the raw, a unique insight into the price of sporting obsession. 'Few have had more twists and turns in a pro rugby career' Robert Kitson, Guardian ' Anyone who cares about the game, in which he won 97 caps for England and played 250 times for Northampton, should read Hartley's book' Don McRae, Guardian