In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

    This is a new view of mathematics, not the one we learned at school but a comprehensive guide to the patterns that recur through the universe and underlie human affairs. A Beginner's Guide to Constructing, the Universe shows you: Why cans, pizza, and manhole covers are round.Why one and two weren't considered numbers by the ancient Greeks.Why squares show up so often in goddess art and board games.What property makes the spiral the most widespread shape in nature, from embryos and hair curls to hurricanes and galaxies. How the human body shares the design of a bean plant and the solar system. How a snowflake is like Stonehenge, and a beehive like a calendar. How our ten fingers hold the secrets of both a lobster a cathedral, and much more.

    It comprises non-technical essays on every aspect of the vast subject, including articles by scores of eminent mathematicians and other thinkers.

     This graphic novel recounts the spiritual odyssey of philosopher Bertrand Russell. In his agonized search for absolute truth, he crosses paths with thinkers like Gottlob Frege, David Hilbert & Kurt Gödel, & finds a passionate student in Ludwig Wittgenstein. But his most ambitious goal—to establish unshakable logical foundations of mathematics—continues to loom before him. Thru love & hate, peace & war, he persists in the mission threatening to claim both his career & happiness, finally driving him to the brink of insanity. This story is at the same time a historical novel & an accessible explication of some of the biggest ideas of mathematics & modern philosophy. With rich characterizations & atmospheric artwork, it spins the pursuit of such ideas into a satisfying tale. Probing, layered, the book throws light on Russell’s inner struggles while setting them in the context of the timeless questions he tried to answer. At its heart, Logicomix is a story about the conflict between ideal rationality & the flawed fabric of reality.

    This sharply intelligent, consistently provocative book takes the reader on an astonishing, thought-provoking voyage into the realm of delightful uncertainty--a world of paradox in which logical argument leads to contradiction and common sense is seemingly rendered irrelevant.

    This book investigates what cannot be known. Rather than exploring the amazing facts that science, mathematics, and reason have revealed to us, this work studies what science, mathematics, and reason tell us cannot be revealed. In The Outer Limits of Reason, Noson Yanofsky considers what cannot be predicted, described, or known, and what will never be understood. He discusses the limitations of computers, physics, logic, and our own thought processes.Yanofsky describes simple tasks that would take computers trillions of centuries to complete and other problems that computers can never solve; perfectly formed English sentences that make no sense; different levels of infinity; the bizarre world of the quantum; the relevance of relativity theory; the causes of chaos theory; math problems that cannot be solved by normal means; and statements that are true but cannot be proven. He explains the limitations of our intuitions about the world -- our ideas about space, time, and motion, and the complex relationship between the knower and the known.Moving from the concrete to the abstract, from problems of everyday language to straightforward philosophical questions to the formalities of physics and mathematics, Yanofsky demonstrates a myriad of unsolvable problems and paradoxes. Exploring the various limitations of our knowledge, he shows that many of these limitations have a similar pattern and that by investigating these patterns, we can better understand the structure and limitations of reason itself. Yanofsky even attempts to look beyond the borders of reason to see what, if anything, is out there.

    As we enter the year 2000, zero is once again making its presence felt. Nothing itself, it makes possible a myriad of calculations. Indeed, without zero mathematicsas we know it would not exist. And without mathematics our understanding of the universe would be vastly impoverished. But where did this nothing, this hollow circle, come from? Who created it? And what, exactly, does it mean? Robert Kaplan's The Nothing That Is: A Natural History of Zero begins as a mystery story, taking us back to Sumerian times, and then to Greece and India, piecing together the way the idea of a symbol for nothing evolved. Kaplan shows us just how handicapped our ancestors were in trying to figurelarge sums without the aid of the zero. (Try multiplying CLXIV by XXIV). Remarkably, even the Greeks, mathematically brilliant as they were, didn't have a zero--or did they? We follow the trail to the East where, a millennium or two ago, Indian mathematicians took another crucial step. By treatingzero for the first time like any other number, instead of a unique symbol, they allowed huge new leaps forward in computation, and also in our understanding of how mathematics itself works. In the Middle Ages, this mathematical knowledge swept across western Europe via Arab traders. At first it was called dangerous Saracen magic and considered the Devil's work, but it wasn't long before merchants and bankers saw how handy this magic was, and used it to develop tools likedouble-entry bookkeeping. Zero quickly became an essential part of increasingly sophisticated equations, and with the invention of calculus, one could say it was a linchpin of the scientific revolution. And now even deeper layers of this thing that is nothing are coming to light: our computers speakonly in zeros and ones, and modern mathematics shows that zero alone can be made to generate everything.Robert Kaplan serves up all this history with immense zest and humor; his writing is full of anecdotes and asides, and quotations from Shakespeare to Wallace Stevens extend the book's context far beyond the scope of scientific specialists. For Kaplan, the history of zero is a lens for looking notonly into the evolution of mathematics but into very nature of human thought. He points out how the history of mathematics is a process of recursive abstraction: how once a symbol is created to represent an idea, that symbol itself gives rise to new operations that in turn lead to new ideas. Thebeauty of mathematics is that even though we invent it, we seem to be discovering something that already exists.The joy of that discovery shines from Kaplan's pages, as he ranges from Archimedes to Einstein, making fascinating connections between mathematical insights from every age and culture. A tour de force of science history, The Nothing That Is takes us through the hollow circle that leads to infinity.

    Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

    Dana Mackenzie starts from the opposite premise: He celebrates equations. No history of art would be complete without pictures. Why, then, should a history of mathematics -- the universal language of science -- keep the masterpieces of the subject hidden behind a veil?"The Universe in Zero Words" tells the history of twenty-four great and beautiful equations that have shaped mathematics, science, and society -- from the elementary (1+1 = 2) to the sophisticated (the Black-Scholes formula for financial derivatives), and from the famous (E = mc^2) to the arcane (Hamilton's quaternion equations). Mackenzie, who has been called a "popular-science ace" by Booklist magazine, lucidly explains what each equation means, who discovered it (and how), and how it has affected our lives.(From the jacket copy.)Note: The Princeton University Press version (black cover) is for sale in the English-speaking world outside Australia. The Newsouth Press version (blue cover) is for sale in Australia. The two versions are identical except for the covers.

    Even after more than three centuries and the revolutions of Einsteinian relativity and quantum mechanics, Newtonian physics continues to account for many of the phenomena of the observed world, and Newtonian celestial dynamics is used to determine the orbits of our space vehicles.This completely new translation, the first in 270 years, is based on the third (1726) edition, the final revised version approved by Newton; it includes extracts from the earlier editions, corrects errors found in earlier versions, and replaces archaic English with contemporary prose and up-to-date mathematical forms. Newton's principles describe acceleration, deceleration, and inertial movement; fluid dynamics; and the motions of the earth, moon, planets, and comets. A great work in itself, the Principia also revolutionized the methods of scientific investigation. It set forth the fundamental three laws of motion and the law of universal gravity, the physical principles that account for the Copernican system of the world as emended by Kepler, thus effectively ending controversy concerning the Copernican planetary system.The illuminating Guide to the Principia by I. Bernard Cohen, along with his and Anne Whitman's translation, will make this preeminent work truly accessible for today's scientists, scholars, and students.

    joyfully shows you how to make nature's numbers dance."--Bill Nye (the science guy)The Magic of Math is the math book you wish you had in school. Using a delightful assortment of examples-from ice-cream scoops and poker hands to measuring mountains and making magic squares-this book revels in key mathematical fields including arithmetic, algebra, geometry, and calculus, plus Fibonacci numbers, infinity, and, of course, mathematical magic tricks. Known throughout the world as the "mathemagician," Arthur Benjamin mixes mathematics and magic to make the subject fun, attractive, and easy to understand for math fan and math-phobic alike."A positively joyful exploration of mathematics."-Publishers Weekly, starred review"Each [trick] is more dazzling than the last."-Physics World

    The most fundamental differences are philosophical, and readers of this book will emerge with a clearer understandingof paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. The first few chapters are about general aspects of mathematical thought. These are followed by discussions of more specific topics, and the book closes with a chapter answering common sociological questionsabout the mathematical community (such as Is it true that mathematicians burn out at the age of 25?) It is the ideal introduction for anyone who wishes to deepen their understanding of mathematics.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Indeed, many physicists today believe that there are other dimensions beyond the four of our space-time, and that a unified vision of the various forces of nature can be achieved, if we consider that everything we see around us, from the trees to the stars are nothing but vibrations in hyperspace. Hyperspace theory - and its more recent derivation, superstring theory - is the eye of this revolution. In this book, Michio Kaku shows us a fascinating panorama, which completely changes our view of the cosmos, and takes us on a dazzling journey through new dimensions: wormholes connecting parallel universes, time machines, "baby universes" and more. Similar wonders are emerging in some pages in which everything is explained with elegant simplicity and where the mathematical formulation is replaced by imaginative illustrations that allow the problems to be visualized. The result is a very entertaining and surprising book, which even leaves behind the greatest fantasies of the old science fiction authors.

    In Peter Woit's view, superstring theory is just such an idea. In Not Even Wrong , he shows that what many physicists call superstring "theory" is not a theory at all. It makes no predictions, even wrong ones, and this very lack of falsifiability is what has allowed the subject to survive and flourish. Not Even Wrong explains why the mathematical conditions for progress in physics are entirely absent from superstring theory today and shows that judgments about scientific statements, which should be based on the logical consistency of argument and experimental evidence, are instead based on the eminence of those claiming to know the truth. In the face of many books from enthusiasts for string theory, this book presents the other side of the story.

    No, hang on, let's make this interesting. Between zero and infinity. Even if you stick to the whole numbers, there are a lot to choose from - an infinite number in fact. Throw in decimal fractions and infinity suddenly gets an awful lot bigger (is that even possible?) And then there are the negative numbers, the imaginary numbers, the irrational numbers like pi which never end. It literally never ends.The world of numbers is indeed strange and beautiful. Among its inhabitants are some really notable characters - pi, e, the "imaginary" number i and the famous golden ratio to name just a few. Prime numbers occupy a special status. Zero is very odd indeed: is it a number, or isn't it?How Numbers Work takes a tour of this mind-blowing but beautiful realm of numbers and the mathematical rules that connect them. Not only that, but take a crash course on the biggest unsolved problems that keep mathematicians up at night, find out about the strange and unexpected ways mathematics influences our everyday lives, and discover the incredible connection between numbers and reality itself. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.