From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    For years, Joel Spolsky has done exactly this at www.joelonsoftware.com. Now, for the first time, you can own a collection of the most important essays from his site in one book, with exclusive commentary and new insights from joel.

    It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefsLean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.Used by thousands around the world and packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck.The book helps:• Assess the market potential of opportunities to find the right opportunity for your team• Find early adopters, quickly establish credibility and convince business stakeholders to work with you• Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision• Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit• Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation« The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze« Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen... literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur« The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer

    It took the open source world by storm since its inception in 2005, and is used by small development shops and giants like Google, Red Hat, and IBM, and of course many open source projects.A book by Git experts to turn you into a Git expert. Introduces the world of distributed version control Shows how to build a Git development workflow.

    These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer's behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products

    Based on two popular talks from author Lea Verou--including "CSS3 Secrets: 10 things you may not know about CSS"--this practical guide provides intermediate to advanced CSS developers with more than 40 undocumented techniques and tips for using CSS3 to create better websites.The talks that spawned this book have been top-rated by attendees in every conference they were presented, and praised in industry media such as ."net" magazine.Get information you won't find in any other bookLearn through small, easily digestible chaptersHelps you understand CSS more deeply so you can improve your own solutionsApply Lea's techniques to practically every CSS problem you faceGain tips from a rockstar author who serves as an Invited Expert in W3C's CSS Working Group

    But how do you build the best team organization for your specific goals, culture, and needs? Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity.In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help readers choose and evolve the right team patterns for their organization, making sure to keep the software healthy and optimize value streams.Team Topologies is a major step forward in organizational design for software, presenting a well-defined way for teams to interact and interrelate that helps make the resulting software architecture clearer and more sustainable, turning inter-team problems into valuable signals for the self-steering organization.

    Mastering large-scale software delivery will define the economic landscape of the 21st century, just as mass production defined the landscape in the 20th. Unfortunately, business and technology leaders outside of the tech giants are woefully ill-equipped to solve the problems posed by digital transformation. A new approach is needed.In Project to Product, value stream network pioneer and technology leader Dr. Mik Kersten introduces the Flow Framework. This new way of building an infrastructure for innovation will change the way enterprises think about software delivery, enabling every organization the opportunity to win a portion of the $18.5 trillion (IDC) that will be created annually through better software delivery.Project to Product provides leaders the missing framework needed to create the technology equivalent of an advanced manufacturing line, across thousands of IT professionals, and enables optimizing value creation across the entire organization. This book is ideal for C-suite leadership and IT management at every level.

     They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

    Browsers iterate at a remarkable pace. Faced with this volatile landscape we can either struggle for control or we can embrace the inherent flexibility of the web.Responsive design is not just another technique—it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web.Implementing Responsive Design is a discussion about how this affects the way we design, build, and think about our sites. Readers will learn how to:- Build responsive sites using a combination of fluid layouts, media queries and fluid media- Adopt a responsive workflow from the very start of a project- Enhance content for different devices- Use feature-detection and server-side enhancement to provide a richer experience

    Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

    Thankfully we now have the place to go.Jon Hicks' 'The Icon Handbook' will become the go-to book for the modern designer; for uncovering the thought processes, the skills and the reference for designing your own icons.This book is aimed at designers who already have basic vector and bitmap drawing skills. It could be that you want to create a simple, unique favicon, or perhaps you've been asked to work on a mobile app that requires them. It starts at the basics and takes you right the way through to being able to create stunning iconography.

    It’s not about to-do lists and accountability charts. It’s about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail – and how to take a temporary disaster and turn it into a future success. In this book, Wodtke takes you through the fictional case study of Hanna and Jack, who are struggling to survive in their own startup. They fight shiny object syndrome, losing focus, and dealing with communication issues. After hard lessons, they learn the practical steps they need to do what must be done. The second half of the book demonstrates how to use Objectives and Key Results (OKRs) to help teams realize big goals in a methodical way, leaving nothing to chance. Laid out in a practical but compelling way, she makes the lessons of Hanna and Jack’s story clear and actionable. Ready to move your team in the right direction? Read this, and learn the system of creating your focus – and finding success. "Busy grinding without purpose is the secret death of too many startups. In this memorable story, Christina gives us a glimpse of a more satisfying kind of startup--still hard and chaotic but full of purpose and the chance to build something great." James Cham, Founder, Bloomberg Beta "This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." -Laura Klein, Principal, Users Know "Someone once told me that 'problems are just opportunities that haven’t presented themselves'. Since I was introduced to OKRs, they've been an invaluable tool for me, and our company. Christina's ideas have been instrumental, allowing me to better navigate the often ambiguous approach to goal setting and along the way creating a more open and accountable team and a clearer path for myself professionally. I personally can't thank her enough for the guidance." Scott Baldwin, Director of Services, Yellow Pencil "Radical Focus illustrates how to implement OKRs in an engaging, compact, realistic story. Best of all, Wodtke proves OKRs can be fun!" Ben Lamorte, OKRs.com

    The Whole Earth Review called Envisioning Information a "passionate, elegant revelation."

    It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments and perfectly integrates with the Business Model Canvasfrom "Business Model Generation" so you can succeed with great value propositions embedded in scalable and profitable business models.Practical exercises, process illustrations, and workshop suggestions help you immediately apply the tools in the book to your daily work. The book includes an online access to Strategyzer.com to complete and assess exercises interactively, learn from peers, and download pdfs, checklists, and more.You'll love "Value Proposition Design" if you've been overwhelmed by the task of true customer value creation, frustrated by unproductive product meetings and misaligned teams, involved in bold shiny projects that blew up, or simply disappointed by the failure of a good idea."Value Proposition Design" will help you successfully understand the patterns of value creation, leverage the experience and skills of your team, avoid wasting time with ideas that won't work, and guide you through the design and test of products and services that customers want.