Book picks similar to
The Leadership Solution by Jim Shaffer


leadership
business
internal-communications
work-business-books

Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)


Gini Dietrich - 2013
    People are sick of that! "Spin Sucks "will teach you how to communicate honestly, responsibly, openly, and authentically...and truly "earn "the trust of your customers, stakeholders, investors, and communities.Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's integrated all she's learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don't know what to do. No matter what your organization does, Dietrich will help you:Share your story more powerfully--without sex, extortion, or "truth-stretching"Humanize your organization, even if you don't have outsized personalitiesTell the truth, using the best techniques honed by centuries of storytellersOvercome whisper campaigns, anonymous attackers, and trollsCreate fresh, honest content that's compelling to both humans "and "GoogleSystematically prepare yourself to engage more successfully onlineClarify and close gaps between your message and your customer's perceptionCelebrate your brand ambassadorsMaster seven steps for handling online criticism, and transforming critics into fansKeep others from stealing your great contentLearn actionable lessons from others' successes (and failures)Develop more positive, productive agency (or client) relationshipsConverge paid, owned, earned, and shared media--and get more value from all of themspinsucks.com

Dare to Prepare: How to Win Before You Begin


Ronald M. Shapiro - 2008
    What he’s found is that the secret ingredient for getting into the winner’s circle is simply the discipline of methodical preparation: that old-school, step-by-step way of having all your ducks in a row, whether you are an executive getting ready to do a deal or make a speech; a pitcher studying the traits of opposing hitters and keeping a meticulous notebook of their strengths and weaknesses; an international trade negotiator who knows all about the issues and the people on the other side before sitting down at the table; or a surgeon who rehearses like a classical musician.Deep down, you know you should do it. But how often do you wing it and fly by the seat of your pants because “Gosh, I don’t have time . . . I’ve done this before . . . I know what I’m doing”? It is obvious that you have to get ready for whatever game you’re playing, but all too frequently methodical preparation is the missing ingredient in today’s world of instant analysis, easy access to information, and glibness that sounds good at first but is unconnected with the reality at hand. In Dare to Prepare, successful people such as wine guru Robert Parker, investment legend Bill Miller, pianist Leon Fleisher, Goldman Sachs partner Lisa Fontenelli, broadcaster Bob Costas, firefighter Ann Marie Tierney, New York Mets manager Willie Randolph, and many others share the way they apply discipline in preparing for career-changing games, deals, meetings, and interviews. Cal Ripken Jr. played thousands of games in the major leagues but prepared for each like it was his first. NPR host Liane Hansen has interviewed countless people but approaches each interview with the same meticulous research time and time again.Make sure there are no slips “twixt cup and lip” as you get ready for your next personal or professional challenge by daring to prepare.

Summoned to Lead


Leonard Sweet - 2004
    But if you’re looking for something different, something that . . . approaches leadership as an art as well as a scienceinspires hope and expectation in those of us who aren’t born leaderschallenges those with leadership roles to explore new possibilities. . . then Leonard Sweet wants to help you discover a very different kind of leadership vision. It’s one you hear if your ears are open, and it could summon you at any time. When you respond, the puzzle pieces of who you are will fit together into a leader others follow because you’ve answered a call, not trained for a position.“The church has it all wrong. It is trying to train leaders. Instead, it ought to train everyone to listen and to develop their own soundtrack.”Leaders don’t see a vision, says Sweet, they hear one. “Sound becomessight. Leaders hear life.”For a sonogram of “acoustic leadership,” Sweet takes us inside the incredible account of Sir Ernest Shackleton, the celebrated polar explorer who led his entire crew of twenty-seven from disaster in the Antarctic to safety. Called “the greatest leader that ever came on God’s earth, bar none,” Shackleton objectifies the goals of Sweet’s own exploration in search of wisdom for today and tomorrow’s truly compelling, voice-activated leaders.Right now, you may be leading many people or just yourself. But who knows what tomorrow—or a minute from now—will call forth in you. Are your ears open?