Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    His new book, The A Swing, is his first for a decade and is an evolution of his swing theories that have successfully helped thousands of golfers globally. His tour players, whom he has coached over the years, have amassed 19 major golf championships. David has been prolific during his 30+ year career in producing books, videos, teaching aids that have inspired golfers of every level to reach their potential.The A Swing - A stands for Alternative - is a simple way to swing the club, which follows biomechanically sound, scientific principles, and only requires minimal practice. The A Swing has been thoroughly tested with a wide range of players, from tour level to beginner, junior to senior, and the results overall have been nothing short of dramatic.The A Swing is a way to develop a consistent, repetitive motion which will improve accuracy and distance, and is easy on the body. It will fix many of golf's common faults, and the book takes you through an easy, step-by-step approach. With over 200 illustrations, easy drills, and the 7-Minute Practice Plan, golfers now have the opportunity to play the way they've always dreamed of. Golf is a frustrating game, even for the top players, but the A Swing will make it easier and more fun. It could really change the way the game has been taught, which hasn't changed for years - it is not an exact method, and has leeway for individualism.David is excited that the A Swing will help golfers the world over enjoy the game more. In essence, the A Swing is a shortcut to great golf. Whatever your level of play is now, whatever your goals, however you've been struggling with the game, the A Swing could change your golfing life.

    They are planning a wedding and have bought a new home. The last thing the two of them need right now is a new cat.But their recently purchased house seems to come complete with a stray orange feline--a cat with a vibrant personality and a talent for mousing. So Shawn soon finds himself with a regular companion. Little does he realize that this cat will shortly become more important to him than he can possibly imagine.As Shawn's personal life begins to shift in ways he never saw coming, Kitty remains a constant source of stability and comfort. Shawn gave Kitty a home, and now Kitty gives Shawn the love he needs to heal.A touching and inspiring story of heartfelt companionship, The Kitty offers an uplifting perspective on what it means to find true friendship in this world. Anyone who has ever shared a meaningful connection with a pet will fall head over heels in love with Kitty and Shawn.As Shawn discovers, sometimes we don't even realize we need to be rescued--until we are.

    But after falling backwards into the specialty, Dr. Fulkerson found neurosurgery to be a field filled with joy, sadness, a little humor, and courageous and inspiring patients.In an honest and compelling retelling of his long and winding road to train and then practice as a pediatric neurosurgeon, Dr. Fulkerson guides others through his journey from medical school to service on a small military base, through residency training, and finally, to a practice in a highly specialized children's hospital. The journey reveals the dramatic swings of emotions experienced by both patients and doctors in an increasingly hostile medical environment. Dr. Fulkerson also shares stories of dedicated professors who train medical students and resident surgeons to care for the tiniest neurosurgical patients.Nothing Good Happens at ... The Baby Hospital offers a compelling glimpse into the joys, tragedies, and hopeful moments that surround the highly specialized and sometimes silly world of pediatric neurosurgery.

    Simply put: the time is now for new styles of leadership, and women are best-suited to set the pace.     Kirstine Stewart got her first job when she applied for a position as a "girl Friday" at a film distribution house. Having worked her way up from the bottom--under women and men, leaders good and bad--she believes it's time we leaped past the question of how women might create change in the working world and exploit the fact that profound change is already under way. The digital revolution, and the wave of millennials who are entering the work force with very different expectations than the generations who preceded them, have created a new reality that demands a new style of leader with attributes and perspectives that make women the natural front-runners. The opportunity is there. The question Stewart tackles in Our Turn is how do we seize it.     Stewart's own track in the world has been exceptional, and littered with firsts, including being the first woman and the youngest person ever to head the CBC. Not only does she illuminate the broad strokes of the way forward for women, and her own principles of leadership, she digs down into the nitty-gritty of how she has managed to excel and to lead while staying true to who she is as a person. Whether you're the CEO or the administrative assistant, there is something for you in Our Turn.

    Her parents spoiled her and she expected the universe to follow. It didn’t. After being expelled from Yale, losing a coveted Broadway lead, and seeing a suicide splatter at her feet, she left NYC for the Great Northwest, to live in nature with a man “who made everything beautiful with his hands.” At that time she chose love and nature, over art and career ... until she didn’t. Carol Schlanger put “hidden” cash down on an abandoned homestead—160 acres. The commune followed—all 13 jammed tight into a broken-down cabin with no phone, no electricity, and no running water. They were dependent on each other for every human need and survival. But then freeloading and free love threatened the hard-won utopia. After struggling through infidelity, rape, and childbirth, all except the father of her child left when Carol refused to share land ownership. When, as a lone wilderness “wife,” she accidentally set their house on fire, she realized she couldn’t survive in isolation. Strapping her toddler into a battered old Chevy, she headed to Los Angeles to reclaim her life as a mother, her power as an artist, and her responsibility as an adult. This time her Texan followed her. This is both their love story, and a love story for an explosive, mind-altering era.

    Bracing for Impact’s compilers and contributors know. They have both lived out that fear and survived, albeit badly hurt, in their own plane crashes.In this collection of true-life survivor tales, people from all walks of life—a freelance writer, a crew member of the Lynyrd Skynyrd band, a naval flight surgeon, a teenager, and a newlywed on her honeymoon, among others—recount their traumatic narrow escapes as engines stalled, fuel ran out, hazardous weather conditions descended, and landings did not go according to plan. In the face of death, as life flashed before their eyes—or not, as some wryly note—these survivors encountered the terrific split of before and after the crash. Their lives, though preserved, would change forever.Perhaps more significant than the crash itself is how each story plays out in the aftermath of the ordeal. In heart-wrenching, unrelenting honesty, these stories explore the wide spectrum of impacts on survivors—ranging from debilitating fear, post-traumatic stress disorder, and substance abuse, to a renewed sense of urgency, where survivors swear to live each day to the fullest and rededicate their lives to helping others.Including the 1977 story of the Lynyrd Skynyrd plane crash that killed lead singer Ronnie Van Zant, guitarist Steve Gaines, and vocalist Cassie Gaines, Bracing for Impact is as much a horrific account of air disasters as it is a celebration and recognition of the people who survived them.Fans of the 2016 Clint Eastwood film Sully starring Tom Hanks will enjoy this edge-of-your-seat read!Features 45 black and white photographs of survivors and wreckages.

    Those are lessons he shares, often unknowingly, with his mom, Lauren Casper.For Lauren, living with Mareto is a lot like playing the telephone game. He blurts out little phrases that have their origin in something he saw or heard, but by the time they make their way through his mind and back out of his mouth, they’ve transformed—often into beautiful truths about living a simple, authentic, love- and joy-filled life.From “it’s okay about it,” a simple reminder that even when life is painful or difficult, things will be okay because God promises never to leave or forsake his children, to “you’re making me feelings,” which teaches the importance of leaning into one’s emotions and, in doing so, sharing a piece of oneself with loved ones—Mareto’s simple yet profound wisdom is a reminder to embrace the broken beauty of life, to believe in a God bigger than human comprehension, and to love others even when it doesn’t make sense.For all those looking to recapture the faith, simplicity, wonder, hope, courage, and joy of life, It’s Okay About It provides a guide to look inward and live outward, to discover the most wide open and beautiful life possible.

    In her illuminating, fascinating, sometimes heartbreaking memoir, Up All Night, the legendary "Nightbird" tells the story of her colorful career--her rise to success in a male-dominated music industry; her close and personal dealings with rock royalty like Bruce Springsteen (whose music she first introduced to New York radio), Sir Paul McCartney, and Steven Tyler (whom she dated)--and details openly and honestly her battle against breast cancer for the very first time.

    Through research and study he begins to understand what the most joyful among us have in common is that they remember the past with peace, anticipate the future with confidence and live in the present with joy and exuberance. He further discovers that what gives them this perspective is a set of skills that they consistently, even if subconsciously, practice. He also realizes that he is not particularly good at several of these skills. In Happiness: The Art of Living with Peace, Confidence and Joy the author recounts, with insight and humor his journey to better understand and practice the skills of happiness with the goal of helping others on their own paths to joyful, meaningful living.

    What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    Its the only gold and silver investing book you will ever need because its written by a nationally recognized precious metals investing expert with almost 15 years of buying gold and silver bullion under his belt. He reveals all the tricks of the trade that most people in the gold and silver industry probably don't want you to know. "Stack Silver Get Gold will become "the bible" for both first time and long time precious metal investors. Tons of useful information and very well written. You have a real winner in this book." -Bill Zielinski (editor of goldandsilverblog.com) Stack Silver Get Gold: How to Buy Gold and Silver Bullion without Getting Ripped Off! Congratulations, you know that investing in gold and silver is a good idea and you're ready to buy gold and silver before the general public catches on. You have a wisdom few other people possess. So you want to know how to begin investing in silver and gold without getting ripped off? Do you want to buy silver and gold bullion but don't know where to begin? Do you want to avoid all the silver and gold buying scams on TV and the internet? Do you want to learn how to avoid having your gold and silver confiscated by the government? Do you want to know how and where to store and secure your gold and silver at your home, in the most secure vaults in the United States and secret vault storage options in other countries? You want to know how to start investing in gold and silver for as little as $25 using a strategy called dollar cost averaging? Do you want to buy gold or silver today, within 10 minutes of reading this short book? Read this book and you'll discover the answers to your questions above plus.... *The 7 types of gold and silver bullion to buy now and how to sell if you have t *The 11 types of gold and silver to avoid like the plague *The top 3 most secure places to store your precious metals, including home safes and private highly secure vaults *How to store your gold and silver secretly in another country *How the author is personally investing in gold and silver, his exact strategy *Exactly where to buy your gold and silver (the actual websites and dealers) *How to add gold and silver bullion to your IRA or 401k *How to start gold and silver investing safely and avoid all the tricks of scam artists and precious metals dealers *Tax and reporting requirements and even travel restrictions and how to get around them Stack Silver Get Gold was written by Hunter Riley III. Hunter spent most of his twenties on the futures trading floor of the rough and tumble pits in Chicago Mercantile Exchange and has been investing in silver and gold for more than a decade. He's witnessed all the ways the gold and silver bullion market will try to chew you up and spit you out and hew wrote this book so you can overcome them and be a successful gold and silver investor. His short, no fluff, straight to the point book boils down over a decade's worth of investing do's and don'ts into about 100 pages. You can literally read this book and start investing in gold and silver with total confidence, safety and ease on the same day you buy it. The funny thing is that this is probably the shortest book on gold and silver investing ever written but it's also is the only book you'll ever need to invest in gold and silver. Hunter values his time very much and he's written this book as straight to the point as possible because he knows you value your time as well. Some of those people who share your wise views are Jim Rogers, Michael Maloney, Robert Kiyosaki, Kevin Hogan, James Turk, Richard Duncan, Timothy Ferriss, Warren Buffet, Brendon Burchard, Kyle Bass, Peter Schiff and Marc Faber just to name a few. Go buy this book now. It will SAVE you a ton of money. Buy Stack Silver Get Gold: How to Buy Gold and Silver without Getting Ripped Off!

    But what is a “good” shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place? The concept of basketball “analytics,” for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. What is beyond doubt is that understanding its methods has never been more important to watching and appreciating the NBA. In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former Director of Basketball Research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers seek not to “solve” the game of basketball but instead urge us toward thinking about it in new ways.The relative value of Russell Westbrook’s triple-doublesWhy some players succeed in the playoffs while others don’tHow NBA teams think about constructing their rosters through the draft and free agencyThe difficulty in measuring defensive achievementThe fallacy of the “quick two”From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.

    Inspired by colourful characters, he tells us tales that run the emotional roller-coaster, from heart-warming to hilarious and thought-provoking to, at times, almost unbelievable. Dr Moss invites us to see something of what really goes on behind the surgery door…

     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.