It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    With compassion, wisdom and enlightening ideas, this book encourages you to be true to yourself, develop social interests and discover the positive, capable, confident human being you are meant to be.

    Writing in direct, jargon-free style, often quoting her patients' descriptions of their own experience of illness and recovery, Bruch describes the relentless pursuit of thinness and the search for superiority in self-denial that characterizes anorexia nervosa. She emphasizes the importance of early diagnosis and offers guidance on danger signs. Little-known when this groundbreaking book was first published, eating disorders have become all too familiar. Sympathetic and astute, The Golden Cage now speaks to a new generation.

    Practical illustrations of how these techniques can be applied to the most common mental health problems ensure that theory translates into real-life practice. New to this edition, the authors examine:o cultural diversity in greater deptho the current topicality of CBT, especially within the NHSo latest Roth/Pilling CBT competencieso the impact of third wave CBT in more detail.As well as exploring depression, panic and agoraphobia, OCD and anxiety disorders, the book covers other less common disorders. Discussion of different methods of delivery includes work with individuals, groups, couples and families. This edition also includes extra case study material, student exercises and discussion points.This fully updated Introduction remains the key textbook for those coming to CBT for the first time, whether on training courses or as part of their everyday work. It is also useful for more experienced therapists wanting to refresh their core skills.

    No matter how hard you try to reason with them, it never works. So what’s the solution? How do you talk to someone who’s out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears?In his book, Just Listen, Mark Goulston shared his bestselling formula for getting through to the resistant people in your life. Now, in his breakthrough new book Talking to Crazy, he brings his communication magic to the most difficult group of all—the downright irrational.As a psychiatrist, Goulston has seen his share of crazy and he knows from experience that you can’t simply argue it away. The key to handling irrational people is to learn to lean into the crazy—to empathize with it. That radically changes the dynamic and transforms you from a threat into an ally. Talking to Crazy explains this counterintuitive Sanity Cycle and reveals:• Why people act the way they do• How instinctive responses can exacerbate the situation—and what to do instead• When to confront a problem and when to walk away• How to use a range of proven techniques including Time Travel, the Fish-bowl, and the Belly Roll• And much moreYou can’t reason with unreasonable people—but you can reach them. This powerful and practical book shows you how.

    But what is Prozac—a medication, or a mental steroid? A cure for depression, or a drug that changes personality? Reported to turn shy people into social butterflies and to improve work performance, memory, even dexterity, does Prozac work on character rather than illness? Are you using it "cosmetically," to make people more attractive? More energetic, more socially acceptable? And what does it tell us about the nature of character and the mutability of self?

    In The Courage To Be Happy, Ichiro Kishimi and Fumitake Koga again distil their wisdom into simple yet profound advice to show us how we, too, can use twentieth-century psychological theory to find true happiness.

    This practical guide to managing anxiety with CBT will help you understand your anxiety, identify solutions to your problems, and maintain your gains and avoid relapse.Managing Anxiety with CBT For Dummies is a practical guide to using CBT to face your fears and overcome anxiety and persistent, irrational worries. You'll discover how to put extreme thinking into perspective and challenge negative, anxiety-inducing thoughts with a range of effective CBT techniques to help you enjoy a calmer, happier life.Helps you understand anxiety and how CBT can help Guides you in making change and setting goals Gives you tried-and-true CBT techniques to face your fears and keep a realistic perspective Managing Anxiety with CBT For Dummies gives you the tools you need to overcome anxiety and expand your horizons for a healthy, balanced life.