No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Chain mail, also known as chainmail, maille, or chainmaille is a great hobby for any age that doesn't involve just making armor.You can make almost anything from chainmail. Below are just a few examples of what you can make:• Jewerly (Bracelets, Necklaces, Anklets, Earrings, Rings)• Clothing (Bikini tops, Belts, Shirts, Ties)• Art• Armor• Inlays (pictures in your maille)• And much, much more!This introductory volume focuses on getting you up and chainmailing as fast as possible. It’ll zero in on the absolute minimum you’ll need to start weaving within 24 hours as outlined below:• The tools and materials you’ll need• Wrapping wire into coils with a coiling jig you’ll build• Cutting rings from the coils you wound• Weaving one of the most common and easiest weaves from detailed graphic instructions• Practicing the weave learned with three different exercises• Learning the European or Euro 4-in-1 weave• An elegant bracelet project for women or men Chainmail is neither difficult to learn nor expensive. All it takes is a willingness to try something new no matter your age, education, or income! Scoll up and click the "Look Inside" feature on the top left hand side of this page to see what's included in this book.A Personal Note From The Author:This introductory volume blends 10 years of my personal experience chainmailling. When I first started chainmailling, I knew nothing about it except what I'd seen online or in movies; chainmail armor. Not very exciting for the average person but the idea of weaving metal rings into something I could create without any special skills appealed to me. I stumbled across a website with instructions and rings for sale and I've been hooked ever since!

    Lewis Pugh knows oceans. He was the first to complete a long distance swim in every ocean of the world, and has pioneered more swims around famous landmarks than any other person in history. He swam across the icy waters of the North Pole to highlight the melting of the Arctic Sea ice, and across a glacial lake on Mount Everest to draw attention to the impact of climate change on the Himalayan glaciers. It was there that he met his first yak. Trekking behind them up the icy slopes, watching them cross skeletal bridges over dizzying ravines, and listening to them breathe outside his tent each night, Lewis got to think about the things he most admires in a yak. And found that those qualities were not unlike the ones that enabled him to meet his own challenges - and achieve things that people believed to be impossible.In 21 Yaks and a Speedo, Lewis shares his ability to dream big dreams, build crack teams, and get the job done. You'll be inspired by his devotion to excellence, his loyalty to his crew, and his belief in never giving up. These are 21 strategies Lewis used to achieve what no one thought was possible. The principles are simple but effective. Stick by them, he says, and you will achieve your own impossible.

    Plus, the Philadelphia Phillies' 2011 rotation also happens to include Cole Hamels--the 2008 NLCS and World Series MVP--and an alternating fifth starter. This awe-inducing rotation has been the talk of baseball since coming together in December 2010. They were featured on the cover of Sports Illustrated's 2011 baseball- preview edition, interviewed on the MLB Network on opening day of spring training, covered in the New York Times Magazine, and mentioned in numerous newspapers and magazines nationwide.Authored by two of the most knowledgable and connected Phillies beat writers, The Rotation is a remarkably detailed day-in-the-life story of one complete season with a Major League Baseball starting-pitching staff. The authors offer deep daily access to the Phillies players, coaches, and front-office staff, as well as the players and staff of other major league teams and the national baseball media.With firsthand reporting and extensive interviews, plus two full-color photo inserts, this is a fascinating and detailed look into the day-to-day operation of what is arguably the greatest pitching rotation ever assembled. It is a must-read for Phillies fans and general baseball fans alike.

    Grab your copy of Secret Hollywood and start gossiping!

    Learn how to accelerate your financial independence:What you must know to retire soonerThe single most important factor for monitoring and achieving financial independenceThe potential retirement lifestyles, and how much they will cost youSecrets to controlling inflation in your lifestyleThe essential money tools for achieving financial independenceA quick introduction to safe, simple passive index investingHow soon you could actually retire: the critical relation between savings rate and working yearsA gold mine of proven tips for cutting expenses and spending lessThe 4 proven strategies for boosting income and building wealth

    Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitability. Today's leaders can learn a great deal from their successes, as well as their missteps. In this essential guide, three veteran Wall Street analysts reveal timeless lessons from the titans of industry--and offer battle-tested survival tactics for an ever-changing world. You'll learn: how GE became the largest company on earth--only for a culture of arrogance to set in motion the largest collapse in historyhow Boeing reassessed risks, raised profits--and tragically lost its balancehow Danaher avoided the pitfalls of tremendous success--by continually reinventing itselfhow Honeywell experienced a near-fatal cultural breakdown--and executed a flawless turnaroundhow Caterpillar relied too much on forecasting, lost billions--and rallied by recommitting to the basicsFilled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage. You'll learn hard-won lessons in innovation, growth, resilience, and operational excellence, as well as the time-proven fundamentals of continuous improvement for lasting success. In the end, you'll have your own personal toolbox of useful takeaways from more than a century's worth of data, experience, wisdom, and can-do spirit, courtesy of some of the greatest business enterprises of all time. This is how manufacturers survived the first disruptors of technology--and how today's giants can survive and thrive during continuous cycles of disruption.

    But when a disturbing pattern in recent cases begins to emerge, he chooses to postpone his self-imposed retirement in order to help out an old flame.Detective Katharina Rosenberg has a new case and a new cop killer on the run. When two colleagues are murdered in rapid succession, a shocking theory emerges: Is someone killing off the detectives Christian worked alongside solving homicide cases? And is Katharina next?Now, Katharina and Christian must team up once again to catch the murderer before it’s too late. With their buried passion rising to the surface, they give in to their desire while racing against time to find the vengeful cop killer before he finds them.

    

     Recent years have witnessed a quiet, almost unnoticeable revolution: all around the world, drip coffee has been replaced by espresso, macchiato, and cappuccino, with a similar quality to those served in the best Italian coffee shops. The technological developments of espresso machines, moka-pot, French-press and other newfangled equipment has allowed the flourishing coffee market to enter the domestic kitchen, turning coffee into an integral part of everyday, modern life. However, despite its huge popularity and expanding markets, coffee remains uncharted terrain, known only to connoisseurs. No more. A Coffee Lover’s Guide is an accessible, comprehensive, easy-to-read and enjoyable guide, written with love and made especially for anyone drinking, making, selling or buying coffee. It is an easy, available, communicative and enjoyable way to learn and understand coffee and the coffee world better. >>>A recommended gift for any coffee lover! A Coffee Lover’s Guide includes a short, accessible and comprehensive synopsis of coffee’s history and origin, it’s types and varieties, different ways of brewing and grinding, coffee machinery, and even popular uses and traditions of coffee, including “coffee reading.” >>>All the answers in one place: the perfect guide for any coffee lover! Enjoy the read, and enjoy your coffee even more! Scroll up to grab your copy of A Coffee Lover’s Guide now!

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    However, he has discovered that "being successful" is only part of life's challenge. Success is very often a short-lived high. People arrive at the goal line in life, look into the end zone and discover that it contains many of the things that money will buy, but it contains very little of what money won't buy. Zig believes that yes, success is worth it, but it is not enough. The next step is to move from success into significance. In A View from the Top Zig will teach you: to bring in spiritual dimention in all areas of your life the power of giving others a hand up, not just a hand out to make radical changes with minute steps to develop a wall of gratitude to combine your mission and your vision A View from the Top will help you achieve success and significance, so when you reach the top you'll find the view simply magnificent.

    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

    Pinterest Savvy highlights: * Set up your profile for success. * Understand the basics of eye-catching pins. * Learn from businesses using Pinterest well. * Improve strategies for gaining followers and increasing engagement. * Achieve sales and marketing goals using Pinterest!Along the way, you'll hear from other Pinterest experts like popular blogger Amy at Living Locurto and the social media team at PBS.

    The first female CEO of one of Australia's big four banks, listed by Forbes in 2010 as the 8th most powerful woman in the world, and mother of four (including triplets), Gail is celebrated as one of our finest, most innovative thinkers on leadership and workplace culture.In these personal, practical chapters, Gail Kelly shares what she's learned over her remarkable career, drawing from her personal and professional life. As a leader, she argues passionately for the importance of putting people and customers at the heart of a business; of leading with courage and generosity of spirit; and of resilience. Some of those lessons were learnt at times of high pressure, and Gail takes us into her thinking as she led Westpac through the global financial crisis and the merger with St. George.But Gail's voice speaks to each of us, whatever our role in life. She explores the absolute importance of loving what you do; learning to learn; backing yourself; and most importantly, placing your family above all things.At the heart of Gail's refreshing, authentic, integrated approach is how both individuals and companies thrive when they openly address the meaning of what they do, and understand the need to live a whole life. Live, Lead, Learn is the inspiring story of one of the world's most prominent business people, who started as a Latin teacher and became mother of four and CEO of Westpac - and everything she has learned along the way.